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December 27, 2016December 27, 2016

Newspaper Classified Advertisement- The Most Reliable Platform for Advertising!

Newspapers are the most primary source of information it covers different types of national and local news to keep the readers updated about the recent happenings that take place around the world. It not only disseminates news to every corner of the country but provides a platform to the readers to communicate to the business. India has the biggest newspaper market in the world with more than 80,000 registered newspapers circulated worldwide. According to Audit Bureau of circulations, over 100 million copies of newspaper sold each day. Many of the national papers are controlled by private corporations which procure revenue from advertising, subscriptions and circulation.

Newspaper classified advertisement is the most common and cost effective means of advertising. The small scale businesses and individual advertisers usually give advertisement in the classified pages as they are cheaper than any other advertising medium. The classified section in every newspaper is dedicated to helping the readers who are looking for jobs, houses, bride/groom, rent etc. The classified advertisement mainly includes recruitment, business, personal, education, property, matrimonial and public notice ads. Thus advertisers can choose any of these categories which are relevant to their ad content and reach out to the right target groups effectively.

Classified ads usually provide a choice of two formats one is classified text ads and the second one is classified display ads. Classified text ads are charged by the word or line and are the cheapest. While classified display ads are charged as per square centimetre. Display ads are little pricey as they include graphics and images in the ad matter. Our website offers different enhancers and pre-designed templates which you can use to beautify your ad content. You can also take reference from the ad samples that are uploaded on the website.

In 2008 releaseMyAd was founded with the idea of booking classified ads online in national and local newspapers of India. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfill their advertising goals. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad
rates without any extra commission charge. So if you planning to book newspaper classified ad in the highest circulated newspapers of India, then just visit our website and follow the booking process given below.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So follow these 4 steps below:

Visit our website (www.releasemyad.com)
Select your preferred newspaper, category and city
Enter your ad text and choose the publication dates
Now proceed to make the payment through our various online or offline modes available our website.

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

July 4, 2015

Weekly Digest (29th June – 5th July)

This week, the focus is on Newspaper as an advertising medium, and the various advertising opportunities available in newspapers.

Newspaper Advertising Updates:

Classified ads in newspapers are one of the most reliable advertising vehicles in India. These in-depth guides aim to share with readers the ease with which you can book these ads, along with a list of advantages of doing so.

– Advertise in the leading Marathi daily, Navprabha at the lowest rates via releaseMyAd

– Advertise Instantly in the leading Mumbai daily,Mumbai Mirrors via releaseMyAd

– Now booking Ads in Pokhnapham newspaper gets simpler via releaseMyAd

– Simplest Way to Advertising on The Mizoram Post

– Now Advertise Effectively in Mumbai Choufer through releaseMyAd

– Book your Ad in The Times Of India – The Most Reliable Platform for Newspaper Advertisements

– Effortless and Cost-Effective advertising in Pudhari newspaper via releaseMyAd

– Get simplified advertising solutions for Pratibadi Kalam via releaseMyAd

– Advertise Effectively in Tarun Bharat Daily via releaseMyAd

– Advertise in Gangtok’s leading newspaper – Samay Dainik via releaseMyAd

– Advertise in Financial Chronicle via releaseMyAd

We hope you found these articles helpful and interesting. Make sure you don’t miss this week’s articles!!

April 18, 2015September 13, 2016

Avail the best newspaper advertising deals at releaseMyAd.

In today’s competitive market it becomes really difficult for any company to sustain itself. While working hard still remains the key to success, it is becoming more and more important for companies to promote their businesses for creating general awareness among their target audience. Advertising one’s business is the only way in which a company can have a stronghold over the market. However, preconceived notions about advertising entailing astronomical costs often keep people from booking advertisements. But with releaseMyAd and its brilliant cost effective newspaper advertising plans, these problems can be tackled easily.

Customers are often plagued by questions like how much does it cost to advertise in the newspaper and whether it will be effective at all. First of all, for a country that generates numerous newspapers in so many different languages, the chances of successfully promoting a business are infact quite high. Secondly, newspaper advertising is really the best choice as it does not burn a very big hole in the pocket as other advertising verticals are likely to do.

