6 Facts about Newspaper Advertising You Probably Didn’t Know

If you have been a regular advertiser or someone who has never considered newspaper advertising there are some facts about Newspaper Advertising that you might not know and knowing them would definitely make you consider Newspaper Advertising as your major form of advertising. 

Advertising Options

Newspaper advertising is the oldest form of advertising and hence it has an authenticity attached to it. This is the most genuine and widely recognised form of advertising, the first newspaper ad being put up in 1905. You simply cannot compare the legacy with all the new sources of Advertising.

However expensive it might seem booking an advertisement is cheapest compared to any other forms of advertising be it radio, television, cinema and others. Charges vary from Newspaper to Newspaper and within the Newspaper charges vary for different cities and types and category of ad. You have so many options to select from. With the knowledge of just the circulation of newspapers you can select the best option you want to go with. You do not have to burden yourself with datas.

There are actually so many categories to select from.Various Categories  for booking are Matrimonial, Recruitment, Property, Services, business, Personal, Vehicle, Announcement, Tenders, Travels, Wedding Arrangement, Public Notice, Court Notice, Share Certificate, Change of Name, Lost and Found, Remembrance, Astrology, Obituary, Retailers, Computers and others.

Simplest booking process from among all types of advertisement. You can book the advertisement sitting on your couch. Surprisingly the process has been simplified by online agencies. Everything is taken care of on behalf of you. Experts are available, call 9830629298 to directly discuss your queries.

In small towns newspaper advertising is even more beneficial since people love their local newspaper and hence it is definitely the option which will connect you with customers directly.

With digitalization, Newspaper Advertising is evolving and hence your ad is available in the epaper of the newspaper as well. You get your ad in the hard Newspaper as well as e-papers. Now isn’t it something you can look forward to?

Check releaseMyAd for your booking process. It is a simplified and cost effective, 3 step process. Book the newspaper ad now and enjoy huge discounts. There are discounted packages as well to book the ads. Choose from among all the categories and various city editions. Email our experts at enquiry@releasemyad.com vist releaseMyAd website.

Easy And Hassle Free Online Newspaper Advertising With releaseMyAd.com

The Demand for newspaper advertising is increasing day by day because it is a safe, reliable, effective and  affordable. Newspapers earlier were used only  to know about the social and political happenings in and around the country,but as time had passed the role of the newspaper  had also changed . Now it had become one of the best means for advertising.

Categories of ,Advertising is newspaper have  grown and categorised  from small ads to bigger ones,Small business firm to big MnC Companies,Matrimony to property ,Job vacancies to Tender notices .The scale and influence of  advertising in the newspaper have grown surprisingly which had drawn a considerable amount of influence towards it.This advertisement in the newspaper is now being divided into different headings like matrimony,property , vacancies,services ,if we name a few.This growing demand for Newspaper Advertisement has acted as a boon for small business owners,who want their business to expand .This is why the bigger players,MNCs are also advertising their ads in the newspaper .It will  not be wrong to say that, Newspaper are a  platform where both small and big organizations are advertising their ads .

Advertising in newspaper are generally done in two ways , Classifieds where ads are given in the short  description and Display where ads are given with an image,The later being a bit costly are used by big companies and organizations. Companies and Organisations are really making a lot of customers with this newspaper’s advertising .This had increased the competition where everyone wants to get the most of it, releaseMyAd a simplified booking service make sure that its clients always get the most of it from their ads.A lot of people ,nowadays have moved to online ad booking because it is simple and fast and the best part of the online booking is that you don’t have to visit the offices of different newspaper nor you have to wait in a queue .It not only save our valuable time but also our money.

If you are thinking how to do it ,its simple .It’s can be done directly through the Newspaper Website or through Third party ads booking website, who post ads in the newspaper on the behalf of their clients .There are lots of ads booking website on the internet today but releaseMyAd is different from the rest .  releaseMyAd stands for Simplest Classifieds booking service,It has 220 newspaper’s brands registered with it The Times of India, Hindustan Times, Hindu,Economic Times etc.To  post an ad visit the website of releaseMyAd, select the newspaper where you want to book the ads.Choose from Classifieds or Displayed ads and at least select the place for your advertisement.

At releaseMyAd they seek to provide their clients hassle free online ad booking at an affordable price.They have  220 newspapers and 2225+ offers along with 10 million+ happy advertiser.

Advertising in a newspaper can be hassle free and affordable if we choose the right way ,releaseMyAd way.

So, If you are an advertiser and thinking to advertise in the newspaper then visit the website of releaseMyAd , www.releasemyad.com and get going ,for any queries and technical support you are always free to mail  at customercare@releasemyad.com or call at 0983062928.

