True, that in the wake of a millennial sun, the “Help Wanted” or the “Classified” sections of the newspaper have taken a backseat and online recruiting boards like Monster, indeed and Glassdoor have assumed the forefront. However, it would be foolish to assume that the one major source of recruiting notifier should be completely dead by the day. Infact, to the contrary, newspaper firms can inform you about more job openings than the internet.
The employment section of the newspaper may still be a favourite site of the company you have been eyeing to work for. Also, not to miss the “local business” aspect of it. Newspaper listings are more likely to focus on the particular area more closely, moreover, there are multiple newspapers you can choose from to scan through a detailed list of available jobs nearby. Now, such listings are not always possible online thereby giving our age-old form an easy grace over the modern online recruitment.
The Classified section of the newspaper provides easy access to all the available jobs under a particular space, this makes the process of searching, simple for the seeker. Readers do not have to constantly switch and shuffle in fear of missing an opening. Most importantly, this traditional method is where one is provided with the opportunity to respond with a fluid, self-made cover letter, as opposed to the fixed column of form filling on the internet response.
There are sound reasons why one is still hinged to the newspaper’s help pages. The traditional medium not only has the confidence of a diverse age group, but also reachability that is beyond financial capacities. This is perhaps the biggest strength of this media and this is why companies still rely on it while considering recruitment.
If you too are looking to hire and have nodded all along in agreement, I am sure you are considering reserving a newspaper ad. Here, let me make it easier. I will provide you with a way that can help ease the entire procedure. Allow me to introduce you to releaseMyAd. releaseMyAd is the largest Newspaper Recruitment Ad Agency of the country, serving over 1.25 lakh customers annually. It is a full INS Accredited Agency with expert assistance. Want to advertise in any language or newspaper, we are here to help. The site is a one-stop solution for all your ad publishing related procedures. You simply visit the site, choose your preferred newspaper, design your ad by listing the criteria, position open and salary in details, make an online payment and receive a confirmation mail. That is about it. You are done. Now all you have to do is wait for candidates to submit their resumes. It is literally advertising made simple. Do not believe me? Go check for yourself. releaseMyAd is the site I am talking about! Go Explore!
Jobs are a sensitive issue since it deeply concerns one’s career. The Job portals, Professional networks like LinkedIn are considered the best means to hire and get hired. But the saying ‘Old is Gold’ seems apt for Job recruitment advertisements. Newspapers are still considered the best mediums to give advertisements for jobs as they are a very good way to reach out to a large number of people. A well written and succinct job advertisement conveys to the readers or potential candidate a constructive image of the organisation and brand, and is therefore more likely to get a response.Recruitment Advertisements remain a very crucial category of advertisements.
Newspaper advertising has been in the game way longer than any other form of advertising we exist today and still remains the first medium of advertising that businesses prefer to do. The major reason for the success of newspaper advertising in India is due to its wide reach and visibility. Through advertising for jobs in newspapers, the advertisers can target the Indian market on a really wider scale. There are so many reasons as to why newspaper advertising is so crucial for recruitment. The job advertisements and descriptions are, clearly laid out, well written and to the point. By clearly listing points like the job description and the candidate’s qualifications and experience requirements one can in fact also stop job seekers who are not suitable for the job.
Newspapers have three types of advertisements- Classified ads, classified display ads, and display ads. Classified ads are generally preferred for giving the job advertisements in the newspapers as they are very simple to write and can be very powerful if written correctly and tactfully. Newspaper classifieds indeed prove to be a brilliant source of jobs and a very smart place to look for work. Booking Advertisements for jobs have become so easy and instant these days because of online ad booking services provided by releaseMyAd- India’s simplest classified booking service.
Some of the types of Newspaper Job advertisements that one should abide by are:
The easiest way these days to book Classified & Display Advertisements for recruitment is via releaseMyAd. Through this service one can book classified Ads for all leading Indian newspapers at the lowest rates and no extra charges.
There is a reason behind releaseMyAd being the simplest classified booking service. The ads can be given in just three effortless steps. They are:
Selecting the Newspaper
Selecting the Design Template and compose or upload the ad
Confirming the dates for release and making the payment
AND…. The advertisement will be in the newspaper!
This easy is the job advertising process via releaseMyAd. For booking a classified recruitment ad, contact us on 09830629298 or log on to http://www.releasemyad.com/.
