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April 21, 2015April 29, 2015

releaseMyAd- A one-stop Advertising Solution for your Business

Advertising is the lifeblood of any business organization.It is the basic necessity which ensures the survival of a business in such a competitive environment.The present market scenario demands business organizations to be on top of their game or risk being overtaken by their rivals.

No business organization is satisfied with mediocre creativity and planning.They aspire for greatness and always seek to maximise output.Efficient advertising strategies and robust planning enables them to outmatch and outperform their competitors and build a benchmark for others.”How to build an efficient brand?” might be the question in every business house’s mind.The answer to that question lies with releaseMyAd.It is an online advertising platform with the sole purpose of guiding business houses to their desired objectives.By providing easy assistance and great value to their services releaseMyAd handles the complexities of advertising with relative ease.The biggest advantage it provides businesses is of maximum exposure through various forms of advertising.If we have a look at the advertising services they provide,it will be clear why they are a cut above the rest.

Newspaper Advertising– Its a 3 step process which guides the user to complete the advertising booking step by step.releaseMyAd provides newspaper advertising through Classified text ad,Classified display ad,Display ads.With its vast array of newspapers,91 to be precise and tie-up with even the top 10 newspapers in India,releaseMyAd gives businesses a wide range to choose from.Booking advertisements in the top dailies helps businesses connect with their target market and maximise exposure.Even the regional dailies are helpful in connecting businesses with audiences of every aspect.Moreover,negotiable and discounted rates of advertisements are very feasible to business houses.
Radio Advertising– releaseMyAd provides radio advertising in 3 simple steps too.With a list of top 27 FM brands and spread over 210 major cities,releaseMyAd send business into another league.Advertisements in 16 languages including regional allows businesses to promote themselves to every state and locality.The creative team strategises every minor detail which is beneficial to the company.It provides the services of Voiceover ads,Professional jingles(created by Jingles India) or the advertiser can upload their own creative.Reasonable packages and top FM stations ensure that the advertisement prepared is heard and recognised.
Cinema Advertising– Cinema advertising through releaseMyAd gives business houses a very selective and exclusive audience.Since the possibilities of overlooking an advertisement is very minimal,it is a terrific platform for businesses to showcase their commercials.It is also a three way process where the business house can decide what kind of ad they desire to showcase.They can choose from Slide ad,Slide with audio and Video commercials.Each has its advantage so its upto the business firm to decide.The creative team guides them in the creative process or they can post their own creatives.
Online Advertising– Online advertising with the help of releaseMyAd gives organizations the advantage of online advertising placing them in the leading search engines which allows exposure to public.They even help a business in Remarketing and Website advertising.Through releaseMyAd business can create banner campaigns and target specific websites in order of their preference.Even this is a simple 3 way process,where the user can choose their perfect plan.

If we note from the above discussed advertising services,the common factor among all is the 3 way process of advertising.It makes advertising really simple and hassle free.It can also be noted that releaseMyAd covers nearly all of the advertising platforms which are necessary for exclusive advertising.Thus,giving businesses ample options and scope to unleash themselves to the general audience.In simple words releaseMyAd is definitely a one stop Advertising solution for businesses.

April 20, 2015April 29, 2015

Traditional Medium of Advertising- The Perfect Solution to Businesses in India

Traditional mediums of advertising are the strongest mediums of advertising.It can be also called as a “Mass” medium due to its reach and vastness of the general audience.The major traditional mediums of advertising are Radio and Newspapers.The penetration levels of these mediums are quite prominent.The beauty of traditional medium of advertising is that they provide language diversity,an enormous target audience and a large list of advertising categories for businesses to decide on.

India is a booming economy.More and more brands are entering our market,which in turn has given rise to the need for advertising.India has a diverse culture and is a country of many languages.Traditional mediums of advertising not only helps businesses to connect with the audience it also helps them cater to their needs.Through newspapers,business houses of every size and type can properly strategize and place their ads in the form of various campaigns.with the help of regional newspapers businesses can very easily target the rural segment since the distribution of regional dailies takes place locally and it generates a significant audience base.Regional papers have a good readership base so the placing of ads in such newspapers needs to be people specific.The business house should know what their target audience is.Smaller companies need to establish their brand first in order to expand later,so newspapers give them the perfect opportunity to strategize and execute their plan.Newspapers provide visual and textual information to their targeted consumers and it has tremendous recall value.Now coming to the other form of advertising which is Radio.The radio transistors have been around for quite sometime.It was a major form of entertainment device for many decades due to its capability to produce information and entertainment in an audible form.

