radio | - Part 2

July 8, 2013April 24, 2014

Develop a Strong Radio Script to Make an Ad Campaign Successful

“What goes around comes around”. This is an old adage that has proved itself true in case of radio. There was a time when radio was one of the most convenient mediums of entertainment. But it lost its importance with the passage of time.

Once again, however, radio has emerged as one of the best mediums for entertaining people with utmost reach and targetability. Besides being a sound medium for fun and amusement, radio has also emerged as an advertising medium with maximum effectiveness. In short, radio has gained its charm once again. Advertisements are nowadays preferred to be put on radios rather on television or print. This is because of the reach of the medium irrespective of the location of listeners and other factors.

When an ad gets displayed on television and newspapers or magazines, it has words and real visibility, whereas in radios, only words are there, which provide virtual visibility to the products and services being advertised. To be more precise, it is words that do wonders in Radio Advertising. Thus, the radio scripts that are prepared need full devotion and concentration. For writers, radio is the platform to show off their creative talent by developing extraordinary radio scripts for the advertisers that could have the capacity to yield productive results.

If you are a writer engaged in writing scripts for Radio advertising, here are certain tips to make your write up catchy and entertaining with a bit element of humour:

Keep in mind the length of the commercial before writing the script for Radio Advertising
Considering the length of a radio commercial is the most important thing. This is because your write-up needs to be frames as per the time for which a particular ad will last. If it is a 15 second commercial, you can have a script with 4 typed lines, if the ad is for 30 seconds, 7-8 typed lines of scrip will be sufficient and if it is a 60 second ad, 12-14 typed lines will do the tricks.

Plan your write-up while preparing your Radio Advert Script
As soon as you get a task of developing a script for a radio commercial, you need to jot down all the important points first. This will give you an overall idea about the pints you need to focus on in your script. Choose the terms that make your ad script unique. Prefer a natural flow in your script as this will ensure better understanding of the adverts on the part of the listeners.

Make your Opening Statement striking
The first few words determine whether your ad will grasp the attention of the listeners. Thus, it is expected that you keep the Opening Statement of your radio ad script strong and impressive. If your first few words successfully grabs the attention of the listeners, you advert is likely to yield productive results.

Your Ad Script must be able to Crack Deals
Script a radio ad in such a way that it could increase the level of curiosity among the customers. This will lead them to contacting the companies directly, thereby proving the efficiency of the radio ad content. This makes it mandatory for you to use the name of the company offering the products and services in your script. For an ad spanning 15 seconds, you can use the name of the company a minimum of two times, for a commercial of 30 seconds, it can be used thrice and for a 60 seconds commercial, using the name four time is sufficient.

Keep in mind the above parameters and then frame content. It will surely yield good results, thereby making your creative efforts successful.

June 10, 2013April 24, 2014

Working With Radio Advertising Agency

Every advertiser expects to get “more, better and faster” results from his advertising agency. As a result of this, it has been observed that the advertisers start interfering in the process of creating advertisements. Whether it is television, print or radio advertising, the case is same with all the advertisers.

Advertising is all about creativity and to make something creative, it requires complete effort. While the advertising agency puts its efforts in developing a creative ad for your product, you interrupt with your so called “more, better and faster” desire for results. In a hurry, they may produce an ad that appears to be effective, but it is not necessary that it would actually be so productive. Thus, you should allow your agencies to work according to their convenience. This is the actual way of working with an Advertising Agency.

In TV and print advertising, the customers at least get a chance to see their products, but when it comes to Radios, it is only the sound that works. Thus, having a creative approach is even more important in radio advertising. A radio advertising agency gains expertise in developing productive ads. Hence you should leave everything up to the professionals rather than interrupting all the time. Your rush for getting faster results leads to hurried production of radio commercials, which might overall affect your brand in a negative way. Your duty is to tell the experts what you exactly want. Make your desire clear and let them work accordingly.

When you say you want a better and faster result, no radio ad agency can say ‘No, we need time’. Of course, you are its client and it would always want to keep you impressed. Why will it response negatively to what you say? It is you who needs to understand and set the agency free to work and produce best and profitable results. In fact, the professionals of the advertising agency will agree to produce faster results, but without any guarantee of it being better.

However, after the complete production, if you will find mistakes, you will only ask them to work on it again. Thus, it is better to let them work themselves and complete the project on time. Their image depends on how creatively and in a better way they create your ad. Isn’t it? Thus, more than you, they will be conscious of yielding productive results.

Radio Advertising is an act of copywriting, production as well as editing. All the three aspects combine together and lead to creative development of ads. Being an advertiser, you will always need to get a creative advert for productive results that could target your market and catalyse the sales of the products and services. Thus, you must allow the radio advertising agencies to work freely and make your ad as creative as possible.

