newspaper ads in Mumbai |

December 7, 2015March 28, 2019

Peppertap knocks with newspaper and radio ads to deliver home essentials at your doorstep

Peppertap’s Profile

Peppertap is your new-age home-essentials shopping destination. It is a new concept that has changed the way people buy groceries and other. Headquartered in Gurgaon, Peppertap began its journey as an online portal that delivered groceries at your doorstep. Within a year, the company expanded to serve metros and other Tier I & Tier II cities like Agra and Meerut too. Peppertap supplies fruits, vegetables, staples, spices, detergents, floor cleaners, edible oils, beverages, frozen foods etc. In short, a few taps with Peppertap can save you the weekly trip to the supermarket.

Need for Advertising

Peppertap was a new concept when it launched in Gurgaon. The company found itself growing and expanding within a few months. In 2015, it went ahead with a nationwide launch. Peppertap needed to scream its existence. Thus, the need for advertising rose. The company wanted to go all guns blazing on the customer’s’ senses. They aimed to make their presence known on all platforms.

The Agency Peppertap Chose

Peppertap being a young venture was looking for a partner which was young and would understand its needs. They wanted an agency that would stick to their budget plan and ensure a high return on investments. Peppertap soon came across releaseMyAd, the favourite online ad portal of start-ups. Their philosophies clicked. And with releaseMyAd on board Peppertap took the nation with a storm.

The Target for Us

Peppertap wanted brand recognition. They were looking to increase their site visits too. Peppertap had launched in several cities where it was looking towards growing its business.

What we did

Our first task was to define the target groups. We concluded after thorough research that the tech-savvy affluent or upper-middle class people between the ages of 20-50 would suit our purpose. The paucity of time in these metros and Tier I & II cities will enable Peppertap to tap the confidence and loyalty of its customers. With assured delivery at your doorstep within 2 hours and minimal delivery charges, Peppertap soon expected to become a leader in the markets of Delhi, Mumbai, Chandigarh, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad and Jaipur. We knew, initially Peppertap would only appeal to the affluent sections of the society but with time and its aspirational value, it was sure to have a trickle-down effect.

The Media Plan

As we aimed to reach a huge mass of people and increase brand recognition for the company we decided to bombard the target audiences. We took up newspaper ads in leading newspapers of the city along with radio ads, playing throughout the day. Our plan was to simultaneous launch both the campaigns.

The newspaper ads would appear only on weekends as Jacket Front Ads or Jacket Front and Back Ads on the main newspaper. This would continue over a period of 3 months, beginning in July it would run till the first week of October. As we were targeting the bulk of the population in these cities, we went for the Times of India. Keeping the diverse target audience in mind we also advertised in Hyderabad’s Deccan Chronicle, Delhi’s Hindustan Times, Pune’s Sakal and Chennai’s The Hindu too. This ensured the full page display ad was available to most in the aforementioned cities.

The radio ads, on the other hand, would play only in Delhi, Pune, Hyderabad and Bangalore. Top radio stations like Big FM, Radio Mirchi, Radio City, etc. were used for the purpose.

For Delhi, Big FM, Fever, Radio City, Oye! Radio One & Red FM was used.
In Hyderabad, we partnered with Big FM, Radio City, Radio Mirchi & Red FM to spread the word about Peppertap.
Pune heard the radio ads on Radio City, Radio Mirchi and Radio One.
In Bangalore, the ads were heard on Big FM, Fever, Radio Mirchi, Radio One and Radio Indigo.

The Commercials

Our radio ad consisted of a 20sec commercial that brought out the advantages of shopping home-requirements through Peppertap. This ad was played throughout the day on the radio stations of Pune, Delhi and Hyderabad for the month of July. The Bangalore radio campaign was conducted in August while the newspapers carried a full page display ad ensuring no one misses the Peppertap ads.

