Kolkata |

April 24, 2020April 27, 2020

Booking advertisements in the newspapers of Kolkata

Kolkata, the city of joy, is a highly popular metropolitan city in India and the fast-moving pace of the city life demands the citizens to remain constantly informed and updated. Consequently, newspaper reading is an extremely popular habit among the residents of Kolkata. This is reason enough why there is a huge market for newspaper advertising in Kolkata – as the newspapers enjoy high readership in the city and therefore there is a greater possibility of advertisements generating favourable responses from the target audiences, being ardent readers of these newspapers.

The most popular newspapers in Kolkata are primarily published in the languages of English and Hindi, and appeal to the masses in general. However, a large number of local residents in Kolkata still prefer reading newspapers in Bengali language, which is the regional language for the city.

The most popular newspapers enjoying mass readership in Kolkata are enlisted as follows :

Anandabazar Patrika – Bengali Daily
Bartaman – Bengali Daily
The Telegraph – English Daily
The Times of India – English Daily
Ei Samay – Bengali Daily
Sangbad Pratidin – Bengali Daily
Aajkaal – Bengali Daily
Sanmarg – Hindi Daily
Dainik Vishwamitra – Hindi Daily
The Statesman – English Daily
Ekdin – Bengali Daily
Dainik Jugasankha – Bengali Daily
Prabhat Khabar – Hindi Daily
Jansatta – Hindi Daily
The Economic Times – English Financial Daily
Dainik Jagran – Hindi Daily
Puber Kalom – Bengali Daily
Dainik Statesman – Bengali Daily
Business Standard – English Financial Daily
Business Line – English Financial Daily
The Hindu – English Daily
Rajasthan Patrika – Hindi Daily
Samaja – Oriya Daily
Hindustan Times – English Daily
The Indian Express – English Daily
Uttarbanga Sambad – Bengali Daily
The Asian Age – English Daily
Akhbar E Mashriq – Urdu Daily

Newspaper advertising in Kolkata involves making a choice – a choice to opt for the traditional method of placing advertisements directly with various publications or going for the modernised online process of booking advertisements through INS accredited advertising agencies.

Based in Kolkata itself, ReleaseMyAd is a leading online advertising agency which serves as a marketplace for advertisers to purchase ad space as per their advertising requirements and preferences. Accredited by INS, the agency is capable of procuring advertising rates directly from the various publication houses and providing the cheapest possible ad rates to their clients, for no extra cost or commission.

The three basic formats in which advertisements can be published in the newspapers of Kolkata are :

Classified Text – simple running text advertisements charged on the basis of words or lines or characters used in the advertisement matter and are the cheapest newspaper advertisements. Such advertisements can be further enhanced using options like bold, underline, tick, colour and screen borders, for the advertisement to stand out in the clutter of similar or competing classified text advertisements.

Classified Display – charged on the basis of the space occupied on the newspaper issue, generally computed on a per square centimeter basis. These are more prominent than classified text advertisements as they combine text with pictures and therefore, cost higher. Such ads are not limited to words or lines or characters and can be published as a single column or double column advertisement.

Display – the most visually appealing and expensive format of newspaper advertising, display ads are usually booked by large business houses for the sake of promoting their brands and products. Such advertisements are not limited to any particular page or size and the advertiser is free to determine the desired size of the advertisement. The advertisement is then charged on the basis of the space occupied, measured on a per square centimeter basis, and therefore, greater the ad size, higher is the ad cost.

The process of booking advertisements in Kolkata newspapers through ReleaseMyAd is extremely easy :

