Cinema Featured |

June 26, 2015March 28, 2019

Innovative Cinema Advertising Solutions via releaseMyAd

In today’s reality, it is compelling entertainment that the entire family can appreciate and tops the list of adult recreation activities – even beating mainstream activities as dining out, entertaining friends or relatives at home, and reading books. Movie buffs are hungry to dive into immersive interactions with the characters in the film world. Movie marketers are taking advantage into this enthusiastic brand devotion by creating explosive, innovative digital campaigns.

With the rising rivalry in the advertising world, there is a requirement for innovative solutions of silver screen advertising. The following are some innovative cinema advertising solutions:

On Screen Cinema Advertising: This shift to digital production systems has also led to the development of “digital pre-shows” which empower cinema advertising merchants to project advertisements in a consistent presentation of motion advertising and long-form, entertainment-based content.

Mute Slides – Even though this is the most straightforward strategy, it seeks the undivided attention of the audience, creating an impact in the relaxed atmosphere.

Slides with Audio – Though these are just pictures with audio, they can be utilized in an imprveas well. The advertiser can use a series of pictures with audio like a story to make the group of onlookers understand about their product. They ought to use a standard audio for their brand, one which is recognizable each time the viewers hear it.

Video Ads – This is knows an “narrow-casting” by the ad industry which permits advertisers to incorporate tv commercials or specially designed clips for the cinema. There are a series of ads, called a loop, of 20 minutes or less. The video ads are the most widely recognized path for organizations to showcase their product which means competition levels are high. For example, if an advertisement begins with a Censor Board certificate with a movie that released a decade ago like Lagaan, and then the next instant the screen shows “Shock laga kya?” with the Havells logo. These type of innovations will definitely make an impression on the viewers and make it a memorable ad.

3D Ads – This type of advertising began recently to avoid the usual techniques. The realistic rendering makes a vital difference to the visual identification.

Things to keep in mind before advertising in cinemas:

Location – You can efficiently target your consumers by region making your expense per thousand as productive as possible. The theatres that are most visited in the city should be targeted, but should additionally bolster the monetary allowance and product. While multiplexes should be used for big brands, single screen theatres make a difference for the lower level brands.
Choose a particular movie – Nowadays, individuals have started to advertise in specific movies, which are expected to be blockbusters. The fate of a movie cannot be ensured just because of its A-list cast, but it assures a minimum grossing amount which gives an explanation behind brand managers to opt for certain movies. Advertisers should also use the low-budget movies to indulge a wide range of crowds. A brand should be advertised in at least six to eight movies a year to create an impact.

Cinema advertising is a proven image building tool which will enhance promotion of your product/service to a captive audience. The results achieved are stunning and it is the best approach to expand the profile of your business. releaseMyAd is the one stop advertising solution to fulfill all your advertising dreams, hassle free. We help you to place your ads efficiently to reach your target audience, and make it worth your navigation. We help you to advertise in theatres via slides with or without audio, as well as video ads.

You can book your cinema advertisement on screen by following 3 step simple process:

1)Visit ReleaseMyAd Cinema – Choose Location,Theatre, Ad type.

2)Select the Mall and Auditorium where you want your advertisement.

3)Compose Ad, Select Date and Make payments.

You can get in touch with us on cinema@releasemyad.com or 09830688443. Our experts will be glad to help you get featured on screen.

June 17, 2015December 16, 2015

releaseMyAd makes In-Cinema Advertising accessible to all businesses via online platform.

Kolkata, June 17th, 2015: releaseMyAd, India’s largest advertising platform for offline media, has announced the launch of In-Cinema Advertising to its customers. Local businesses across India, can now advertise effortlessly across 120 cities & 16 multiplex chains. The platform offers a complete online solution for advertisers to compare, plan & execute their advertising campaign in their theatre & screen of choice.

In-Cinema Advertising, offers businesses the option to reach a captivated audience which is highly engaged compared to other mediums. A research conducted by the UK based ad-firm Digital Cinema Media shows that presenting a still from an advertisement induces three times the recall in moviegoers than in television viewers. “Businesses are provided with the option to target specific city neighbourhood multiplexes, making the medium ideal to target local audiences more effectively than national television”, says Rishi Baid, CEO of Jewel India.

Joydeb Chowdhury, Head of Eastern India at Khushi Ambient Media Solutions says that “given its strong impact & targeting capability the medium has been increasingly leveraged by large brands to tailor national campaigns to regional audiences. While, large brands enjoy access to leading media buying, planning & creative agencies, local businesses due to lower ticket sizes and budget constraints are devoid of similar service levels, thereby creating a need for an online platform to service them effectively.”

