There has been a radical change in the way people consume content nowadays, and this change has been most noticeable over the course of the last two decades. The advent of smartphones, tablets and other modern day gadgetry has helped to put pretty much all of the information available in the world right at our fingertips.
As a matter of fact, one would not be hard pressed to find people preoccupied on their mobile phones wherever they may be. This is because modern technology has made it possible to not only consume content, but stay in touch with family and friends, play games and also stay updated with all the latest news.
Of course, all these developments have led a lot of people to ask if print media will become obsolete. While digital is the future of content, this does not in any way mean print media will become extinct anytime soon.
The reasons for this are plenty.
To begin with, even as the internet provides people with the ability to access a virtually boundless volume of information, there is no conclusive way to verify how much of that information is accurate or authentic. It goes without saying that verification is not always a simple process and in a lot of cases verification is simply impossible to perform practically. In the case of newspapers and magazines, all stories and articles need to be thoroughly reviewed and fact-checked before they are sent for printing.
Even on the internet, with all the information available, it is not arranged or organised properly in a manner that makes it easy for people to assimilate. This lack of structure in information on the internet is why a lot of people struggle with cluttered information. Newspapers deliver information in a structured and organised manner, and this helps people find the section they are interested in.
India is a country with a large population that exceeds 1 billion people. A large number of people across the country are not proficient with the use of gadgetry, and for them the printed newspaper is the only way to keep themselves updated with the news.
Newspapers are important for advertisers as well. In India, newspapers occupy an important place in the social and cultural lives of the people. They serve as an effective channel for individuals and businesses to get their advertisements across to a large number of people as newspapers usually have a high circulation and are read by many people in a city or region.
Many people, especially those from rural areas are unable to afford a smartphone or tablet, and even for them the printed newspaper is their only way to stay updated on current events.
These are just some of the numerous reasons why newspapers are still an integral part of the media landscape in today’s world. Even as digital media leads the way forward, a large number of people will continue to give ad in newspaper in order to reach out to their respective target audiences.
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