Selection of Advertisement Type: Select the desired advertisement type – Classified (Text or Display) or Display.
Selection of Advertisement Category: Select the desired advertisement category – Matrimonial, Recruitment, Property, Announcement, etc.
Selection of Newspaper and Available Discount Packages: Select the desired newspaper to advertise in and the discount package listed on the website.
Composition and Preview of Classified Text Advertisement: Compose the advertisement matter and preview the advertisement as it is expected to appear on the newspaper upon release. Sample advertisement matters are available on the website to help advertisers compose the advertisements.
Editing and Customisation of Classified Display Advertisement: Edit the classified advertisement for a greater appeal, by using customisation options like screen borders, ticks, colour background, bold and underline.
Selection of Dates and Insertion Offer: Choose the desired release date/s and opt for any insertion offers available on the website (like pay for 2 dates, get one free) to maximise the impact of the advertisement through repeated advertising.
Preview of Booking Details: Preview your booking details – ad category, ad matter, publication and package selected, dates are chosen for publication of advertisement and estimated cost of the booking – before proceeding to make the payment.
Provision of Contact Information and Selection of Payment Mode: Provide the basic contact information (if booking as a guest) or login with the registered credentials (if already registered) and thereafter select the most convenient payment method out of the various online and offline payment modes specified on the website.
Viewing of Invoice: Once payment is made, you can view the tax invoice for the ad booking with the Ad-ID and all other details of the ad booking printed therein.
Follow Up with Customer Care Team: You may follow up with the customer care team in case you wish to add or modify your advertisement after making the payment. Such changes are permissible for additional charges if the ad cost increases after such modifications. Alternatively, if the desired changes happen to reduce the ad cost, the overcharged amount shall be refunded to the advertiser in the same mode in which payment was received.

Further, you can also request for a soft copy of the advertisement or a hard copy of the same (against additional courier charges) to verify the release of the booked advertisement on the specified date/s, failing which, the agency shall issue a refund for the advertisement (if missed to release) or reschedule the ad to a subsequent date, all as per the advertiser’s consent.

February 10, 2015January 8, 2016

How releaseMyAd orchestrated the success of Sawansukha Jewellers’ campaign for Eastern India

Summary:

Sawansukha has been one of the leading jewellers across India for two centuries and has a presence in West Bengal for the last four decades. It introduced innovative and international design, promotional techniques and service concepts in its industry to this region. Its operation includes wholesale, design, manufacture, retailing and exports with an award-winning gold and diamond collection. In order to maintain its position as the industry leader in Eastern India and to promote its recently launched collection, it hired releaseMyAd to frame a media plan for it.

Objectives:

Brand Reinforcement
Maintaining Market Share

Process:

Research – Our research revealed that Sawansukha had firmly established as a jeweller offering premium quality products and hence it catered mainly to a niche target market. As it is, jewellery in itself is an industry whose products cannot target every stratum of the society; Sawansukha’s target market was further limited to the absolute cream of the society.

releaseMyAd faced a choice of whether to concentrate on the above target market or to try and enter a new market. Our discussion with the client yielded the fact that Sawansukha was not interested in lowering its prices as it was concerned that would lower the prestige of the brand. Jewellery being a luxury product, the prestige of the brand was an important factor for purchase for a lot of high-end consumers. Hence, we decided to target only the upper middle class or the affluent class of consumers via cinema advertising. We decided to advertise in the poshest multiplexes of Kolkata and Siliguri as they were the only two cities in West Bengal having a Sawansukha retail outlet. Sawansukha wanted to target all the top tier multiplexes across these two cities, it wanted to play the ad in all the screens across the multiplexes unless the screen size was less than 150. So the campaign ended up targeting 17 screens across 6 multiplexes and 2 cities. Advertising at smaller multiplexes seemed a waste of resources for our clients as they did not attract the sort of viewers who could potentially be customers for Sawansukha.

The aspirational nature of the Sawansukha brand was further put to use with magazine ads in the Wedding Times, Sananda, and Grihasobha. The magazines were chosen based on their reach and introduced the product in a new market. The Sawansukha brand of jewellery in this new market took the expected aspirational nature and furthered the brand’s cause.

We gave Sawansukha one of our special discount plans because of the scale of the order and they got a whopping rebate of around INR 43000.

Media Plan – The media plan was set within the following parameters

Advertising Type – Cinema and Magazine Advertising
Location – Kolkata & Siliguri
Demographic – Upper-Class Consumers
Multiplex – In Kolkata Salt Lake City Center (Screens 2 & 3), Forum Mall (All Screens), Quest Mall (Screens 2, 3 & 4), South City Mall (Screens 3 & 4), Avani Riverside Mall (Screens 2 & 3) and in Siliguri Matigara City Center (All Screens)
Magazines – Wedding Times, Sananda, and Grihasobha
Ad Duration – 20-second audio slides before and during movie screenings for 30 days
Magazine Ad in English body copy with stunning visuals.
Language – English was the preferred language as we were pretty confident that the audience we were targeting would be quite comfortable with it. Even for the magazine ads we decided to keep the language English so as to maintain the aspirational value of the product.

