releaseMyAd, India’s leading online Ad agency proudly announces the launch of www.releaseMyAd.fm – A unique online platform that allows businesses to advertise on FM Radio across 24 stations in around 86 cities in India.
Businesses today recognize the power & effectiveness of Radio as an Advertising Medium. Brands having access to leading Media Buying and Creative Agencies have successfully leveraged the medium by tailoring their media planning, buying and creative development in tune with customer preferences. Small Businesses however are devoid of the same exposure, support and development services due to lower ticket sizes and budget constraints. releaseMyAd helps educate and service these businesses with regards to launching an effective Radio Advertising Campaign.
The platform offers a One-Stop Online Advertising Solution with the best mix of Media Planning & Buying, Jingle Production & Reporting Services, tailored uniquely for different business categories. “With releaseMyAd.FM, our endeavour remains to effectively service thousands of Businesses aspiring to promote themselves via radio, but lacking the expertise to successfully plan, develop & launch an effective FM campaign”- says Sharad Lunia, Business Head (Digital) , releaseMyAd. By logging in, an advertiser can specify his target demographics, choose optimized media plans across stations, provide his ad brief and instantly “Go On Air”.
The platform provides a repository of information for comparing Ad Rates, Programming Content to help choose the right Station based on one’s target market. It consults businesses on their media planning in terms of the number of Ad spots to play per day & their duration to effectively register an impression on their target listeners. Lastly it assists in developing Radio Jingles & Ads specific to creative briefs to provide a holistic solution towards launching a Radio Campaign.
The service has been operational in beta over the last few months and has already successfully generated revenues nearing to 18 lakhs, some of the major clients include: Craftvilla.com, Kristal Salt and Housing.com.
About releaseMyAd Media Pvt Ltd.
Launched in Feb 2009 as a Newspaper Ad Booking Portal releaseMyAd is now among the leading Online Advertising Agencies in India serviced over 100,000 advertisers. Believing in the vision of “Many a small thing has been made large by the right kind of advertising”, it empowers small businesses to effectively advertise across Newspaper, Radio and Digital mediums. It achieves this through its unique self-serve Online Booking Platform, enabling Marketers to compare, plan, develop and launch their Campaigns across varied Media Owners. releaseMyAd works with its extensive base of Advertisers across wide range of Categories and Budget sizes. It is accredited by the Indian Newspaper Soand is recognized by Google as among their Premier SME Partners for AdWords in India. releaseMyAd’s core team comprises of graduates from Wharton and other premier institutes with extensive experience in companies such as Microsoft and Google both in U.S.A and India.