Ambient Featured |

August 23, 2016March 28, 2019

Advertise in Indira Gandhi International Airport for maximum outreach!

Indira Gandhi International Airport , which is named after the former Indian Prime Minister Indira Gandhi, is one of the oldest airports in the country. It is located around 16 km from the main city of New Delhi. In 2010, it was the largest aviation hub of India and South Asia. It services more than 46 million passengers annually . Around 80 Indian and international airline services operate providing frequent flights to major destinations of the world. It is one of the busiest airports in the country in terms of passengers and cargo traffic.

Advertising in Indira Gandhi International Airport can help advertisers to reach a swarm of affluent and the upper-middle class people who travel in airlines for hassle free journey. These people spend long hours in the airports for security checks, ticketing, baggage claims etc so enabling businesses with targeted advertising opportunities.

Indira Gandhi International Airport , which is spread across 5.4 million sq ft area provides large advertising spaces to the advertisers to grab the attention of their target audience.

Merits of advertising in Indira Gandhi International Airport :

Target affluent class– The travelers in the airport belong from affluent and upper middle class background. With high disposable income and their interest in acquiring new things , thereby this makes them more receptive to the ad environment.
Huge footfalls– The Indira Gandhi International Airport registers a huge footfall throughout the day with an average of 80,000-85,000 daily passengers. A great platform for advertisers to reach an extensive mass.
Long-dwell time– Due to long security proceedings the passengers remain stranded for hours in the airport premises.
Captive-audience– Research claims that about 75% passengers enjoys airport advertising so the advertisers can utilize this long dwell time to hammer the campaign message in the mind of the target audiences.
Multiple ad options– Indira Gandhi International Airport provides multiple ad innovations like video wall, digital screen, wall mounted back-lit etc. to grab the attention of the target audience.
Brand awareness– Advertising here enhances the visibility and recognition of the brand as this is a novel mode of advertising. Big brands like Honda, Samsung are often seen running their campaign in Delhi airport.
Target international passengers– Advertising in Indira Gandhi International Airport open-up the door to enter the foreign markets by targeting the foreign passengers who are travelling through Indira Gandhi International Airport-Delhi.
Extensive ad spaces– Indira Gandhi International Airport is spread across 5.4 million sq ft area with large international and domestic terminals. So you have huge exclusive spaces to showcase your brand.

Brands that advertise in Indira Gandhi International Airport

Many reputed brands like Honda, Samsung, spice jet, reliance and others advertise in Indira Gandhi International Airport because the type of audience they aim to reach are available in the airports only. Indira Gandhi International Airport is the best place to grab the attention of the affluent class travelling through Delhi as they get time to checkout new brands.

With releaseMyAd, you can now target the affluent passengers of Indira Gandhi International Airport. We are the leading advertising platform and are spread across major cities of India. With our virtual presence, we brought the entire marketplace at your fingertips. From a wide range of options, the advertisers choose their suitable advertising medium by seeking help from the media planners, who guides you throughout your journey. So what are you waiting for? Start booking your campaign with us today!

releaseMyAd Ad booking process:

The ad booking process of releaseMyAd is very simple. Just follow these steps to book your ad:

Visit our website (releaseMyAd Anywhere)
Select Airport and choose Indira Gandhi International Airport
From the list of available innovations, choose your ad options (like video wall, digital screen, wall mounted), quantity and campaign duration.
Then you drop us an enquiry with the above details we will get you the lowest rates for your campaign.
Once we share the lowest rates, you can proceed with the payment on our website.
As the payment gets cleared we process your Ad
And your campaign goes LIVE.

So call us today at 09830688443 or for any further details write to us at enquiry@releasemyad.com.

June 16, 2016March 28, 2019

Grab Instant Attention of target groups with right ad placements!

( A study on why Ambient Advertising is picking pace!)

With the Indian economy bustling with jostling brands to mark their presence in the consumer’s mind, advertisements have become imperative to the success of the brands. Whether the advertisements appear as print ads or hoardings, TVCs or radio jingles, they exist only to inform and promote a particular service or product garnering buyers for it. These promotions are often veiled under a creative banner to make them look less ubiquitous. But the key to successful advertising depends on the right ad placements. For what good is a great ad if it doesn’t reach the right target groups?

One great way to reach out to your TGs is through Ambient Advertising. This type of advertising involves promoting your brand at a particular location where the needs of your buyer personas find resonance with your products and services. This can be the catchment area of a hospital for medical drugs or a mall courtyard with the latest sale on offer. It is more popularly known as Ambient Media Advertising or Ambient Advertising.

With the perfect placement of ads, you drive home the need for your products and services. These promotional locations muster a strong appeal to the buyers owing to the emotional connection between the setting and the product. These ads actually sneak on consumers when they least expect it. After all, advertising is all about engaging the prospective buyer’s interests and ambient ads do just that!