Creative – The twenty-second audio slide gave a greater scope to our creative team to push its message to the potential customers than a ten-second mute slide would have provided. Our team used it to create a jingle befitting the product personality, a tune that was classy without being overbearing. It also contained a voiceover where a husband narrated his experience about how happy his wife was when he gifted her diamond ring from Sawansukha on their anniversary night. The feel good nature of the voiceover along with the melodic jingle ensured it captured the attention of the viewing audience.

The magazine ad was austere with one of their most magnificent jewellery pieces adorning the centre and just the brand name and outlet address to accompany it.

Results:

The success of the campaign could be easily inferred from the following observations

The newly launched collection proved to be an immediate success and had been outselling other lines of jewellery that the retailer sold, ever since its launch.
Out of the three retail outlets in Kolkata, two had registered an increase in footfalls while the other had maintained its usual traffic while Siliguri too had seen an increase in the number of prospective buyers which further demonstrated the importance of the campaign.
The demand for diamond products rose above the demand for gold products (usually it’s the other way around) for a period of one month after the campaign which was a result of our ad’s focus on the diamond ring and the husband-wife story that we told.

To clarify any general doubt you might have about booking ads over cinema, you may visit our exhaustive FAQ section. To book ads anywhere in India across any medium, you may visit releaseMyAd or you can also call 09830629298.

December 26, 2013March 11, 2016

What Factors Are Prerequisite in an Ad Agency in Kolkata for an Emphatic Ad Campaign?

As a proprietor, no one understands the exigency of an effective and compelling Ad Campaign, more than you. In today’s age of competitiveness and “survival of the best”, everyone intends to be in the limelight as most advertisers understand that “out of sight means out of mind”. People advertise to drive results and the one who can make his brand’s presence felt across different platforms effectively is the one who stands out. The prominent names in the world of advertising and brand promotion are usually spared of the worries of that accompany the effective execution of an ad campaign. They have large budgets and can easily pick the best ad agency in the market that does all the work for them.

It’s quite the same in Kolkata as well. Advertisers pick ad agencies based on their budget and their campaigns too are designed accordingly. But the numerous SMEs like you, who need brand promotion much more than the already renowned names, are deprived of such services due to budget constraints. As opposed to this, small and medium sized enterprises have the leisure to experiment with different ad agencies as well as new and upcoming media platforms. All these experiments can be done, well within your budget and with the best of advertising services. How?

Well, with releaseMyAd in Kolkata you have access to all the services necessary to execute a successful ad campaign and get all the attention you need. At first, understanding your own advertising is highly crucial for proceeding with any advertising campaign. The basic requirements for any ad campaign include media buying, media planning and creative designing. ReleaseMyAd offers all of these services through an integrated Online Advertising Platform along with expert assistance and choices of different media platforms. You can also choose from the services that are offered at releaseMyAd as per your own requirement, as many SMEs prefer tackling certain advertising services in-house to save as much as possible on their finances.

Tailor Made Services for your Campaign

The selection of your ad agency is driven by the availability of services and media vehicles as well as proper market research.

An effective Media Planning depends on the extent of your market research and understanding the target audience. If you know about how your audience thinks or what appeals to them and what doesn’t, then a massive section of the work becomes really easy. Even the selection of your media vehicle is driven by the way you understand your audience. With an urban population of more 45 lakhs, the communal variation in population in Kolkata is not as high as other cities in India. People believe in control expenditure and the City of Joy is not too spendthrift. Hence convincing them is more difficult in almost every field.

But they definitely have a liking for cultural, creative and artistic talent and excellence. The audience in this city can be more conveniently won over with a Creative Advertisement than a highly preferred brand. While creating any advertisement for the audience of Kolkata, as an advertiser, you must concentrate on creativity and presentation as well highlighting major offers or discounts to attract maximum attention.

Here is when the right Allocation of your Advertising Budget becomes essential along with the selection of the media that you choose to advertise in. Creative development and media options are the main things for which you pay, more than planning your ad campaign. So choosing the media vehicle carefully is highly essential in order to keep your financial budget within limits. In order to get the accustomed to how releaseMyAd assists with the selection of the media platform for your ad campaign, below are the rates of display advertising in the Top 3 English newspapers of Kolkata, as per readership.

