Tag: advertising on red 93.5 fm

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Most amazing Red 93.5 FM Ad creatives

The brand name of Red(93.5) FM is synonymous with entertainment. Red FM started broadcasting in the year 2002 in few of the Metropolitan cities in India. Over the years, they have expanded considerably, and now cater to 43 major cities in India, apart from a countless number of towns and villages. Red FM is a multi-award winning radio station, having won a staggering 11 awards in the 2014 edition of India Radio Forum’s awards. Among the most prestigious awards they have won are:

  • RJ of the Year (individually) for Gujarati, Marathi and Hindi
  • Best In-House Radio promo
  • Best Media Campaign
  • Best Radio Station Imaging
  • Excellence in New Media Initiative
  • Best Breakfast Programme (Hindi)

Red FM is known to actively launch a number of radio ad campaigns. Among the many successes that Red FM has enjoyed, there are a few campaigns that have redefined the parameters of radio advertising in India. The advertising campaigns for Layer, a brand of perfumes and deodorants, and Mangalam Cement, a cement brand have proved beyond doubt the capability of Red FM as an advertising platform.

Layerr-Shots-Body-Perfume-Deep-red-fm-adsLayer had approached Red FM with the target of branching out to the youth of India, and to engage with them on a more personal note. To realize their goal, Red FM had come up with an elaborate campaign that involved a talent hunt across colleges in 15 cities. The campaign, titled, “College ke Tashanbaaz”, was an excellent opportunity for college students to display their talents to a huge audience. There were a number of categories for which students could sign up, including dancing and singing competitions. This competition was held in non-metro cities, which meant that this was the break that many college students from small cities craved for. Lack of exposure is often a major reason that talents from smaller cities get wasted. After one student was selected from each institution, the finalists had to contest against each other in the Grand City Finale, which took place in a youth centric public location such as a mall. The cities which were targeted for this campaign were Ahmedabad, Baroda, Rajkot, Pune, Nagpur, Jaipur, Indore, Bhopal, Lucknow, Varanasi, Bhubaneshwar, Guwahati, Nashik, Siliguri and Jamshedpur. The premise of this advertising endeavor was not only limited to on-ground campaigns, but also on-air campaigns. This proved to be a huge victory for both Layer and Red FM, and succeeded in furthering both their brand values.

Anored-fm-sample-advertisiementsther ad campaign that earned Red FM great many accolades was when they had taken Mangalam Cement as their clients. Mangalam Cement had the goal of achieving brand awareness. Red FM aired a series of Radio Jingles that feature Mangalam Cement. These Radio ads were very critical as they targeted construction workers and engineers. Construction workers and engineers often plug in to the radio while working to take a break from the dull drone of construction machinery. This way, the campaign directly reached the target audience and resulted in adding amazing recall value to the brand. The radio ad was broadcasted in the eastern zone of India. This jingle was produced and created by releaseMyAd’s jingle partners and India’s number one jingle production house, Jingle India.

Red FM is an excellent advertising platform for the brands that are both big and small. On this prestigiRed FM Advertisingous platform, you can achieve a number of goals such as generating brand awareness, generating buzz for upcoming events, changing perception of the brand to break free from set stereotypes, for the purpose of sales promotion and to reinforce association. It is possible for you to launch an ad campaign for your own brand on this prominent platform. releaseMyAd, a radio ad agency, gives you the best deals for booking air time on Red FM. What’s more, releaseMyAd can also aid you extensively in the process of planning and designing your ad campaign with stellar creative production services. Since most ad campaigns feature a jingle, releaseMyAd has partnered up with Jingle India. Through releaseMyAd, you can get access to a wide variety of creative samples. releaseMyAd will also help you with expert consulting. For any queries, you can mail us at radio@releasemyad.com , or call us on this number: 09830688443.

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Book Your Red (93.5) FM Advertisements Through releaseMyAd

Red (93.5) FM is one of India’s most established radio networks. They have carved out a huge name for their brand, and have made their presence felt in 43 cities. Red Fm started broadcasting publicly in the year 2002, and since then, it has been a success after success for this network, which operates on the frequency of 93.5 megahertz. Red FM enjoys huge popularity in the cities of Kolkata, Pune, Delhi, Mumbai and Indore. Red FM has manifested itself as an amazing advertising platform, having carried out a number of extensive radio ad campaigns. To successfully book yourself Red FM advertising slots, you can take the help of releaseMyAd, a radio ad agency. You can conduct the entire process online, which eliminates a lot of hassles one had to encounter otherwise. To start off, visit the Red FM page on the releaseMyAd website. Following that, follow these steps to make your booking process a breeze.
Step 1: Select the destination of your ad campaign
The first step in the process of booking radio spots requires you to choose the city where you want to advertise in from among the 43 cities where Red FM has broadcasting stations. Choose the city of your preference.

Step 2: Choose your media plan
Upon choosing your city, you will be redirected to another page which will present to you 3 different media plans. In brief, the media plans vary as such:

The cost of each plan will also be mentioned on the same page. Choose the plan which suits you the best. You can also customize your own plan, by adjusting the parameters of ad duration and ad frequency. You can boost your ad frequency up to 15 spots per day, and you can extend the duration of your ad to a minute.
Step 3: Evaluate your network options
Upon selection of your media plan, you will be shown a detailed table that displays for you the rates of the other radio stations in that city, for the same media plan that you have chosen for your ad campaign. You have the opportunity to compare these rates with Red FM rates.

 Step 4: Select your broadcast time
Once you have reviewed your options and picked the radio station of your choice, your next step requires you to choose the appropriate time of the day when you want your ad to be broadcasted.

  • Prime Time ( 7am-11am & 5pm-9pm)
  • Throughout the day (7am-10pm)

Prime Time is usually the term given to the time period a station experiences maximum traffic. In India, for radio networks, Prime Time refers to 7am-11am and 5pm-9pm.
Step 5: Choose the dates of your ad campaign
After you have chosen the right time for broadcasting your ads, you will have to choose the dates for your ad campaign. On this page, you can also select the tenure of your campaign. You can also make changes in ad duration and ad frequency if you wish to. Upon confirmation of these parameters, you will be given the choice of choosing the exact dates for your ad campaign. Keep in mind that your booking process and payment must be completed at least 2 days before the proposed dates of your ad campaign.
Step 6: Review booking summary
Once you have chosen the date when you want your ad campaign to start, you will be presented with the final booking summary. You can review the location, radio station, ad tenure, and media plan of your ad campaign.
Step 7: Clear Payment
The final step in your procedure, you can choose from up to 8 different methods of payment. There are a number of online and offline payment options that you can avail of. After clearing this process, your ad campaign is ready to be aired.
This marks the end of the booking process. If you have any queries or problems, feel free to mail us at radio@releasemyad.com, or call us on 09830688443.