Technological advancements have made it available in cellphones now which has further gone and increased the target market twofold.Radio advertisements allow advertisers to work with creatives and condense the content to fit into a time limit of 20 seconds.This not only provides a challenge to the creative team in an agency but it also makes the advertisement more direct and to the point.The full 20 seconds will only contain information regarding the product and no unnecessary stuff.The business house can use the radio station time slots to recognize and allott a definite time period when the ads will get broadcast.A well written script together with a great voiceover and a popular radio station creates a fantastic mix which can enthrall the audience easily.Business houses can take help of agencies which provides them assistance in preparing effective campaigns.One such agency is releaseMyAd.Its an online advertising agency which provides discounted and economic rates for Radio and Newspaper advertising in India.It even assists companies through its excellent staff for media planning,Creative development,Consulting.Businesses in India want cost effective yet quality work,and they certainly are the best.

Newspapers and Radio advertising are powerful mediums which make sure the advertisement is seen or heard by their targeted audience.The potential of these mediums is massive,business firms can tap the desired markets at low costs as compared to the audio visual medium.For an enterprise to boom it requires as much exposure as it can,Radio and Newspaper advertising do possess the traits to make any business recognisable.Traditional medium of advertising is definitely and always will be the perfect solution for businesses in India.

April 20, 2015September 22, 2016

Newspaper Advertising vs Radio Advertising- which is feasible?

The goal of advertising is to boost sales of products and services through persuasive communication that influences human behavior.Traditional means of advertising caters to the mass audiences with its direct approach through mass media.The two most capable mass mediums are Newspapers and Radio.

Being the mediums with the widest reach and following,it’s sometimes difficult for advertisers to choose.However, if we have a detailed look it can be helpful in deciding which medium is better.

Newspaper advertising: Also known as print media, it has these pros and cons;

Pros:

Newspapers are an essential item in every household.It provides news,entertainment,information.Therefore it’s a very effective medium for advertising.
Newspapers have a very wide and extensive reach, specially because they are available in various regional languages and not just in English.This expands the audience base exponentially,thus giving advertisers a chance to showcase their product.
Newspapers are faster and more direct in their appeal to the reader.An early morning daily can provide major impact as people’s minds are fresher as compared to the later part of the day.
If newspapers are stocked,it’s easier to revisit certain details and information even if it’s few months old.It’s good for frequent exposure.
Printing an ad in a newspaper is much cheaper than placing ads in other mediums.
A message read through newspapers stays more in the minds as visual images and information are more efficient in creating the recall factor than audio messages.
Newspapers have a wider coverage for advertisements.The categories for advertisements in newspapers is very vast.
The possibilities of keeping a cut out of an important message or advertisement are very real.
Numbers,E-mail id, and certain information are easier to keep the record of through newspapers.

Cons:

The readership among the audience is very limited as it caters to a certain age group.
Advertising space may be expensive in few newspapers.
The newspapers after being read can be discarded by the reader.

Radio Advertising: The audio medium of advertising,its pros and cons are;

Pros:

Has the capability to target a specific set of listeners at a specific time,for example, teenagers at night,old people during the afternoon,and its own prime time slots.
For small business houses, it is a perfect platform to launch their ads in a cost effective way.
Radio has an advantage of listeners irrespective of their age,newspapers require the reader to be old enough to read and understand.
Radio ads can sharply focus on the advertisement as a time limit of 20 seconds can compact and make the ad more direct with no useless information.
Radio advertisements if well written and voiced and with the added music can imprint itself in the listener’s mind very efficiently.
Audio advertisements give advertisers liberty to create any kind of creatives which will entertain the listener.Nobody wants to listen to dull ads.

Cons:

Prime time is the best time slot in radio advertising,but it’s expensive too.
The tendency of people to switch stations during ads make it a risky bet as the advertisement can be missed altogether.
The listener might feel mislead as they can only hear about the product.

As we can see from the above-discussed points, advertising in both Radio and Newspaper has its own pros and cons.It depends solely on the advertiser which medium they choose to promote their brand.They can even seek assistance from releaseMyAd which specializes in online Newspapers and Radio advertising.

