cinema advertising |

June 29, 2015June 29, 2015

Weekly Digest (22nd June to 28th June ‘2015’)

Hi Readers! I believe you liked our blogs of the previous week.This week our team decided on addressing our various customer inquiries on our blog.Here are a few blogs that might solve your various queries ,helping you in advertising “smartly”:

We hope our articles have helped you in having a great advertising experience.For more log on to :http://releasemyad.com/

June 26, 2015March 28, 2019

Innovative Cinema Advertising Solutions via releaseMyAd

In today’s reality, it is compelling entertainment that the entire family can appreciate and tops the list of adult recreation activities – even beating mainstream activities as dining out, entertaining friends or relatives at home, and reading books. Movie buffs are hungry to dive into immersive interactions with the characters in the film world. Movie marketers are taking advantage into this enthusiastic brand devotion by creating explosive, innovative digital campaigns.

With the rising rivalry in the advertising world, there is a requirement for innovative solutions of silver screen advertising. The following are some innovative cinema advertising solutions:

On Screen Cinema Advertising: This shift to digital production systems has also led to the development of “digital pre-shows” which empower cinema advertising merchants to project advertisements in a consistent presentation of motion advertising and long-form, entertainment-based content.

Mute Slides – Even though this is the most straightforward strategy, it seeks the undivided attention of the audience, creating an impact in the relaxed atmosphere.

Slides with Audio – Though these are just pictures with audio, they can be utilized in an imprveas well. The advertiser can use a series of pictures with audio like a story to make the group of onlookers understand about their product. They ought to use a standard audio for their brand, one which is recognizable each time the viewers hear it.

Video Ads – This is knows an “narrow-casting” by the ad industry which permits advertisers to incorporate tv commercials or specially designed clips for the cinema. There are a series of ads, called a loop, of 20 minutes or less. The video ads are the most widely recognized path for organizations to showcase their product which means competition levels are high. For example, if an advertisement begins with a Censor Board certificate with a movie that released a decade ago like Lagaan, and then the next instant the screen shows “Shock laga kya?” with the Havells logo. These type of innovations will definitely make an impression on the viewers and make it a memorable ad.

3D Ads – This type of advertising began recently to avoid the usual techniques. The realistic rendering makes a vital difference to the visual identification.

Things to keep in mind before advertising in cinemas:

Location – You can efficiently target your consumers by region making your expense per thousand as productive as possible. The theatres that are most visited in the city should be targeted, but should additionally bolster the monetary allowance and product. While multiplexes should be used for big brands, single screen theatres make a difference for the lower level brands.
Choose a particular movie – Nowadays, individuals have started to advertise in specific movies, which are expected to be blockbusters. The fate of a movie cannot be ensured just because of its A-list cast, but it assures a minimum grossing amount which gives an explanation behind brand managers to opt for certain movies. Advertisers should also use the low-budget movies to indulge a wide range of crowds. A brand should be advertised in at least six to eight movies a year to create an impact.

Cinema advertising is a proven image building tool which will enhance promotion of your product/service to a captive audience. The results achieved are stunning and it is the best approach to expand the profile of your business. releaseMyAd is the one stop advertising solution to fulfill all your advertising dreams, hassle free. We help you to place your ads efficiently to reach your target audience, and make it worth your navigation. We help you to advertise in theatres via slides with or without audio, as well as video ads.

You can book your cinema advertisement on screen by following 3 step simple process:

1)Visit ReleaseMyAd Cinema – Choose Location,Theatre, Ad type.

2)Select the Mall and Auditorium where you want your advertisement.

3)Compose Ad, Select Date and Make payments.

You can get in touch with us on cinema@releasemyad.com or 09830688443. Our experts will be glad to help you get featured on screen.

June 17, 2015December 16, 2015

releaseMyAd makes In-Cinema Advertising accessible to all businesses via online platform.

Kolkata, June 17th, 2015: releaseMyAd, India’s largest advertising platform for offline media, has announced the launch of In-Cinema Advertising to its customers. Local businesses across India, can now advertise effortlessly across 120 cities & 16 multiplex chains. The platform offers a complete online solution for advertisers to compare, plan & execute their advertising campaign in their theatre & screen of choice.