So how much does it cost to put an ad in the newspaper? Well, this completely depends on various factors like the nature of the advertisement, the amount of content it contains and whether it falls under the categories of classified text ads, classified display ads or display ads. The choice of the newspaper will also be a determining factor. The expense of advertising in a leading daily will obviously be more than posting an ad in a local newspaper. Therefore general questions like how much does it cost to put something in the newspaper, can only be answered after all the aforementioned factors have been clearly chalked out.

At this point some key factors about posting an advertisement is necessary. Companies will need to provide their advertisers with all kinds of knowledge about the kind of work they do, the services they provide and the kind of audience they think will prove beneficial for them. Small business companies will need to focus more on the regional newspapers as those are the ones that are likely to give them better exposure. releaseMyAd takes special care of small businesses and works on advertising them skillfully, coming up with an action plan that brings them the attention they deserve. Local businesses have complete trust on releaseMyAd as it has served various other small to medium companies to generate growth and hike in sales. Providing affordable rates and attractive discounts on various advertising schemes, releaseMyAd has sincerely established a loyal customer base for itself. This advertising agency also has a very user friendly website where an ad can be booked online in a matter of few minutes. The procedure is not tedious at all and it makes the entire process of posting an advertisement a cake walk. Once the ad is booked, releaseMyAd looks after all the other concerns while the client can rest assured of a great outcome. So forget about all the unnecessary worries related to posting ads when releaseMyAd is by your side.

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October 7, 2013May 31, 2014

How do I choose my newspaper ad type? What factors are to be considered?

advertising-sizes-and-types-in-newspaper

Marketers often have to consider one crucial aspect of promoting a service or a product- , “How to transform a want to a need?”

This is where advertising takes control and plays the most essential role. This is why the one thing that is developing and gaining more and more relevance in our day to day lives is advertising. Even for the advertisers and marketers, advertising is a need to make their product or service stand out and gain prominence in today’s competitive world. One of the most traditional and oldest medium for promotional ads is the Newspaper.

In newspapers there are different types of advertisements. Classified Text advertisement is particularly common in newspapers and other periodicals as they take up very little space and are published in specific pages, under specific categories. These ads in a newspaper are typically short and frequent, as they are charged by line, word or character while additional charges are applicable for ad enhancements and highlights.

Classified advertisements are further grouped into categories or classes such as matrimonial, business, property, education, announcements etc.

There is another type of advertisement under classified ad type known as Classified Display Ad. It can be published in the form of text only or with Logos, background highlights and images. The pricing value is more than classified text ads and less than display ad. Some of the major categories under which these ads are published are Public notices and Tender Ad, Obituary ads and even Matrimonial ads are quite frequent. These adverts are much cheaper than the larger display advertisements, which is another newspaper ad type.

Display advertisements are the big budget ads which are more prominent and charged on the basis of the size of the ad in per sq. cm units. It can be published on any page of the newspaper as per the preference and budget of the advertiser. Unlike text ads, display advertisements rely on creative elements such as logos, images, taglines, engaging copy etc. to communicate their message with an eye catching effect. Most business, education and recruitment advertisers more often than not opt for Display Ads for maximum reach, prominence and impact.

There are quite a few arrays of influential factors that guide the advertiser to choose the correct type of advertisement. The three main factors governing the selection of Newspaper Ad Types:

Driving Sales or ROI: Advertising has itself becoming a “need” for the customer as well as for the advertisers. In this case an advertiser advertises to seek apt responses from the commercials and maximize his sales and return on the Investment he has made. Therefore selection of the correct type of advertisement serves as the most important tool in deriving adequate responses.

For example; If a local retailer intends to publish an ad to increase or drive his sales. It is advisable for him to book a classified text ad with a few ad enhancers like ticks, background highlights etc.

Personal Messages: Often many people choose to convey certain messages and personal information related to certain important incidents concerning their friends or family through newspaper ads. In such cases, classified display ads are quite beneficial as they convey messages with images as well as text within a controlled budget.

For Instance; If a family member has to convey the death of a loved one in the family, to pay his respects and as a remembrance to the deceased, he can choose a classified display ad with the deceased’s image and a short message.

Branding: Branding or brand awareness is one of the largest driving factors for display advertising by spendthrift advertisers. Big or medium-sized brand names often invest a whole lot of money on print advertising and newspapers are at the top of all the other print mediums. Hence, advertisers like education institutes, recruitment firms or mass recruitment companies, big brand names like Levis, Kellogg’s or ITC choose display advertising over any other form of newspaper advertising.

