Big(92.7) FM is one of the most popular radio networks in India. They operate on the FM frequency of 92.7. Big FM has one of the most widespread reaches among radio networks, operating in 45 cities in India. Big FM is one of the fastest expanding radio networks in India, and they believe in constantly improving their standards. They are the only private radio network that broadcasts from Jammu and Srinagar. In all their 45 cities of broadcasting, Big FM has a strong brand presence. It is noteworthy that despite having such a broad audience, Big FM makes it a point to cater individually to the citizens of each city, providing localized content. These factors have indeed made Big FM an ideal platform for advertising. Despite being one of the biggest radio networks, Big FM offers advertisers standard rates of air-time.
Radio advertising is among the most efficient methods of advertising in India. The radio has amazing reach in India; and the ease of access to a radio has resulted in the widespread popularity of this advertising medium. Radio advertising is also considered one of the most cost effective ways to advertise. Big FM ranks high in the wish-list of potential radio advertisers because of the following factors:
- Big FM covers 45 major cities that includes the top metropolitans in India
- Big FM covers over 1000 towns and 5000 villages too
- Big FM enjoys a weekly listenership of 4 crore
- They have won several accolades and awards for their services
- Big FM provide you with the industry’s best rates
The cost of advertising in Big Fm depends on a variety of factors, such as their world class service, their optimized media plans, their wide reach and the overall reputation that they enjoy. Quite recently, the advertising rates in Big FM have experienced a hike of 20-30%. This hike was attributed to advancements in network performance. Big FM enjoys a majority of their success in the metropolitan cities of Kolkata, Delhi, Bangalore, and Mumbai. For a standard measure of 10 seconds of air-time, advertising rates on Big(92.7) FM differ from city to city, based on aforementioned factors.
The final cost of advertising depends on your ad campaign, and other aspects of radio advertising, like ad frequency, ad duration, and ad tenure. Apart from the aforementioned metros, Big FM is also available in following cities:
Big FM is one of the most popular radio stations in India, and choosing this platform to advertise allows you to reach great many people. You can choose from a variety of plans to advertise in, through releaseMyAd. The plans offered are of 7 days, 15 days and for one month. These packages are based on the base rates. Through releaseMyAd you can avail many more detailed plans based on your needs at the best prices.
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