Radio- a resort for e-commerce business
E-commerce industry with around 13.7 crore internet users, has paved its pay towards radio as a strong complimentary media. E-commerce no doubt is the best and easiest measure to track and drive sales 24 x7…
Month: December 2013
Radio gives outstanding results to Educational Institutes
Radio – the device itself was correlated as being “old”. Now there is sea change to this concept, radio from being an “old-school” medium has shifted to be a “youth-centric medium”. Radio is one such…
Radio-a reminder medium
Radio taken to "old" media has become a resort to other media platforms.Radio has become the vital complimentary media mix element in most ad campaigns to get better results. “Radio is like vodka, you can…
Radio advertising works for retailers.
Retail advertisers contribute to 40% of the share of the total radio ads. Radio has seen to be very successful in the retail market.The regional retail advertisers accounts 60-80% of the regional ads share. It…
The Radio-Television Bond
Synchronisation of radio with other media leads to optimum reach and result. Radio mostly is being used as a support panel to the primary advertising campaign. To get audience attention and to generate sale of…