*Name of The Publication*	*Circulation in Kolkata*	*Readership in Kolkata*	*Rate of a 4 cm X 4 cm Display Ad on Any Page of the Newspaper*
The Telegraph	3.40 lakhs	12.75 lakhs	Rs. 21,120
The Times of India	2.55 lakhs	5.35 lakhs	Rs. 18,640
The Statesman (Weekday)	1.80 lakhs	4.09 lakhs	Rs. 12,800
The Statesman (Sunday)	2.30 lakhs	4.09 lakhs	Rs. 14,960

The advertising rates for Top 3 Regional Newspapers, inclusive of Bengali and Hindi are provided in the following table:

*Name of The Publication*	*Circulation in Kolkata*	*Readership in Kolkata*	*Rate of a 4 cm X 4 cm Display Ad on Any Page of the Newspaper*
Anandabazar Patrika	7.38 lakhs	26.99 lakhs	Rs. 40,640
Bartaman	5.34 lakhs	10.83 lakhs	Rs. 4,800
Sanmarg (Hindi)	3.48 lakhs	4.42 lakhs	Rs. 6,400

Radio is considered to be the cheapest mode of advertising in Kolkata and is just next to Delhi in popularity as an advertising medium, among the top metropolitan cities of India. The details about listeners and rates of the Top 3 Radio Stations of Kolkata are provided in the following table:

*Name of Radio Station*	*Average Listeners Per Day (5 times Slots) in 000’s*	*Rates for 10 seconds ad*
Radio Mirchi-98.3	288.68	Rs. 453
Big FM-92.7	247.04	Rs. 403
Radio One-94.3	148.82	Rs. 90

Online Advertising is the most popular platform for advertising, right after newspapers, across Kolkata. Banner ads on Social media, SEM, content management, website designing and developing, all are popular services under digital advertising and promotion. It is the latest trend for the tech savvy yet creative people of Kolkata to be a part of this race in digital advertising. The main reason behind this is that you can easily make your presence felt on a channel that gives precedence to searches based on locations as well as across different locations. This means, no matter from where your ad is getting made or from which region to choose to upload your advert online, anyone from anywhere can see you, while visiting the relevant site or through related Google searches.

The Experts at releaseMyAd, available for helping you in every possible manner for the effective execution of your ad campaign in your chosen city, are highly experienced people who have handled campaigns across media.

For any clarification on how to book an ad in any newspaper, you can email us at book@releasemyad.com, for advertising through radio, email jpaul@releasemyad.com and for beginning your own online campaign, email on digital@releasemyad.com. You can also call us on 09830629298 for detailed analysis of your desired ad campaign and your advertising requirements.

To ensure that you get to advertise on any of the platforms you desire, releaseMyAd has efficiently maintained cordial relationships with all major media publications, radio stations across Kolkata. We are also among the first Premier SMB Partners of Google of India.

December 20, 2013March 11, 2016

What are the Best Mediums for Executing an Effective Advertising Campaign in Kolkata?

To execute an effective ad campaign in a city, understanding the demographic details of that city is of primary importance. The population figures of Kolkata differ considerably from the rest of the country or India as a whole. The mentality and the thought process is also different from that of other cities and to reach out to your audience, understanding the way they think is a part and parcel of the whole advertising process. The advertising needs of each city differ from the other in respect of type of audience, age-group of audience or rather potential audience, gender division and more.

Kolkata has a total population of almost 45 Lac people, of which 52.4% are male and 47.6% are female according to the 2011 population census. This marks the gender ratio of the city to about 908 females per 1000 males. These figures provide an insight into the fact that who are you trying to promote your brand to and who is most likely to be convinced and purchase from you.

Why Choose Us

With a quick Google search you can find almost 2000 certified agencies in Kolkata. Of these agencies, different agencies cater to small and large organisations having local or national presence. However their servicing levels might vary greatly, making it imperative for you to choose your advertising partner carefully to help execute your ad campaign.

Advertisers with big budgets always get precedence over those who have an average or low range advertising budget. In this race of acquiring the big clients, the small and medium sized enterprises end up losing out on essential advertising services, benefits and advises. Very few Ad agencies offer negotiation and advertising services of experts across different media vehicles integrated on a single online platform. This is where releaseMyAd is unique in our advertising services. We offer a platform through which you can use different advertising services like media planning, buying and Creative development in any medium of advertising. You can simply pick and choose the services and media vehicles you need for promoting your brand and then Contact our Experts to effectively execute the campaign.

