online advertising agency |

April 28, 2015April 29, 2015

releaseMyAd’s Unique Online Advertising Solutions for SMB’s

Small and Medium businesses (SMB’s) unlike their larger business counterparts do not possess the resources to present themselves on a larger scale. They have to catch people’s attention and generate enough buzz in order to be recognised. Since their budget doesn’t ensure a large scale campaign, it is their priority to do everything necessary to make their presence felt.

Selecting an online advertising agency is the first logical option which every SMB must take. Traditional methods of advertising do help launching a brand in a cost effective way but when it comes to the scope and audience age group, online advertising companies are the preferred choice. One such online advertising company which provides effective output is releaseMyAd. It is a no nonsense advertising agency which caters to every kind of business house. For SMB’s it is a perfect tool to launch their brand effectively and cost efficiently. Below are few advertising solutions which help SMB’s is launching their campaigns:

Investing in Google Adwords: Google Adwords is a system developed by Google to help in advertising and marketing of a brand through Google’s search engine where a particular text ad appears when a user types a certain word or phrase of their preference. Selecting keywords which are relevant to your product enables greater search ability. releaseMyAd assists SMB’s by providing services such as Keyword planner, Negative keyword detector, Keyword cost estimator. This helps in generating necessary keywords for the business, deciding the negative keywords which can hamper search and deciding the cost of the ad based on the keywords.
Social media marketing: Social media marketing is a productive process for launching a campaign through social media. It provides businesses a prospective audience which enables specific targeting of consumers based on the product. releaseMyAd provides social media marketing through commercials on Facebook, Twitter, Google+. Through interesting quotes and informative visual ads, releaseMyAd peaks the interest of consumers which actually help in getting the advertisement noticed. Since social media generates such huge age demography, it is possible for businesses to opt for launching user specific products.
PPC (Pay-per-click) ads: releaseMyAd helps businesses prepare an effective PPC campaign.PPC or pay-per-click is basically a marketing process where the advertisers pay a certain amount to the search engine every time their advertisement is clicked. By assisting in the selection of appropriate and relevant keywords, deciding the cost, releaseMyAd makes sure the business gets the best value for their investment. To make a PPC campaign successful it is important to select right keywords, organize them well in the ad campaign, releaseMyAd helps the business in every way. They create relevant and useful campaigns which satisfy the users and this in turn helps in reducing the rates Google charge the business. Thus, enhancing chances of profit.
Content marketing: The basic purpose of content marketing is to attract and retain customers by providing them with relevant and valuable content, with the intention of changing or enhancing consumer behaviour. It is a kind of non-interruption marketing where instead of pitching the products and services consumers are provided with content about the product, thus making the user more aware about it. releaseMyAd through its extensive array of Blogs inform potential clients about the brand. The blogs appear on the news section of the client’s website which in turn generates traffic for the client. Blog links appear on social media websites enabling a variety of people to go through the content and know about the product. It helps create a pertinent audience.

Small business houses need to work on a tight budget and can’t enjoy certain liberties. releaseMyAd gives them a chance to be socially relevant and allows them to push their business to new dimensions. For development and assistance in creating an ad campaign please mail us on online@releasemyad.com or give us a call on 09038015241.

April 27, 2015May 9, 2015

How can releaseMyAd Help Companies with Branding

Brands require masterful attention and care,inability to do so leads to failure and losses to the organization.Online ad companies are an effective partner for brands,they guide as well as administer the business in being the best.One such online advertising agency is releaseMyAd.

releaseMyAd is an online medium for advertising,which works with the basic objective of uplifting a brand and making it more approachable.Its efficient and dynamic working staff ensures that you always get the best value for the amount spent.Being an online ad agency and by covering fields such as Newspapers,Radio,Cinema,Online advertising releaseMyAd gives businesses a massive opportunity to launch their campaign at a very extensive basis.Below are few points which emphasize the relevance of releaseMyAd to businesses:

