Mumbai | - Part 2

June 7, 2014November 24, 2015

Which newspaper in Mumbai offers the cheapest rates for announcement classified ads?

make-newspaper-announcements-instantly — Announcement Advertising with Newspapers

Announcement ads are the most common form of classified ads across India. Announcement ads include a substantial number of important sub-categories which include Lost and Found, Change of Name, Public Notice & Tenders etc.

Among these, the most commonly booked ad under the announcements category is Change of Name, be it for official purposes or personal. The next most commonly published announcement ads are Public Notices and Tenders. Public Notice ads directly come under the category of public announcements and therefore are considered to be a sub-section of Announcement Ad category. Tender Ads are linked with business ads but come under the Announcement section since tenders are supposed to be quotations relayed to other companies for which the tender has been filed.

Among other slightly less frequently published newspaper announcements, Lost & Found Ads top the list. They are often published as official announcements as a result of loss of any essential document like ID proof, Citizenship Card, Power of Attorney, Mark sheet, Legal Wills and other legal or official documents. People publish Lost and Found Ads more rarely for the purpose of recovering it.

Since the sub-categories are different from one another, their newspaper requirements are also different, especially in an expensive city like Mumbai. For Announcement Ads in Newspapers, ensuring the importance, rates and circulation of newspapers read across the preferred region or city is highly essential. ReleaseMyAd, as the largest online ad agency for Newspaper Ads in India, have always aspired to ease the Classified Ad Booking Process for Newspaper Advertisers.

releaseMyAd has a special tool with the help of which you can choose the preferred newspaper in the city of your choice-the Newspaper Decider Tool. On this page you can see all the newspapers that are published across Mumbai along with their circulation details and the rates and packages available for Announcement Advertisements in Newspapers of that region.

How to choose the Best Newspaper As Per the Category

Among all the newspapers, listed under Mumbai Announcement Ads, the Times of India is the most popular newspaper and in spite of being popular and having a wide circulation, it has a low ad rate than other less popular newspapers. This makes TOI an ideal option for Public Notice and Tender Advertisers as well as Lost & Found advertisers as in case of both these sub-categories maximum reach is essential.

lost-and-found-ads-in-newspapers — Lost & Found Newspaper Advertisement

Now in case of Change of Name ads in Mumbai, Midday (English) and Punya Nagari (Marathi) are two of the best newspaper options. The rates for these newspapers are quite low and since Name change ads are anyway required to be published in 2 local newspapers, they make the best pair.

So basically, for an ad to be published under announcements, you need to first analyze the needs of the sub-category under which the ad is being placed, whether it’s economic rates or high visibility and then accordingly choose the newspaper.

How to Book Announcement Ads with Minimum Efforts

Visit the Announcement Sample Ads page of releaseMyAd
Choose the Sample ad you like and click on the ‘View Complete Ad’ button
Review the ad matter and the click on ‘Use This Text to Book Your Newspaper Ad’ button
Select the preferred newspaper and then location as Mumbai or any other preferred location
Now add highlights if required or just preview the ad and then proceed to confirm the release dates and make the payment

ReleaseMyAd aspires to simplify the ad booking process for Newspaper Advertisers all across India and therefore we also provide support over chat/email and phone. So you can chat with us to know more about Announcement Ads in Mumbai or you may email us on book@releasemyad.com or questions@releasemyad.com as well as call us on 09830629298.

May 8, 2014September 21, 2016

Why is Times of India the Most Preferred Newspaper for Advertising in Mumbai?

display-ad-in-times-of-India — Display Ad in TOI

In India newspapers ads are developing a way to stay relevant in readers’ lives while at the same time appealing to the advertisers. For every promotional ad there is a strong need for effective audience impact and reach so as to make the brand recognizable and grow bigger.

Reading newspaper is a daily practice for most people in India as people intend to stay updated and informed about the current affairs in the country. India is home to some of the most popular and highest number of dailies in the including the world’s largest English-language daily- Times of India which is owned and published by Bennett, Coleman & Co. Ltd. According to the Indian Readership Survey (IRS) 2012, the newspaper is the most widely read newspaper in India with a readership of 76.43 lakhs. In Mumbai it continues to maintain its commanding hold over the No.1 positions with a daily average readership of 15.88 lakhs. The Times of India is also ranked No.1 by the Audit Bureau of Circulation (ABC) in the list of the most widely circulated Indian newspapers across the world. To sum it all, Times of India is the No.1 newspaper in the state of Maharashtra, especially in Mumbai as well as the country.