“By aggregating all available inventory online, providing access to lowest rates & facilitating easy development of Ad creative, releaseMyAd aims to break barriers preventing local businesses to effectively leverage cinema advertising. The platform endeavours to educate and empower advertisers across businesses and geographies”, says Sharad Lunia, Business Head, Digital at releaseMyAd.com. “Businesses can choose among multiple Ad formats, such as slides or video commercials depending on their budget & marketing objective. They can individually select specific theatres & screens, to target specific movies tailored to the audience they want to reach”, adds Lunia.

“By enabling ease of access to cinema advertising, we intend to drive ahead our vision of assisting local businesses to reach their target customers more effectively within their budget without compromising on service quality.”, says Mr AK Uppal, Board Member and advisor to RMA.

The service has been operational in beta for some time now and has successfully served a diverse set of local businesses across education, retail, finance & jewellery.

For further details, please visit http://cinema.releasemyad.com

About releaseMyAd:

releaseMyAd has made advertising accessible and easy for SMEs since 2009 when it was launched as a newspaper ad booking portal. Today, it has become India’s biggest advertising platform servicing over 1.5 Lakh businesses annually, across media that includes Newspapers, Radio & In-Cinema Advertising. Believing in Mark Twain’s vision of “Many a small thing has been made large by the right kind of advertising”, it empowers SME’s to effectively advertise across Newspaper, Radio and & Cinema. It achieves this through its unique self-serve Online Booking Platform, enabling Marketers to compare, plan, develop and launch their campaigns in their media of choice. releaseMyAd works with its extensive base of Advertisers across wide range of Categories and Budget sizes. releaseMyAd’s core team comprises of graduates from Wharton and other premier institutes with extensive experience in companies such as Microsoft and Google both in U.S.A and India.

March 23, 2014March 28, 2019

releaseMyAd welcomes you to a new arena of online Cinema Advertisement booking

The Indian film arena is gigantic and Cinema offers an ambience conducive to undivided attention of the audience as a result of which, brand influences a relaxed and receptive audience who are in an anticipant state of mind.

Cinema Advertising has the two most important advantage of on-screen Cinema Advertising is low cost of production and high probabilty of influencing the audience.Cinema is the only platform that offers dramatic creative impact on the cinema screen. Audiences can truly relaxed in a darkened auditorium and fully engaged in on screen action, when your Ad paves the way and helps you hit your objective.

ReleaseMyAd, India’s leading online Ad agency proudly announces the launch of ReleaseMyAd Cinema-A unique online platform that allows businesses to advertise on leading theatre brands across India.ReleaseMyAd helps you to take advantage of Cinema Advertising which provides advertisers with novel communication solutions to capture the imagination of cinemagoers on the big screen.We showcase your Ads across all the leading cinema brands including Inox, Fame, Big Cinemas, Fun Cinemas, Cinemax, Cinepolis, PVR, Cinemarc, Movieplex , Galaxy, Gossip ,Gemini ,Globus, Maratha Mandir, Chandan Cinemas, Rajhans and other premium brands. We book your ads online and place you at the most captivating place where you’d love to be seen in.

We offer creative advertisements and brand promotion solutions for our clients across India at an exciting prices. Our basic objective is to reach more audience to impel the best advertisement optimisation for our clients. We not only book ads across theatres but also generate tailor made creatives at a surprisingly reasonable price.We hold strong ability to work with the client’s creative and tailor to their needs assuring the advertiser that they will striking in the advertising aura, reaffirming that our clients will be notices. We even create slides and jingles for you that can have bewildering results at a very reasonable price.

On-Screen Advertising helps your Ad to be on the Cinema screen during every movie show, seven days a week and holding attention of the moviegoers .It provide exclusive service of “making it big” for our clients brand on the big screen in front of engaged moviegoers. Slides are conventional frames like print display ads on-screen, which can be projected with or without Audio effects. The advantage with slides is the budget and is an excellent support medium to other media campaigns.We offer 2 types slide formats-

10 Sec Slide(Mute)-Still Visual Mute Creativity portrayed on the big-screen for a duration of 10 sec in between movies.It is the easiest,convenient and reasonable budget platform to advertise in.

20 Sec Slide (with Audio)-20 second Audio Slide, you can feature the visual creatives of your Advertisement along with a relevant background score or a simple instrumental and easily ensure the focus of the viewers.

ReleaseMyAd harnesses the power of cinema and its massive audio-visual effect, allowing your business leverage the power of big banner Bollywood advertising budgets. You can leverage their huge budget by advertising your business on the same theatre screens that the blockbusters play on and that too at only a fraction of the cost!

You can book you cinema advertisement on screen by following 3 step simple process:

1)Visit ReleaseMyAd Cinema-Choose Location,Theatre,Ad type

2)Select the Mall and Auditorium where you want your advertisement.

3)Compose Ad,Select Date and Make payments.

You can visit our View Rates Page and can proceed to book your Cinema On Screen Ads.You can create and book your cinema ads at ReleaseMyAd Cinema with great expert assistance.Also you can directly contact us on 09830688443 and speak to our Business Consultant.You can even email your requirements at jpaul@releasemyad.com.