newspaper advertising options |

November 18, 2022November 18, 2022

Newspaper advertising is still very relevant in today’s world!

There has been a radical change in the way people consume content nowadays, and this change has been most noticeable over the course of the last two decades. The advent of smartphones, tablets and other modern day gadgetry has helped to put pretty much all of the information available in the world right at our fingertips.

As a matter of fact, one would not be hard pressed to find people preoccupied on their mobile phones wherever they may be. This is because modern technology has made it possible to not only consume content, but stay in touch with family and friends, play games and also stay updated with all the latest news.

Of course, all these developments have led a lot of people to ask if print media will become obsolete. While digital is the future of content, this does not in any way mean print media will become extinct anytime soon.

The reasons for this are plenty.

To begin with, even as the internet provides people with the ability to access a virtually boundless volume of information, there is no conclusive way to verify how much of that information is accurate or authentic. It goes without saying that verification is not always a simple process and in a lot of cases verification is simply impossible to perform practically. In the case of newspapers and magazines, all stories and articles need to be thoroughly reviewed and fact-checked before they are sent for printing.

Even on the internet, with all the information available, it is not arranged or organised properly in a manner that makes it easy for people to assimilate. This lack of structure in information on the internet is why a lot of people struggle with cluttered information. Newspapers deliver information in a structured and organised manner, and this helps people find the section they are interested in.

India is a country with a large population that exceeds 1 billion people. A large number of people across the country are not proficient with the use of gadgetry, and for them the printed newspaper is the only way to keep themselves updated with the news.

Newspapers are important for advertisers as well. In India, newspapers occupy an important place in the social and cultural lives of the people. They serve as an effective channel for individuals and businesses to get their advertisements across to a large number of people as newspapers usually have a high circulation and are read by many people in a city or region.

Many people, especially those from rural areas are unable to afford a smartphone or tablet, and even for them the printed newspaper is their only way to stay updated on current events.

These are just some of the numerous reasons why newspapers are still an integral part of the media landscape in today’s world. Even as digital media leads the way forward, a large number of people will continue to give ad in newspaper in order to reach out to their respective target audiences.

releaseMyAd is here to help make booking your ads in newspapers a seamless and hassle-free experience. releaseMyAd is India’s largest self-service online ad booking platform with more than a decade of experience in the advertising industry. Having gained a great deal of experience in this field, releaseMyAd is proud to offer you an ad booking service like no other.

September 30, 2022October 6, 2022

How important are newspaper ads in today’s world?

We live in a world dominated by modern gadgetry. People nowadays have the convenience of having access to all the world’s information on their computers, tablets and mobile phones. Newspapers and magazines are now available online, and there is an abundance of news websites, podcasts and blogs as well. With such volume and variety of information, one might think that newspapers are obsolete and digital is the only way forward.

It is not that simple, however. Even though electronic devices offer people a great deal of convenience, newspapers are here to stay. Newspapers are an integral part of practically every household in India, and they enjoy a high degree of respect as they are considered to be authentic, comprehensive and reliable sources of information on a wide range of topics.

Now, many people may argue that a typical newspaper can only accommodate a limited amount of information, as opposed to the internet as a whole being a treasure trove of information. The important point to consider here is the fact that not all the information available on the internet is accurate or verified. Newspapers offer a high level of credibility and authenticity.

Of course, it goes without saying that the ways in which people consume information in today’s world is very different from information consumption patterns even two decades ago. But it would be plainly incorrect to say that digital media spells the end of print media.

Newspapers are filled with advertisements of different shapes, sizes, colours and designs. The relevance of an ad in newspaper can only be summarised by the sheer number of them in a typical newspaper every day.

Newspapers, being daily or weekly publications, are channels that allow for far quicker turnarounds compared to other forms of advertising. Newspapers also enjoy a great deal of trust from their readers, and these people are far more likely to be influenced or persuaded by an ad in a newspaper that they read on a regular basis.

Even if one keeps aside the practicality aspect, there is a certain unsubstitutable charm in holding a newspaper with one’s hands and reading it. Additionally, a large number of people in India are unfamiliar with modern technology, so for them to keep themselves updated with the latest news, reading the newspaper is their only option.

