Google adwords |

February 12, 2015April 29, 2015

Mysterious Google adwords campaign tricks unveiled via releaseMyAd

I am sure most of you might have come across this famous saying:“The greatest trick the Devil ever played was to make everyone think he didn’t exist “.

Surprisingly for me Google is equally deceptive when it comes to Adwords management.Let me unveil the prime mystery of Google – “Its complicated.Only if you are adwords management savvy go for it.”

There is no doubt about the fact that it is the best result driven advertising platform.It is easier to understand the advantages of Adwords but handling Adwords campaign to get requisite results is definitely not an easy task.

For new advertisers adwords is all about keywords and Ads.They take up on the challenging task of managing their adwords account by themselves.I am sorry to say but most of the self managed adwords account end up in the hands of professional adwords experts once they realise how complicated the entire process is.Most of our clients did the same until they realized that they need to stop and hire an adwords advertising professional like releaseMyAd to get results.

Here are some 80-20 rules revealed by releaseMyAd which can help you perfectly optimize your Adwords campaign by yourself.

1) Strike where you can have the massive bounce.

Imagine you are in an accident spot.You see a girl with sprained ankle and another boy bleeding profusely.What would you do?Of course you will help the boy who is bleeding.And if there is choice between this boy and another dead man?I am sure you will still save the boy as helping the dead would be illogical and unproductive.In the same way in your adwords campaign you always need pay more attention to the element that can help you create the maximum impact. It would be unfair to allocate your time and skills to optimizing ad groups that gets you microbic results.You need to drop the idea of “fair distribution” of time all the various parts of your campaign.Focus and work on what gets you better results.

There are many instances when I have come across adwords managers focusing their major time on ad groups that have produced on 10-20% of clicks.Working on those parts of your adwords campaign that are improbable of getting you impressive results is not a waste of time but is definitely a heedless decision .You should focus on these minute later and jump to focusing on ad groups that gets you huge magnitude of clicks.

This is releaseMyAd’s star trick as most of our advertisers expect an impressive result as soon as possible.We refrain from working on peanuts at the beginning of the campaign.

2)Invest Less Effort to get More Results.

Ad Groups	Conversions	Conversion Rate(after optimisation)	Result
Ad Group 1	100	20%	120
Ad Group 2	30	20%	36
Ad Group 3	30	20%	36
Ad Group 4	40	20%	48

Isn’t 20% hike in 100 conversions more desirable than 20% hike in 30 conversions! I am sure you have dispute on the given calculation.You can see working on Ad group 1(100 conversions) can enhance conversion by 20% resulting in 120 converted clicks.

Whereas if you are working on the poor performing Ad groups(2,3 & 4),you need to put more effort to get results as Group 1.Working on all these Ad groups will give a result equal to working to Ad Group 1 solely.Its always better optimize a single good performing ad group rather than optimizing all the ad groups.By focusing on the ad groups with the highest performance you need to put in less effort to expect more results.

Less effort can get you more results only if know the area you know to focus on.

3) Larger Search Volume assists you to analyse Ad Copy in a jiffy.

Your prime ad groups are the ones that get you more sales and clicks.You are required to have statistical data to be able to detect the good and bad Ads.

Incase you are choosing the Ad with 4 conversions as a good one and deem a 3 conversion Ad as poor ,then you are making terrible mistake.

Test your Ads in your chief Ad groups this will get you valid data to analyse if your new Ad is performing better than the old one.It helps you test your Ad swiftly,helping you get the maximum return on investment.Testing on average or poor performing Ad groups is as bad as guesswork.

4)Your Efforts will be the same for -primary & secondary Ad Groups

If you notice except for mining the search term report all the other efforts that you put into a primary and secondary Ad group is same,like:Bid management and adjustment, Ad Testing, Ad Optimization,etc.

You need to put in the same amount of time and effort for an Ad group with 100 clicks or an Ad Group with 1000 clicks.You should wisely spend your time in areas which can get you better ROI.

