Radio-a reminder medium
Radio taken to "old" media has become a resort to other media platforms.Radio has become the vital complimentary media mix element in most ad campaigns to get better results. “Radio is like vodka, you can…
Radio taken to "old" media has become a resort to other media platforms.Radio has become the vital complimentary media mix element in most ad campaigns to get better results. “Radio is like vodka, you can…
Synchronisation of radio with other media leads to optimum reach and result. Radio mostly is being used as a support panel to the primary advertising campaign. To get audience attention and to generate sale of…
When the discussion is about India’s first FM radio brand, it is 91.1 Radio City FM that stands on the top position. The Music Broadcast Private Limited (MBPL) promoted this radio station, which influenced its…
91.9 Friends FM is a Kolkata based radio station that has been operating in the city since 2007. The best thing about this station is its uniqueness in terms of language and reach. The Ananda…
Radio Mirchi – It’s hot - a very friendly line that most of the people are found to recite. Only the tagline is enough to get the radio station identified. Yes, you’re right, it’s 98.3…