Since Google AdWords is a potentially limitless advertising opportunity, there are always ways to improve your return by devoting some time to some practices. Following these tips gives you more control on your Google Ad campaign management, and will considerably boost your campaign. Formulated by industry experts, some tips to enhance your campaign are:
1.Pay Attention to your Search Query Report
Your Search Query Report is a record of the keywords that have directed traffic to your website. You can also view the number of times a certain keyword has helped users to find your business. This can help you capitalize on which keywords to discard and which to keep, and also helps you devise new keywords based on the trends of the search queries.
Often, a number of unrelated keywords also result in directing traffic to your website. It is imperative for you to get rid of these negative keywords, as they frustrate the users, and inadvertently destroy goodwill. You can check for negative keywords here.
2.Pay Attention to your Quality Score
There are a number of sites online that help review your Quality Score. A high Quality Score is indicative of high relevance. There are a number of disciplines that you can practice in order to improve your Quality Score, such as:
- Optimizing Keywords
- Increasing the CTR( Click through Rate)
- Optimize Ads
- Improve Landing Pages
If your Quality Score is low, you might be interested in narrowing down the spectrum of searches that your keywords generate by making them more and more exclusive to your service, but at the same time not making them obscure.
3.Accumulate Ample Data for Analysis
Some experts believe that by bidding high initially in order to occupy the top spots above the organic searches, you can receive sufficient data to analyze the potency of your campaign. Once you have the data, you can follow these steps to optimize your plan:
- Keep a steady track of conversions by noting down the cost per conversion, and the value of each conversion.
- Once you know the value of each conversion, adjust the bids so that the revised model features a cost of conversion that is roughly 45-55% of the value of conversion.
- Keep optimizing your ads and strive to improve conversion rates.
4.Split Ad Groups Occasionally
It is the opinion of certain experts that having a set of tightly related keywords with similar formatting helps your campaign. For example, if you are running a campaign for an online clothes-store, it is advisable not to put all keywords in one ad group, but instead create separate ad groups viz “winter jackets”, “winter scarves”, “winter boots” and “winter sports-wear”. What this function serves is that by creating a campaign for a specific theme, such as “winter”, you can setup separate sitelinks relevant to that particular theme, which in turn ultimately results in a high CTR.
5.Keep a Record of What Works Best for Your Account
You can metadata in the form of annotations on Google Analytics to record what actions had caused crests and troughs in organic traffic. Similarly, you can note down changes in AdWords to keep a track of what works and what doesn’t.
Whenever you make any changes to your AdWords account, make sure you note down what they are, when you made them, the current CTR and of course actions taken. Organization of your account is key to utilizing maximum out of it. When you see and record a positive impact, you might want to repeat it again in the future.
Regular practice of these tips will ensure that your campaign gets a substantial boost. It’s important to constantly be in the loop of an ever-evolving system, and your priority should be to focus on Google Ad campaign management. To further improve your AdWords campaign, you can take the help of experts at releaseMyAd. In the event that you are experiencing a problem that you still can’t fix, or if you are interested in opening a new AdWords campaign, you can mail us at email@example.com, or call us on 09836068426.