Don’t let Secondary Ad Groups escape your mind

By now you might have to the conclusion that you should ignore the secondary ad groups.That’s definitely not the right.In your adwords campaign there will come a point when your primary Ad group would saturate.Then,your secondary ad groups have a vital role to play.Its all about investing effort on right areas at the right times to get huge benefits.

releaseMyAd is the leading Google adwords campaign managing agency which helps advertisers to strike the perfect chords to get best return on their investment.We know the right strategies and right times to implement them.If you have business and want to promote it on Google?Why wait?Reach out to us on online@releasemyad.com and we will work wonders for you.

January 30, 2015January 31, 2015

Supercharge your Google Adwords Campaign Management services via releaseMyAd

A Google Adwords campaign determines your website visitors. It is the most transparent advertising medium wherein you know how many visitors you have received from this source, how much you are spending on each visitor and the best advantage is you pay only for results (clicks).

Quality Google Adwords campaign management is very essential for a profitable campaign. releaseMyAd provides excellent Google Adwords campaign management services to helping you attain your business goals. Whatever be your objectives, be it enhanced website visitors or quality leads, releaseMyAd helps you get it.

Since Google Adwords is very iterative and complicated process, it requires a very strategic solution for results. But without proper management, maintaining an adwords campaign requires a stride that’s beyond the capacity of anyone to achieve. We understand how overwhelming and frustrating it could be for you. releaseMyAd makes the entire experience simple and result-driven you.

What does releaseMyAd do for you :

1.Comprehending Business Goals

The more we know about your business, the higher are the chances of your success. We get the details of your goals, your product, your USP, your competitors, your budget, your cost per acquisition and your expectations with us. This data is totally unique for every business. Based on CPA we also help you an estimate ROI. Once we understand you we discuss your target products, geography and location. Thereafter we start planning your campaign structure with some research.

2.Keyword Research

In the second stage of the campaign set-up, releaseMyAd research helps you find converting keywords your potential customers are searching for when they are looking for your product or service. The end objective is that they find you. We build a solid keyword docket for you with the help of our experts and our keyword tools. We research for search phrases that your potential customers are looking for and then build a strong keyword list to be present at the right times when right customers are searching for you.

3.Competitor Analysis

We help you scrutinize your competitor moves and create a strategy to defeat them. Competitor Analysis is not a lead-driver for us. We investigate competitors to build a better adwords strategy for you. We see the offering of your competitors, analyse their keyword list to build a stronger one for you. We understand the market share that they gobble up and get a master plan for you to outdo them in their own game.

4. Ad Building and Implementation

Now that we know you so well we get started with framing your Ad copy for the campaigns as per your product, offering and objective of the campaign. We frame the entire campaign for you with relevant keywords, ad groups, ad copy(with perfect headline,descriptions,display url and extensions).Then we determine appropriate landing pages for the campaign and incase if you do not have a suitable landing page,we create one for you. We then get your campaign LIVE.Thereafter we embed conversion tracking code to the landing page to analyse conversions.

5.Ad Optimization and Ongoing Testing

In order to get best results from your Adwords campaign you need to constantly monitor your campaign to get maximum returns in ROI. Every campaign requires proper maintenance and testing.releaseMyAd audits your campaign every week ,making change in keywords,ad copy and bids, taking your campaign to the next level.We adopt various tests to make your campaign totally fit. We also analyse “search terms” report adding quality keywords and eliminating poor keywords from your account.

6.Account Performance Reports

Once you sign-up with releaseMyAd we give you access to your individual dashboard wherein you can measure our work and your campaign performance.Via the dashboard you can see how many clicks,impressions you have received and your budget spent.You can also inspect our work by measuring us with clicks and impressions that we had promised.And we also send you weekly and monthly reports.

7. Ongoing Campaign Management

Once your campaign is over you can again renew the campaign via the dashboard to keep getting quality leads.We will continuously review your campaigns on periodic basis to analyse your expenditure, adjust keyword bids, edit ad copy as needed with continuous competitor analysis.

You can easily avail our services for a small cost of Rs 5000/month. Our major objective is to efficiently promote business of all types and sizes online.We would love to create your success story by being a part of your team.To avail our assistance for managing your Google Adwords campaign write to us at online@releasemyad.com.