That being said, newspaper ads too will be relevant for a long time to come. Not only are newspaper advertisements better at attracting the attention of readers, they are also more effective in influencing the decisions of readers. In other words, if a brand wishes to remain at the top of their game, newspaper ads can go a long way!

releaseMyAd is here to help your ad bookings faster and more economical. Being the largest self-service online ad booking platform in all of India, releaseMyAd has cultivated more than a decade’s worth of experience and expertise in the field of ad placement, and is proud to offer you an ad booking service that is truly unmatched, with the lowest ad rates guaranteed!

April 24, 2020April 25, 2020

10 Facts About Newspaper Advertisements That Will Instantly Put You in a Good Mood

In these fast-moving times let us look at some fascinating facts about this traditional medium of advertising.

Newspapers still print the highest number of advertisements every day despite its new competition, the digital media.
Even during the social media era consumers are more likely to find an advertisement genuine if it’s in their favourite newspaper. So wondering why your advertising has such low customer conversion? Try giving a newspaper ad next time.
For legal purposes such as a name change or court notices. Newspaper advertisements are a must. No other platform can get the job done in the eye of the law.
Nearly one-third of the literate population in India read a newspaper daily.
The first paid newspaper advertisement was printed on May 8, 1704, an announcement selling real estate on Oyster Bay, Long Island.
For people searching for a life partner, newspapers are still the most popular medium to advertise. So if you are done searching on those millions of dating apps why not give this old advertising platform a try? Like they say old is gold!
As of December 2018, Dainik Bhaskar no.1 newspaper in India had 4,320,781 readerships strength everyday.
Newspapers still offer the largest number of categories to choose from when it comes to advertising. Yes, even more than social media advertising.
Rs.80 yes! That’s the minimum amount of money you would need to give a newspaper advertisement. It does not only offer you a huge audience but also cost-effectiveness. The classified page is designed specifically to meet a small budget advertisement. Sure a video advertisement on a social media platform looks amazing. But that is not cost-effective and with a small budget you can never put out an advertisement on those fancy platforms but newspapers give you the freedom to advertise staying in your budget to a broader audience.
And lastly, this oldest medium of advertising is not stuck in a time frame it’s changing itself with changing times offering an e-paper format in which you may also advertise. Giving readers the digital experience without taking away the feel of reading a newspaper.

Even in this changing times newspapers remain the number advertising platform in India. It continues to thrive, flourish and evolve itself with the new age.Visit https://www.releasemyad.com/newspaper-advertisement to know more!

April 24, 2020April 27, 2020

Booking advertisements in the newspapers of Kolkata

Kolkata, the city of joy, is a highly popular metropolitan city in India and the fast-moving pace of the city life demands the citizens to remain constantly informed and updated. Consequently, newspaper reading is an extremely popular habit among the residents of Kolkata. This is reason enough why there is a huge market for newspaper advertising in Kolkata – as the newspapers enjoy high readership in the city and therefore there is a greater possibility of advertisements generating favourable responses from the target audiences, being ardent readers of these newspapers.

The most popular newspapers in Kolkata are primarily published in the languages of English and Hindi, and appeal to the masses in general. However, a large number of local residents in Kolkata still prefer reading newspapers in Bengali language, which is the regional language for the city.

The most popular newspapers enjoying mass readership in Kolkata are enlisted as follows :

Anandabazar Patrika – Bengali Daily
Bartaman – Bengali Daily
The Telegraph – English Daily
The Times of India – English Daily
Ei Samay – Bengali Daily
Sangbad Pratidin – Bengali Daily
Aajkaal – Bengali Daily
Sanmarg – Hindi Daily
Dainik Vishwamitra – Hindi Daily
The Statesman – English Daily
Ekdin – Bengali Daily
Dainik Jugasankha – Bengali Daily
Prabhat Khabar – Hindi Daily
Jansatta – Hindi Daily
The Economic Times – English Financial Daily
Dainik Jagran – Hindi Daily
Puber Kalom – Bengali Daily
Dainik Statesman – Bengali Daily
Business Standard – English Financial Daily
Business Line – English Financial Daily
The Hindu – English Daily
Rajasthan Patrika – Hindi Daily
Samaja – Oriya Daily
Hindustan Times – English Daily
The Indian Express – English Daily
Uttarbanga Sambad – Bengali Daily
The Asian Age – English Daily
Akhbar E Mashriq – Urdu Daily

Newspaper advertising in Kolkata involves making a choice – a choice to opt for the traditional method of placing advertisements directly with various publications or going for the modernised online process of booking advertisements through INS accredited advertising agencies.