Online advertising is overall effective: Online advertising has become a trend now with the growing dependence on the internet.Businesses have the opportunity to introduce their brand to a wider audience base.Audio visual medium appeals to customers as it is able to deliver the desired message in an appealing way.releaseMyAd provides businesses assistance through online advertising as well as advertising through Radio,Newspapers,Cinema.This shows the massive reach it delivers to its proper target audience.It can be concluded that releaseMyAd is indeed effective overall.
Enhances word of mouth:Word of mouth is an effective medium to spread valuable information to potential customers. releaseMyAd through its method of social media marketing enables businesses to effectively launch their campaigns on social media like Facebook,Twitter.By creating dazzling creatives releaseMyAd ensures that the majority of people on social media do view their content and generate a positive word of mouth.This presents a good image of the brand and helps build a brand following.
Essential to reach to a relevant audience:For a brand to be deemed successful it is of utmost importance that the message is delivered to the relevant target audience.Irrelevant messages only cause rejection and waste,therefore to be effective the brand needs to be very focused on who their target audience is and plan strategies accordingly. releaseMyAd provides brands with the luxury of advertising in various formats such as Newspapers,Radio,Cinema,Online.Online advertising through releaseMyAd also enables monitoring the campaign so it gives a picture about the overall impact oft he ad.
Attractive content lifts brands:It is a known fact that visual medium is a very efficient method of portraying a particular campaign.Attractive content catches the eye and provides a good feel in the minds of consumers.releaseMyAd,with its quirky set of creative team develop eye-catching content which is bound to generate viewership and buzz.This projects the brand in a very good light and stays in the consumer’s mind.It only lifts the face value of the particular brand in a good way.

releaseMyAd is a potential saviour for brands with its wide array of options and effective creative team.It helps brands achieve recognition and following.With its wide reach among the general audience it ensures visibility of the brand and makes sure the campaign hits bull’s eye.For further queries on improving your brand contact us on 09830629298 or mail us at online@releasemyad.com.

April 27, 2015April 29, 2015

How to Measure Success in Online Advertising effectively?

A business entity’s sole purpose is to achieve success.They advertise & market in order to reach the pinnacle.However,its equally an important aspect to be able to measure the impact of the campaign.But the question remains,” Is it possible to measure success?”, that too for an online advertising campaign.The answer is a resounding “YES”.

Online advertising presents immense opportunities to advertisers for showcasing and enhancing their campaign.It also enables the business to properly monitor and check the progress of the campaign and the impact on target audience.Just launching a campaign are baby steps for businesses in order to reach their ultimate goal.Monitoring the progress and formulating ways to enhance the campaign enables them to actually reach that objective.A business house can efficiently monitor and measure their campaign’s success through these ways:

Establishing an idea about the business:Firstly,its very important to have an idea about the company,its products,its methods of approaching a campaign.This lets the business formulate efficient creatives accordingly which results in a strong campaign.Measuring CPC’s(cost per click) helps the business understand the latest trends of the market and it helps in allocating a budget,as costs can rise and decline anytime.
Measuring other parameters:The number of clicks a campaign generates does not necessarily correlate to success.Its necessary to heed to other parameters too.It has to be very clear as to what the business aspires to achieve from their target audience.The various parameters of CTR(click through rates) and Conversion rates also help a business measure the actual impact and effectiveness of the campaign.These factors enable businesses to rectify and optimize content as per the audience’s interest.
Communication through entire campaign:The success of a campaign is based on clarity.Be it clarity of the campaign or clarity between the business and the online ad agency.There should be a communication channel between them which will initiate bouncing of ideas.This leads to proper understanding of the campaign and the necessary changes it needs in order to be successful.Communication will come handy when the number of clicks on a campaign increases,as queries will increase substantially.
Honesty with the client:The need for honesty between the client and the ad agency is very important.Since the campaign is online,it ensures wider visibility,so a failure of a campaign should be put forward to the client instead of showing an optimistic picture.Being honest with what worked and what failed enables both to adjust strategies and creatives to make it a success the next time.Being vague or dishonest only disrupts the relation between client and the advertising agency.
Do not Over Analyze:Analyzing progress of the campaign is a very important chore.Testing and monitoring helps in understanding the progress of the product and valuable data with respect to the campaign’s performance against its rivals.However, excessive analyzing has its disadvantages.Testing numerous CTA’s(Call to Action),different creative executions and other technical aspects leads to a clutter of information which can be difficult to contain and organise.Focusing on one variable at a time leads to cleaner results.

