Founded in the year 1998 ABP News started as an Indian Hindi news channel owned by ABP Group. Today it is a free to air channel and also extended news reporting on the website as well as application formats. The official ABP Live News app features News Channels like ABP News channel, ABP Ananda(Bengali), ABP Asmita(Gujarati), ABP Majha(Marathi), and ABP Ganga(news from Uttar Pradesh / Uttrakhand). Bringing its users news updates in 6 different languages from India and around the world on their smartphones.
Top Features of the app include Live TV, Audio News, etc. The app is free to download and has a decent 3.4-star rating on the Google Play store. The app has about 34 million downloads and has 4.2 million active users spending about 10 minutes daily to catch up with the latest news on the app. Unlike other news applications, the gender percentage is almost equal being 58% male and 42% female, allowing advertisers to feature products and services catered to both audiences effectively. The app also has a huge age range of 15 to 60 years allowing advertisers to diversify their ad campaigns easily.
Ad campaigning in the ABP Live App can be further enhanced with releaseMyAd. Advertisers can easily customize their campaigns according to customer interest, location, age, and gender. With more than 10 years of experience in the traditional advertising platforms, releaseMyAd is the first-ever Platform enabling advertising for India’s top Mobile Apps.
With releaseMyAd advertise may choose to advertise in any of the following advertising formats.
1. Content Ads- Integration of branded content into the news feed with the option to add video or image.
2. Display Ads
• Logo Integration- Brand’s logo integrated on the image of the news feed in the ABP Live app.
• Native Card- A bar at the bottom of the ad which redirects users to more information about the brand.
• Interstitial banner- Full-screen media display.
• Oreo banner- Ad appears on the second card without interrupting the news story.
With a 2 day prior deadline, it takes just 48 hours for the ad campaign to go live with releaseMyAd. During this time releaseMyAd executives take the time to reach out to the advertisers for input specifications like campaign title, brand logo, Ad URL, and more before the campaign to go live.
After the campaign goes live, releaseMyAd provides daily real-time data and live reports allowing advertisers to change their advertising campaigns if they don’t feel satisfied with the results easily.
For advertising on ABP Live App without any hassle just follow the few simple steps as below:
- Click on the link https://m.releasemyad.com/app/abp-live
- Scroll through and check the ad types you wish to pick for your campaign.
- Submit the enquiry by filling up your contact details so that releaseMyAd can reach you and facilitate you to line up the campaign and supply all the main points as per your requirement.
For further enquiries on advertising on ABP Live App, drop an email detailing your query to email@example.com.