Recruitment is a constant necessity in a country like India. There are certain regions which offer immense and lucrative opportunities for job seekers, especially in Maharashtra which include cities like Mumbai, Pune, Nashik, Nagpur etc. Maharashtra as a state offers huge job opportunities in various fields for people coming from different academic backgrounds. Since the state has so much opportunity, it also has a huge scope of recruiting talented, educated and skilled candidates.
It has the space and resources to tap the potential of almost every applicant. But for such huge career space to be utilized and resources to be tapped, communicating the same is the most essential thing. For communicating this, the next most important thing is a communicating platform. Therefore, it is essential to analyze and choose the most suitable platform for reaching out to potential candidates for a suitable position in any organization.
For Instance, Mumbai is the financial capital of India and is headquarter to a huge number of MNCs, ad agencies, Finance firms, IT companies and other small and medium companies which thrive on an extremely vast industrious space. So when you are looking for people from different sectors, educational backgrounds possessing different kinds of skills, you must know where and how to reach out to the people. You must make sure that the medium you have selected for such communication is the best and will ensure that your message is delivered to the right people.
There are numerous communication mediums in today’s day and age but the best, the most authentic and most trusted medium is a Newspaper. But a newspaper also needs to be selected based on its popularity, reach and effectiveness. For reaching out to your applicants across the whole of Maharashtra, the best option is to advertise in the Maharashtra Times recruitment section.
In Maharashtra Times, you can actually advertise in 3 different formats-Classified text, Classified Display and Display. Of these both Classified Text and Classified Display ad formats are published in the classified pages. Although classified display ads are priced in terms of their size or the space they occupy in a newspaper while text ads are charged as per the number of lines/words/characters used in the advertisement. Now Display ads are also measured in the same way as classified display ads in per sq.cxm unit but these ads are much larger in size and are not restricted to the classified pages. Based on your budget and intended reach, you can easily choose the preferred ad type and proceed with getting your ad published in the Maharashtra Times recruitment section or supplement as well.
There are several reasons for choosing Maharashtra Times for your recruitment or appointment advertisement to reach out to your target audience across Maharashtra which are listed below.
Reasons to Choose Maharashtra Times for your Recruitment Ads
Maharashtra Times also referred to as ‘Ma Taa’ as an abbreviation in Marathi is owned by the Times Group which owns the number one English Newspaper of India which ensures that it is a trusted and popular brand
Having a nick name in the regional language in which it is published is a sign that it is extremely popular and commonly read across the entire state of Maharashtra
It has a daily circulation of about 10 lakhs in Maharashtra alone and such a number is an achievement in itself in a state which is home to some of the biggest publication houses
Maharashtra Times has a readership which is as high as 12.17 lakhs making it one of the highest read regional newspapers and the most widely read Marathi language newspaper across the country
Since Maharashtra Times is published in Marathi, it reaches out to both the elite and general readers which ensures that your ad reaches out to a versatile audience and you can pick and choose your candidates as per you requirement and the vacancy available
The plus point of any regional newspaper is that you can publish both English and regional language ads in it without much editorial restrictions which again helps you segregate your target audience. As in, if you intend to reach out to applicants who are comfortable with both Marathi and English, depending on the communication skills you require, which is the most important trait in almost all applicants nowadays, you can the recruitment ad in English. In contrast, you only want to reach out to people who are comfortable with Marathi and being proficient English is not a mandatory, you can place your ad in Marathi itself
These are some of the essential reasons to choose Maharashtra Times for your recruitment ads. Also since it is owned by the Times Group, often lucrative combo deals are available with the help of which you can advertise in both the newspapers at a much lower cost. This can ensure you a much more vast and versatile audience and such packages are available online itself with their authorized online ad booking agents, namely releaseMyAd.com.
You can review, analyze and then proceed to book your Maharashtra Times Recruitment ads with us with complete assurance and satisfaction. Since we get the rates and packages directly from the publication and charge nothing extra for our online services. So get set to reach out to the most relevant candidates in Maharashtra with your recruitment ads in your own ‘Ma Taa’. Email us at book@releasemyad.com or questions@releasemyad.com or call us on 09830629298 to get your ad booked. For your queries on rates, packages, booking process, payment options and more about Maharashtra Times, simply visit our Maharashtra Times FAQ page.
