What Is Ambient Advertising?


According to a recent estimate an average person gets exposed to 125 to 900 advertisements per day. Let’s think about an individual’s daily routine. She wakes up in the morning, probably checks her smartphone for social media updates and glances through her email, takes a shower, gets ready and while grabbing breakfast switches on the TV for some morning news and finally she flips through the newspaper for a quick glance. Even before stepping out of her house she has already been exposed to several ads through her social media pages, email, television and newspaper. What’s more, once she is out on the road the appearances of ads increase manifolds. With this horde of advertisements bombarding  individuals during their daily routine, it wouldn’t be wrong in concluding, that advertisements are slowly losing its receptivity and recall value. Recognising this problem, advertisers are now turning to new and unique form of outdoor advertising to convert eyeballs into revenues. This form is known as ambient advertising.

Ambient advertising is found in places where an ad is least expected to be found. It is beautifully interwoven in our general surroundings that calls for a spontaneous response. In other words, the name ambient advertisement can be given to any ad that is placed uniquely, or in an unusual manner in any place designed to catch just about  anybody’s attention. One of the common ways that agencies use ambient advertising is to make an object unusually large or small. For example, a large version of 3M Group’s product, Scotch Brite was placed outside a building with shiny glass window panels to emphasize on Scotch Brite’s cleaning ability. When a  life size version of any object is embedded in effective messaging, it is bound to draw attention.

There is a lot of thinking that goes into ambient advertising. The ads need to be strategically placed displaying the right message at the right time. Ambient ads will surprise you, jerk your mind and make you think but above all it will grab your attention. For advertisers aiming to create an impact on consumers’ minds, ambient advertising is a must!

releaseMyAd is now offering unique ambient media solution to advertisers to help them hyper-target their potential customers cost-effectively.We help advertisers place ads in nationally or locally in gyms,salons,pharmacies,retail stores,restaurants,etc to help them garner maxim,um results for their Ad.We have exclusive rights for most of the reputed brands of the aforesaid category.So,if you looking for ambient media solutions then you definitely cannot miss out on us.All you need to do is follow the given steps:

-Visit releaseMyAd Anywhere

-Select your preferred ad platform(wherein your potential buyers visit frequently/or have high footfall)

-Select Location, Ad Type, Ad Duration and Quantity

-Select campaign start date and make payment

Your Ad is made live on the scheduled date once our media partner confirms and the ad creatives are installed.We will be monitoring your campaign and will be sending you regular updates. Incase of any further queries you can drop us a mail at anywhere@releasemyad.com.