Our database and other crucial media sources, point towards the fact that there are around 22 regional newspapers that delivers news to the households of Kerala, on a daily basis. Of the 22 newspapers are Deepika , Kerala Express, Malayala Manorama , Malayalam Times, Mathrubhumi, Deshabhimani, Kerala Kaumudi , Mangalam Daily are the few which have a higher circulation than the remaining. Among these too, the most highly circulated newspapers are Malayala Manorama, Mathrubhumi, and Deshabhimani.
The daily circulation details, as obtained from our internal resources provide an insight into how large your potential target audience can be. The figures provided here can help you in strategically choosing the newspaper for promoting your Business venture or Business Proposal/offers and more.
Circulation figures of the top 3 most popular newspapers of Kerala, per day:
- Malayala Manorama : 18, 03,331
- Mathrubhumi : 11, 77,545
- Deshabhimani : 5, 26,785
Among the top 3 Malayalam Newspapers, a comparative study of the first 2 newspapers, can help you evaluate your ad campaign more easily.
Comparison of display classified ad rates of Malayala Manorama and Mathrubhumi shows that Mathrubhumi rates are cheaper than Malayala Manorama. Some figures as given below reflects the same
In comparison to other newspaper readers, Mathrubhumi readers comprise more of local residents as well as Malayalam speaking population, residing in other parts of India. The newspaper fulfills the need for news and information of Malayalam speaking and reading population of different age groups. Advertising in Mathrubhumi helps Business advertiser to reach out to the Malayalam readers of Kerala as well as other metropolitan cities of India. Advertising in Mathrubhumi ensures trust building among the readers as they local people can relate to the newspaper name better than other national newspapers.
The more highly educated and influential Malayalam readers of Kerala and of selective parts of India, often prefer to have an English as well as a regional language daily to refer to for news, information and even ads. As per the details provided above, you can decide how, when and where you can promote yourself and the best way to do it. The following points summarize the effects of your choice of Newspaper:
- Based on your budget you can choose the newspaper you want to advertise in
- Based on the circulation details you can ensure how many readers you can reach out to
- Advertising in Mathrubhumi or even Malayala Manorama or Deshabhimani, depending on the newspaper you prefer, you can reach out to different types of audiences in Kerala and all other regions with Malayalam newspaper subscribers
The above information suggests that Malayala Manorama has a larger circulation compared to other newspapers while Mathrubhumi ad rates are cheaper. It is a general trend in South India that readers prefer to read the local language over other languages, automatically making regional newspapers their first preference. Business advertisers always want to reach maximum number of people with minimum investment.
Therefore from a neutral blogger’s viewpoint, based on the figures, general facts and other data Mathrubhumi appears to be the an ideal choice for publishing Business adverts at low cost and reach out to a fairly wide audience. But advertisers with a slightly higher budget can simply opt for Malayala Manorama for the widest reach across Kerala and Malayalam newspaper readers.
Author Bio:Composed by Saptamita Bhattacharjee, one of releaseMyAd’s very sincere, hardworking and talented Customer Care Executive this article encircles all the factors to be considered while advertising in a regional newspaper. She has been associated with us since the past 4 months and has already shown us different sides of her passion towards working with us. This article was published by her with the view to provide you with a neutral viewpoint and proper information to help you choose your Malayalam newspaper easily. Hope that it serves its purpose. Lastly, we would like to thank her for her contribution to our blog.