How to Choose the Right Google Adwords Campaign for Your Business

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In recent times, a Google Adwords campaign is almost an imperative advertising tool for most businesses. In brief, an Adwords campaign is a set of advertising components such as keywords, ads and bids, which share a common budget and location. An Adwords Campaign is an excellent organizing tool for the products and services that are offered by a business. However, the exact nature of your business would actually influence the right type of Adwords Campaign. The purpose of this guide is to inform you about the different types of Google Adwords Campaigns, and how to practice efficient Google Adwords management.

The 3 different types of Adwords Campaigns are:

Given below is a detailed account of each of these separate categories of campaigns.

1.Search Network Only

This variety of Adwords Campaign has the following features:

Ad Placement

  • Google Search
  • Shopping
  • Google Maps
  • Groups
  • Google Search Partners

How It Works

Based on your specified keywords, Google will match your ads with search queries, so that Ads that direct the customer to your website will show up in the search result pages.

Ad Formats

The following type(s) of ads are available in this category:

  • Text Ads

When You Should Choose It

  • When you want your ads to appear next to Google Search Results
  • When you exclusively want to reach customers searching for your product/service.

 

2.Display Network Only

This variety of Adwords Campaign has the following features:

Ad Placement

  • Websites that show relevant Google ads
  • Videos
  • Apps
  • Gmail
  • YouTube
  • Blogger
  • Google Maps
  • Google Finance

How It Works

Upon the instance that your keywords are associated to the content of a website, mobile app, etc, your ads will pop up for the user to see.

Ad Formats

The following type(s) of ads are available in this category:

  • Text Ads
  • Video Ads
  • Rich Media
  • Image Ads

When You Should Choose It

  • When you want to advertise to users when they are browsing online
  • When you want to generate brand awareness
  • When you have sufficient experience handling Google Adwords.

 

3.Search Network and Display Select

This variety of Adwords Campaign has the following features:

Ad Placement

  • Search Results on the Search Network
  • Appropriate placement within the Display Network, such as:
  • Websites that show relevant Google Ads
  • Videos
  • Apps
  • Gmail
  • YouTube
  • Blogger
  • Google Finance
  • Google Maps

 

How It Works

Your budget will be evenly distributed among Search and Display Networks.

Ad Formats

The following type(s) of ads are available in this category:

  • Text Ads
  • Video Ads
  • Rich Media
  • Image Ads

When You Should Choose It

  • When you are new to Google Adwords.
  • When you wish to balance your budget and devote portions of it to both Display and Search Advertising.

Campaign Sub-Types

Google Adwords offer you the choice of customizing your campaign to fit your needs. After you have successfully decided on a suitable campaign, you can further tune it by choosing the appropriate preset from a choice of ‘Standard’, or ‘All Features’.

Given below are the sub-types of each Adwords Campaign.

1.Search Network Only

Campaign Sub-Type: Standard

Description: Text ads on Google Search based on targeted-keywords.

Features:

  • Location-based targeting.
  • Fundamental budget and bidding procedures.
  • Ad-extensions include a URL, Phone Number, Social Link and Location.
  • Language-based targeting.

Sub-Type: All Features

Description: Text ads on Google Search based on targeted-keywords.

Features:

  • All the features that is present in the Standard Sub-Type of Search Network Only Campaign.
  • Advanced Social and Experimental Settings.
  • Ad Scheduling and Ad Delivery method options.
  • Advanced Location-based targeting settings.
  • Mobile App extensions.
  • Advanced Keywords Matching.
  • IP exclusion.
  • Dynamic-tracking URLs.

 

2.Display Network Only

Campaign Sub-Type: All Features

Description: Text, Image, Rich Media and Video Ads on Google Display network.

Features:

  • Location-based targeting.
  • Fundamental budget and bidding procedures.
  • Ad-extensions include a URL, Phone Number, Social Link and Location.
  • Operating System, Device Model, Carrier Mode and Wireless Network-based targeting.
  • All Ad-extensions and Ad-delivery methods.

*The ‘Standard’ Campaign Sub-Type is not available in this variety of Google Adwords Campaign.

 

3.Search Network and Display Select

Campaign Sub-Type: Standard

Description: Text ads on Google Search and Google Display networks based on targeted-keywords.

Features:

  • Location-based targeting.
  • Fundamental budget and bidding procedures.
  • Ad-extensions include a URL, Phone Number, Social Link and Location.
  • Language-based targeting

 

Campaign Sub-Type: All Features

Description: Text ads on Google Search and Google Display networks based on targeted-keywords. Also includes Image, Rich Media and Video Ads on Google Display network.

Features:

  • All the features that is present in the Standard Sub-Type of Search Network and Display Select Campaign.
  • A special Tab, known as the Display Network Tab, which includes various targeting methods such as Display Keywords, Ad placements, Remarketing features, and site category options.

 

Special Campaign Sub-Types

 

A special set of campaign sub-types are present in the Google Adwords setup which allows you to implement certain features of online advertising.

Special Campaign Sub-Type

Description

Feature Available In

Dynamic Search Ads

Dynamic Search ads are a type of text ads that do not use pre-defined keywords to target searches, instead relying on content from your website and landing pages. Ad headlines are dynamically generated.

Search Network Only Campaign

Mobile Apps

Android and iOS users can view Image and Text ads on the Google Display and AdMob networks. The types of mobile app ads are:

1) App Installation Ads

2) App Engagement Ads

Display Network Only Campaign

Remarketing

Text, Image or Video ads are displayed to users who have already visited your website. These ads are displayed to them when the browse other sites on the Google Display Network

Display Network Only Campaign

Engagement

Engagement ads are a group of interactive rich format ads on the Google Display Network. Examples of Engagement Ads:

1)Lightbox ads

2) Hover to Play ads

Display Network Only Campaign

 

Changing Campaign Types

If you wish to switch your Google Adwords Campaign type from one to another, it is possible only when you wish to switch from “Search Network Only” to “Search Network with Display Select”, or when you wish to switch from “Search Network with Display Select” to “Search Network only”. However, it is important to note that you have the option to switch from one campaign sub-type to another; doing so might result in some features of your current campaign sub-type to be unavailable.

Google Adwords Management is not an uphill task if you educate yourself about the various features. To launch your Adwords campaign right now, you can do it online through releaseMyAd. You can contact us by visiting our website, or by mailing us at online@releasemyad.com, or by giving us a call on 09836068426.