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June 23, 2016March 28, 2019

5 Reasons Why State Bus Advertising Is Your Best Branding Partner?

Advertisements on State Buses are extremely effective. This is because most state governments in India run bus services to end the transportation woes of its people. With more than 25 such State Bus Services running in the country, they form a considerable mass of vehicles on Indian roads. These are cheap modes of transportation used every day by Indians that serve as excellent advertising media.

Here are 5 reasons why State Bus Advertising is your best branding partner:

1) Mobile Billboards: Advertisements on buses are also called ‘Mobile Billboards’ because of their huge sizes and ability to move across. This allows bus ads a unique advantage. Advertisements on buses can move across a specific route time and again, hammering the ad message into the minds of the target audiences.

2) Exclusive Ad Spaces for High Impact Ads: Advertising with State buses ensure to provide you exclusive ad spaces that have a high impact on your audiences. You can try advertising with three-sided panels, bus back panel, bus wraps, two-sided panels etc. These specific ad spaces draw the attention of travelers on roads and have a huge impact on the masses.

3) Geographical Targeting: State Bus advertising allows you to geographically target your audiences. As these state –run buses move across the major roads of a state including in its main cities, they carry your ad messages across. You can thus, advertise on specific routes to ensure your ads reach these particular locations. Moreover, these state buses have routes that navigate from one state to another. You can put these buses to good use by advertising together in more than one state.

4) Strength in Numbers: With over 25 state run bus services, you can imagine the strength of the whole fleet. When these large number of vehicles carry your brand message across you are sure to reach a huge number of your target audiences. Promoting your brand through State Bus Advertising is advantageous to you by is sheer force of numbers.

5) Easy Segmenting and Targeting of Audiences: Most State Buses like MSRTC, TSRTC, APSRTC, etc. provide differentiated services including ordinary, semi-deluxe and deluxe. These bus services are differentiated according to their fares and facilities like seating and air-conditioning. This allows an advertiser to segment his inside the bus ads to suit the socio-economic standing of the passengers within the buses.

Check out the bus services run by different state governments where you can advertise here:

Andhra Pradesh-APSRTC-Deluxe Bus	Andhra Pradesh-APSRTC-Ordinary Bus
Assam-ASTC-Semi Dlx. Bus	Goa-KTC-6 Wheeler Bus
Goa-KTC-Marcopolo Bus	Gujarat-GSRTC Ordinary Bus
Himachal Pradesh-HRTC Ordinary Bus	Karnataka-KSRTC-Ordinary Bus
Kerala-KSRTC-Low Floor Bus	Kerala-KSRTC-Ordinary Bus
Maharashtra-MSRTC-Ordinary Bus	Maharashtra-MSRTC-Semi Delx Bus
Meghalaya-MTC-Ordinary Bus	Nagaland-Ordinary Bus
Odisha-OSRTC-Deluxe Bus	Odisha-OSRTC-Ordinary Bus
Punjab-PRTC Ordinary Bus	Punjab-PRTC Semi – Dlx Bus
Punjab-PRTC Volvo Bus	Punjab-Punbus Ordinary Bus
Punjab-Punbus Semi – Dlx Bus	Rajasthan-RSRTC Ordinary Bus
Rajasthan-RSRTC Semi -Delx Bus	Tamil Nadu-TNSTC-Ordinary Bus
Telangana-TSRTC-Deluxe Bus	Telangana-TSRTC-Ordinary Bus
Uttar Pradesh-UPSRTC Ordinary Bus	Uttrakhand-UTC Ordinary Bus
West Bengal-CSTC Deluxe Bus	West Bengal-SBSTC-Ordinary Bus

You can easily begin your State Bus Advertising campaign with releaseMyAd. Our experts guide you through every step of the advertising process with the state buses. For further details contact us at 09830688443. Or write to us at enquiry@releasemyad.com.