There are major advantages to the refined communications of ambient advertising. Some of them are

Precise Targeting: Specific targeting of already piqued consumers who have already bonded with your product or service serves as an added advantage for this type of advertising. When near the cosmetics section of a mall, you give out free samples of your new sunscreen crème, you are sure to find women who can afford your product. Instead of targeting the whole lot of women out there using sunscreens, with “ambient media advertising” you are only targeting women who can be your potential consumers.
Low on Cost: Ambient Advertising ensures to target interested consumers, so you save on trying to interest your consumers. Moreover, since buyers are already attentive in this case, engaging them is an easy task. Thus, you inherently spend less to attract your potential buyers.
Consumer Focus: Ambient advertising is all about selling your brand to the already engrossed consumer taking advantage of their exuberant mood to propel sales.
Easy Evaluation: Ambient Media Advertising provides an easy evaluation of your advertising technique. This easy evaluation is most prominent in the case of malls and other retail outlets like grocery stores and pharmacies where you can measure the success with sales. In other cases too, since it is location specific advertising and it allows consumers to make buying decisions quite near to the ‘products’ available for sale. This makes it is easy to evaluate the ad campaigns.

In India, ambient advertising has been quite popular over the years. Due to its inexpensive nature, SMB advertisers have always found this advertising technique to be pocket-friendly. But over the years, even large corporates have seen the sense in Ambient Media Advertising.

Since ambient media advertising is able to engage audiences emotionally, advertisers in India have identified some ideal sites for such promotions in tandem with the TG’s mood. Some of them are

Malls

Shopping Malls have become the ‘in-thing’ for all age groups in India. Often people going to a mall have a list of things-to-do in their mind. Any advertisement that saves their time or money is bound to grab eyeballs. The courtyard of the mall, staircases, walls, pillars and shop windows all can be put to great use for ambient media advertising.

A very strong emotion prevalent in shopping malls is that of escapism, where people really want to splurge beyond prying eyes. Ambient ads seize this opportunity with both hands to deliver you the expected results.

Hospitals

Hospitals are the most underutilised locations for ambient ads in India. The time spent in most reception lounges of hospitals are characterised by bored patients and their companions. Ads in hospitals affect consumers on two levels. On the first level, it drives away boredom engaging the target group’s attention to your ads of its own accord. And on the second layer, advertisements here can be easily relatable to. Imagine a toothbrush ad in a dentist’s chamber, where a mother has come to get braces for her child.

With the healthcare sector booming in India, hospitals are going to be next destination for Ambient Advertising.

Airports

Perhaps the most used Ambient Advertising site of India, are the airports. Along with long dwell-time airports are known for their suave, educated and affluent patrons who spend a considerable amount of time in security checks, airport concourses & lounges, baggage claims, food and beverage counters. This provides a bottleneck in passenger flow for advertisers to use. Research shows airport passengers are a lot more eager to try out new services or products. This can only be attributed to their emotional states while in the airport.

IT Parks

Over the years IT Parks have become the destination for upwardly mobile white-collared job holders in India. This lot is tech-savvy, affluent and can afford those highly priced real estate properties, foreign holidays or spas. Advertising to them isn’t easy with any other medium owing to their busy schedules. But ambient advertising can be ‘spot on’ with this lot!

The right ads at the right time in one of these workplace ads can surely enhance your brand image and get you the crème of your clients.

Metro Stations

Metro Train is the trendiest mode of transportation in Indian cities today. They offer a quick and traffic-free journey for the intra-city commuter. Metro Stations register heavy footfalls like any other transit points. However, all metro stations do not witness the ‘same type of footfalls’. While some stations cater more to office goers others service students or homemakers more. These distinctions ensure each of these metro stations ‘unique’ advertising advantages to reach out to their target audiences.

Residential Complex

Most people living in a residential complex have the same socio-economic background, providing a specific target group that is economically more or less similar. Advertising in these Indian Residential Complexes, thus, makes ambient advertising more cost-effective for advertisers. Home equipment and gadgets like kitchen chimneys, gas stoves, water purifiers and others can fly off the shelf with ambient advertising in Residential Complexes.

If you are looking forward to ambient advertising, releaseMyAd, the largest online ad booking destination, is the agency for you. Contact us at 09830688443 or write to us at enquiry@releasemyad.com.

June 15, 2016March 16, 2019

What Is Ambient Advertising?