January 29, 2015

Want cheap Clicks?You need a Google Adwords Campaign Management Service Provider

As beginners we all tend to commit mistakes in adwords campaign. releaseMyAd, is the leading google adwords campaign management service provider with the basic motive of helping beginners start their campaign with a bang.On making mistakes in adwords campaign as a fresher you would not even realise it. Therefore it becomes unavoidable.

Here are some mistakes that usually people make and are unaware of until they drain out huge budget. Here are a few tactics that helps you create the perfect magic in your first adwords campaign by ignoring the following delusion:

Want to start with Low CPC?-Oops! you won’t get results.

The sad part is you can’t afford to be stingy at the early stages of your campaign. Every advertiser wants to pay as low as possible for the clicks and am sure even you want to get to the magic of low cpc bid of Rs 5.As a freshman into the adwords platform you can’t expect to get this low cpc on the first day but eventually you will be there with some hustle.

releaseMyAd’s mantra: Overpay

Do not remain under the illusion of getting good results for a low spend. As a beginner you need to fight the battle with a high CPC to get results.

If you overpay at the beginning at the beginning of the campaign you can get a good Ad rank (hopefully #1) and also helps you in getting better click through rate.

You must be wondering: Why we are suggesting you to play this game in this way? How will your CTR be affected with a higher Ad rank? The answer is quite simple: The Ads on a higher position tends to get more clicks because it is easily noticeable. Incase you have an amazing Ad that is getting 3% Click Through Rate from a 3rd positioned Ad, then there are chances that if you were No.1 you might have a CTR of around 8%.

CTR has a great impact on your quality score, which is a major influencer of your advertising cost( or CPC).So once you have a ‘good CTR’ and an impressive quality score ,you can reduce your CPC bid to the desired amount. This will not only gets you better quality score but will also reduces your campaign cost.

By good CTR we mean that if you have 2% its cools, if its 3% its good and if you have more than 5% congratulations you have done it.

2.Want a single Ad group for all your keywords?-Oh! No

Google facilitates easy work i. e a single ad group with hundreds of keywords stuffed in it. You need to buck and snap out of your laziness now. You are trapping yourself into poorly performing campaign.

Your idleness will only end with a poor quality score for most of your keywords. As you can assign only one Ad to a Ad group. So your Ads stand irrelevant for many keyword searches dropping your CTR.

releaseMyAd’s mantra: 1 keyword per Ad Group

Shocked? Confused? You think we are exaggerating?

No, we are not. This tactic will give an instant boost to your quality score.Pushing too many keywords into an ad group disrupts you from creating a targeted advertising campaign. This also degrades your quality score extensively.

The easiest way to escape from this is to create niche ad groups with very few keywords. This will enable you to create targeted ad for your major keywords. This is the simplest way to enhance your campaign Quality Score.

Let’s take an example: If you had ad groups like “weight loss tablets” and “weight loss remedy”, then these should have two different ads like : “ Best Weight Loss Tablets”, “Herbal Weight Loss Remedy”. If you stuff all keywords in one ad group with one Ad you will have poor quality score with expensive clicks.

Want to use “broad-match” types?-Sheesh! please don’t.

Most people using AdWords don’t even know that such a thing as a match type even exists. And it’s not strange, really, because Google doesn’t put our attention in that direction.

Most advertisers are unaware of keyword match types and its not at all bizarre. Let me quickly introduce you to 3 “match-types” siblings: “broad”, “phrase” and “exact” keyword matches.

Match Types are primarily a way in which Google connects your keywords docket with the search phrases.

Broad match as you see is self explanatory. Lets understand it with the help of an example: If you have a keyword as “weight loss tablets” and have used broad match, your Ads will appear for searches like “weight losing exercise”. You definitely do not want to appear for this search query because it does not serve your purpose of promoting your ‘weight loss tablets’. Anyone who is looking for exercises for weight loss will not be interested in clicking your Ad. This drops your CTR and Quality Score considerably ,making clicks expensive for you.

releaseMyAd’s mantra: Take up “exact match”

Exact Match types shows your Ads for exact terms. For example if your keyword is “Weight Loss Tablets”,your Ads will only appear when a searcher is using the term “Weight Loss Tablets”. Your Ads will not appear for any variation of the keyword.

