online Adwords Management |

January 30, 2015

10 Great Ways to Manage your AdWords account efficiently

We are aware that grasping the ever-changing and ever-updating realm of online advertising can often seem unfathomable at best. However, there are certain ways you can optimize your outputs if you follow a few golden rules when it comes to efficient campaign management. releaseMyAd is the top online advertising solutions destination, and our experts have formulated a few tips that can contribute to the smooth functioning of your AdWords account. These tips and tricks can effectively help you become a pioneer of AdWords account management by assisting you in constantly improving your Return on Investment (ROI) and lowering your cost-per-conversion:

1.Sort your keywords

Set yourself a time period of 30 or 60 days. Now, view your list of keywords and select those which have had a high cost-per-conversion rate in your desired time-frame. Also check if you have any keywords that haven’t converted yet, but are costing you precious money. Now, pause off these ad groups and keywords so that you can invest more money in new keywords.

2.Remove Negative keywords

Another easy way to decrease your Cost per Lead (CPL) is by removing any negative keywords that might be present. To filter out negative keywords, first select high-cost keywords that aren’t converting, and those which have a high CPL. Choose the ‘See Search Terms’ option to view the search terms, copy them and add them to your negative keywords list.

3.Optimize your Ad Groups

Scan your Ad Groups ad-by-ad and analyze the performances of each. Make sure the top performing ads are visible, and pause off the poor ones. Also, constantly try to devise new ads for each ad group and come back later to analyze their performances.

4.Analyze Geographic Data

Go to your Search Terms Report to view and analyze data geographically. To achieve this, go to the Dimensions Tab and select Geographic sorting under the View menu. Start off with the broad category of Country/Territory and search for regions that have a high cost-per-conversion, or are showing zero conversions. Simply pause your campaign in these regions.

5.Check Hourly Data

Similar to the way you analyzed data by order of region, you can do the same with respect to time. You can see when people search for your keywords, and take necessary actions. To view the data, go to Dimensions tab, select View and then choose Time and choose the option of viewing data according to Hour of Day. Keep a note of hours which have a high cost-per-conversion rate or no conversions, and you can choose to exclude these times, or schedule them to lower bids.

6.Evaluate Device Data

You can choose to segmentally view your campaigns’ traffic and conversions from different devices. You have the option of excluding devices on which your campaign isn’t doing well. Excluding these devices from your campaign might improve your ROI and considerably decrease your overall CPL.

7.Inspect Network Data

You can segment your campaigns by network and analyze their performance data in Search and Display networks and execute necessary changes.

8.Configure Automatic Ad Placements on your Display Network

View and sort your automatic placements, check to see which ones are about your desired CPL goal. You can exclude them immediately. You can also sort these placements based on cost and choose to exclude any placement that is unable to show any conversions.

9.Configure Managed Placements on your Display Network

You can sort your managed placements based on CPL, and consequently remove ones which are beyond your goal. You can also remove any placements that fail to accumulate any conversions.

10.Budget Your Biddings

This is fundamental concept, but one which is often overlooked. Decide upon a fixed daily budget based on how much you want to spend per day on clicks. Also, while you’re at it, try to get the best possible price per click. Another way to significantly decrease your budget would be to align the content of your ads and your landing page. When the terminology differs significantly on the previous two, the cost per click also increases considerably.

You can also start your own AdWords campaign via releaseMyAd in a few simple steps. You can specify your exact requirements on our online form, following which you can expect your AdWords campaign to be off and running. In case you have any queries, you can always call us on 09836068426, or mail us at online@releasemyad.com.

January 29, 2015January 29, 2015

Google Ad Experts Tips to Catalyse your Campaign

Since Google AdWords is a potentially limitless advertising opportunity, there are always ways to improve your return by devoting some time to some practices. Following these tips gives you more control on your Google Ad campaign management, and will considerably boost your campaign. Formulated by industry experts, some tips to enhance your campaign are:

1.Pay Attention to your Search Query Report

Your Search Query Report is a record of the keywords that have directed traffic to your website. You can also view the number of times a certain keyword has helped users to find your business. This can help you capitalize on which keywords to discard and which to keep, and also helps you devise new keywords based on the trends of the search queries.

Often, a number of unrelated keywords also result in directing traffic to your website. It is imperative for you to get rid of these negative keywords, as they frustrate the users, and inadvertently destroy goodwill. You can check for negative keywords here.

