Often advertisers as well as readers who rely heavily on regional newspapers for advertising and receiving information look for ads in published in regional languages. Ads composed in regional languages can be consulted and referred to by readers in remote areas who do not have much knowledge of the English language. Regional language ads are also helpful for a large section of the aged population of India as not everyone from the previous generation had the luxury to study English.
Few online ad booking websites provide advertisers with options which help you with the proper composition of your ad in any regional language such as Hindi, Bengali, Gujarati, Malayalam, Kannad, Telugu, Marathi etc. Ad booking portals provide complementary language translation services, where in you can type in your message in the English script while it gets translated to the regional language in which the newspaper is published.
To understand and analyze the procedure further, certain translation examples are provided below. You shall notice that if your ad content is typed exactly the way you pronounce, i.e. in transliterate format, you can get the exact translation of the advert:
- Example 1:
Transliterate Format: Furniture ke dukan mei log chahiye, sampark kare: 9999988888
Hindi format: फर्नीचर के दुकान में लोग चाहिए, संपर्क करे: 9999988888
English Meaning: Need workers at a furniture shop, for information, contact: 99999888888
- Example 2:
Transliterate format: Goriate dui bedroom flat sottor bikroy, 20 lakh. Jogajog korun: 2222-5555
Bengali format: গড়িয়াতে দুই বেডরুম ফ্ল্যাট সত্বর বিক্রয়, 20 লক্ষ. যোগাযোগ করুন: 2222-5555.
English Meaning: Two bedroom flat in Garia available for instant sale at 20 lacs, please contact 2222-5555
- Amar Ujala, Dainik Jagran, Sanmarg – Hindi
- Anandabazar Patrika, Ekdin – Bengali
- Daily Thanthi, Dinamalar – Tamil
- Dharitri, Sambad – Oriya
- Eenadu – Telugu
- Mathrubhumi, Malayala Manorama – Malayalam
- Prajavani, Udayavani – Kannada
- Sandesh – Gujarati
A leading online ad booking portal for newspapers across India-releasemyad.com provides you with the translation service most of the regional newspapers. The translation service can be availed while composing your ad online at releaseMyAd.com, after the selection of the newspaper and the category.
In the Compose Ad section, you will find an option above the box, where the ad can be composed, which says “Select to compose your ad in Regional Language”. Simply check and choose that box, thereafter whatever is typed in English is automatically converted in the language selected by you or in which the newspaper is published.
However, you can always switch back to composing your advert in English by deselecting the checked box. You can also opt for the Special Enhancement Service which includes language translation as a complementary service, offered by certain newspapers.
*Note: While creating your ad, please know that the language translation option is available only for classified text advertising for all newspapers. For other ad types such as Classified Display and Display, you can compose the ad in any regional language and simply upload the same to be published in your preferred newspaper.
Author’s Bio: The composition has been developed by Mousumi Bardhan, who has been a crucial part of the releaseMyAd Customer Care Department for more than 2 and a half years. She has excelled in taking care of customer queries as well as providing end-to-end solutions to any issues faced by the customers of releaseMyAd.com. Her knowledge about the entire ad booking system is evident through the article and hope that it assists you in booking your own regional ad successfully with ease. The releaseMyAd team would like to thank her for helping out prospective customers yet again enabling them to understand a crucial aspect of booking ads in regional newspapers.