Exact match provides you with total control over your adwords campaign, helping you get an exceptional Quality Score.

Let’s get a quick glimpse of the match- type siblings in one basket:

Match type	Keyword	Ads may be shown for following queries:
Broad	weight loss tablets	weight losing exercise
Phrase	“weight loss tablets”	weight loss tablets side-effects
Exact	[weight loss tablets]	weight loss tablets

Do you find anything better than “broad-match”? Obviously None.

Want to tag all your keywords to a single Ad?-Boo! Buck Up Lazy people

Adwords encompasses everything -keywords, landing pages ,ads, and so on. The major part is matching your Ads with the right keywords.

Google reads your ads and checks whether they are matching your keywords or not. If they’re not then Google will think that your ad has low quality… and you don’t want that. That’s why in one of the previous examples I’ve said that you should use a headline like “How to Lose Weight” for the keyword “how to lose weight”.

releaseMyAd’s mantra: Keyword Insertion in Ad Copy

Using this trick, you can polish your Ads to make delight Google as now it can detect keywords in your Ad copy. You will also get high quality leads that are looking for exactly the type of products/services you offer. You are also given an additional perk with it, i.e if someone is searching for keywords related to your business and if these keywords are present in your Ad, they search term gets highlighted in your Ad Copy. This makes your presence more apparent.

“Phew! we know it’s too much for you..”

Sadly, this is the only way that Adwords can give you results. Initially you may take it to be an easy task but trust me the deeper you go the more tough it gets for you to get results.

releaseMyAd is a good option for you because:

We provide customized PPC campaign strategy for every company, we avoid cookie-cutter approach.
You have personal relationship managers handling your account.
We are Google AdWords certified agency.
We provide perfect bid management, call tracking, and landing page testing.

releaseMyAd is at your rescue to save you from all hard work ,complicated thinking and rigorous money spend.We have learnt over the years how to embed magic to your campaigns to get results instantly. We work with full proof guaranteed strategies getting you more business. We are the leading Google adwords campaign management service provider and we know how to get you those cheap clicks. If you want those cheap clicks?Write to us on online@releasemyad.com.

January 27, 2015April 29, 2015

releaseMyAd -The leading Google adwords management company for beginners

Today we have seen a revelation in the promotion mix of all large and small businesses. Wherein businesses are moving towards online advertising particularly Google Adwords. Google Adwords has become a battle field for most of the businesses to reach their customers at the right times when the customer is looking for related products and services of his business domain.

A business is required to be very determined in taking up the right Adwords campaign strategy to get optimum results for their campaign spend.Improper management only leads to relentless budget wastage with no results.

releaseMyAd is the leading Google Adwords management service provider providing effective campaign strategy and plan to help you maximize revenue and return on investment. Our expert team helps you beat competition with zing and style. Our team has managed successful campaigns in a varied range of industries from small to large enterprises. Our core belief is that an ill-managed adwords campaign would simply wastes your money and lower your potential conversion.

Heres’s how releaseMyAd creates ideal adwords campaigns:

1.Unveiling your USP

releaseMyAd composes irresistible and highly persuasive Ad message to get clicks from your potential customers. We understand our client’s requirements providing captivating offering or USP in the Ad text to help you grab your customers attention. We embed unavoidable essence to your Ad getting your customers to click your Ad in respect to other Ads and organic search results.

You need to write your Ad Text you have to craft your message within exactly 70 characters. This limits most advertisers from composing relevant messages. They tend to compose Ads with generic details ,ignoring their major USP’s.

An advertiser is required to be strictly concise about your business and campaign. You need to draft your message from a customer’s eye. Is it free shipping? Are you offering a limited offer sale? Why is your product and service better than the rest?

