Hungama |

Hungama is one of the largest destinations for all kinds of music including Bollywood, Hollywood, or any regional music and is a pioneer in music and video streaming. Hungama Digital Media is a company headquartered in Mumbai and has been acclaimed as South Asia’s no. 1 Digital Entertainment company. At present, Hungama has nearly 65 million monthly music and video streaming users worldwide, reaching consumers in 190 countries, offering content in 20+ Indian and International languages. Since 1999, Hungama has been passionate about crafting exceptional digital experiences that have combined content with technology. Today, it is the leading Indian digital entertainment company offering services and solutions across music, video, entertainment news, gaming, and digital marketing.

Hungama launched India’s first and largest on-demand digital entertainment platform and has become the country’s leading digital entertainment company. With millions of music tracks and movies across many genres and languages, Hungama is a one-stop-shop for more than 20 million consumers in India and neighbouring nations. Like Spotify, Hungama is also powered by an impressive discovery, search, and recommendation engine with features to help you find music based on mood, language, tempo, genre, or era. Hungama app has uplifted the adaptability which makes it accessible to a laptop, desktop, tabs, mobile phones, and gaming consoles, but the apps on mobile phones have been able to drive around 50% of traffic towards itself.

Due to its wider reach across the nation, the Hungama app has become the most appropriate platform for all the brands who want to promote and advertise themselves on the digital platform in order to reach their audience. Advertising on Hungama app can help your brands see increased sales, drive traffic towards your website, and create awareness about your brand.

There are generally two types of ad formats if you want to advertise on Hungama app namely Pre-Roll Video ad format and Standard Banner ad format.

Pre-roll Video is un-skippable video advertising before a video is viewed. It appears as a square/rectangular banner before a video is played. It is charged on the basis of Cost Per Day. When you want customers attention-grabbing right from the start, you can go for this ad format.
Standard Banner is 300*250 billboard which shows varying imagery and text created in a square or rectangular format with the right call to action. It appears as a square/rectangular banner on the top screen or in-between content. It is also charged on the basis of Cost Per Day. If you want to drive a quick reach for your brand and drive video views or traffic to your web, you can choose this ad form.

releaseMyAd helps you advertise in mobile apps with the greatest ease. Advertising in Hungama via releaseMyAd is fast and hassle-free and a few clicks are all it takes to launch your ad campaign. Follow these 5 steps to make your ad campaign go live.

Select the Hungama App – Select the Hungama app from the list of apps on the releaseMyAd platform.
Set Campaign – Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and provide all the details as per your requirement.
Go Live – Provide us with your ad creatives for Hungama according to specifications on our platform, make your payment and your ad campaign will go live!
Track Performance – We provide real-time data and live updates to help you keep a check on your campaign’s performance. Be updated on how your ad campaign is performing with our daily reports.
Optimise Campaign – Make changes to your campaign as you feel necessary to improve performance based on our daily reports and live updates.

Once the campaign is confirmed, it may take 48 hours for the campaign to go live. You need to make sure to advertise your ads on Hungama app 2 days prior to the launch date of the campaign. The ad rate is based on cost per spot as well as the creative. The rates are fixed but you can optimize your cost by altering your creatives. You can check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd. You can always select the audience you want to advertise with, based on Interests, Geo Profiling (Language or Location), Demography (gender and age), Carrier/data usage, Music genre and artist preference.
releaseMyAd helps you to advertise your brand smoothly on the Hungama App. For further details and queries, you can always drop us a mail at enquiry@releasemyad.com with your details information.

Back in 2008-09, if we wanted to listen to our favourite song either we would either request for it on the radio or store it up in our iPods. Today our technology has climbed up the ladder so high, that everything is stored up in the cloud and we don’t have to necessarily own separate storage devices like iPods and CDs for music. With the advent of online, on-demand music streaming services platform, along with technically modified mobile phones have caused the death knell of those traditional music broadcasters.

Joining this on-going saga, Hungama has now become, largest digital destination for Bollywood, Hollywood and regional music for audio entertainment active in 70+ countries. Hungama music app has elevated adaptability which makes it accessible to a laptop, desktop, mobile phones, and gaming consoles, but the apps on mobile phones have been able to drive 45% of traffic towards itself. Hungama has as many as 22 million active users who spent approximately 20 minutes every day engaged on the app. Hungama has become the only exclusively app in India which offers integrated audio and Video music experience with a content library of over 10mn Songs & Music Videos. Along with 2 million music tracks and over 5000 Bollywood, Hollywood, regional films across India, Hungama app now, has also developed some original web content like Barcode, Hankaar and Damaged attracting the youth of the country, who are inclined towards web content.

Today, with its reach across 70+ countries, Hungama app’s services cater to over 1.5 billion people across the globe. The app records that, there are 136 million Music Streams per Month, the demographically segregated audience of which lies between the age group of 24 to 40 years. These facts demonstrate that the Hungama app has become the appropriate channel for all the brands who want to market and advertise themselves on the digital platform in order to reach the segregated audience. Advertising on the Hungama app will help your brands

To increase the number of sales
The clickable ads will drive traffic towards your desired website
And most importantly, help in creating awareness about your brand and simultaneously also increase word of mouth marketing.

Digital Marketing is gradually becoming the ultimate form of sales marketing with continuous increasing internet penetration. It is becoming crucial for all the brands to find different varied platforms to reach the vast digitally engaged audience base. Indian media is the second fastest growing media industry in the world, entering this market and occupying space can be very profitable for all the brands who are trying to reach this section of the audience.

releaseMyAd, having a towering experience in online and mobile marketing, can help brands who are trying to reach a vast demographically segregated audience base. With the expertise of releaseMyAd advertising on the Hungama, the app can be done swiftly without any hurdles. releaseMyAd helps your Hungama Advertising to get the best-optimized deal with the time and slot of your desired choice. If you want to avoid all the hustles of putting up the advertisement on Hungama, releaseMyAd is your best option. All you have to do is follow these simple steps-

Select the Hungama option for your Hungama Advertising from our webcast.
Set down your budgets of the campaigns for Hungama Advertising and supply us with your creatives.
Transact the required payments for Hungama Advertising and we will take your campaign live with the best-optimized deal.
Track the real-time data and updates with us.
Get the provisions of making amendments of your Hungama Advertising with ease.

releaseMyAd helps you to advertise your brand swiftly on the Hungama App. If you want any further details and queries, we invite you to contact us at enquiry@releasemyad.com

Category: Hungama

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Advertise On Hungama In Five Simple Steps