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March 22, 2016March 28, 2019

HBO attracts more advertisers with image makeover

“It’s Not TV, It’s HBO,” was the tagline of HBO, a premier English TV channel in India. The tagline was enough to create a brand for HBO as a niche medium for English entertainment. The claim that the channel is not like any other movie channel but a genre in itself creates a niche image for HBO.

Since its launch in India in 2000, HBO brought in a huge fan following from the metros and Tier I cities of India. This was due to its huge movie library in association with Paramount Pictures and Warner Bros and original series like Entourage, Sex & the City, Game of Thrones etc. These sleek shows coupled with the class of movies of HBO gave the channel an ‘A class’ look amongst the Indian masses.

Advertisers looking to connect with affluent, upwardly mobile Indians in metros and Tier I cities sought TV commercial slots on HBO.

Being a pay channel, HBO sought more subscriptions and ultimately advertising revenue after years of operating in India. A research conducted by the parent company of Turner Group concluded, HBO is seen as a TV channel ‘not for the masses’. Mass audiences across India found the monochromatic logo of HBO a huge turnoff as did the mass market advertisers.

Thus, to attract more audiences and advertisements to HBO, the channel bosses decreed to change the logo and the programming content of the channel. Now, HBO has a logo of vibrant blue and red that attracts Indian audiences more. Moreover, HBO’s content mapping now shows more content suitable to the Indian masses, especially its Prime Time slot.

The bargain has paid off pretty well for the English Movie entertainer. With its new avatar, the channel has donned a new image accessorised with the glittering tagline of “Like Never Before” and has placed itself atop the English movie channel TRP list at No.3. Today, advertisers prefer advertising with HBO to reach the Indian masses across the nation.

Right image of the TV channel and tweaking the programming content of HBO has made it a promotional hotspot for advertisers, targeting the male-skewed English movie channel viewers of India beyond the metros and Tier I cities.
To endorse your brand at cost-effective ad rates on HBO contact releaseMyAd at 09830688443 or write to us at enquiry@releasemyad.com.

February 19, 2016March 29, 2019

Why is Zee News the perfect advertising partner for you?

‘Vasudhaiva Kutumbakam – The World is My Family’ is the tagline of Zee News portraying the image of this top Hindi News channel as a news channel with a global stance but attached to its Indian roots. Since its inception in 1999, Zee News has been expanding to reach Indians.

In the past 16 years, the channel has been on a continuous Content Trial to keep its viewers happy. It is this innovation and content mapping which has led the way for the success Zee News. Being among the oldest Hindi news channels on the airwaves also doesn’t harm the brand’s image. If not anything, it lends an air of authenticity and trust to its name. Coupled with Zee’s extensive distribution channels and unique content designed specifically for its viewers, Zee News is known to have reached over a 100 million viewers already.

The channel designs specific shows for the viewer’s niche interests apart from regular news. News from across the nation and the world, entertainment news, discussion panel, and news analysis are all part of this news network. 15 Shahar 15 Reporter is a huge success as it brings news from different parts of India. In this one bulletin, a viewer is expected to get the most happenings in major cities of the nation.

DNA or Daily News & Analysis is another prime time show that discusses every detail of the news for its audiences. From enactments to infographics, Zee News leaves no stone unturned to show the viewers the real picture. Every angle of the big news stories is scrutinized minutely by experts leading to a broad and comprehensive understanding of the subject.

Zee News targets audiences mostly from 18 years onwards. Home-makers and professionals, students and businessmen all find the Zee News content engaging enough for advertisers to queue up for the Zee News advertisement spots.

While Bollywood Breaking finds more resonance with youngsters, Taal Thok Ke an experts’ debate podium attracts people concerned about real issues. Fast and Fact is another evening bulletin that divulges the day’s happenings at a breakneck speed.

Content Trial and Content Mapping has led Zee News to emerge as a victor for News genre. Exciting and vibrant programs like Opinion Polls during elections and Bharat Bhagya Vidhata, a show that discusses India’s potentials and ways to attain them are a direct result of it. Another exciting program is Zara Hatke which is a sneak peek into the lives of the politicians so that the voters get a deeper insight into their character and personality.

Advertisers find the market penetration of Zee News a great ally in promoting their brands. releaseMyAd can be another ally which soothes your relationship as an advertiser with Zee News by providing affordable advertising rates for Zee News. Our experts know which Zee News programs can get you the most eyeballs too!

To begin booking your ads in Zee News contact us today at 09830688443. You can also write to us at enquiry@releasemyad.com.

February 17, 2016March 29, 2019

IBN 7, the ultimate stop for advertisers

The news sector being dynamic in nature, it is imperative that channels maintain consistency in their performance by adding value through its information. It is not only important to cover major developing stories but reporting news, the content of which can be productive for the society as a whole. How then, is one to make a mark in space which is constantly developing and changing with speed? The solution would be to leverage resources in a manner such that priority can be ascertained to every aspect of journalism, and this is precisely what IBN 7 excels in.

The channel launched on 15th August 2006 was initially known as Channel 7 but later was rebranded into IBN 7 with the motto “Hausla Hai” translating into “With Courage”. With this newly reformed image IBN 7 dove in with a fervent attitude and a team of dedicated reporters to deliver quality programs ranging across various categories catering to a wide range of audiences.