Here are some USP examples with the keyword “ladies shoes”:

yepme.com offers “Shoes at Rs 299”
metroshoes.net offers “50% Off on Ladies Shoes”
amazon.in offers “Great Deals on Top Branded Shoes”

2.Fixed Budget

We determine a stipulated budget to be allocated to your adwords campaign and abide by it. It is common practice that people tend to overspend because of multiple targeted campaigns. You should foremost set up your campaign duration and daily campaign spend before you begin with the begin.

It is a usual practice that many Google Adwords managers tend to work on flexible budgets. This leads to over spending with relatively low returns on investment. releaseMyAd apportions the per day spend to campaigns based on the advertiser’s average monthly budget .

Many businesses have a laissez-faire approach to limiting their campaign budget leading them to over or under spend. The reason is lack of planning, confusion in CPC and bidding. We save our clients from falling into this loophole. Whatever be your business type or size you need to strategise your budget and stick by it.

Lack in budget planning enhances your risk of determining high return on investment.

3.Proper Campaign Scheduling

Whether you are a freshman or an experienced Google adwords advertisers its is vital for you to plan your campaign schedule(start and end date).

We foremost comprehend your objectives:

Is it sales promotion?
Do you require conversions from the campaign?
Do you want enhanced sales?

Based on your objective we suggest campaign tenure plans and then decide the start end date of your clients campaign. It is a deadly blunder that most advertisers make throwing away a lot of money. releaseMyAd does not promise performance only by clicks but also takes up the challenge to deliver promised clicks within a time frame for a stipulated budget.

releaseMyAd helps you to have a SMART( Specific, Measurable, Attainable, Realistic and Time-based) Google Adwords attitude to get best results.

4.Crisp and Clear Ads

Your Ad should be crisp and uncomplicated. You have less than half a second to grab the attention of your potential customers. So your Ad should be comprehendable to get better attention, enabling them to click on it.

releaseMyAd believes in keeping it simple. We compose straightforward ad copy helping customers to easily understand your deal. We even try to keep your display URL simple and meaningful.

Here are some good Ad copy:

Do not try to muddle all your products in one Ad. Keeping its simple enables better targeting and enhanced conversions for all ad groups of the campaign.

5.Highlighting Keywords in your Ad Copy

Always include one of your main keywords in your ad copy or header. Google ranks ads based on search matches. The more your ad matches the keyword search, the higher Google will rank your ad.

Google positions Ads based on relevant search matches. releaseMyAd includes your primary keywords in your ad copy. The more relevant your Ad is to the keyword search, the better are your chances to appear in the top ranks.So, if we have a highly competitive keyword like “shoes”, we tend to use it in our ad copy to get into Google’s high ranks.

You can see in these examples as to how many times the word “shoes” has been used:

You also need to avoid keyword stuffing or you will miss Google’s attention.

6.Optimal Keyword Docket

Keywords are very essential to your adwords campaign. So,your keyword docket should be optimal enough to get higher conversions.

Large keyword list only makes your campaign expensive. releaseMyAd creates a relevant and compact keyword list for your campaign based on your product, objectives and target audience. We research your product and frame a list of keywords from customers point of view.

Google’s keyword suggestions are also of great help to get quality keywords for your campaign.

The best practice is to have multiple ad groups with strong targeted keywords and ads rather than few ads with huge number of keywords. This makes your campaign performance very efficient.

You can also use releaseMyAd Keyword Planner to get niche keywords to suit your product and objective.

7. Perfect Split Testing

A successful adwords campaign is only possible if we have super accurate ads and getting there is only possible if we have super tested ads with us.You need to periodically track your ad analytics and optimise your Ads based on inferences.

releaseMyAd helps you to get most from your online market opportunity by getting you higher conversion rate with high quality result-driven ads.We adopt various tests like-A/B testing and multivariate testing on your:

Headline
Descriptions
Click Through Action
Visuals
URL link
Campaign landing page

For testing Ad ,we first create 2 Ad groups .

Make two ads, like (A) and one with a different Headline and copy (B).

We run two similar objective ads for few days to test which one beats the other. We then choose the smarter ad and delete the poor performing Ad from the campaign. You can also resort to take Google’s automated A/B testing to get a fantastic adwords campaign for your business.