Online advertising does provide a wide platform to advertise and market,so its the responsibility of the business and the online ad agency to make sure the campaign is a success.If all the parameters of rechecking,monitoring is done with utmost dedication the campaign can be made successful. releaseMyAd is an excellent choice for businesses seeking online advertising.It releases excellent PPC(pay per click) campaigns which can be easily monitored with the help of Google analytics,Google Adwords.Various tools like Keyword planner,Negative keyword detector,Keyword cost estimator ensures that the business can properly check every basic detail about their campaign,its cost,target audience.This can definitely assist in the success of a campaign.For further assistance contact us on 09038015241 or mail us on online@releasemyad.com.

April 24, 2015April 29, 2015

The A-Z of Remarketing Ads

The basic necessity of an internet ad agency is to reach their target audience or to capture prospective consumers in every way possible.Remarketing is a tactical process of tagging the visitors of a particular website and targeting them with the same content once they migrate to some other website.This is a re engaging process achieved through online advertising which helps the business convert the minds of the prospect consumer to come back and make a purchase.

Remarketing is an indispensable tool which helps potential buyers to actually go ahead and make a purchase.Usually people visit websites with the idea of purchasing some stuff,however they might just surf some products and not make an actual purchase.The reasons can be numerous,but a basic reason for such behaviour is that they find it better to compare before buying.The banner display ads which accompany the user to the different websites is responsible for the change in the buying behaviour of the user.Online ad agencies such as releaseMyAd are specialists in the Remarketing process with their google certified technical team and a strong digital base.Its various PPC tools such as Keyword planner,Negative keyword detector,Keyword cost estimator, help create proper and cost efficient campaigns.Through releaseMyAd the advertiser can strategically place their contents for prospective buyers via dazzling display banner ads.Remarketing is a process of not losing track of the potential customer.The Remarketing process can be explained through this image:

Remarketing is of utmost importance at this age of digitalization.Pursuing a customer may seem like intervening his personal space,but if the result ends in purchase it can be deemed worthwhile.To start your Remarketing campaign through releaseMyAd call us on 09038015241 or mail us at online@releasemyad.com.

September 5, 2014March 28, 2019

Why You Need To Get Online and Advertise

To put it bluntly, If you’re not online, you’re losing out. We’re not talking personal Facebook, Instagram, Snapchat or Google Plus accounts- if you’re one of the select few who have somehow managed to evade the inevitable and keep yourself from acquiring a Facebook account, your iron will commands my admiration. For the rest of us, the charms of staring at pictures of salads and sunsets with motivational quotes plastered across them and staying up till 2 am staring at pictures of our neighbours’ sister’s new baby, wondering where our own lives are going are irresistible (I have no scruples whatsoever in outing myself as an inveterate Facebook stalker). But that’s not all social media and the online platform amounts to.

Facebook, Yahoo! and the all-powerful Google all make their money, not from the content and services they offer, but off the wide advertising platform they provide for advertisers looking for a receptive consumer base. In fact, over 80% of Google’s entire revenue comes from Google AdWords, their advertising tool for MNCs and start-ups alike, proving that far being from a fad, internet advertising is actually here to stay.

That said, I wouldn’t suggest firing your entire sales team just yet but it’s definitely a good idea to move some of your marketing strategies online, establish your position in the market and foster brand awareness within your target audience.

