The brand name of Red(93.5) FM is synonymous with entertainment. Red FM started broadcasting in the year 2002 in few of the Metropolitan cities in India. Over the years, they have expanded considerably, and now cater to 43 major cities in India, apart from a countless number of towns and villages. Red FM is a multi-award winning radio station, having won a staggering 11 awards in the 2014 edition of India Radio Forum’s awards. Among the most prestigious awards they have won are:
- RJ of the Year (individually) for Gujarati, Marathi and Hindi
- Best In-House Radio promo
- Best Media Campaign
- Best Radio Station Imaging
- Excellence in New Media Initiative
- Best Breakfast Programme (Hindi)
Red FM is known to actively launch a number of radio ad campaigns. Among the many successes that Red FM has enjoyed, there are a few campaigns that have redefined the parameters of radio advertising in India. The advertising campaigns for Layer, a brand of perfumes and deodorants, and Mangalam Cement, a cement brand have proved beyond doubt the capability of Red FM as an advertising platform.
Layer had approached Red FM with the target of branching out to the youth of India, and to engage with them on a more personal note. To realize their goal, Red FM had come up with an elaborate campaign that involved a talent hunt across colleges in 15 cities. The campaign, titled, “College ke Tashanbaaz”, was an excellent opportunity for college students to display their talents to a huge audience. There were a number of categories for which students could sign up, including dancing and singing competitions. This competition was held in non-metro cities, which meant that this was the break that many college students from small cities craved for. Lack of exposure is often a major reason that talents from smaller cities get wasted. After one student was selected from each institution, the finalists had to contest against each other in the Grand City Finale, which took place in a youth centric public location such as a mall. The cities which were targeted for this campaign were Ahmedabad, Baroda, Rajkot, Pune, Nagpur, Jaipur, Indore, Bhopal, Lucknow, Varanasi, Bhubaneshwar, Guwahati, Nashik, Siliguri and Jamshedpur. The premise of this advertising endeavor was not only limited to on-ground campaigns, but also on-air campaigns. This proved to be a huge victory for both Layer and Red FM, and succeeded in furthering both their brand values.
Another ad campaign that earned Red FM great many accolades was when they had taken Mangalam Cement as their clients. Mangalam Cement had the goal of achieving brand awareness. Red FM aired a series of Radio Jingles that feature Mangalam Cement. These Radio ads were very critical as they targeted construction workers and engineers. Construction workers and engineers often plug in to the radio while working to take a break from the dull drone of construction machinery. This way, the campaign directly reached the target audience and resulted in adding amazing recall value to the brand. The radio ad was broadcasted in the eastern zone of India. This jingle was produced and created by releaseMyAd’s jingle partners and India’s number one jingle production house, Jingle India.
Red FM is an excellent advertising platform for the brands that are both big and small. On this prestigious platform, you can achieve a number of goals such as generating brand awareness, generating buzz for upcoming events, changing perception of the brand to break free from set stereotypes, for the purpose of sales promotion and to reinforce association. It is possible for you to launch an ad campaign for your own brand on this prominent platform. releaseMyAd, a radio ad agency, gives you the best deals for booking air time on Red FM. What’s more, releaseMyAd can also aid you extensively in the process of planning and designing your ad campaign with stellar creative production services. Since most ad campaigns feature a jingle, releaseMyAd has partnered up with Jingle India. Through releaseMyAd, you can get access to a wide variety of creative samples. releaseMyAd will also help you with expert consulting. For any queries, you can mail us at firstname.lastname@example.org , or call us on this number: 09830688443.