June 6, 2013March 28, 2019

Radios – The Eternal Mode of Entertainment

Its 8AM in the morning, and its Monday! (How we hate Mondays, after an amazing work-free weekend). For a person driving down to work, Radios on the car stereos are such a bliss!!At the end of a tiring day, Radio is an unbeatable stress buster!

If Radio is such a routine activity how do you think it affects you? Is it just the songs?? Or is it the Radio Jockey who is fun to listen to?? The radio was invented over one hundred years ago, and people still listen to them today proving it to be one of the greatest inventions in time.

Don’t you just rush to adjust the tuning when your favourite song is being played and there is bad reception? An old track, which you have not heard for years, might just be played on the Radio and bring back all those memories!

Radio Stations have been proven to have an emotional attachment to human beings. It is a mode of advertisement or rather communication which is two way. It’s a place where people can communicate with Radio Jockeys. Many Radio Stations have reportedly had high traffic and innumerable phone calls for Radio Shows that talk about Love, Heartbreaks, Personal issues and much more. Friends have apologized to their friends on Air & Lovers have expressed their feelings. Also, radio listeners have made dedications to parents, teachers, friends and sometimes even the Radio Jockeys!

Radio also provides important information like News and Headlines, which you might not be able to access otherwise when you are on the move. Traffic updates have saved us so much of time by telling us which roads to avoid! An advertisement about the latest products, events, services give us quite a bit of knowledge about where to go shopping, where to avail offers or where to send your children for the best coaching classes.

Radio Stations also have the latest songs which many a times are not available online. Hence you will tune into the Radio Stations and wait for your latest favourite track to come up!!

These factors have made sure that even after the invention of many music gadgets, music applications, Radios remain one of the most favourite modes of entertainment, time and time!

For making Radio Advertisements, contact 09830688443

May 20, 2013March 28, 2019

Things to Consider While Creating a Radio Advert

When you listen to anything, you are taken to a world where the sound takes you. Right? Being a businessman, you have an aim to get the attention of the consumers and arouse an interest and desire in them to use your products and services. Radio advertising, though it is just an audible medium, serves all your purpose efficiently.

As far as creating a radio spot or advert is concerned, there are few things that you should always keep in mind. Following these quick tips will ensure better and productive results for your business.

Simple Ad Appeals More

Normally, people listen to radio while doing other work. Keep your radio spot very simple so that even if the listeners are engaged in some other task, they could grasp the gist of your radio spot easily.

Only Few Seconds For You

If you really desire to get the attention of the listeners, keep your radio advert relevant. Don’t make a long script as the time you get to connect with the public is very less. Avoid wastage of words and time. Convey the basic product related message and leave it to the listeners, whether they respond or not.

Prioritize things before advertising on radios. The point that is most important for driving the consumers, use that powerful point for radios. Convey your phone number or other ways of contacting you. The consumers will proceed through the same and acquire all details.

Have a Conversational Approach

Remember, on radio, your consumers cannot see you. Whatever impression they get about you, your brand and your product is through what they hear. To strengthen your bond with your listeners, who are likely to get converted into your future consumers, you must ensure an impressing sound, attractive voice-over for your product advertisement and heart-touching background music.

In fact, not only just let the people listen to you, rather talk to them. This way, they will realise the personal appeal from your side, which will act as a catalyst for enhancing the sale of your products and services.

Engage Your Listeners (Would-be Consumers)

For selling your message on radio, it is important to engage your listeners. Target the programmes that coul d reach your target consumers.

Time is Less: Focus on Benefits

Follow the AIDA (A-Attention, I-Interest, D-Desire, A-Action) rule and see the difference.

Radio advertising ranges for a lesser span. Focus on benefits and not on features. The consumers never want to know the traits that your product and services have. They are only interested in how that product or service will benefit them. Be relevant and focus on benefits through your radio advert.

Listen Like A Consumer

Listen to the radio advert that has been prepared for your product and services. Judge like a listener. Think if you had been a customer, what you would have desired to listen to. Frame everything in the same way.

Be Different From Your Competitors

What your competitors are offering, you should use a strategy different from that. If the listeners realise and identify your indefinite and unique approach, they will surely contact you and will respond positively. Your unique approach will help the listeners remember your product among the ones that your competitors offer.

Make your Approach a Serious One

If you are advertising on radio just for namesake, don’t do that. Always remember, radio is as effective as other mediums. In fact, it can offer you many additional benefits. Be serious and keep your radio advert simple, precise and relevant.

Radio advertising should be such that in few seconds, it could convey every benefit that your product provides.