Advancement of Booking Ads in Newspaper

Have you ever thought how newspapers ads were booked some years back?

Well to have a clear picture of this, let’s go back to the era where people had to face a lot of difficulties in getting their advertisements booked in the newspapers. We all know how busy the media houses are! Starting from news pouring from different sources round the clock to other publishing issues they are always stuffed with different responsibilities, so they permitted brokers to do their part for bringing ads in their newspapers. This sounds pretty simple, isn’t it?  But in reality, it is one of the most tiresome and lengthy procedure that the advertisers had to experience whenever they tried to book newspaper ads. For instance, if someone has to place a matrimonial ad in the newspaper at that time they had to run to the brokers who used to charge extra cost for acting as the middle –man between media houses and the advertiser.Newspaper Advertisement

Just visualise yourself in that scenario once and tell me would you like to take so much trouble just for placing one ad in the newspaper? Or do we really have so much time to waste it on someone who will try to lure us to fetch extra money!  So in 2008 the idea of online ad booking in newspaper came into force to simplify the complicated procedure. Today you are just a click away in reaching your preferred newspaper to place an ad. releaseMyAd, being the largest online advertising platform enables the advertisers from different corners of the world to book their ads in any newspapers of India at no extra cost.

Merits of Online ad booking in newspapers:

  •         Collect data– Online ad booking helps advertisers in finding information about their target audience as well as the circulation number of the newspaper on which they decided to place an ad.  
  •         Multiple options– releaseMyAd has brought the entire marketplace in your hand, so you can browse through different newspapers which are circulated in India.
  •         Cost effective- advertising in newspaper is the most cost effective method than any other medium. You only pay for the words that you want to appear in your ad.
  •         Wide reach– With a low-budget , you can reach out to the entire population of a city
  •         Time –saving- You can book your ad online just in few minutes by following the instruction on our ad booking portal
  •         Hard –to-miss – We can assure you that your ads won’t be missed by the publication house and it will be published as on the specified dates.  
  •         Track your ad- Just in case if you can’t find your ad in the newspaper we will help you to track your ad in the e-paper and will send you a copy of it.

releaseMyAd offers you a wide range of ad categories like recruitment, business, property, education, matrimonial etc. So you can place your ad in any these categories and upload the relevant documents if required. Our executives are always there to help you guide through the entire booking process. So reach us anytime to place your advertisement in any newspapers of India.

Our ad booking process is very easy, as we aim at making advertising easy for our clients. So follow these 4 steps below to book your ad in the Indian Newspapers:

1)     Visit our website (www.releasemyad.com)

2)     Select your preferred newspaper, city, and category

3)     Enter your ad text and choose the publication dates

4)     Now proceed to make the payment through our various online or offline modes.

Our contact no: call us at 09830629298. For further queries write us at book@releasemyad.com.

Promote your business through newspaper advertising!

Newspaper- Advertising

Newspaper advertising is an ultimate destination. The myth that it is a double edged sword and it just gives exposure and generates leads but the responses are not impressive, needs to be broken. It is a necessity to endorse small businesses through newspaper advertising these days as Newspapers are an emotive medium!

Here are 5 definitive reasons why newspaper advertising is more preferred by and should be the trend for the small businesses…

  1. One can have positive expectations from advertising in the newspaper: Generally, newspaper advertisements are considered less intrusive, as one expects them to be in the newspaper, hence the response generated by reading the advertisements is somewhat positive and a negative consumer reaction is unlikely.
  2. Targeted Group: Newspapers can get a targeted & a specific audience for the small business. The Business owners can reach out to their targeted audiences  and targeted groups via the targeted readers of the newspapers very ingeniously. newspaper-ads
  3. Proactive Audience: Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. For small businesses, placing the ad in a newspaper not necessarily guarantee that readers will notice it, but a reader actively looking for deals is likely to notice the ad, take the time to read it and possibly act on a sale or an offer.
  4. More than one option available to Businesses: Newspapers offers small business owners a wide range of advertising solutions which are according to their own convenience & budget. They have options to select the type of advertisements they want, which include classified ads, display ads, column ads, half-page or full-page spreads and many such other options. Here, releaseMyAd comes to the rescue of Small businesses. releaseMyAd -a Kolkata-based advertising platform, is  the largest advertisement booking agents to book Classified & Display Advertisements across India for almost all the newspapers. The small business owners get a chance to select the ad type they want, they can compare the ad rates. The small and the medium sized enterprises generally do not have an access to specialist agencies for campaign planning, media buying, and ad development. Through releaseMyAd, advertisers can create customized campaigns, choosing options varying from the choice of the city/edition they want their advertisements to be published in since releaseMyAd has offices across the country to the duration of the campaign.
  5.  The Reputation: The newspapers, with time, build up a reputation for themselves. They work hard to create relationships with the readers and build a loyal customer base. By advertising with a trusted newspaper which has built up a loyal customer base, the small businesses can put up a positive reputation for themselves by creating a loyal base for themselves too.