2.Pay Attention to your Quality Score

There are a number of sites online that help review your Quality Score. A high Quality Score is indicative of high relevance. There are a number of disciplines that you can practice in order to improve your Quality Score, such as:

Optimizing Keywords
Increasing the CTR( Click through Rate)
Optimize Ads
Improve Landing Pages

If your Quality Score is low, you might be interested in narrowing down the spectrum of searches that your keywords generate by making them more and more exclusive to your service, but at the same time not making them obscure.

3.Accumulate Ample Data for Analysis

Some experts believe that by bidding high initially in order to occupy the top spots above the organic searches, you can receive sufficient data to analyze the potency of your campaign. Once you have the data, you can follow these steps to optimize your plan:

Keep a steady track of conversions by noting down the cost per conversion, and the value of each conversion.
Once you know the value of each conversion, adjust the bids so that the revised model features a cost of conversion that is roughly 45-55% of the value of conversion.
Keep optimizing your ads and strive to improve conversion rates.

4.Split Ad Groups Occasionally

It is the opinion of certain experts that having a set of tightly related keywords with similar formatting helps your campaign. For example, if you are running a campaign for an online clothes-store, it is advisable not to put all keywords in one ad group, but instead create separate ad groups viz “winter jackets”, “winter scarves”, “winter boots” and “winter sports-wear”. What this function serves is that by creating a campaign for a specific theme, such as “winter”, you can setup separate sitelinks relevant to that particular theme, which in turn ultimately results in a high CTR.

5.Keep a Record of What Works Best for Your Account

You can metadata in the form of annotations on Google Analytics to record what actions had caused crests and troughs in organic traffic. Similarly, you can note down changes in AdWords to keep a track of what works and what doesn’t.

Whenever you make any changes to your AdWords account, make sure you note down what they are, when you made them, the current CTR and of course actions taken. Organization of your account is key to utilizing maximum out of it. When you see and record a positive impact, you might want to repeat it again in the future.

Regular practice of these tips will ensure that your campaign gets a substantial boost. It’s important to constantly be in the loop of an ever-evolving system, and your priority should be to focus on Google Ad campaign management. To further improve your AdWords campaign, you can take the help of experts at releaseMyAd. In the event that you are experiencing a problem that you still can’t fix, or if you are interested in opening a new AdWords campaign, you can mail us at online@releasemyad.com, or call us on 09836068426.

November 21, 2014March 28, 2019

Adwords Advertising gets simpler Through releaseMyAd

This is extremely simple and full of benefits! The advantages of creating an AdWords campaign through an agency like releaseMyAd is endless. A Google SMB partner like this agency is an invariable AdWords expert and therefore in a good position to be able to guide you through the process of launching an online advertising campaign. Half the work involved in advertising digitally is covered within the premise of just booking an ad through RMA. We shall see how.

Your first task is to visit online.releasemyad.com where you click on ‘Start My Campaign‘ option. In just 3 simple steps you are to get started with your Adwords campaign.

1) Introduce your campaign.

For this:

You need to provide your target location wherein you are required to mention the city and country where you want your Ads to visible.
Mention of your product and service category which you want to promote on Google Search Result Pages. You may easily select your business category from among the ample options given in the drop down. In case you do not find the relevant category you can add as a custom category.
Tell us whether you have a website or not. Its good if you do but its no big deal if you don’t because we shall be most pleased to make an attractive landing pages for your business.
Provide your email Id to proceed to the next step.

2) Analyze Campaign Details.

Here:You first analyze your advertising keywords. You may ask for more keywords than the number served in one go. You may even reduce the size of the keyword list by getting rid of those keywords that you feel could be done away with and you could add your own terms. Placing the cursor of each keyword shows a pop up that tells you the number of searches earned by the keyword and also its estimated cost per click. The section on the right gives you an idea of the number of customer you may expect by way of searches each month. You are also shown your expected cost per click. This step is detailed enough to cover you Adwords campaign necessities from every direction.
In this step, you tell us how you would like to receive customer responses. You may choose to receive website visitors, email queries, of phone calls. We shall arrange for whatever you want.
Once you do that, you shall be asked for you contact details. Feed in the relevant information here and proceed to the next step.

3) Select a plan and make the payment.

You first select the number of visitors you’d like to receive each month on the number bar provided. According to that, you are shown a final estimation of the total number of your ad impressions besides the number of clicks you’d draw.
You give the email id in which you’d like the AdWords campaign proposal to be sent.
After that, you proceed to make the payment. This page shows a list on the left where the services you shall avail are marked. The pie chart at the centre gives you a good idea about the market extent you may reach out to with the premise of your budget.
A lot of you pricing questions are answered at the bottom of this page. Do take a look at them should you feel the necessity for it.