Follow the points and find out how it works.

We at ReleaseMyAd take the pleasure to book your ad for the renowned radio stations, thereby ensuring better and productive results for commercial purposes. We not only provide you the best ad charges, but also an effective media plan.

You can book your ad by calling on to 09830688443

May 19, 2013March 28, 2019

Radio Advertising & AIDA

WHAT IS ADVERTISING?

Advertising is defined as promoting the sale of a message or product. The more your message sells, the more will be the awareness of your product and service among the people. When you are just creative, it is an art, but when your creativity combines with strategy, that is called advertising. This strategy involves planning everything with an aim of convincing and persuading the consumers to try and use your products and services.

Once you come up with ideas of approaching the customers effectively, the next thing is to reach them efficiently. For the purpose, you require an advertising media. Before proceeding to advertising media, you should know about the major types of advertising.

BRAND ADVERTISING

Besides desiring instant response, many advertisers aim at creating awareness for their brand among the masses. If you wish the same, you should opt for brand advertising. This is, however, an effective measure for the big businesses. For small or medium enterprises, it is not really possible to spend on brand advertising. For them is the next alternative.

DIRECT RESPONSE ADVERTISING

If you are a businessman who aims at getting immediate response, this is for you. The response that you receive from the consumers is determined by the type of business you have and the marketing strategy that you imply.

For you as an advertiser, it is important to know the differences between both the types of advertising. Because this can only help you choose a right medium for advertising your products and services. Whether it is brand advertising or direct response advertising, television, newspaper, internet, magazine and radio, all of them work effectively.

RADIO ADVERTISING

For the people having a profitable business, it is easier to choose any medium even if it is costly, But for the group of people, who have potential but still run a small business enterprise, radio is the best medium for promotion of their brand and products. At inexpensive rates, it provides best advertising services. The best part is that it could also add on to the advertising approach of the big businessmen even among the people living in interior regions.

Thus, no matter if you have a big, intermediary or small business enterprise, the only thing that matters is how effectively you use radio for advertising your product.

BENEFITS OF RADIO ADVERTISING

There is no hard and fast rule so far as advertising is concerned. But of course, there is a creative principle that is followed in general by the advertisers. You too may be following the same AIDA rule.

From whichever aspect you analyse radio advertising, it will live upto your expectations.

ATTENTION

Being an advertiser, it is obvious that you want your brand and product to get attention in the market. It is surprising but yet true that radio reaches listeners even when they are on their way, either through the FM in their cars or FM on their mobiles or other devices. As a result, whenever you air your ad, it is likely to reach every listener everyday. On air, your radio spot will, of course, get attention if the sound effects, voice-overs, background music, etc. are impressive.

Radio is only an audible medium. Only these parameters, such as, sound, voice, music, etc. could built up the mood of the listeners and could take them to whichever place you want. If you are successful in instilling the emotional essence in the listeners, be cent percent sure of success.

INTEREST

So far as interest is concerned, radio is the medium that plays songs and in between airs the spots. When the people listen to the songs, they are in good mood. If you advertise your products during the programmes, you are likely to get the attention and desired interest from the listeners.

In short, radio advertising assures of major success when it comes to promoting your brand and marketing your products and services.

DESIRE

You are a businessman and you better know that creating a desire for your product in the consumers is a very difficult task. The listeners may develop an interest by listening to your advertisements but the interest does not signify their desire for the product.

When you create a product, it is obviously based on the needs of the people. Isn’t it? Thus, remember, whoever is listening to your radio ad has major chances of falling for it. You just need to make your approach a bit specific to that group of people. For example, if it is a beauty product, target females and appeal in a desirable way. Those people need it and hence creating a desire for the product will not be so difficult. Will it be?

ACTION

Unlike other advertising mediums, radio is known for having a call for action appeal. Through this airtime media, the telephone number or website address or other contact information is given, which increases the curiosity of the people. As a result, they contact the authority for details. If convinced, they buy the products or avail the service.

Neither television nor print and not even internet media is as quick as radio in generating responses. In fact, adding radio as an additional media to the already existing television, internet or print mediums, will surely supplement the level of responses that you get from the audiences.

Whatever you expect from an advertising media to bring for you, radio does all those things and even more than that. The cost that is incurred in advertising a product in radio is far more less than what you are required to invest for advertising on other media. Then why not go for this cost-effective option that offers additional benefits.

Think and then make a justified choice.

We at ReleaseMyAd take the pleasure to book your ad for this renowned radio station, thereby ensuring better and productive results for commercial purposes. We not only provide you the best ad charges, but also an effective media plan.

You can book your ad by calling on to 09830688443