In today’s fast paced world, people have become extremely choosy about the profession they intend to pursue. Even companies have become quite specific and direct about what they need in a suitable candidate. India is a country where excelling in academics and acquiring skills is highly regarded and crucial for every normal household. Everyone is looking for a job but tapping the talent of the right candidate or rather finding the right candidate often becomes a pain for most recruiters. So here we have performed an in-depth analysis on using the appropriate platform for finding the right candidate.
The increasing dominance of the Internet across the world including India, of course, often makes companies consider newspaper as an outdated platform for recruiting candidates. But the truth is that there are still many major organisations that rely heavily on Newspaper ads in order to reach out to the best and the right candidate. There are several advantages that Newspaper Recruitment Advertising possesses over Recruitment through online job portals. In order to establish the effectiveness of Newspaper Recruitment advertising and to evaluate the extent to which it has helped advertisers recruit the most suitable candidates, we have performed a survey and analysed the advantages of Newspaper Advertising for recruitment compared to other platforms.
Analysing the advantages of Recruitment Advertising with Newspapers
Newspapers have been an age old platform for recruiting candidates for different positions across different sectors. Below are the advantages associated with recruitment advertising through Newspapers:
1)Reach Target (or relevant) Audience: One of the most common criteria to leverage maximum responses out of a Newspaper Recruitment ad is to analyse the relevance of the platform for a specific kind of job. Not all kinds of jobs get relevant responses through an online job portal. All government job recruitments are done through newspaper advertisements. Posting their job requirements in a local or a national newspaper is the first and foremost step taken for any kind of recruitment in the public sector organisations. Starting from helpers to executive to senior managers, all are hired through newspaper ads under the government. Knowing this, job seekers interested in Government jobs always know where to look for them ensuring the relevance of the responses. Even major recruitment drives conducted by recognized organisations or MNC are always advertised in a newspaper rather than being posted on online portals.
When we spoke to a recruiter from a public sector bank, he simply told us, “We never put up our job postings on any online portals. It is difficult to describe the job profile online; we cannot specify the qualifications required in detail, we also cannot gauge the seriousness of the applicant through these online portals as we have to contact these applicants after they have applied. Often these applications appear quite random and completely irrelevant. It only lengthens the process for us and increases the work load for public sector recruiters.”
Even for Direct Sales Profile jobs, advertisers prefer to advertise only in newspapers, bringing us to our next advantage of newspaper advertising.
2) Targeting Specific Locations: In case of specific kinds of jobs such as sales oriented profiles, location is of primary importance. Almost all recruiters offering sales specific positions look for local candidates who have proper knowledge of their location. Newspapers are best equipped when it comes to local recruitment advertisements. News dailies are circulated across multiple regions and also published in different languages including both Regional and English. Applicants interested in sales profile often prefer placements within the city to utilize their knowledge about the whereabouts of the city. Regional newspapers or English newspapers which are more popular in specific regions have proven to be highly effective mediums for headhunting sales representatives.
When we asked a recruiter from a reputed Insurance Company, the reason behind advertising the job opening in a newspaper, he said, “ The only reason I chose to advertise in a local English newspaper of Kolkata is that we needed only local candidates from the city who knew the city well and could travel short distances within the city without any hesitation.”
Almost all sales profile recruiters have specified the same reason for advertising in Newspapers, specifically popular regional newspapers with a wide circulation like Anandabazar Patrika and The Telegraph in Kolkata, Hindustan Times and Hindustan in Delhi, Hindu and Dina Thanthi in Chennai etc.
Classified Display Adverts in Recruitment Seciton
3) Flexibility in Ad Content & Graphics: In case of newspaper ads, as an advertiser, you can always decide on the size, position and content of your recruitment ad and the combination that suits your budget. For small or medium budget recruitment ads, text ads or classified display are suitable options. The text ads are simple run online ads whereas the classified display ads have room for company logos, images custom designs.
For big budget advertisers, display Ads are the best option as they can be sized as per your ad matter / creative content and can be published on specified pages. You can add content you consider necessary for describing details about the job profile as well as expectations from potential candidates.
When we spoke to one of the Major Publication Houses, a spokesperson told us, “Most of the Recruitment Advertisers with a big budget prefer Display Advertisements as it has a much better visibility and scope for creativity and space for work profile related information. Even government job advertisers go for display ads in popular newspapers for positions all over India or even mass recruitment of executives in a specific branch. MNCs opt for display ads and some of these advertisers also go for Recruitment Specific newspaper supplements, published on specific focus days to reach out to a more concentrated and serious audience.”
