HBO attracts more advertisers with image makeover
“It's Not TV, It's HBO,” was the tagline of HBO, a premier English TV channel in India. The tagline was enough to create a brand for HBO as a niche medium for English entertainment. The…
Category: Television
What makes Movies Now the No.1 English Movie Channel?
When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a folly. However, Movies Now turned the tide in its favour soon…
9XM- From a Channel to a Brand
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied…
Popularise Your Product by Advertising it on Channel V
A mix of music and fun, Channel V is one of those channels that takes its target group very seriously. Launched in 1994, Channel V is the brand name for multiple international music television networks…
Be sure to reach Indian youths with Bindass Play Advertising
The brand Bindass has become synonymous with empowering and inspiring the youth. And, Bindass Play was launched in October 2014 to extend the ‘Bindass’ brand. Disney India replaced UTV Stars with Bindass Play, a Music…