The target audience of classified advertisers and that of display advertisements are barely the same. Thus different ad types address different sets of target audiences, thereby satisfying and fulfilling their needs and requirements.

Pricing is one of the most important marketing variables. If the advertiser does not select the appropriate ad type, then not only can there be issues in budget allocation but also in targeting the right audience. It may also lead to editorial, disapproval or rejection of the ad matter from the Publishing Houses.

Thus selection right ad type is the one of the most essential and primary step of publishing an effective advertising that drives desired results.

Author’s Bio: Composed by Saptamita Bhattacharjee, one of releaseMyAd’s very sincere, hardworking and talented Customer Care Executive, this article encircles all the factors to be considered while choosing the right newspaper ad type. She has been associated with us since the past 4 months and has already shown us different sides of her passion towards working with us. This article was published by her with the view to provide you with a neutral viewpoint and proper information to help you choose from Classified Text, Classified Display and Display Ads easily. Hope that it serves its purpose. Lastly, we would like to thank her for her contribution to our blog.

August 29, 2013February 10, 2021

What factors are to be considered for publishing ads in Newspapers within your budget?

newspaper-advertising-and-factors — Newspaper Advertising and factors involved

Advertising is an essential part of our lives nowadays and it also a part of our day to day communications. Newspapers constitute a common platform for different advertisers with different budgets. There can be several categories or sections under which people advertise along with different reasons. Some advertise for promotional reasons, while some for brand awareness and many advertise for personal requirements.

But not all promotional advertisers have a massive budget or an exclusive team of resourceful people at their service. Many small retailers, businesses and service providers, individuals etc. need to advertise and promote themselves through newspapers.

There are 3 types of newspaper advertisements which are:

a) Display Ads: These are well-planned, creatively exclusive and expensive advertisements. Such ads are measured as per their size and the cost is decided based on the same if there is any specific page preference of the advertiser

b) Classified Display Ads: These newspaper ads are display ads published under the classified section and have certain limitations on the size of the ad as well as page preferences. They are published along with other classified advertisements on the dedicated classified pages. These ads too are charged on the basis of their size and more often than not, for most newspapers the breadth of the Display Classified adverts are limited to 3 cm or 3.5 cm, which equals one column of the entire newspaper page

newspaper-classified-text-ads — Classified Text Ads in newspapers

c)Classified Text Ads: Simple text or word ads, also known as run-on line ads are referred to as classified text advertisements in newspapers. These adverts are the most economical ad types for all newspapers due to their simplicity. But they can be further enhanced with the help of special ad enhancers like ticks, colour highlights, screen borders etc. for better visibility

Now individual advertisers usually advertise for matrimonial purposes, name or address change announcements as well as for Obituary notifications. Such advertisements can be unnecessarily expensive, if published as Display Ads. People interested in matrimonial prospects and those who need to publish ads for legal notifications, can always opt for the more economical ad type of Classifieds.

Hence the factors that are to be considered while publishing your ad in any newspaper within your budget are:

newspaper-classified-display-ads — Classified Display Adverts in newspapers

1)Category: You must ensure that under which category or in which category do you want your ad to appear-matrimonial, public notice, business, change of name, retail, property, to rent, travel, personal etc. This is because different categories have specific requirements and different category advertisers have different budget plans

2)Target Audience & Reach: Before getting your ad published you must know well about who you intend your advertisement to reach out to. Also you must be sure about the location or regions you want to reach out to, depending on which you can allocate your budget to advertising in either Hindi, English, regional newspapers or all

3)Resources Available: If you are an individual advertiser or you have low budget allocated to advertising, then you must keep one thing in mind, that you do not have the services of an advertising agency who can do all the work for you including creative, media planning, media buying, budget negotiations and all you have to do is pay. You mu

newspaper-display-ads — Display Advertisements in newspapers

st make the best use of the resources available with you like sample ads, online ad enhancers, pre- design templates etc.

In case of big budget display advertisers, there are several other resources available on many online newspaper ad booking portals which include even Expert Creative help. Or else you can always hire the services of an ad agency plan and execute all your marketing campaigns as per your budget

These three factors contribute and shape the type of advertisement that suits your budget as well as requirements. Both classified and display ads have their own advantages and disadvantages, but they both cater to different advertisers as well as audiences, hence it is essential that you should choose your ad type carefully and skilfully.