In-Cinema Advertising, offers businesses the option to reach a captivated audience which is highly engaged compared to other mediums. A research conducted by the UK based ad-firm Digital Cinema Media shows that presenting a still from an advertisement induces three times the recall in moviegoers than in television viewers. “Businesses are provided with the option to target specific city neighbourhood multiplexes, making the medium ideal to target local audiences more effectively than national television”, says Rishi Baid, CEO of Jewel India.

Joydeb Chowdhury, Head of Eastern India at Khushi Ambient Media Solutions says that “given its strong impact & targeting capability the medium has been increasingly leveraged by large brands to tailor national campaigns to regional audiences. While, large brands enjoy access to leading media buying, planning & creative agencies, local businesses due to lower ticket sizes and budget constraints are devoid of similar service levels, thereby creating a need for an online platform to service them effectively.”

“By aggregating all available inventory online, providing access to lowest rates & facilitating easy development of Ad creative, releaseMyAd aims to break barriers preventing local businesses to effectively leverage cinema advertising. The platform endeavours to educate and empower advertisers across businesses and geographies”, says Sharad Lunia, Business Head, Digital at releaseMyAd.com. “Businesses can choose among multiple Ad formats, such as slides or video commercials depending on their budget & marketing objective. They can individually select specific theatres & screens, to target specific movies tailored to the audience they want to reach”, adds Lunia.

“By enabling ease of access to cinema advertising, we intend to drive ahead our vision of assisting local businesses to reach their target customers more effectively within their budget without compromising on service quality.”, says Mr AK Uppal, Board Member and advisor to RMA.

The service has been operational in beta for some time now and has successfully served a diverse set of local businesses across education, retail, finance & jewellery.

For further details, please visit http://cinema.releasemyad.com

About releaseMyAd:

releaseMyAd has made advertising accessible and easy for SMEs since 2009 when it was launched as a newspaper ad booking portal. Today, it has become India’s biggest advertising platform servicing over 1.5 Lakh businesses annually, across media that includes Newspapers, Radio & In-Cinema Advertising. Believing in Mark Twain’s vision of “Many a small thing has been made large by the right kind of advertising”, it empowers SME’s to effectively advertise across Newspaper, Radio and & Cinema. It achieves this through its unique self-serve Online Booking Platform, enabling Marketers to compare, plan, develop and launch their campaigns in their media of choice. releaseMyAd works with its extensive base of Advertisers across wide range of Categories and Budget sizes. releaseMyAd’s core team comprises of graduates from Wharton and other premier institutes with extensive experience in companies such as Microsoft and Google both in U.S.A and India.

April 21, 2015April 29, 2015

releaseMyAd- A one-stop Advertising Solution for your Business

Advertising is the lifeblood of any business organization.It is the basic necessity which ensures the survival of a business in such a competitive environment.The present market scenario demands business organizations to be on top of their game or risk being overtaken by their rivals.

No business organization is satisfied with mediocre creativity and planning.They aspire for greatness and always seek to maximise output.Efficient advertising strategies and robust planning enables them to outmatch and outperform their competitors and build a benchmark for others.”How to build an efficient brand?” might be the question in every business house’s mind.The answer to that question lies with releaseMyAd.It is an online advertising platform with the sole purpose of guiding business houses to their desired objectives.By providing easy assistance and great value to their services releaseMyAd handles the complexities of advertising with relative ease.The biggest advantage it provides businesses is of maximum exposure through various forms of advertising.If we have a look at the advertising services they provide,it will be clear why they are a cut above the rest.

Newspaper Advertising– Its a 3 step process which guides the user to complete the advertising booking step by step.releaseMyAd provides newspaper advertising through Classified text ad,Classified display ad,Display ads.With its vast array of newspapers,91 to be precise and tie-up with even the top 10 newspapers in India,releaseMyAd gives businesses a wide range to choose from.Booking advertisements in the top dailies helps businesses connect with their target market and maximise exposure.Even the regional dailies are helpful in connecting businesses with audiences of every aspect.Moreover,negotiable and discounted rates of advertisements are very feasible to business houses.
Radio Advertising– releaseMyAd provides radio advertising in 3 simple steps too.With a list of top 27 FM brands and spread over 210 major cities,releaseMyAd send business into another league.Advertisements in 16 languages including regional allows businesses to promote themselves to every state and locality.The creative team strategises every minor detail which is beneficial to the company.It provides the services of Voiceover ads,Professional jingles(created by Jingles India) or the advertiser can upload their own creative.Reasonable packages and top FM stations ensure that the advertisement prepared is heard and recognised.
Cinema Advertising– Cinema advertising through releaseMyAd gives business houses a very selective and exclusive audience.Since the possibilities of overlooking an advertisement is very minimal,it is a terrific platform for businesses to showcase their commercials.It is also a three way process where the business house can decide what kind of ad they desire to showcase.They can choose from Slide ad,Slide with audio and Video commercials.Each has its advantage so its upto the business firm to decide.The creative team guides them in the creative process or they can post their own creatives.
Online Advertising– Online advertising with the help of releaseMyAd gives organizations the advantage of online advertising placing them in the leading search engines which allows exposure to public.They even help a business in Remarketing and Website advertising.Through releaseMyAd business can create banner campaigns and target specific websites in order of their preference.Even this is a simple 3 way process,where the user can choose their perfect plan.

