Hungama is one of the largest destinations for all kinds of music including Bollywood, Hollywood, or any regional music and is a pioneer in music and video streaming. Hungama Digital Media is a company headquartered in Mumbai and has been acclaimed as South Asia’s no. 1 Digital Entertainment company. At present, Hungama has nearly 65 million monthly music and video streaming users worldwide, reaching consumers in 190 countries, offering content in 20+ Indian and International languages. Since 1999, Hungama has been passionate about crafting exceptional digital experiences that have combined content with technology. Today, it is the leading Indian digital entertainment company offering services and solutions across music, video, entertainment news, gaming, and digital marketing.
Hungama launched India’s first and largest on-demand digital entertainment platform and has become the country’s leading digital entertainment company. With millions of music tracks and movies across many genres and languages, Hungama is a one-stop-shop for more than 20 million consumers in India and neighbouring nations. Like Spotify, Hungama is also powered by an impressive discovery, search, and recommendation engine with features to help you find music based on mood, language, tempo, genre, or era. Hungama app has uplifted the adaptability which makes it accessible to a laptop, desktop, tabs, mobile phones, and gaming consoles, but the apps on mobile phones have been able to drive around 50% of traffic towards itself.
Due to its wider reach across the nation, the Hungama app has become the most appropriate platform for all the brands who want to promote and advertise themselves on the digital platform in order to reach their audience. Advertising on Hungama app can help your brands see increased sales, drive traffic towards your website, and create awareness about your brand.
There are generally two types of ad formats if you want to advertise on Hungama app namely Pre-Roll Video ad format and Standard Banner ad format.
- Pre-roll Video is un-skippable video advertising before a video is viewed. It appears as a square/rectangular banner before a video is played. It is charged on the basis of Cost Per Day. When you want customers attention-grabbing right from the start, you can go for this ad format.
- Standard Banner is 300*250 billboard which shows varying imagery and text created in a square or rectangular format with the right call to action. It appears as a square/rectangular banner on the top screen or in-between content. It is also charged on the basis of Cost Per Day. If you want to drive a quick reach for your brand and drive video views or traffic to your web, you can choose this ad form.
releaseMyAd helps you advertise in mobile apps with the greatest ease. Advertising in Hungama via releaseMyAd is fast and hassle-free and a few clicks are all it takes to launch your ad campaign. Follow these 5 steps to make your ad campaign go live.
- Select the Hungama App – Select the Hungama app from the list of apps on the releaseMyAd platform.
- Set Campaign – Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and provide all the details as per your requirement.
- Go Live – Provide us with your ad creatives for Hungama according to specifications on our platform, make your payment and your ad campaign will go live!
- Track Performance – We provide real-time data and live updates to help you keep a check on your campaign’s performance. Be updated on how your ad campaign is performing with our daily reports.
- Optimise Campaign – Make changes to your campaign as you feel necessary to improve performance based on our daily reports and live updates.
Once the campaign is confirmed, it may take 48 hours for the campaign to go live. You need to make sure to advertise your ads on Hungama app 2 days prior to the launch date of the campaign. The ad rate is based on cost per spot as well as the creative. The rates are fixed but you can optimize your cost by altering your creatives. You can check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd. You can always select the audience you want to advertise with, based on Interests, Geo Profiling (Language or Location), Demography (gender and age), Carrier/data usage, Music genre and artist preference.
releaseMyAd helps you to advertise your brand smoothly on the Hungama App. For further details and queries, you can always drop us a mail at email@example.com with your details information.