4) Audience Access beyond Technology:It would be quite incorrect to assume that job seekers now look for jobs only through online portals. It would also be incorrect to assume that every job seeker or candidate you are looking for might always have access to the Internet or shall be carrying a smart phone with a net connectivity. There are still many well educated and skilled individuals who either cannot afford a smart phone with Internet or may be too occupied traversing to visit multiple clients. In such situations, a newspaper worth Rs. 1.50-Rs 5.00 maximum is always more handy, accessible and portable. She/he can find a newspaper stand anywhere and even today almost every educated Indian household receives at least one newspaper at home or at work. So with newspaper ads, a recruiter can promote his presence in an offline platform with a wider reach than just an online portal applicable to the more tech savvy applicants. With newspaper ads, you can reach out to a much wider and more versatile audience than through an online job portal.
The following example validates our claim where a Recruitment advertiser working for a security services agency in Gujarat opted for Newspaper advertising to reach out to their target audience. According to him, “In order to reach out to interested security personnel, advertising in a regional language newspaper or a local English newspaper has proved to be much more responsive than posting jobs on online job sites. A security guard may not even know about online job application options, he most certainly may not be as tech savvy as any of the executive level or manager level applicants.”
This fact is applicable in case of many service oriented agencies like electrician services, plumbing services, maid services, nanny services and much more.
Advertising in Recruitment Pullouts of Popular Newspapers
5) Targeting Specific Age Group: Newspapers loyalists may be classified according to a specific age-group which ranges from 40-70 and above. This specific age-group falls in the group of avid newspaper readers and many of them are always on the lookout for consultant positions or for top managerial positions. Believe it or not, such job seekers either come through strong networks or through Newspaper Ads. This audience basically comprises of Senior Financial Advisors, Marketing Planning Consultants, Managers, CEOs, COOs and similar professionals who barely access online job portals. Such an audience cannot be approached through an email or an executive level mass email sent to select candidates through an online portal.
Newspaper Ads are the most appropriate way to reach out to these senior position holders. They only rely on the tried and tested method of job search and there aren’t too many reliable options for them other than Networking and Newspaper Advertisements. So for all the head hunters, the job is simplified to a great extent with a subtle and sophisticated job advertisement in a renowned local or national English newspaper like the Times of India or Hindustan Times or even a Hindu.
Most of thehead hunters we spoke to, mentioned that “Looking for Senior level consultants, advisors and even a CEO or COO or a General Manager is not an easy task. We have to be very careful as we have to do justice to the position as well as be polite and subtle with the senior profile applicants. Most of them are high profile candidates and we are not nearly as skilled or knowledgeable as they are which is what makes the task really challenging. It is for this reason, we often target popular newspapers and try placing our recruitment ads in the most visible position to at least make them reach out to us. They are busy people and often completely disregard calls from head hunters but a newspaper ad eradicates the need to broach their busy schedules and gives them the space to contact us as per their convenience. Our consultancy always advertises in the newspaper first in case of such hiring.”
So, if you think that you have wasted too much time screening and calling candidates from online job portals, simply publish a Newspaper Ad in an appropriate newspaper with the help of for assistance with your newspaper recruitment campaign. Share more details on questions@releasemyad.com or book@releasemyad.com.
Bangalore has evolved into a brand new battleground for newspapers. Popularly known as India’s IT hub, this cosmopolitan city has flourished into a rich market for both English and Regional Newspaper Dailies. The ever-changing demographics of the Indian Silicon Valley, have transformed the city into a competitive arena for newspapers advertising.
This IT hub’s fast pace and contemporary culture has immensely influenced the young talents and professionals to migrate and settle in Bangalore. Finding a job is no big deal in Bangalore for potential job seekers. A major reason why chunks of migrants have moved to this city is because it provides job opportunities in abundance for the budding generation and this has lead to the popularity of Recruitment ads in the newspapers of Bangalore. Also, a huge increase in the number of IT companies has also led to a huge demand why people choose to post recruitment ads in newspapers.
Which newspaper should you choose to publish a Recruitment Ad in Bangalore?
What are the top 5 Newspapers you should keep in mind while planning to post a Recruitment ad in Bangalore? Well, deciding on this is a dilemma, especially in a city like Bangalore which has become a fertile land for newspapers to flourish and prosper. We therefore bring to you a list of 3 English and 2 Regional top dailies that are to be considered for placing Recruitment Classified Advertisements and Display advertisements in Bangalore. The ones that are leading in the race are The Times of India, Deccan Chronicle, Deccan Herald among the English Dailies and Vijay Karnataka and Prajavani among the regional or Kannada newspapers.