But why should I pick online advertising over newspapers/ magazines/ tv/ radio/ cinema screens/ billboards ?
Let’s picture a scenario here- while drinking your morning cup of tea and wondering blearily when breakfast will be ready, you pick up a newspaper and on your way to the sports/ business/ entertainment/ comics (it’s 8 am, I’ll read all about the economic crisis in XYZ when I’ve had my breakfast) section, you pass an ad for a phone repair store. Your phone is perfectly fine and you don’t need these services, so you browse on merrily, ignoring the ad. Four days later, you’ve somehow managed to drop your phone in the toilet (speaking from personal experience, this is a deeply traumatizing event) and after frantically waving a hairdryer at it, you realize your last hope is to get the afflicted device to a repair store as soon as possible. I could, of course, be wrong but it’s highly unlikely you’ll sit down at this point to browse through the papers to find that one ad you saw maybe a week ( or was it two weeks?) ago. No, you’re going to search online for a repair store in your vicinity and then head down to it, breathing a sigh of relief as they inform you that, it can, in fact, be brought back to the land of the living and that your selfies are not lost forever.

In short (my apologies for the over-complicated anecdote), online advertising offers you a way around the dreaded purchase funnel to skip straight to the end- instead of appealing to a huge group of customers who are probably uninterested in your product, you’re offering it directly to individuals who are actually searching for what you have to offer, at exactly the time they want them, leading to a far more compelling Return on Investment (ROI) for you. Plus, with Google AdWords, you decide when and where you want your ad to turn up, meaning you don’t waste money on pointless clicks which are unlikely to convert. Which brings us us to the final and perhaps, most important advantage on this list-

Google’s AdWords runs on a Pay-Per-Click (PPC) Model : to put it simply, you pay only when yours ads are actually working and you’re getting results (traditional advertising platforms require you to pay regardless of whether you receive any results at all).
I don’t have a big budget for advertising, though. Can I still advertise online ?
Definitely. One of the best things about advertising campaigns with Google AdWords is the ability to create and maintain your own budget. Whether you want to spend INR 2000 a month to advertise your local phone repair center or INR 20,00,000 to advertise your top-of-the-line tablet-manufacturing giant, online advertising can help you get clicks from new leads with high conversion probabilities, establish an online presence and (especially with start-ups and small businesses) let people know that you exist and you’re awesome and that they should probably be using your products/ services.

Wait a second. Everyone’s always so annoyed by those ads- no one actually clicks on them. That’s not going to help me make money.

Actually, a study conducted by Facebook, in partnership with Datalogic, a firm that analyzes the shopping habits of millions of users in the US, states otherwise. Even if individuals don’t actually click on your ads, they’re building fantastic brand awareness. According to Facebook executives, for the first 60 ads they looked at, around 70% of these advertisers actually got as as much as three times their original investment back in profits. I could go on for a few more paragraphs concocting more convoluted analogies for you, but that statistic makes a better (and shorter) argument.

And it’s Pay-per-click, right ? If nobody’s clicking on your ads, you’re not paying for the ad so really, you’re not losing out at all.

Okay, I’m interested. How can I get started/ find out more?

Well, I’m not going to lie. Online advertising can be an intimidating process for the novice- with data collection, management and analysis, actually writing compelling ad copy to entice pr
ospects with and then keeping track of how the ads are doing while monitoring the other aspects of the business, it all adds up to an exhausting, if not supremely confusing combination.

Which is exactly where releaseMyAd steps in. Who better to handle your Google AdWords campaign than Google’s Premier SME partner ? (No one, that’s who). Our experts know exactly how to handle any advertising needs you might have and start getting you leads in as few as 48 hours.

Haven’t decided yet and to know more? No worries. We’d love to talk to you- drop us an email at online, call us at 09830688443, chat with us at our website or even beat out a message on a drum if you will (on second thought, none of us can decipher drum beats so that’s not going to work. But you get the idea).

Agree ? Disagree ? Have questions ? Want to discuss horrible phone tragedies with me?Call on 09830688443 or email at online@releasemyad.com.

Author Bio: Sukanya Datta Ray is an intern at releaseMyAd.com . She’s studying English at Smith College, USA and during her time with us, has helped us extensively with our AdWords accounts, gaining a lot of insight into the world of online advertising.