Over a period of time, Mumbai has transformed itself into a city with thriving markets, business houses and different communities reflecting a cosmopolitan way of life, rarely seen elsewhere. Mumbai is the entertainment, fashion and commercial capital of India. This city is also one of the world’s top 10 centers of commerce in terms of global financial flow. It is the hub for almost all the Multinational and Indian companies like Tata Group, Essel Group and Reliance industries. It is the financial capital of India.

Perhaps Mumbai has India’s biggest network of food, clothing and hotel industries. With the onset of newspaper advertising as a need for any promotional activity for all brands including products and services, most advertisers in Mumbai have a strong inclination towards advertising in Times of India considering it as their best choice for classified as well as display advertising in Times. As the leading newspaper in the city, the Times of India too strategies on its advertising goals, by allotting a large amount of space to the advertisers. It has up surged as a powerful tool for the common people as well, since it provides different dedicated classified sections for advertising.

In Mumbai, Times of India is undoubtedly the most popular and trusted newspaper for readers. Therefore, the newspaper has catered to a large number of advertisers to place matrimonial ad, property ad, business ads, obituary ads and more and get the desired results or attention they need.

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January 7, 2014March 11, 2016

How to get the Best Ad Agency in Mumbai for an effective execution of your Ad campaign?

Advertising is essential for any sector or company to grow and be popular. Popularity in turn is directly proportional to increase in clientele. Hence, advertisers like you need to be careful and tactful when it comes to allocating funds towards advertising. It might often strike you whether your investment designated to advertisements and promotional strategies is worth all the money or not? You always get the answer to this question through the changes in your sales as well as popularity.

Mumbai is a city which has an ad agency in every nook and corner of the every street. It is the city meant for media houses, advertising, publications and art work such as designing, acting, directing and much more. Some of the major advertising agencies have their head offices in Mumbai, but not every advertiser can afford their services. Small budget SME advertisers such as you need an ad agency which can look into minute requirements individually rather than acquiring a holistic view of the brand. Big budget advertisers can risk experimenting with their advertising agencies as they are already popular enough to sustain on that for a considerable period of time. Many of them have reached a position where making ads which can only focus on creativity and quality of the ad rather than only promoting their own product or service.

What should be of primary importance while choosing your ad agency is to know and differentiate between your advertising requirements and priorities. The factors that differentiate one ad agency from another are the services they provided which include Media Planning, Media Buying and Creative Development. Most ad agencies charge a fortune for the services they deliver, but ReleaseMyAd in Mumbai delivers the best of advertising services at nominal charges. We aspire to give precedence to your requirements because of which we have created an online platform for all kinds of advertisers with different types of budget. You can pick and choose from the services we provide based on your immediate requirement.

Fundamental Factors to be Fervent in an Ideal Ad Agency

People pick their advertising agencies for different reasons. Some choose based on the number of mediums they can help advertise in, some base their choice on the negotiation skills of the agency while some pick their ad agency based on the creativity they can lend to their promotional ad campaigns.

Smart Advertisers favour agencies which provide the best of services and display Excellent Campaign Planning strategies or skills. For a successful and effective media plan, an advertiser should essentially understand the demographics of the market or city and the thought process of the target audience. Mumbai is one of the most densely populated cities of India which has an immense scope for advertising and acquiring more and more customers. It has a density of almost 30,000 persons per sq.km making it a haven for marketers with a tight budget as they can reach out to a much larger audience within a limited area.

Selecting the right media vehicle calls for the media buying and ensuring a Well Planned Budget Allocation. The right media mix can create the necessary stir in any section of the society or audience. Also your media buying strategy requires you to know about the available and most preferred mediums of advertising. You must know about the top performers in the field of media vehicles to understand that where all are you capable of reaching out.

In Mumbai the most preferred medium of advertising are Newspapers and you can evaluate the Top 3 English Newspapers of Mumbai from the details in the following table:

*Name of The Publication*	*Circulation in Mumbai*	*Readership in Mumbai*	*Rate of a 4 cm X 4 cm Display Ad on Any Page of the Newspaper*
Times of India	8.1 Lakhs	24.73 Lakhs	Rs.69,600
Mumbai Mirror	7.15 Lakhs	14.78 Lakhs	Rs.26,320
Midday	1.48 Lakhs	13.7 Lakhs	Rs.23,904

Among the Top 3 Regional Newspapers, there is a Hindi daily as well along with Marathi dailies, the details of which can be evaluated in the following table:

*Name of The Publication*	*Circulation in Mumbai*	*Readership in Mumbai*	*Rate of a 4 cm X 4 cm Display Ad on Any Page of the Newspaper*
Maharashtra Times	3.23 Lakhs	10.2 Lakhs	Rs.26,640
Lokmat	2.07 Lakhs	5.6 Lakhs	Rs.13,400
Navbharat Times	1.62 Lakhs	4.91 Lakhs	Rs.12,000

Online Advertising is the second most preferred medium of advertising for audiences in the Finance Capital of India. The busy lifestyle of the people in the city leads to time crunch, pushing massively them towards online purchases. Convenience and time management is essential to the people of this city and any Digitally Enabled Platform ensures that with certainty.