Travel Solutions, a seven-year-old car service rental provider, located in Pune is a live example of how small businesses are promoted through newspaper advertising. Travel Solutions started its newspaper advertising through releaseMyAd.  Since the rates at which they provided the services were very economical, they had budget constraints. They began with advertising in national newspapers like Times of India & later shifted to cheaper regional newspapers which had lower rates and more accurate penetration in local areas. Advertising in local newspapers of various regions got impressive responses. Jiten Kohli, the Operations Manager of Travel Solutions, says “I believe, regional newspapers are the best advertising medium for local car rental services. We continue to advertise in newspapers and will do so in future as well since most of our revenue is generated from customers approaching through newspapers”.

“The window to the world can be covered by a newspaper”. This quote, by the   Famous Polish Poet, Stanisław Jerzy Lec, exactly tells the reason as to why newspaper advertising works for small businesses!

Why should you promote your Business through Newspaper Advertising?

Newspaper-Advertising-for-Businesses

Business-Classified-Ads
Business Classified Ads

Businesses are of different types-Micro, small, medium and large. This has led to the coining of phrases such as SMEs (Small and Medium Enterprises), MSMEs (Micro, Small and Medium Enterprises) and MNCs (Multi-National Companies). Now each of these business setups have different advertising needs and more importantly ‘advertising budgets’.

Depending on the budget of an advertiser, the medium of advertisement is selected since that’s what entitles to the main share of the assigned budget. Therefore, prior to determining the ad budget, you must determine the advertising medium.

Now, one thing must be ensured that depending on the type of Business, you must choose the medium.

For instance, if you have just started out with your business and are new in the city or the sector, then you must begin by choosing newspapers as the preferred medium. Newspapers, time and again, have proved themselves to be the best form of advertising for small business since there are several ad formats available for different ad budgets.

What makes newspapers out rightly special as an advertising medium is that it is ideal for those who have massive advertising budgets along with those who have a very limited budget.

Let’s evaluate how newspaper advertising helps businesses of different sizes achieve their goals effectively:

Small & Medium Businesses Large Businesses & MNCs
Pocket-friendly for SMEs and MSMEs Display ads are the perfect way to get noticed for Large Businesses and MNCs
Helps create brand awareness without overspending Best way to communicate Tender quotations
2 different classified ad formats are available Choice of page available for Display advertising
Classified ads can be published in English, Hindi or regional languages Big budget ads can be printed in different languages
SMEs can control their budget by choosing the right newspaper Additional payment can be made for creative modifications in display ads

 

The points made in respect to MSMEs, SMEs, Large Businesses and MNCs are evaluated in details below for a better comprehension of the effect of newspaper advertising on Businesses.

What are the various ways in which Newspaper Advertising can benefit Businesses?

Reach-out-with-Newspaper-Business-ads
Reach out to the Right audiences with Newspaper Business ads

  • Businesses can start with the most trustworthy medium of advertising which will in turn ensure the trust of the reader as well in the advertiser
  • It is one of the most economical advertising mediums for low-budget business promotions/offers/proposals and the best way to advertise a small business
  • Business advertisers stand a high chance of gaining maximum prominence and eyeballs with display ads
  • Business tender ads can be communicated or quoted conveniently and effectively to the right audience with display ads
  • Advertisers can choose between regional language, Hindi and English dailies giving them a more specific range of accessing a specific set of audience
  • Business can choose between classified text, classified display and display ad formats as per the budget set aside by the advertiser
  • Even big-budget ads can be printed in different languages as per the language of the selected newspaper
  • Advertisers can keep a check on their budget by first choosing to advertise through regional dailies as they have lower ad rates
  • Entrepreneurs can modify, add, subtract or divide their budget as per their convenience and the services of the creative work necessary for the ad
  • One huge advantage of newspaper display ads is that they can be published on the preferred page of the advertiser, which can be the Front/Third/Last/any page with an extra premium applicable on the first 3 options as it ensures more prominence

Capture your audiences with Newspaper Business Ads
Capture your audiences with Newspaper Business Ads

So, choose the preferred region and check out the best newspaper with the help of our Online Newspaper Decider, check out the circulation details of the newspaper, review the rates and select a suitable newspaper and proceed with your ad booking.

For more information about booking your ad in the newspaper of your choice through releaseMyAd, you can call us at 09830629298 or email us at book@releasemyad.com. You can also take the help of our Online Ad booking Tutorial to get assistance with booking your ad online through our website on your own.