“Dilli Ko Saans Lene Do” was one such program which was not only important in terms of reportage but also extremely socially relevant. New Delhi being the world’s most polluted city making its residents gasp for fresh air, it was of utmost importance to launch an initiative to address this deadly problem while developing a practical solution. Keeping this in mind DKSLD was launched in two phases. The first phase launched on December 24th, 2015 was about assessing the problem. Panel discussions were held about the need to curb this fatality and the necessity of government proposed measures. The second phase from January 1st, 2016 to January 15th, 2016 entailed the practicality of the measures proposed and its evaluation. This initiative by IBN 7 was executed with extreme dedication and covered with utmost detail which ultimately gave the whole nation an unbiased perspective on the effects of the measures implemented and how far they were successful but most of all, the program was successful in highlighting the extreme necessity for an immediate solution.

Another environmental issue that IBN 7 covered along with CNN-IBN was the Climate Summit 2016 held in Paris from November 30th to December 11th, 2015. The program highlighted the policies and agendas the world’s leading economies like US, China, European Union, Brazil, and India should make to cut down on greenhouse gas emission and reach the desired level of carbon emission targets.

IBN 7’s endeavor to highlight and discuss the strengths of the society can be seen in its other programs as well, “Shabash India” being one of them. SI is a thirteen part series airing every Saturday season wise which discusses the untold stories of innovators who through their indigenous ways solve daily life problems. A few of the inventions covered in this show are the Mitticool Fridge, the earthen refrigerator that runs without electricity, a Smart Wheel Chair developed by an engineering graduate that works with the head movement, and Banana Leaf Technology that preserves banana leaves for a year without the use of any chemicals.

In July 2013, IBN 7 revamped its image to match its goals. According to IBN 7’s officials, the transformed image of the channel reflects the aspirations of its viewers. The idea was to position themselves in a manner such that their identity becomes indicative of as well as synonymous with quality programming which impacts the society in a positive way. This brand philosophy was taken further by the launch of a new campaign to promote the set of values the channel believes in. Themed ‘Nidar.Atal.Prachand.Satya’, the campaign defines IBN7 as a channel which is fearless (nidar), accurate (atal), impactful (prachand), and truthful (satya).

IBN 7 has been successful in creating a positive and nurturing personality which works for the people. It is this unique positioning that has made it popular among viewers and a favorite with advertisers. Synonymous with integrity and honesty, the channel is all about serving news that is constructive.

To advertise on IBN 7 call us at 09830688443 or write to us at enquiry@releasemyad.com.

February 11, 2016March 29, 2019

ET NOW emerges as the new champ in advertiser’s branding game

The world of news is ever changing. Not just the news but its presentation format too!

From the daily news at specified hours to 24-hour news channels, the business of news has grown into a mountain from a molehill. This tremendous rise is attributed to the niche programming of the 24-hour news channel that caters to specific audiences. Two major categories of news channels exist in India. One that attends to general news pertaining to politics, sports, science & technology, entertainment, international affairs and uncanny happenings around the globe. Times Now, Aaj Tak, ABP News all come under this category. Business & Financial news including the latest in the stock markets, product launches, amalgamations and guidance for your investments are covered by specific channels like Zee Business, ET Now, Bloomberg TV, etc.

ET Now is a Times Group initiative that has become the first choice for most advertisers looking to advertise to people who are involved in business, financial and trading activities. The channel is a darling of TV advertisers due to its segmented audience profile. Mostly men in the age bracket of 30 to 55 prefer to watch ET Now, but women interested in trading stocks and other commodities also tune into this No. 1 Business News Channel.

A Market Leader is Born

Launched in 2009, ET Now was amongst the first few English Business News Channels. It was conceptualised on the lines of Times Group’s No.1 financial newspaper, Economic Times. A strategic partnership with Reuters helped the ET Now acquire news faster and better than its competitors. Moreover, the brand name of Economic Times played a crucial role in forming the audience base for ET NOW. Soon the channel arrested the audience attention with their timely reporting and guiding viewers to make profits by correctly anticipating bullish or bearish comportment of stock exchanges.

Reporting the Stock Market

ET Now’s programming aims to analyse the stock markets. Be it BSE, NSE or Nifty, its shows include all the happenings in the major stock exchanges of India. Shows like The Market Makers, Business Day, Investor’s Guide and Business Tonight all pursue some form information needed to trade in the Indian Stock Exchanges. The English speaking community interested in business and financial news find these dedicated programs a boon to chaperon their efforts in the stock market. While the stock market operates, tickers and bands play across ET Now displaying the latest rates in the major stock exchanges of India. Apart from financial news, there are several Dial-in shows where viewers call on-screen experts to get the advice of their opportunities with stock and mutual funds.

Unique Programs that Aid Trading

ET Now has developed some special programs to succour its viewers trading activities. While First Trade and Hot Stocks predict the day’s major playing stocks in the early hours of trading, as the stock exchanges reach a halt in the lunch hour another show Market @ Lunch takes over summarizing the day’s trading till then and giving out tips for the trading time left. Once the trading day draws to end, ET Now begins shows like Riding the Bull and Closing Trades which in general compares the daily graph of trading. Tomorrow’s Trades is another very popular program on this channel which is concerned with the next day’s major stocks.

The programs cover not just trade in stocks but commodities and precious metals too!

Engaging Viewers with Special Interests

ET Now also has programs that are concerned with the property market, cars & bikes, latest gizmos and advertising along with brand value. Property Guide, Capital View with Sagarika Ghosh, All About Stocks, Your Trades, Brand Equity are all specialised shows to cater to the niche audience needs. Swatantra – An Investor Education Initiative is an extraordinary program that helps rookie investors turn into pros. ET NOW has a band of shows that engages a variety of audiences with niche interests in the financial and business world.

ET Now is the perfect platform to showcase your advertisements owing to its large yet niche viewership, unique and engaging programs and economical ad rates. To advertise in ET NOW Channel contact us today at 09830688443 or write to us at enquiry@releasemyad.com.