June 22, 2016March 28, 2019

How advertisements on Feeder Buses boost your brand image?

A promotional campaign designed around a feeder bus service can do wonders for your brand.

Feeder buses are known to carry regular passengers from one congested location to another. In India, the Feeder buses lug passengers from airports, local train/ metro stations to their place of work or study in Metros like Delhi, Noida, and Bengaluru.

There are major advantages of designing any ad campaign around Feeder Buses.

Why?

Feeder Buses serve as Moving Billboards

The most important factor of advertising with Feeder Buses is that they serve as ‘moving billboards’ across their routes. Ads on Feeder Buses are huge and target audiences rarely miss them owing to their huge sizes. These huge ads on moving vehicles are thus, aptly termed as Moving Billboards.

Feeder Buses give advertisers the perfect opportunity to segregate and target audiences

As feeder buses travel only from one location to another, they carry the same type of people. For example, a bus taking passengers from the airport will either have air travel passengers or airport employees. This makes advertising easy for any advertiser. The research work needed for segmenting the audiences based on their socio-economic stature is reduced to a bare minimum. The target audiences are presented ads accordingly, then.

Feeder Buses move through congested areas leading to higher visibility of your ads

Feeder buses are connecting buses used to reduce the impact of traffic on really busy roads. Commuters use them as an alternative to private vehicles. The popularity of Feeder Buses has been growing in India. These free the roads of pollution and unnecessary vehicles that swallow up the roads.

This means Feeder Buses move through highly congested roads leading to higher visibility of the ads placed on them.

Feeder Bus Ad campaigns allow immense opportunities to repeat the ads at Minimal Costs

Advertising is all about staying on top of the consumer’s mind. And, ‘Ads on Feeder Buses’ do just that!

Since Feeder Buses travel on the same routes, daily commuters are bound to see your ads placed on them daily. The incredible visibility that Feeder Bus Ads provide lauds your brand image.

Advertising here repeats your ad message countless times to your target groups without you having to spend a penny on it.
To know more about booking ads on Feeder Buses of DMRC, Delhi & Noida City Bus call us at 09830688443. Or write to us at enquiry@releasemyad.com.

June 14, 2016

Advertising on Volvo Buses now gets simplified via releaseMyAd

Among the Out-Of-Home media, fleet graphics are the next big thing. Constantly gaining popularity as they are, they work well for the simple reason that they have the potential to grab eyeballs. And the larger your canvas, the more clearly you project your ad and the onlookers cannot help but watch (save, glare!) Imagine a vivid image of your juice brand with a catchy phrase on the surface of the next Volvo bus by the street. Can you help but not be attracted?

That pretty much sums up why you should go for Volvo Bus Advertising. As surprising as it may sound, given how cost-effective and impactful bus advertising is, it still remains relatively unexplored in India and the goal is to undo that. And why? For the simple reason that you can easily reach a large target audience which includes not only on-boarders and commuters but also onlookers and those stuck in traffics. Moreover, today you have adhesive vinyl in place of normal paint to plant your message on bus surfaces which make it a cost-effective and time-saving branding solution for your company. Reason enough for you to have it work for you, isn’t it?

Volvos are luxury buses and have their tariffs slightly high priced as compared to the city buses for which a large chunk of its commuters belong to the middle and upper middle classes. What makes advertising in Volvo buses interesting is how you can have vinyl wraps covering bus surfaces or those covering the back seats or handles in the interior. Volvo Bus Branding gets more creative with placards of your brand’s name being handed over to commuters as they hop on and your brand’s ad being displayed on LCD screens inside buses. Given that these luxury buses are amply spaced out on the inside, your ad becomes more noticed and exhibits a positive impact of your brand on the onlookers’ minds.