July 23, 2013April 24, 2014

Radio Advertising in the Times of Digital Advertising

In today’s fast paced life, online activities have become quite preferable. This is because it does not only save time but also removes harassment. Such extensive use of online or digital processes has led to a very vital question – Will radio advertising remain as important as earlier when digital advertising is there to serve people?

This is, of course, true that digital advertising reaches the public easily, but radio advertising in no way stands behind the former in this regard. In fact, radios can guarantee reaching people whether they are in their cars or home or on their way to office or in their office. Do you think digital advertising can give any such guarantee?

It is completely true that getting ads online anywhere is possible, but then individuals have to carry something in handy and also search for the product ads they are looking for. On the other hand, radio is available everywhere. In the cars, homes, offices, shops, etc., everywhere you will find a radio and hence majority of people can easily be targeted through radios. Even if you have a digital device with you and you are quite addicted to using it, radios can still be useful for you.

The ads that are aired between radio programmes contain contact information in their script. Whether it is a phone number or website address aired on radios, you can easily call or search for the site on the internet and find out the required details about the products and services.

The benefits of radio advertising over digital advertising have been listed below:

Majority of People Use Radio: Around 94% of the population uses radio for entertainment. The adverts are aired in between the radio programmes and hence there are major chances for people to listen to the ads that are played between the songs.
Radio Reaches People Anywhere: Irrespective of the location of the listeners, radios reach them. No matter whether a person is inside his car or at home or on his way to office or at office or a shop, radio easily reach them. From urban to rural regions, only radio has been a medium accessible to all.
Radio Signals Are Quite Reliable: Most of the times, the signals for cable and network on phones couldn’t be reached. Even in case of Internet, in the interior regions, one could hardly get the connection due to network issues. But in case of radios, getting signals for this airtime medium is quite easier. As a result of this, radio advertisements could conveniently reach the target market or people.
Radios Preferred Over Online Streaming: In case of digital advertising, online streaming is done. While online streaming, people have to wait for a long time during buffering. While on radios, people don’t need to wait for any such action and they can enjoy the playlists without any kind of inconvenience caused to them.

The above-mentioned facts prove that even in the times of digital advertising, radio advertising plays a major role. It does not only reach the ones in the cities and towns but also in villages.

July 17, 2013April 24, 2014

What to Consider While Writing a Radio Ad Copy

The information you gather and the script that you prepare based on that are two very different things. In case of the former, the details are raw, but in the latter case, everything is organised and scripted properly. Just using words is not enough to express things, it is important to have a properly arranged copy to impress people. An advertisement copy, no matter for which media it may be, should have an organised format to throw an appealing impact on the public.

Advertising with other medium include visual clips in the form of pictures or videos, but in case of radios, it is only the voice that reaches people. Thus, while writing a radio ad copy, one should make the script simple and keep it brief. The word limit and duration of ad should go only to the limit that the listeners could easily remember and recall.

Using long advertisements on Radios are likely to lead customers towards confusion and distraction. If you think longer radio ads can get you better results, you are mistaken. In fact, the result can be totally opposite. Thus, for your convenience, here are some guidelines that have been provided to assist you to make an eye-catching radio ad copy:

There are advertisers who start giving details about their inventory in their radio adverts. Avoid doing so. If you give the list of products and services on air, no listener could remember anything.
Keep your advert simple and brief. Make your radio ad copy to-the-point. Note that a short message is easy to remember. An ad on radio spanning 15 seconds or 30 seconds is enough. Utilize the time and mention your stronger points. Within those seconds, convey the things that you have and your competitors don’t. See how effective your radio adverts would be. There are rare cases where advertisers choose to go for 60 seconds ads.
Not only appropriate words make a good radio ad copy, but you need a suitable voice for the same. If you are not able to introduce audio by the best voice talent, all your efforts would be worthless.
To get utmost attention from the audiences, try being as creative as possible. This will not only ensure enhanced awareness of your products and services, but will also make sure your prospects could recognize and recall the ads easily.
Covey your phone number or website address on which the listeners, who are likely to become your prospects could reach you.

Follow the editorial ethics and prepare a radio ad copy and see how effective it proves to be for your business. You can also take help from the radio advertising agencies who are always there to help you with various offers and ad packages.