Based in Kolkata itself, ReleaseMyAd is a leading online advertising agency which serves as a marketplace for advertisers to purchase ad space as per their advertising requirements and preferences. Accredited by INS, the agency is capable of procuring advertising rates directly from the various publication houses and providing the cheapest possible ad rates to their clients, for no extra cost or commission.

The three basic formats in which advertisements can be published in the newspapers of Kolkata are :

Classified Text – simple running text advertisements charged on the basis of words or lines or characters used in the advertisement matter and are the cheapest newspaper advertisements. Such advertisements can be further enhanced using options like bold, underline, tick, colour and screen borders, for the advertisement to stand out in the clutter of similar or competing classified text advertisements.

Classified Display – charged on the basis of the space occupied on the newspaper issue, generally computed on a per square centimeter basis. These are more prominent than classified text advertisements as they combine text with pictures and therefore, cost higher. Such ads are not limited to words or lines or characters and can be published as a single column or double column advertisement.

Display – the most visually appealing and expensive format of newspaper advertising, display ads are usually booked by large business houses for the sake of promoting their brands and products. Such advertisements are not limited to any particular page or size and the advertiser is free to determine the desired size of the advertisement. The advertisement is then charged on the basis of the space occupied, measured on a per square centimeter basis, and therefore, greater the ad size, higher is the ad cost.

The process of booking advertisements in Kolkata newspapers through ReleaseMyAd is extremely easy :

Selection of Advertisement Type: Select the desired advertisement type – Classified (Text or Display) or Display.
Selection of Advertisement Category: Select the desired advertisement category – Matrimonial, Recruitment, Property, Announcement, etc.
Selection of Newspaper and Available Discount Packages: Select the desired newspaper to advertise in and the discount package listed on the website.
Composition and Preview of Classified Text Advertisement: Compose the advertisement matter and preview the advertisement as it is expected to appear on the newspaper upon release. Sample advertisement matters are available on the website to help advertisers compose the advertisements.
Editing and Customisation of Classified Display Advertisement: Edit the classified advertisement for a greater appeal, by using customisation options like screen borders, ticks, colour background, bold and underline.
Selection of Dates and Insertion Offer: Choose the desired release date/s and opt for any insertion offers available on the website (like pay for 2 dates, get one free) to maximise the impact of the advertisement through repeated advertising.
Preview of Booking Details: Preview your booking details – ad category, ad matter, publication and package selected, dates are chosen for publication of advertisement and estimated cost of the booking – before proceeding to make the payment.
Provision of Contact Information and Selection of Payment Mode: Provide the basic contact information (if booking as a guest) or login with the registered credentials (if already registered) and thereafter select the most convenient payment method out of the various online and offline payment modes specified on the website.
Viewing of Invoice: Once payment is made, you can view the tax invoice for the ad booking with the Ad-ID and all other details of the ad booking printed therein.
Follow Up with Customer Care Team: You may follow up with the customer care team in case you wish to add or modify your advertisement after making the payment. Such changes are permissible for additional charges if the ad cost increases after such modifications. Alternatively, if the desired changes happen to reduce the ad cost, the overcharged amount shall be refunded to the advertiser in the same mode in which payment was received.

Further, you can also request for a soft copy of the advertisement or a hard copy of the same (against additional courier charges) to verify the release of the booked advertisement on the specified date/s, failing which, the agency shall issue a refund for the advertisement (if missed to release) or reschedule the ad to a subsequent date, all as per the advertiser’s consent.

April 24, 2020April 25, 2020

How to Get More Results Out of Your Newspaper Advertisements!

Newspaper advertising is one of the best ways to reach out to the masses by any individual or business. Newspaper is a media which reaches every nook and corner of India and in this age of internet and social media, it still commands a massive circulation and readership among the population.

However, every individual or business owner who wishes to advertise and promote themselves must understand a few basics of composing a newspaper ad so that the audience gets attracted to the ad and remembers it. Newspaper advertising is a very affordable medium however, it also has a very poor shelf life and thus, it is very important to use this promotion tool to the best and catch the attention of the audience towards it.

