Tag: radio advertising cost in india

Posted on

Radio Advertising Solutions to Businesses via releaseMyAd

Radio has been a predominant form of entertainment for many years.It has provided users with information as well as entertainment.It was a medium with an untapped potential.However, the exponential growth of the business sector has finally seen a potential in this medium.

Radio advertising has become a common norm now,as we are bombarded with ads related to various fields of work including business.Gone are the transistor radio days,now every cellphone has a radio and this gives business houses an enormous target audience.It is an extremely popular medium to provide the necessary information to a large audience simultaneously.Its funny how nowadays advertisements are played more than songs in any FM station! The advertisements which dominate the radio broadcast are mostly educational or business related.Radio advertising is an excellent medium for advertising and promoting a product for businesses,however it may prove to be really expensive if not dealt with caution.The solution to this problem is releaseMyAd.

releaseMyAd is an online platform which provides excellent creative solutions in radio advertising for all kinds of business houses.They assist the advertiser through various services such as Media planning,Creative development,Consulting.It makes the interaction with the business houses very dynamic as the possibilities of bouncing back ideas is very much possible.releaseMyAd has a total of 27 FM stations in over 210 cities and they work in 16 languages so it broadens the scope for advertisers significantly.Providing assistance and solutions is a part of releaseMyAd,few solutions which business houses can enjoy are explained below:

  • Discounted and negotiable rates for radio advertisement.
  • Ability to book an advertisement in top FM stations of India,which are covered by releaseMyAd(BIG 92.7 FM,RED 93.5 FM,Radio mirchi 98.3 FM,AIR FM Rainbow,Fever 104 FM)
  • A vast network of 210 cities gives businesses scope to target a large audience.
  • Language diversity is possible so its beneficial for smaller business houses to make an impression.
  • Efficient Media planning and Creative development together with consulting provides businesses a very adept approach.
  • Creation of taglines and jingles gives the brand a unique distinction.
  • Analyzing and reporting gives the business houses the luxury of knowing which FM station to approach and place their ad.
  • Top notch assistance in every aspect of advertising.

Radio advertising is a very effective medium of advertising for business firms as they can connect well with their target audience.However,with proper assistance they can leave a lasting impression. releaseMyAd provides that for every business and helps them accomplish wonders.  For further queries or guidance please feel free to call on 09830688443 or you can connect to us via radio@releasemyad.com.

Posted on

How Long Should your Radio Advertisement be?

radio-ad-length

Radio being a direct response medium has experienced a significant rise in demand of advertisers .Most of the advertisers believe that a long message has better impact on the listeners than a short one.Advertisers need to know which commercial length is most effective to convey their message to the target audience? It is a very crucial decision as it paves the way to achieve the advertisers message goal. The major blunder that advertisers make is that they allowing an ad budget to dictate the length of the ad.Ad length should always be determined based on one’s objective. One should never try to get away by choosing any random commercial length.

Your radio commercials should be exactly of the same length as it takes to say what needs to be said to the listeners.Incase if you have a limited budget,the best practice would be to reduce frequency instead of reducing the Ad duration, or buy a reasonable radio time or advertise on a smaller station.

Some important criterion to keep in mind when determining what length spot you need to create is given below:

[box style=’info’]
60-sec-radio-Ads[dropcap style=’square’]A[/dropcap]45 to 60 Seconds Ad

  • For complex messages to avoid any queries

  • Detailed Messages having strong persuasion and directing listeners to requisite call to action.

  • For new product or products entering new markets or for repositioning a product – Your Ad should create realization of need for the product in the listeners before selling your product as the solution

  • For highly entertaining ads geared to attract customer’s brand equity – effective for businesses in a highly competitive market

[dropcap style=’square’]B[/dropcap]20 to 30 Seconds Ad

  • To make an easy comprehensible offer for a product or service that is clearly understood

  • To make a strong call to action point in an ad

  • Powerful Message delivery with use of instinctive verbs and no dramatic effects

[dropcap style=’square’]C[/dropcap]15 Seconds Ad

  • To convey an incredibly powerful, simple message

  • To reinforce brand awareness to make customers aware of your market presence when your are the sole advertiser in your business category

  • Business Platforms with less competition resort to this measure

[dropcap style=’square’]D[/dropcap]10 Second or less

  • Used for generating frequent top-of-mind awareness when selling a commodity in a crowded competitive market

  • Add additional frequency to your schedule for Ad to be effective

  • Hard Selling products are exhibited in maximum speed read with most important details [/box]Radio-Ad-Duration

It always advisable to reduce the number of people you’re reaching or the number of times you are being heard instead of cutting the length of your ad. Always air messages exactly as long as it needs to be, you should not ignore required details neither should you stuff in excessive information in a message.Your listeners switch on to radio to experience entertainment so keep relevancy of your message intact. You need to gauge as to how much is enough for your Ad to efficiently target your audience? Sometimes a short answer is enough to get the message across.

ReleaseMyAd is the leading radio advertising agency which provides you one stop solution to plan,create and broadcast your radio advertisements at the the best rates across 86 cities in 24 radio brands.You can contact us to plan your radio commercial duration to generate maximum results for your brand.

You can also call us on 09830688443 and can seek our experts advice.You can also forward us your requirements at radio@releasemyad.com or jpaul@releasemyad.com.