Sign in
  • Advertising Tips For :
  • Newspapers
  • Radio
  • Cinema
  • Magazines
  • Online
  • Television
  • Creative Campaigns
Sign in
Welcome!Log into your account
Forgot your password?
Password recovery
Recover your password
Search
Tuesday, May 24, 2022
  • Sign in / Join
  • Advertising Tips For :
  • Newspapers
  • Radio
  • Cinema
  • Magazines
  • Online
  • Television
  • Creative Campaigns
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
releaseMyAd Blog
  • Advertising Tips For :
  • Newspapers
  • Radio
  • Cinema
  • Magazines
  • Online
  • Television
  • Creative Campaigns
Home Online 10 Great Ways to Manage your AdWords account efficiently
  • Online

10 Great Ways to Manage your AdWords account efficiently

By
-
January 30, 2015
0
406
Share
Facebook
Twitter
Pinterest
WhatsApp

    We are aware that grasping the ever-changing and ever-updating realm of online advertising can often seem unfathomable at best. However, there are certain ways you can optimize your outputs if you follow a few golden rules when it comes to efficient campaign management. releaseMyAd is the top online advertising solutions destination, and our experts have formulated a few tips that can contribute to the smooth functioning of your AdWords account. These tips and tricks can effectively help you become a pioneer of AdWords account management by assisting you in constantly improving your Return on Investment (ROI) and lowering your cost-per-conversion:

    inline-worksmart-optimize-work

    1.Sort your keywords

    Set yourself a time period of 30 or 60 days. Now, view your list of keywords and select those which have had a high cost-per-conversion rate in your desired time-frame. Also check if you have any keywords that haven’t converted yet, but are costing you precious money. Now, pause off these ad groups and keywords so that you can invest more money in new keywords.

    2.Remove Negative keywords

    Another easy way to decrease your Cost per Lead (CPL) is by removing any negative keywords that might be present. To filter out negative keywords, first select high-cost keywords that aren’t converting, and those which have a high CPL. Choose the ‘See Search Terms’ option to view the search terms, copy them and add them to your negative keywords list.

    3.Optimize your Ad Groups

    PPC

    Scan your Ad Groups ad-by-ad and analyze the performances of each. Make sure the top performing ads are visible, and pause off the poor ones. Also, constantly try to devise new ads for each ad group and come back later to analyze their performances.

    4.Analyze Geographic Data

    Go to your Search Terms Report to view and analyze data geographically. To achieve this, go to the Dimensions Tab and select Geographic sorting under the View menu. Start off with the broad category of Country/Territory and search for regions that have a high cost-per-conversion, or are showing zero conversions. Simply pause your campaign in these regions.

    5.Check Hourly Data

     Similar to the way you analyzed data by order of region, you can do the same with respect to time. You can see when people search for your keywords, and take necessary actions. To view the data, go to Dimensions tab, select View and then choose Time and choose the option of viewing data according to Hour of Day. Keep a note of hours which have a high cost-per-conversion rate or no conversions, and you can choose to exclude these times, or schedule them to lower bids.

    6.Evaluate Device Data

    mobile-cpiYou can choose to segmentally view your campaigns’ traffic and conversions from different devices. You have the option of excluding devices on which your campaign isn’t doing well. Excluding these devices from your campaign might improve your ROI and considerably decrease your overall CPL.

    7.Inspect Network Data

    You can segment your campaigns by network and analyze their performance data in Search and Display networks and execute necessary changes.

    8.Configure Automatic Ad Placements on your Display Network

    View and sort your automatic placements, check to see which ones are about your desired CPL goal. You can exclude them immediately. You can also sort these placements based on cost and choose to exclude any placement that is unable to show any conversions.

    9.Configure Managed Placements on your Display Network

    You can sort your managed placements based on CPL, and consequently remove ones which are beyond your goal. You can also remove any placements that fail to accumulate any conversions.

    10.Budget Your Biddings

    PPC

    This is fundamental concept, but one which is often overlooked. Decide upon a fixed daily budget based on how much you want to spend per day on clicks. Also, while you’re at it, try to get the best possible price per click. Another way to significantly decrease your budget would be to align the content of your ads and your landing page. When the terminology differs significantly on the previous two, the cost per click also increases considerably.

     

     

     

    You can also start your own AdWords campaign via releaseMyAd in a few simple steps. You can specify your exact requirements on our online form, following which you can expect your AdWords campaign to be off and running. In case you have any queries, you can always call us on 09836068426, or mail us at online@releasemyad.com.

    • TAGS
    • adwords account management
    • google adwords management
    • how to manage your adwords account
    • online advertising management
    • online Adwords Management
    Share
    Facebook
    Twitter
    Pinterest
    WhatsApp
      Previous articleAccess the Ad rates for Top 9 Newspapers of India
      Next articleSupercharge your Google Adwords Campaign Management services via releaseMyAd

      RELATED ARTICLESMORE FROM AUTHOR

      Marketing-strategy-for-higher-eduation
      Advertising Medium

      A Step By Step Marketing Guide for Your College/University-PART I

      Ad Agencies

      Mumbai’s Online Advertising Solution – releaseMyAd

      Ad Agencies

      releaseMyAd’s Unique Online Advertising Solutions for SMB’s

      Block title

      Advertising Sector

      Hire a beautician/hair stylist more easily with a recruitment advertisement!

      admin - November 18, 2021 0
      There is no surprise that the beauty and grooming industry is one that does roaring business in today’s cosmopolitan world. Even though...

      Hire a business development executive through newspaper ads

      November 18, 2021

      As a Bengali looking to get married, which newspaper should you...

      October 5, 2021

      As an Assamese looking to get married, which newspaper should you...

      September 27, 2021

      A loss of share certificate advertisement helps you obtain fresh ones...

      July 28, 2021

      EDITOR PICKS

      all-india-radio-ad-booking

      All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

      October 8, 2015
      rma-and-globallinker-partnership

      Jet Airways – SMB Customers can now advertise easily via releaseMyAd

      April 24, 2015
      reminder-radio

      Radio-a reminder medium

      December 4, 2013

      POPULAR POSTS

      Taponomics-radio-ads

      Women in record numbers register in Taponomics self-defence classes after Fever...

      December 7, 2015
      astrology-ads-in-newspapers

      Publish Astrology and Fortune Teller ads in Newspapers Instantly Online Only...

      June 7, 2013

      The Hindu- The Destination of Print Advertising

      May 25, 2015

      POPULAR CATEGORY

      • Newspapers444
      • Advertising Sector249
      • Offers & Specials232
      • Newspaper Ad Rates191
      • Radio166
      • Matrimonial147
      • Magazines102
      • Newspaper Advertisement99
      • Newspaper Classified90
      ABOUT US
      releaseMyAd is India's Largest Media Buying Platform for Newspapers, Radio , Cinema & TV Advertising. Visit us to know Ad rates, plan and release your Ad campaigns today.
      Contact us: book@releasemyad.com
      FOLLOW US
      © Newspaper WordPress Theme by TagDiv
      MORE STORIES
      online-ads-vs-traditional-ads

      Why You Need To Get Online and Advertise

      September 5, 2014

      How to Measure Success in Online Advertising effectively?

      April 27, 2015