According to a recent estimate an average person gets exposed to 125 to 900 advertisements per day. Let’s think about an individual’s daily routine. She wakes up in the morning, probably checks her smartphone for social media updates and glances through her email, takes a shower, gets ready and while grabbing breakfast switches on the TV for some morning news and finally she flips through the newspaper for a quick glance. Even before stepping out of her house she has already been exposed to several ads through her social media pages, email, television and newspaper. What’s more, once she is out on the road the appearances of ads increase manifolds. With this horde of advertisements bombarding individuals during their daily routine, it wouldn’t be wrong in concluding, that advertisements are slowly losing its receptivity and recall value. Recognising this problem, advertisers are now turning to new and unique form of outdoor advertising to convert eyeballs into revenues. This form is known as ambient advertising.

Ambient advertising is found in places where an ad is least expected to be found. It is beautifully interwoven in our general surroundings that calls for a spontaneous response. In other words, the name ambient advertisement can be given to any ad that is placed uniquely, or in an unusual manner in any place designed to catch just about anybody’s attention. One of the common ways that agencies use ambient advertising is to make an object unusually large or small. For example, a large version of 3M Group’s product, Scotch Brite was placed outside a building with shiny glass window panels to emphasize on Scotch Brite’s cleaning ability. When a life size version of any object is embedded in effective messaging, it is bound to draw attention.

There is a lot of thinking that goes into ambient advertising. The ads need to be strategically placed displaying the right message at the right time. Ambient ads will surprise you, jerk your mind and make you think but above all it will grab your attention. For advertisers aiming to create an impact on consumers’ minds, ambient advertising is a must!

releaseMyAd is now offering unique ambient media solution to advertisers to help them hyper-target their potential customers cost-effectively.We help advertisers place ads in nationally or locally in gyms,salons,pharmacies,retail stores,restaurants,etc to help them garner maxim,um results for their Ad.We have exclusive rights for most of the reputed brands of the aforesaid category.So,if you looking for ambient media solutions then you definitely cannot miss out on us.All you need to do is follow the given steps:

-Visit releaseMyAd Anywhere

-Select your preferred ad platform(wherein your potential buyers visit frequently/or have high footfall)

-Select Location, Ad Type, Ad Duration and Quantity

-Select campaign start date and make payment

Your Ad is made live on the scheduled date once our media partner confirms and the ad creatives are installed.We will be monitoring your campaign and will be sending you regular updates. Incase of any further queries you can drop us a mail at anywhere@releasemyad.com.

May 12, 2016March 29, 2019

Ambient Media Advertising: A Rising Trend

Have you felt drawn to the huge structure at the mall atrium?

Did you find something at a restaurant that has made you pause and think?

Have you thought and talked about unique hoarding on the main street for a long time?

If yes, then, congratulations my friend you have been ensnared by an ambient media advertising campaign.

These are advertisements open a most efficient road to reach the consumers. Ads that create a lasting impression in consumer minds increase sales and make the brand more noticeable. With the ad clutter an individual faces daily, it is eminent for advertisers to create “kuch hatke” so that a lasting impression can be made in front of the consumer.

It is in the pursuit of this ‘standout ads’ that advertisers first devised Ambient Media Ads for the traditional UK markets in the late 1990s.

This new advertising medium known as Ambient Medium Advertising helped brands to gain prominence and induce a different thought about a product or thing. The most amazing thing about ambient media advertising being that it requires no specific media. It can be placed anywhere and everywhere!

As the name suggest, Ambient Media Advertising takes into account the ambience / surrounding of the target groups (TG) before approaching them.

It is may also be called Alternate Media Advertising.

The concept of ambient media advertising is based on creating a unique space for the brands in the minds of consumers by providing some kind of memorable and thrilling experience in their otherwise calm world (ambience).

They are known for creating more interactive ads that permeate deep into the audience’s psyche leaving a memorable mark. As traditional advertising media like newspapers, radio, magazines, etc. got cluttered, the alternate media picked up pace.

In India, alternated media advertising solutions have been growing at a steady pace the past decade. The metro cities with their fast-paced life demand something extraordinary for advertisements to garner attention.

The current trend aims to attract audience attention with peculiarly proportioned ads that raise interests and compel TGs to have a closer look. Specially designed hoardings, elevators, park benches, escalators, vehicle bodies, and sculptures are the harbinger of ambient media ads in India. Lift brandings, ads on bus handles, branding in mall/public washrooms, etc. have been leading the way to more creative ambient media ads.

These ads are found in high footfall locations and placed at spots where the TGs wouldn’t miss them.

Ambient Media Advertising is not about any particular media. It is about making the best use of the available media to create something that shocks, surprises or piques curiosity of your target audiences.

Ambient Media Advertising solutions arise from a necessity to be different.

releaseMyAd is one of the pioneers of online advertisements booking in traditional media. And, now the team has brought that same easy online booking solution for ambient media advertising too! Be it advertising in metro stations or coffee shops, airports or railway stations, this agency makes sure to make place your ads where they matter.

So what are you waiting for? Dial 09830688443 now!

You can also write to us at enquiry@releasemyad.com for the best rates in ambient media advertising.