Though Deccan Herald was the No.1 newspaper functioning in the city, it suddenly faced a huge setback when Times of India entered the market. In terms of circulation and readership TOI (Over 5 Lakh Circulation) is the leading publication in Bangalore and since it is better known among the newcomers as they come from different parts of the country, most of the advertisers prefer to post Recruitment Ads in this newspaper. The newspaper also publishes a popular recruitment Pullout called Times Ascentthat lets advertisers publish Display Recruitment Ads exclusively. The Times of India is followed by two other leading English Dailies namely, Deccan Herald (Circulation-2.4 lakhs) and Deccan Chronicle (Circulation 1.7 lakh). Advertisers also target these two South-based English language newspapers to post different kinds of recruitment, situation vacant, situation wanted and situation abroad ads.
Recruitment Classifieds in Newspapers
With 8 publishing editions, the Deccan Chronicle has acquired a vast number of readers across the state of Karnataka including its capital Bangalore is one of them. The newspaper is not only known for its popularity in the Southern states but also across the country. There is a huge demand for recruitment advertising in Deccan Chronicle which is vastly read by readers across Bangalore, Hyderabad, Chennai, and Vijayawada. What makes Recruitment Advertising in Deccan Chronicle more popular is the weekly Pullout Career Chronicle that allows advertisers to publish Display Recruitment ads exclusively. Similarly, Avenues is a popular recruitment pullout published by the Deccan Herald which focuses on job opportunities and careers.
Among regional newspapers, the competition is between Vijay Karnataka and Prajavani. What makes Vijay Karnataka a better choice is the fact that it is quite popular among the youth. With a readership of 34.35 lakhs, it is serving the state of Karnataka for decades and is a common choice of the local and regional readers. The newspaper also has a separate Appointment Pullout for only Display Recruitment Ads. These are the reasons for the popularity of the No.1 Kannada Daily for Recruitment Advertising. With a readership of 29.10 lakhs, Prajavani is another regional daily preferred for Recruitment Ads in Bangalore. This Kannada newspaper is very well received by a much wider section of readers settled in and around the city of Bangalore belonging to all age groups.
Bangalore has extensively transformed from a Kannadiga city to the Silicon Valley of India. Medium and large multinational companies have built job havens in major parts of the city. These developments have affected the change in the way newspapers function too. In fact it’s more of a battle than a competition.
Now Book Newspaper Recruitment Ads through the online help of releaseMyAd.com:
No.1 Regional Newspaper for Recruitment Ads in Bangalore
is an online portal working towards transforming online ad booking in newspapers into the simplest process for years. Through us you can book your Recruitment ads in any newspaper of Bangalore and other cities instantly at no extra charges. All you need to do is, specify the category, compose the ad and make the payment through our Online or Offline options. Online you can pay by Net Banking, Debit/Credit Cards or Wire Transfer. Else, payment can be done offline by Cash/Cheque Deposit, Cash Transfer or by the Cash Collection scheme. For further queries you can call us on 09830629298 or e-mail us at questions@releasemyad.com or book@releasemyad.com.
The Classified section of the newspaper provides easy access to all the available jobs under a particular space, this makes the process of searching, simple for the seeker. Readers do not have to constantly switch and shuffle in fear of missing an opening. Most importantly, this traditional method is where one is provided with the opportunity to respond with a fluid, self-made cover letter, as opposed to the fixed column of form filling on the internet response.
considering reserving a newspaper ad. Here, let me make it easier. I will provide you with a way that can help ease the entire procedure. Allow me to introduce you to releaseMyAd. releaseMyAd is the largest Newspaper Recruitment Ad Agency of the country, serving over 1.25 lakh customers annually. It is a full INS Accredited Agency with expert assistance. Want to advertise in any language or newspaper, we are here to help. The site is a one-stop solution for all your ad publishing related procedures. You simply visit the site, choose your preferred newspaper, design your ad by listing the criteria, position open and salary in details, make an online payment and receive a confirmation mail. That is about it. You are done. Now all you have to do is wait for candidates to submit their resumes. It is literally advertising made simple. Do not believe me? Go check for yourself. releaseMyAd is the site I am talking about! Go Explore!
