internet radio advertising |

releaseMyAd, India’s leading online Ad agency proudly announces the launch of www.releaseMyAd.fm – A unique online platform that allows businesses to advertise on FM Radio across 24 stations in around 86 cities in India.

releaseMyAd.fm-Radio-Advertising-Online — FM Advertising Online

Businesses today recognize the power & effectiveness of Radio as an Advertising Medium. Brands having access to leading Media Buying and Creative Agencies have successfully leveraged the medium by tailoring their media planning, buying and creative development in tune with customer preferences. Small Businesses however are devoid of the same exposure, support and development services due to lower ticket sizes and budget constraints. releaseMyAd helps educate and service these businesses with regards to launching an effective Radio Advertising Campaign.

The platform offers a One-Stop Online Advertising Solution with the best mix of Media Planning & Buying, Jingle Production & Reporting Services, tailored uniquely for different business categories. “With releaseMyAd.FM, our endeavour remains to effectively service thousands of Businesses aspiring to promote themselves via radio, but lacking the expertise to successfully plan, develop & launch an effective FM campaign”- says Sharad Lunia, Business Head (Digital) , releaseMyAd. By logging in, an advertiser can specify his target demographics, choose optimized media plans across stations, provide his ad brief and instantly “Go On Air”. Radio-Advertising-releaseMyAd

The platform provides a repository of information for comparing Ad Rates, Programming Content to help choose the right Station based on one’s target market. It consults businesses on their media planning in terms of the number of Ad spots to play per day & their duration to effectively register an impression on their target listeners. Lastly it assists in developing Radio Jingles & Ads specific to creative briefs to provide a holistic solution towards launching a Radio Campaign.

The service has been operational in beta over the last few months and has already successfully generated revenues nearing to 18 lakhs, some of the major clients include: Craftvilla.com, Kristal Salt and Housing.com.

About releaseMyAd Media Pvt Ltd.

Launched in Feb 2009 as a Newspaper Ad Booking Portal releaseMyAd is now among the leading Online Advertising Agencies in India serviced over 100,000 advertisers. Believing in the vision of “Many a small thing has been made large by the right kind of advertising”, it empowers small businesses to effectively advertise across Newspaper, Radio and Digital mediums. It achieves this through its unique self-serve Online Booking Platform, enabling Marketers to compare, plan, develop and launch their Campaigns across varied Media Owners. releaseMyAd works with its extensive base of Advertisers across wide range of Categories and Budget sizes. It is accredited by the Indian Newspaper Soand is recognized by Google as among their Premier SME Partners for AdWords in India. releaseMyAd’s core team comprises of graduates from Wharton and other premier institutes with extensive experience in companies such as Microsoft and Google both in U.S.A and India.

Using one media at a time is now the story of yesteryear. This is the 21st century, which is known for its tech-driven surrounding. Internet has become one of the most effective mediums for activities ranging from education to shopping. Of course, radio after its phase of extinction has again gained its charm, thereby making entertainment and advertising its strongest concerns. To a great extent, this comeback of Radio has been effective.

Radio and internet, therefore, appear to be the best mediums for both entertainment and advertising. Leaving the concept of using one media at a time has now been replaced by the brand new concept of Media Mix, where two or more mediums can be combined to effectively advertise a product or service. Combining the two most effective mediums together and using the mix to advertise is a great idea.

It has been found that people devote a major period of time in front of their computers. Thus, playing internet radio on websites works well. Any advertiser aims at targeting buyers from not only a particular town or city but from across the country. With Internet Radio Advertising, the business people or advertisers get a chance to approach national audience, who are likely to be the future buyers of the advertised products and services.

According to a study on the Internet Radio Advertising Effectiveness, it has been proved that most of the people listen to online radios while shopping. In addition, there are listeners who work and listen to online radios at the same time. Radio has a very personal appeal towards the listeners. On the other hand, Internet is strictly factual. It is the voice and sound elements that construct a bond with the audiences. In case of internet, it is the written words and descriptions that work.

Both the mediums have different kind of appeal, but see how effective the combination is when facts and emotions converge. Being an advertiser, you will always want your buyers to be able to track all the details to contact you. Right? Of course, people prefer going to the shop and buying things, but lack of time is what makes them buy things online. If you advertise your product on internet radio, while they shop, the listeners can easily use their net connection to see your website at the same time. This is impossible while they are on their way to shop or in the shop.

Take advantage of the online shopping addiction of the public and see what wonders Internet Radio Advertising does for your brand.

Tag: internet radio advertising

The Online Platform Enabling Businesses To Launch Marketing Campaigns Across Leading Radio Stations

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