Here are a few tips to make a newspaper advertisement effective and reap the best results out of them:

1)Find out what makes you stand out among the others. Whether it is a matrimonial ad, property ad, recruitment ad or an educational ad, the USP message should be clear in the advertisement. If it’s a matrimonial ad, it should mention the best achievements, high earning, superb education or dignified family background of the prospective bride or groom. In case of property ad, the posh locality, the special features of the house or flat concerned is essential. Recruitment ads should not miss to mention the special remuneration that will be provided along with the status of the employer in the industry. Educational ads must promote the facilities and the quality of the education that the institute will provide. Every business or individual must showcase what they are best in above their competitors.

2) You should always look forward to the best space in the newspaper to publish your ad even if it requires spending something extra as a premium charge. First page, third page right hand side corner, back page are few of the most sought after spaces in the newspaper. These spaces quickly come to viewer’s attention and do not get lost among other editorial columns. As the option of choosing page positioning is not available for Classifieds, you should ensure that proper category and sub-category is selected while booking a Classified Text or Classified Display ad so that optimal responses are generated.

3) You should take all efforts to use the space that you have bought by composing and designing a good ad creative. The font should be eye-catching and the colours should be bold enough to draw the attention of the advertiser. A professional designer or a good ad agency can be hired to design the ad creative. Although, designing scope is limited in case of Classified ads, nevertheless, most newspapers offer the option of special enhancements which can highlight your ad among the clutter.

4) Choosing the correct newspaper is very essential for getting the right response to the ad. While choosing the correct newspaper you should keep in mind who you are trying to attract with your ad and for whom your product or service is designed for. Advertising in the local vernacular newspaper allows you to connect with an audience within a geographical boundary. If you are looking for a wider audience throughout the country, it is best to go for a national daily. Many Indian newspapers publish pullouts and supplements on specific weekdays for different verticals like Recruitment, Education, Property, etc. For best reach out, such pullouts should be opted for.

5) Publishing the ad on the correct day of the week is most essential. While the best day to reach out people through the classified column is always Sundays but there are certain categories which specifically publish on a particular weekday. This differs with different newspapers and their editions. The Hindu Chennai would publish property ads on Saturdays whereas Times of India Bangalore the focus day for property ads is always Friday.

6) Create a sense of urgency in the ad and ask the advertisement viewer to act now. This is important as otherwise; the audience will go past the ad and forget all about it. If it’s a business ad, you can mention “Limited period offer”. In case of a matrimonial you can inform, “Looking for early marriage”. For Education ads phrases like, “limited seats available”. These unique expressions generate quick responses for a newspaper advertisement.

7) Last but not the least clear contact details are mandatory for any successful newspaper advertisement. Contact details can be in the form of phone number, email id, address or a website link. This will lead the ad’s viewer to your doorstep. Individual’s ads like matrimonial, property, etc can also contain the best time to reach out to you.

If you are finding all the above details a bit confusing, here we are to help you out. We at releaseMyAd have served over 3 lakhs happy customers and we are the largest online ad booking agency in India. Our aim is to make advertisement easy and cost effective for our customers with our hassle free self serve platform. Through our portal, you can easily book an ad in any newspaper throughout India with just a few clicks from the comfort of your home or office.

So, to reach your target audience! Click on the link https://www.releasemyad.com/newspaper-advertisement and follow the below procedure.

Select the newspaper you want to go with.
Choose the relevant category.
Select the newspaper edition or the discounted package.
Proceed to compose the newspaper advertisement. For Classified Text, type the ad text. For Classified Display or Display opt for a preferred template and modify it. You can also upload a pre-designed ad creative from your computer.
Choose the ad release date and preview your ad booking.
Go ahead and make the payment through your preferred online or offline payment mode.

We have a dedicated 24X7 online chat support on our website. We are also reachable through Phone/ WhatsApp at 9830629298. You can also drop us an email on book@releasemyad.com. Our experienced customer service team will help you regarding any issue you are facing in the booking or the payment process. They can also assist you with composing and designing Ad Creative.

Therefore, do not hesitate further, book your advertisement in your preferred newspaper with the expert and trustworthy platform of releaseMyAd.