Results after the Ad Campaign

The Peppertap Ad campaign remains one of our most successful ventures. The ad campaign not only established Peppertap as the best online grocery store but amplified its earnings too. Sales at all the cities took off once the ad campaign began. Here is an overview,

In Delhi-NCR, Peppertap found 24% more consumers.
Sales in Hyderabad picked up 43%.
In Pune, sales caught momentum and reached an all-time high of 15%.
Sales in Bangalore caught up with Delhi-NCR sales of Peppertap.
In Chennai, Ahmedabad, Chandigarh and Jaipur, advertising reaped benefits too. Peppertap reported increased sales by 21%, 33%, 38% and 18% respectively.
But it was the City of Dreams, Mumbai which made our dreams come true. In Mumbai, site visits increased by a massive margin of 65% and sales reached a new height of 48%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

March 30, 2015November 13, 2015

Leading Advertising Agency of Mumbai -releaseMyAd

Mumbai (also known as Bombay) is the capital city of the Indian state of Maharashtra. It is the most populated city in India and the eighth most populated city in the world. It attains itself as one of the wealthiest cities in India with the highest number of billionaires and millionaires than any other city. Mumbai is the financial, commercial and entertainment capital of India. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.

Leading-Advertising-Agency-of-Mumbai-releaseMyAd — Leading Advertising Agency of Mumbai -releaseMyAd

With the boon in career opportunities and prospects, Mumbai has become the central avenue for advertising prospects and activities through the mediums of newspaper, radio, cinema and the internet.

releaseMyAd, the best advertisement agency in Mumbai, helps one to launch extravagant campaigns and endorsements to break through the market clutter and enables to put the advertiser’s brand in the vicinity of being made noticeable. releaseMyAd qualifies all the “must haves” that leads to an ideal advertising agency:

Efficient communication– An ideal communication between the advertiser and the agency builds customer satisfaction which is the prior goal of the organisation.
Economical Cost– The website gives you a clear cut idea regarding the costs of advertising in the various mediums of your choice.
Media Planning– It helps you design an apt media plan to increase the acceptability of customers for your advertisement.
Media Buying– Where space of advertisements are reserved for value that a customer agrees to offer for the advertisement he wishes to execute.
Creative Designing– Where an added effort is put forward to make the ad more appealing and convincing for the audience that would view it.
Customer Satisfaction– Where the designed advertisement satisfies both the customer and the advertiser giving rise to a favourable union amongst them.
After sale services– Where the customer is still on a journey of being made satisfied and all queries and complaints if any are catered to significantly.

releaseMyAd is different!!! It makes the entire procedure of advertising take place on an online platform. It is an advertising agency with a high adrenaline rush which will always have enough vigour to surpass any boundary for its esteemed clients, brands and customers. If you’re doubtful on how to advertise ever then releaseMyAd is where you need to go. If you have any questions or doubts, do not hesitate to give us a ring on 09830629298, or mail us your queries at enquiry@releasemyad.com.

I am Nisha Kuriakose, an intern at releaseMyAd and craves to know more each day because as it is rightly said “the journey of a thousand miles with a single step”.

January 2, 2014March 11, 2016

How to Choose the Best Advertising Medium for an effective Ad Campaign in Mumbai?

Whenever you intend to advertise in a specific city or have a specific target audience in mind, what is of utmost importance is to understand the audience of that city. Different cities have different people possessing different mindsets and the same things may not appeal to them alike. Mumbai is one of the most popular metropolitan cities known for being home to the best advertising ideas and the people who invent them. Your target audience can vary based on age group, literacy and gender and that’s what sets each city apart from another.

Mumbai along with its metropolitan area has a population of around 1.8 crores of which 53.73% are males while 46.27% are females. In spite of this disparity in the percentage of males and females, the ratio between the two gives a different picture, since there are around 926 females of 1000 males. These numbers include all the different regions that fall under the metropolitan conglomerate of Mumbai, which include Thane, Kalyan, Dombivali, Navi Mumbai, Mira, Bhayander etc. The figures provide an insightful view into the type of audience you may intend to target in Mumbai. Also it helps you understand the audience much better as a considerable amount of expenditure is controlled by the urban women in all metropolises, be it retail, groceries or even big brands. The average literacy rate of Mumbai and its surrounding areas is almost 90.78% which includes 93.85% of males and 87.19% of females.

Why Us

A brisk Google search shows that there are more than 5000 advertising agencies in Mumbai which services, big, medium as well as small enterprises. Different agencies excel in different fields and mediums of advertising such as Newspapers, OOH, Radio, Online, and Social Media. But there are very few advertising agencies who have tie ups with national as well as regional media houses. ReleaseMyAd in Mumbai maintains excellent relationships with Newspaper Publications, Radio Stations and is among the first Premier SMB partners of Google in India.

