What are the basic steps to create a concise and effective advertisement to be placed in the Recruitment section of newspapers?

[caption id="attachment_12838" align="alignright" width="306"] Recruitment advertisements in Indian newspapers[/caption] Recruitment ads are the most frequently published ads in the classified section of newspapers after matrimonial ads. They have the highest success rate and response rate…

Is it more expensive to publish newspaper ads through online booking portals? What are the factors that decide the rates?

[caption id="attachment_12790" align="alignleft" width="233"] Bunch of Indian Newspapers[/caption] Newspaper Publishing Houses have several factors contributing to the rates that are levied on advertisements published in the concerned newspapers. Since advertisements are the main source of…