8.Compelling Ads

Never confuse your visitors. This is the most dreadful blunder that one can make. It is usual practice that people tend to link unrelated landing page to your Ads.

Your Ad copy should talk about your product and offering directing them to relevant landing pages. If you confuse the customers with messages to the irrelevant landing pages you are bound to waste your Ad spend.

If ad is for specific product with a particular colour, and if you have a high quality keyword docket. Then link your ad to the relevant landing page. It will result in higher sales for you as you direct the customer to the exact product page as per his requirement.

9.Distinct CTA

Your CTA Is very essential in your adwords campaign. One should be clear about his offering and the action which is required to be taken by the customer to avail the offering.

Based on your objective you can frame different Call-To-Actions but should be very clear of what you expect the visitor to do. To have better conversions your intentions should be very clear and that should reflect in CTA of your campaign.

For example:If you want sales, use terms like “choose”, “buy” and “Buy now” as in this example:

10.Avoid “spray-pray”

Google Adwords offers hyper targeting options , so you should not run your Ad with a generic all-in-one plate attitude. Do not have generic ads linked to your homepage, this might save your effort but will drain out your money. You might be shooting these ads for many keywords at a time but you definitely you are not going to get any results.

With a limited budget one should put more effort to have highly targeted ads to be visible by your potential customers. releaseMyAd irrespective of the clients budget builds multiple ads and ad groups to get efficient results for our clients.

You can also review how flipkart runs multiple ads for different keyword searches:

-This Ad is for visitors who are searching for “books for children”. You can see the Ad includes the word “children” in the Headline to immediately connect with the potential customers who are looking for books for children-

This ad is for people looking for ‘MBA books”:

This ad is for people who are looking for ‘ books online’:

Conclusion

We understand for a freshman Google Adwords could be a bit terrifying . Do not panic. releaseMyAd is at your rescue we can make the entire experience of advertising on Google simple and competent for you. We love to see our clients outdoing their competitors. Our team takes up your battle online and gets you glorious victory.

If you want to get best results from your first Ad campaign ,you can write to releaseMyAd at online@releaseMyAd.

December 4, 2014December 5, 2014

Get the Best Google Search Advertising Campaigns via releaseMyAd

A perfect Google Search Ad Campaign needs to be designed a certain way for it to yield the perfect results. Just doing something does not make much of a difference. Things need to be done well if we are to make an impact or get the results that we want.

The content revolves around the keyword. It should never lose focus.
The advertiser should adequately communicate why he should be chosen over the rest. This is where he intimates how his customers stand to gain from him.
You should always use a subheader to ensure that your customers read a bit more than the headline because much as it pains us all to accept it, that is the truth. Searchers hardly ever read beyond the headline.
You must make sure that the lead capture form is precise. You don’t want your customers to lose interest. Hence, do not ask for too many details. It might irritate the customer or worse simply destroy his interest.
The landing pages ought to be perfectly compatible with the keywords.
Ensure easy navigation. Coming back to the home page should be simple.
Make sure that the landing page is free of unnecessary navigation buttons. This is to restrain any possibilities of distraction for the searcher. We need the visitor to stay focussed and see all that we have to offer.
The calls-to-action have to be very impactful. You might consider being a bit innovative with these instead of employing the commonly used calls to action. That way, you might intrigue customers and thereby draw them in.
It is very important to use sitelinks and ad extensions to furnish additional details. Details appeal to a searcher’s logical sense and drives him to act. Its purely psychological.
The ad text must have a generous usage of numbers and symbols.
Referring to a time-frame and a money saving offer goes a long way in drawing in customers.
Using quotes in the ad text make advertisements effective by making them stand out.
Inserting an ad proof intimating the number of customers the advertiser has already had stands as a good testimony to the advertiser.

Having a successful search ad campaign is no big deal but it needs effort ,practice and preferably expertise. We, at releaseMyAd, have it all. Advertise through us and consider all your problems solved!You can get our services for your Google Search Advertising campaign by writing to us on online@releasemyad.com or by calling us on 09038015241.

Author Info :Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do at least one-fifth of what her bucket list contains. We wish her all the best with that.