We cater to major clients like the B.K Birla Group of Companies as well as enterprises with all kinds of budget with utmost diligence and care. We put in as much efforts in handling budget clients as we do for big budget clients. This is the main reason we have put across an integrated digital platform to help you pick and choose the advertising services and mediums that you intend to advertise in. ReleaseMyAd offers different services across different platforms which start with Media Planning, Media Buying and end with Creative Development. We also analyse and track your ad campaign on your behalf to help cover up the loopholes, resolve issues and perform better.

You can also choose to opt for the help of Our Advertising Experts in order to understand your audience, plan, implement and evaluate your ad campaign effectively.

Factors that Ascertain your Media Platform

You need to understand the demographics of a city before implementing any ad campaign there for the only and main reason of knowing your audience better and more closely. For example, the literacy rate of a city helps you understand that what percentage and part of the city is capable of understanding print ads or ads in languages apart from their mother tongue. This in turn helps you choose your advertising medium for your own brand promotion. It also helps you understand the areas you should concentrate on pruning and what areas are already perfect enough to appeal to your target audience.

Even understanding the different regions of a city is essential for running a successful ad campaign since various parts of a metropolitan city has people with different kinds of mentality. Often different communities reside in specific parts of one city. For instance, Dadar is one of the most popular Parsi colonies of Mumbai and the Malwani Colony, in Malad has the highest population of Muslims. Acquiring such details about the city where you intend to advertise helps you create the layout of your advertising campaign more elaborately.

Among all other factors, the most important of all is that money is not a constraint for the audience of Mumbai. In spite of having the largest slum of Asia, Mumbai is the most expensive cities of India and yet it has the largest purchasing power in the country. It is the economic capital of India

Popular Media Platforms for Advertising in Mumbai

Choosing a Media vehicle for any city is an essential part of your ad campaign since it ensures where all you’ll be able to reach and what audience you wish should take notice of you. A massive part of an advertiser’s entire budget is spent on paying the media platform, which is why small and medium enterprises should be most carefully while choosing their budget. You can choose to experiment across more economical but growing media vehicles, but at the end you must ensure that wherever you are investing, it is worth it. The right media mix can ensure maximum relevant responses for your brand.

Newspapers are a popular medium of advertising in a city like Mumbai. Along with broadsheets like Times of India which has a readership of 24.73 lakh in Mumbai, tabloids such as Mid-Day and Mumbai Mirror with a readership of 13.7 lakh & 14.78 lakh respectively in Mumbai alone are the best options for Newspaper Advertising.

Apart from these, there are many Marathi (regional) newspapers which are highly beneficial when it comes to print advertising in Mumbai. The top 3 regional newspapers in Mumbai based on their readership are Maharashtra Times (17.8 lakh readers) and Lokmat (14.5 lakh readers).

Mumbai-the city that never sleeps, is all game for Online Advertising, especially through the social media platforms such as Facebook. This city is at the top of all 5 metropolitan cities which prefers to shop online. Making yourself present online will only add to your name and business growth. People have a really hectic lifestyle in Mumbai as it is full of opportunities and requires 100% involvement and output from the working population which in turn leads to time crunches. This is one of the main reasons why the people of this city prefer to shop online. Also Google searches are extremely common and have become a necessity in the city and showing up in their searches with the help of Google Adwords is the best you can do to promote yourself online.

The next best medium for brand promotion is Radio Advertising in the economic capital of India. The top 3 FM stations of the city, in order of their popularity are Radio City-91.1 with an average listenership of 3.24 lakhs, Radio Mirchi-98.3 FM with an average listenership of 2.83 lakhs and Big FM-92.7 FM having an average listenership of 2.23 lakhs.

You can either choose a single media platform as per your requirement or simply mix and match the mediums to reach out to your audience. For more details or any query on advertising through newspapers, email us at book@releasemyad.com. To advertise through Radio, email enquiry@releasemyad.com and for online advertising, contact saptarsi@releasemyad.com. You can also call us on 09830629298 for any query related to advertising.