The third most preferred medium of advertising is Radio which has grown drastically in the past decade. The Top 3 FM Stations of the city along with their average listenership is provided in the following table for your convenience:

*Name of Radio Station*	*Average Listeners Per Day (5 times Slots) in 000’s*	*Rates for 10 seconds ad*
Radio City-91.1	324.26	Rs.1,100
Radio Mirchi-98.3	283.1	Rs.1,028
Big FM-92.7	223.38	Rs.810

ReleaseMyAd also provides complete assistance in the Creative Development of your ad campaign. Our Experts are always available to assist you with the planning, buying and creative designing of your campaign. Apart from this, you can simply email us at book@releasemyad.com for Newspaper Advertising, at digital@releasemyad.com for online advertising and at jpaul@releasemyad.com for radio advertising. You can also call us at 09830629298 for instant assistance.

January 6, 2014April 7, 2014

How Radio Advertising helped in effectively promoting IIMM in Mumbai ?

Indian Institute of Material Management-IIMM helps in developing professional knowledge and keep abreast of current industry trends through. The Institute is conducting a Graduate Diploma Course in Materials Management (GDMM) recognized by Govt. of India .IIMM offers a full range of short-term and extended programmes for working professionals and students in both classroom and e-learning formats. Mumbai Branch of IIMM is the largest branch in a network of 45 branches and 19 Chapters of this All India body being run by practising professionals.

GOAL

Notify Events– To increase student enrollements

To secure a wider recognition and promote the importance of efficient Materials Management in commercial and industrial undertakings.
To increase student base of the particular academic year.

APPROACH

Research: The major challenge that we analysed was how to convince students that supply management has a great scope for career development in today’s world. Students were tend to move towards traditional fields of study. Apart from socialising with friends and online surfing, a youth spend maximum part of his leisure time listening to radio .

Media planning and Media buying

-Geography: Mumbai

-Demography: Students aspiring UG and PG courses of (18-25) years

-Radio Station: Radio City

-Language: English

-Radio ad duration: A 30 Sec Ad was run for 7 times per day for 15days

-Radio ad types: Voice-Over was aired during the show- Kasa Kai Mumbai hosted by RJ Salil. This show brings you latest music, picks up on local authorities, chats up with bollywood celebs and play lots of fun contests driving a huge youth base. So,this particular show slot suited IIMM the best

-Ad placements: Target audience being students we featured the ads from 7am to 10 am and from 3pm to 6 pm as this time frame had the highest student listenership base.

Creative Development

Voice over were designed to emphasize the brand name and with main focus on material management, a great option to pursue your career in.
Chat show-Since Students choose college based on the suggestion of close reference group, Ad was made interactive.

For details contact Jacqueline Paul at 03340311140 or jpaul@releasemyad.com. You can also visit our website ReleaseMyAd.fm .

January 2, 2014March 11, 2016

How to Choose the Best Advertising Medium for an effective Ad Campaign in Mumbai?

Whenever you intend to advertise in a specific city or have a specific target audience in mind, what is of utmost importance is to understand the audience of that city. Different cities have different people possessing different mindsets and the same things may not appeal to them alike. Mumbai is one of the most popular metropolitan cities known for being home to the best advertising ideas and the people who invent them. Your target audience can vary based on age group, literacy and gender and that’s what sets each city apart from another.

Mumbai along with its metropolitan area has a population of around 1.8 crores of which 53.73% are males while 46.27% are females. In spite of this disparity in the percentage of males and females, the ratio between the two gives a different picture, since there are around 926 females of 1000 males. These numbers include all the different regions that fall under the metropolitan conglomerate of Mumbai, which include Thane, Kalyan, Dombivali, Navi Mumbai, Mira, Bhayander etc. The figures provide an insightful view into the type of audience you may intend to target in Mumbai. Also it helps you understand the audience much better as a considerable amount of expenditure is controlled by the urban women in all metropolises, be it retail, groceries or even big brands. The average literacy rate of Mumbai and its surrounding areas is almost 90.78% which includes 93.85% of males and 87.19% of females.