If we note from the above discussed advertising services,the common factor among all is the 3 way process of advertising.It makes advertising really simple and hassle free.It can also be noted that releaseMyAd covers nearly all of the advertising platforms which are necessary for exclusive advertising.Thus,giving businesses ample options and scope to unleash themselves to the general audience.In simple words releaseMyAd is definitely a one stop Advertising solution for businesses.

April 21, 2015February 23, 2016

How to Leverage the Power of On-screen Advertising for Businesses?

Multiplexes are an integral part of today’s generation.It is a vital source of entertainment and leisure.After days of strenuous work pressure people want a getaway,and multiplexes are the perfect destination.If it’s seen in a business point of view it provides a prospect for On-screen advertising as well.

With the advent of multiplexes,On-screen advertising is on the rise as businesses have seen a spark for prospective consumers.Multiplexes are mostly situated in shopping malls which definitely guarantees footfall.It also boasts of a diverse age group,which is a blessing for businesses as they have a bigger target audience.Since the range of cinemagoers is quite extensive,businesses can chalk out and formulate ideas and creatives according to the prefered audience.Every movie generates a different set of audience, for example,a Blockbuster movie will always generate more people and a vast age group so its a great chance for advertisers to showcase their campaign among a huge audience.

The business house has to carefully decide and sort out what their target audience is,the planning must be based according to the kind of movies and the kind of moviegoers who go to watch it.Family oriented advertisements are suited for family and animation movies.Same goes in the case of action movies,the advertiser can launch ads which appeal to the youth(cold drink ads,adventure themed ads).Knowing the taste of the viewer is pretty important if the advertisement has to be effective.Businesses should have a detailed idea about the multiplexes,number of seats,kind of movies shown,timings of the shows.This enables proper planning and execution,otherwise the campaign can fail and result in losses.Top multiplexes such as INOX,CINEMAX,PVR,BIG CINEMAS, always generate a large audience,specially in metros.These multiplexes boast of a large number of seats and even though execution of a campaign may prove a bit expensive,but they sure will provide businesses a substantial audience.

The other benefit of On-screen advertising is the non-avoidance of advertisements.In television or radio the viewer/listener tends to switch the channel or station durind advertisements,they do not have this option in a multiplex.Here they need to sit out through the commercial,which only ensures maximum viewership.This is a good sign as the chance of missing out on details is minimal.Another point which the businesses should bear in mind is that if the commercial appeals to the viewer,there is a chance the person might actually go and purchase the product.So business houses must ensure that the advertisement is highly engaging and capable of tingling the viewer’s buyer mechanism.Another option for businesses is that they can provide offers and discounts on products which are applicable only on a certain movie and on a certain time.This gives the viewer a feeling of exclusivity and it may affect his purchasing capability.

Businesses can improve their on-screen advertising is with the help of an online platform known as releaseMyAd.It is the best online advertising agency for On-screen or cinema advertising.Reasonable and negotiable rates,excellent media strategy team,tie-up with 19 of the best multiplexes in India(INOX,CINEMAX,PVR,BIG CINEMAS, to name a few) is its forte.So its a big advantage for businesses to maximize their appeal by showcasing an excellent commercial through releaseMyAd. Its cost effective and provides the businesses huge coverage through its range of multiplexes.

On-screen advertising is here to stay.Its massive appeal and range of viewers is innumerable.Business houses have a great chance to showcase specific products to a specific audience set.And with the growing technological advancements its safe to say that its going to stay for a long time.