The benefits of bus branding are enormous:

Volvo buses are a mobile medium of advertising and therefore, have a much wider coverage than any other outdoor media form.
Billboards in motion attract more attention and create a stronger impact.
Volvo Bus Branding can effectively be exploited for product launches because they can reach geographical areas that other forms of media cannot.
The single ad format can be applied to the glass windows of Volvo buses to create more impact.
Volvo buses are big in size and commute tirelessly, connecting the busiest to the remotest of places. This omnipresence allows your brand message to be carried to the streets and to a wide audience.

Why choose releaseMyAd?

We are an experienced advertising company and possess a keen insight into what works for you and what does not. We understand that your preferences shape your choices and hence, work to provide the best to you. Our services encompass media planning, design and installation services that are cost-effective and save time.

Browse through our innovative ad options and book with us and there is no looking back!

You can also write to us at enquiry@releasemyad.com for the best rates in Volvo bus advertising.

June 14, 2016March 28, 2019

Expand Your Brand Visibility through Tourist Bus Ads

All You Need To Know About Tourist Bus Advertising

In the age of uninterrupted and continuous mobile and internet access, Out-Of-Home (OOH) Advertising is that extra mile you should be going with your marketing strategy. Why? The simple answer being that we spend more time outside the home than ever before and you can only imagine the intrigue an innovative OOH ad can create in the minds of consumers who, for all you know, can be your potential customers!

The Definition

Tourist Bus Advertising refers to the ad displays placed on the inside and/or outside of tourist buses coupled with advertisements placed on bus stations to reach out to the audience that is expected to avail this tourist (inter or intra-city) buses.

Cost-Benefit Analysis

The cost-benefit analysis yields positive results and two major factors work here: large-scale visibility and low cost. Statistical data show that display ads placed on the inside of these buses or on the roof or sides generate high impressions at a low CPM. The cost is considerably reduced when compared with advertising on other media such as TV, radio, cinema et al.

But why choose Tourist Buses?

Understand that tourist buses are always on the go and will be seen on the busy streets of a city. Advertising here will expose your brand to a wider audience and help you reach different demographics. You can reach out to tourists and local commuters in an attractive way by means of eye-catching tour magazines, full/partial ad displays, in-bus sampling, and videos.

Be smart about your choice. Tour buses are of great value in tourist cities as they attract more customers and onlookers. One of the more important reasons why tour buses should be your choice is that on-boarders spend much more time in these buses owing to long journey hours and therefore the number of impressions your ad can create in the course of one journey in the customers’ minds is large. And the more people notice and analyze your brand, the more successful you will be at creating powerful brand recognition for potential customers.

5-Step Process to Easy Ad Booking:

Pick Your Choose: Tourist buses ply all across, in numerous cities. Choose the desired city in case of intra-city tourist buses or choose a route in case of inter-city tourist buses based on your desired TG.
Allocate a Budget: Marketing experts suggest that 10% of a company’s annual earnings should be dedicated to advertising, 30% of which should be allocated to outdoor advertising. Of this, 40% should go to bus advertising. Calculate carefully, for on the basis of this will you be able to decide on an ad format for your campaign.
Pick An Ad Format: There are a plethora of options to choose from. First, choose if you wish to place your ad on the inside or outside, on the roof or at the bus station. If on the exterior, your available formats are ‘kings’, ‘queens’ or even ‘full wraps’. On the other hand, in the interior are the ‘interior car cards’ or ‘michelangelos’ among others to choose from.
Choose a Start Date and Ad Campaign Duration: The start date should be chosen such that it coincides with a simultaneous campaign or during seasons that attract maximum tourist customers so as to increase your impressions. It is recommended you book your slots well in advance and choose an appropriate duration for your ad campaign.
Contact a Bus Ads Company: Having sorted the first four steps, all you are left with is to get in touch with an ad agency to book your ad.

At releaseMyAd, we provide the lowest quotes and best offers alongside innovative ad options to ensure your ad booking experience is made more fulfilling and worthwhile.

For any further assistance, you can call us on 09830688443 or mail at enquiry@releasemyad.com .