Why Us

A brisk Google search shows that there are more than 5000 advertising agencies in Mumbai which services, big, medium as well as small enterprises. Different agencies excel in different fields and mediums of advertising such as Newspapers, OOH, Radio, Online, and Social Media. But there are very few advertising agencies who have tie ups with national as well as regional media houses. ReleaseMyAd in Mumbai maintains excellent relationships with Newspaper Publications, Radio Stations and is among the first Premier SMB partners of Google in India.

We cater to major clients like the B.K Birla Group of Companies as well as enterprises with all kinds of budget with utmost diligence and care. We put in as much efforts in handling budget clients as we do for big budget clients. This is the main reason we have put across an integrated digital platform to help you pick and choose the advertising services and mediums that you intend to advertise in. ReleaseMyAd offers different services across different platforms which start with Media Planning, Media Buying and end with Creative Development. We also analyse and track your ad campaign on your behalf to help cover up the loopholes, resolve issues and perform better.

You can also choose to opt for the help of Our Advertising Experts in order to understand your audience, plan, implement and evaluate your ad campaign effectively.

Factors that Ascertain your Media Platform

You need to understand the demographics of a city before implementing any ad campaign there for the only and main reason of knowing your audience better and more closely. For example, the literacy rate of a city helps you understand that what percentage and part of the city is capable of understanding print ads or ads in languages apart from their mother tongue. This in turn helps you choose your advertising medium for your own brand promotion. It also helps you understand the areas you should concentrate on pruning and what areas are already perfect enough to appeal to your target audience.

Even understanding the different regions of a city is essential for running a successful ad campaign since various parts of a metropolitan city has people with different kinds of mentality. Often different communities reside in specific parts of one city. For instance, Dadar is one of the most popular Parsi colonies of Mumbai and the Malwani Colony, in Malad has the highest population of Muslims. Acquiring such details about the city where you intend to advertise helps you create the layout of your advertising campaign more elaborately.

Among all other factors, the most important of all is that money is not a constraint for the audience of Mumbai. In spite of having the largest slum of Asia, Mumbai is the most expensive cities of India and yet it has the largest purchasing power in the country. It is the economic capital of India

Popular Media Platforms for Advertising in Mumbai

Choosing a Media vehicle for any city is an essential part of your ad campaign since it ensures where all you’ll be able to reach and what audience you wish should take notice of you. A massive part of an advertiser’s entire budget is spent on paying the media platform, which is why small and medium enterprises should be most carefully while choosing their budget. You can choose to experiment across more economical but growing media vehicles, but at the end you must ensure that wherever you are investing, it is worth it. The right media mix can ensure maximum relevant responses for your brand.

Newspapers are a popular medium of advertising in a city like Mumbai. Along with broadsheets like Times of India which has a readership of 24.73 lakh in Mumbai, tabloids such as Mid-Day and Mumbai Mirror with a readership of 13.7 lakh & 14.78 lakh respectively in Mumbai alone are the best options for Newspaper Advertising.

Apart from these, there are many Marathi (regional) newspapers which are highly beneficial when it comes to print advertising in Mumbai. The top 3 regional newspapers in Mumbai based on their readership are Maharashtra Times (17.8 lakh readers) and Lokmat (14.5 lakh readers).

Mumbai-the city that never sleeps, is all game for Online Advertising, especially through the social media platforms such as Facebook. This city is at the top of all 5 metropolitan cities which prefers to shop online. Making yourself present online will only add to your name and business growth. People have a really hectic lifestyle in Mumbai as it is full of opportunities and requires 100% involvement and output from the working population which in turn leads to time crunches. This is one of the main reasons why the people of this city prefer to shop online. Also Google searches are extremely common and have become a necessity in the city and showing up in their searches with the help of Google Adwords is the best you can do to promote yourself online.

The next best medium for brand promotion is Radio Advertising in the economic capital of India. The top 3 FM stations of the city, in order of their popularity are Radio City-91.1 with an average listenership of 3.24 lakhs, Radio Mirchi-98.3 FM with an average listenership of 2.83 lakhs and Big FM-92.7 FM having an average listenership of 2.23 lakhs.

You can either choose a single media platform as per your requirement or simply mix and match the mediums to reach out to your audience. For more details or any query on advertising through newspapers, email us at book@releasemyad.com. To advertise through Radio, email enquiry@releasemyad.com and for online advertising, contact saptarsi@releasemyad.com. You can also call us on 09830629298 for any query related to advertising.