See, its cakewalk and the results you’d get out of organizing a campaign through an AdWords agency like RMA are as tasty as a freshly baked chocolate cake from Kookie Jar so get set go.

releaseMyAd is one of the best online advertising agency which helps build perfect online adwords campaign which help you get right visitors to your site. If you have any queries to build your campaign through us you can email us online@releasemyad.com or you can call us on 09830688443.

Author info:Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do atleast one-fifth of what her bucket list contains. We wish her all the best with that.

November 21, 2014March 28, 2019

releaseMyAd unveils the Secret Behind Successful Google Adwords Campaign

You need to know how to do it in order to be able to do it well. Creating an adwords campaign is no big deal but making it work is no mean task. The little advertisements that are presented to us once we type in a search query need to be well-crafted. Customer response greatly depends on how effective these are. I’ll show you ways and means to get those eyeballs towards your advertisements and eventually earn the clicks that you so deserve.

What is it that really works???

We notice a lavish usage of numbers in this ad. Numbers go a long way in boosting the prospects of an advert. Numbers draw attention by making the ad appear more simple. It appeals to the logical bent of mind that a serious searcher has. Numbers increase the precision of the ads. Here, the cost figure and the percentage given gives the customer an exact idea of what they are getting. Besides, price inclusion saves you a lot of unnecessary expenditure given that customers who do not want to pay the sum you’ve quoted won’t click on your ad.

A lot of symbols have been added here – The usage of characters like %, +, * and the registered trademark sign also makes this ad stand out.

Attractive offers– Offers attract people, especially us Indians. We all love to believe that we are getting the best possibe value for our money and if your advert successfully communicates the same to your prospective customers, then a lot of work is done. This ad makes a compelling offer.

Compelling calls-to-action– This urges the customer to make a move there and then. It spurs a customer to do what you want them to do.

In this ad, we note the usage of the trademark symbol in Accurameter™ Procedure. The ad thereby stands out and gives a sense of assurance to customers seeing the advertisement.

Putting phone numbers in the ad text can be an effective call-to-action. This tends to increase the boundaries of the customer’s comfort zone given that it subtly tells them that a human voice is waiting on the other side of the digits to answer all their queries and explain everything to them. This way, you draw in your customers by making them feel more comfortable.

Clearly communicating a benefit will be beneficial to you. Treating the neck pain with a barely invasive procedure is clearly an advantage. This is bound to lure in customers who would naturally want to know more about this.

The new things we notice here are:

The mention of a time frame in which the customer can expect results.
The money saving offer.

This ad truly piques the interest. This totally draws you in. In dangles the pastry in front of you but to eat it, you need to click on the link and visit the page. This makes you yearn for what the advert seems to offer and makes you click on the ad.
Its a great decision to use a question mark at the end of the heading here. That way the advertiser abstains from making any lofty claims. He just seems to make a simple offer. A visitor’s scepticism is countered well that way.

Besides appealing to people’s fascination for lists, This ad offers a simple solution to a complicated problem and it also stirs up the visitor’s curiosity thereby drawing him in.

This advert has none of the conventional traits that is supposed to work for an advertiser but it has just one thing. Big names! This massively adds to the advertisement’s credibility.

It effectively aims at a narrow target audience but other than the fact that it draws in customers by giving them the hope of being entitled to a large sum, the word ‘free’ helps a lot. The offer of a free case evaluation is like offering a free sample online for leads. This goes a long way in optimizing for clicks.

It is the usage of quotes that make these adverts so effective. Quotes make the ad stand out, especialy the words that are put within quotes. It also speaks well of a company since it shows how others have testified for what they have to offer.

The insertion of an ad proof 25,000+ “Happy Customers” indicating how many customers the advertiser has already catered to speaks well of the advertiser.

These are simple tips that go a long way in improving your campaign and amplifying your profits three-fold if not more. Keep these in mind and you shall be rich but how far can an article explain the intricacies of ad creation. An expert always knows more and he constructs instinctively. He is constantly engaged in this and knows exactly what technique will work for what trade.

ReleaseMyAd is an expert by all means. We know what you need and we shall do it for you. Advertising through us will ensure your success.You can write to at online@releasemyad.com or can call us on 09830688443.