Little did anyone know at the turn of the century that in less than two decades people would be glued to their mobile phones. Such has been the growth of technology in so short a time. Today, more and more people are watching movies, TV shows and sports on their smartphones as they’re handy and portable and the content they enjoy can be accessed from just about anywhere with a stable internet connection. This has provided fertile ground for media and entertainment companies to offer their services for a fee while capturing a significant chunk of the audiences that consume such content.
One of the leaders in the online entertainment space is Hotstar, which was founded in early 2015 and has since grown to become one of India’s most popular mobile entertainment platforms. It offers an extensive range of content spanning movies, TV shows, sports as well as original content, and is available in a variety of languages including English, Hindi and several regional Indian languages.
The platform is available on Web, Android, iOS, FireTV and Apple TV. Hotstar is India’s largest mobile entertainment platform, and has more than 100 million monthly active users and gets more than 8 million video views on an average day. More than 90% of users who consume sports content on Hotstar watch games live, and Hotstar was the official streaming partner for the VIVO IPL 2018 and more than 180 million people watched the matches on the platform.
Hotstar is a platform which offers something for everyone. Its wide variety of content makes it an excellent platform for you to advertise your brand. releaseMyAd helps you place your advertisements in the Hotstar app, enabling you to reach out to your target audience. Harness the potential of pre-roll and mid-roll ads, as well as in-stream video ads to capture the attention of your audience. releaseMyAd is at the forefront of the digital revolution and combines more than a decade of experience in the advertising industry with rich expertise in strategic ad placement to help you convert viewers into potential customers.