Ad agencies like releaseMyAd in Kolkata have been engaged in advertising for conspicuous names from different sectors, starting with the B.K Birla group of companies to Sawansukha Jewellers. ReleaseMyAd has special media relations with local and national Media Houses among Newspapers and Radio Stations along with exhaustive knowledge of all Digital Platforms, to help you with you campaign planning, media buying and creative development.

Factors that assist your Media Planning

The average literacy rate of Kolkata is around 86%, among which 88% males are literate while about 84% females are literate. Such details ensure the fact that how many people are capable of reading or may be, comprehending other languages apart from Bengali or their mother tongue. Such figures help you know more about your audience and consequently formulate a Media Plan by gauging the horizon of possible audience reach.

Recognising the specific regions in Kolkata where you need to reach out to your audience in order of intensity is highly essential. Kolkata is divided into North, South, East and West and all these regions have people who represent a different kind of audience.

For instance a person residing in Dumdum, Dakhineshwar or Maniktala is more likely to be impressed or convinced with a newspaper or radio ad than an online ad, while a person from Ballygunge, Jadavpur or Jodhpur Park will more easily be convinced with online advertisements. Hence, breaking down your audience based on their locality is crucial to the selection of your media vehicle. More detailed information on our Approach towards Media Planning is easily accessible to all interested advertisers.

Above all, the people of this city, more often than not need cost-effectiveness and value for money while making any purchase.

Popular Media Vehicles for Advertising in Kolkata

The most important thing when choosing the media for advertising is to know which is the most relevant and popular media platform among the city audience. The budget for your ad campaign is also a significant deciding factor when it comes to choosing the media platform and having access to a more in-depth Analysis on Media Buying always helps.

In Kolkata, Newspaper Advertising is the most popular form of advertising for individuals as well as display advertisers. People have relied on the information derived from newspaper for decades and still have an inclination towards it, in Kolkata. Kolkata inhabitants are avid readers and are fascinated by creativity and details and releaseMyAd Kolkata is well aware of that. We have official tie-ups with the best regional and most widely circulated national newspapers in Kolkata. These Newspapers include The Telegraph, The Statesman and Hindustan Times among English newspapers and Anandabazar Patrika, Bartaman, Ei Somoy among Bengali and some Hindi newspapers such as Sanmarg and Prabhat Khabar.

The next most preferred form of advertising in Kolkata is through the internet. Pertaining to a high literacy rate among both males and females online marketing and online advertising has taken precedence over many platforms of advertising. You can easily opt for Digital Advertising in Kolkata, if you have a limited budget but need to reach out to a wider but tech savvy audience through social media, SEM (Search Engine Marketing) along with Web and Content Development.

The third best option is Radio advertising as the city has an average listenership of almost 2.1 million, combining the top 3 Radio Stations. These radio stations are highly popular among the younger population, especially the working class which has the highest purchasing power in Kolkata. The most popular stations include Red FM-93.5, Big FM-98.7 and Radio One-94.3.

Kolkata-The City of Joy is known for producing some of the well-known prodigies in the field of advertising as it is the hometown for several acclaimed advertisers, creative heads and more. It has given birth to legendary ad film makers and advertising experts like Satyajit Ray, Sukumar Ray and the recently deceased Rituparno Ghosh. They have left an unmatched legacy of creativity and talent in the world of advertising which inspires and motivates many aspiring ad world youngsters, to this date.

Kolkata audience demands maximum deliverance at minimum cost. ReleaseMyAd ensures that to you as well for carrying on your ad campaign in the City of Joy-Kolkata. For more information, simply call us at 09830629298. You can also email us at book@releasemyad.com for Newspaper Advertising, jpaul@releasemyad.com for Radio Advertising and digital@releasemyad.com for a complete digital advertising campaign.

August 12, 2013September 11, 2015

How did the concept of Newspaper Advertising begin?

origin-of-newspaper-advertising — A corset retail advertisement of 1770

retail-ad-in-newspaper-of-1770s — A corset retail advertisement of 1770

Then the 17^th century began with the invention of the printing press in Europe which revolutionized and integrated the concept of getting news printed on paper and spreading them across different parts of Europe. The full fledged production of newspaper began from this dramatic change. In India the same concept was begun by the British, not too long after newspapers started getting printed in Europe, but before Indian Independence, in the year 1779. The first newspaper was named Bengal Gazette, in Calcutta (now Kolkata) and its editor was James Augustus Hickey, which is one of the reasons why it was also known as Hickey’s Journal.

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