television ads |

April 5, 2016March 29, 2019

Why Zee Marathi is the No.1 choice for advertisers and audiences, alike?

Launched in 1999 as Alpha Marathi, Zee’s Marathi TV channel was the first of its kind. With daily soaps that echoed with the spirit of Maharashtra, this channel was an instant hit with the ‘Marathi Manus’. Game shows, chat shows, cookery shows and travelogues excited the average Marathi family from Konkan to Nagpur and Pune to Nashik.

In 2004, however, the channel went for a major revamp and Zee Marathi was born. And since then, Zee Marathi has never looked back.

It is the No. 1 Marathi GEC with programs especially targeted towards women aged 18 to 45.

Daily serials that mirror the contemporary Marathi world are the latest trend on Zee Marathi and consume most of the prime time slots. But the channel makes it a point to bring new show platforms to its screen. Jai Malhar is one such mythological tale that has never been explored before on Marathi television.

Advertisements on the regular serials of Zee Marathi are sure to take your brand into every corner of Maharashtra and the globe to Marathi-speaking homes.

Apart from the regular serials, Zee Marathi also brought reality show platforms like Sa Re Ga Ma Pa, Dance Maharashtra Dance; game show Home Minister, travelogue Bhatkanti, etc. to Marathi Television. These pioneering concepts helped Zee Marathi to create new genres and build a relationship with its audience across the globe.

TV advertisements in Zee Marathi are bound to hit audiences engrossed in engaging content. This makes your target audiences more receptive towards your ad message increasing brand recall.

In a span of a decade, Zee Marathi has created a legacy for itself that bridges a gap between time, emotions, relationships and borders. Today, Zee Marathi is available to millions of Marathi people in more than 160 countries.

The channel hosts a special award function ‘Zee Marathi Awards’. It is the biggest viewer’s choice awards in Marathi television. Also, Zee Marathi encourages women achievers and their contribution across spheres in ‘Uncha Majha Jhoka Puraskar’. Both of these create a point of contact between the channel and its viewers offering the channel a unique opportunity to gauge the viewer’s perspective. Advertisers on Zee Marathi can take advantage of this to reach their target audiences more meticulously.

‘Zee Gaurav Puruskar’ is another coveted award for the Marathi Movie and Theatre world and brings the glitz and glamour of the big screen to the small screen.

Not only do these award functions create a buzz for Zee Marathi but they also provide ample opportunities for advertisers to specifically pursue their target groups.

Zee Marathi provides integrated advertising solutions and strives to blend your brand into its programs for better visibility and brand recall.

Advertise on Zee Marathi with releaseMyAd to get the lowest ad rates and expert guidance in campaign planning. To begin your Zee Marathi advertisement campaign contact us at enquiry@releaseMyAd.com or 09830688443.

March 18, 2016March 28, 2019

What makes Movies Now the No.1 English Movie Channel?

When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a folly. However, Movies Now turned the tide in its favour soon with the numero uno spot in the BARC Ratings. Today, it is a premium movie channel with more than 500 brands on board driving the television advertisements in its segment. Here is what Movies Now does right in playing the game of thrones.

Content In-Sync with Viewer Preferences

Movies Now get the best of Hollywood for its audiences. Tie-ups with several Hollywood studios allow Movies Now to cultivate a mammoth movie library of over 1500 titles. This allows the channel to provide a vibrant movie viewing experience to its audiences. Action, adventure, thrillers and all other genres get air-time on Times Now.

Movies Now recognize the difference between theatrical movie consumption and enjoying movies on television. This enables them to bring content ready for consumers who love to watch Hollywood blockbusters again and again.

Content Placement & Showcasing

A premium TV channel, Movies Now understands its audiences and their need for quality entertainment. Tuning into Movies Now is sure to give audiences an enchanting time. This is because the channel promises to provide the upscale Indian audiences superlative viewing experience with clearer, crisper, and sharper picture quality and a surround sound.

On the other hand, Advertisers find advertising in Movies Now a great deal more suitable owing to its place in the viewer’s psyche.

Better Content Packaging

Movies Now knows how to create a buzz.

Before any movie premieres on the channel, their team goes on an overdrive, creating many interactive engagement opportunities for the viewers. Mostly, Contests with fabulous prizes to be won are the standard ads for Movies Now on social media, radio stations, newspapers, etc. Movies Now ensure to keep their promos interactive and experiential to increase retention.

Remarkable marketing strategies were used to the movies like Wolf of Wall Street and Fury was aired driving not just audiences but Movies Now advertisements too!

Well – Segmented Audiences

Like all other Times Group offerings, Movies Now is essentially an urban TV channel. The whole look and feel of the channel are designed to entice the urban age groups of 15 to 50. Aggressive marketing strategies and great distribution channels have taken Time Now to more than a million Indian towns and cities. This adrenaline junkie channel today commands 26% of the English movie channel pie.

For cost-effective advertising rates in Movies Now contact us at 09830688443 or write to us at enquiry@releasemyad.com. You can also visit our website at www.releasemyad.com.

January 29, 2016March 29, 2019

The Ultimate Guide to Smart Ad Bookings in Udaya Comedy

Are you an advertiser looking to make an impact on the Kannada viewers? If yes, then Udaya Comedy is your best bet for reaching out to the huge Kannada Diaspora spread across more than 27 countries.

As the name Udaya Comedy suggests, it is a 24 hour Comedy TV channel in the Kannada language from the SUN TV group. With a plethora of comedy shows for all age groups, Udaya Comedy remains the No.1 channel for comedy shows in Kannada and plays an enterprising role in reaching your advertising messages to your Kannada speaking target audiences.

The channel’s popularity with the Kannada Diaspora is a sure sign of it being a successful media vehicle. For any advertiser, featuring his brand on Udaya Comedy is quite a prestigious affair. Such unprecedented reach, though, comes at a cost. In this case, that being the high advertising rates of Udaya Comedy.

Advertising in Udaya Comedy

The high advertising rates of Udaya Comedy debars small and medium budget (SMB) advertisers from booking ads in this prestigious channel. Also, to find an ad slot with Udaya Comedy that suits your budget plan can be quite an unwieldy experience. In all as an SMB advertiser, you may find advertising in Udaya Comedy a daunting task.

Smart Advertising in Udaya Comedy

releaseMyAd, an online ad booking agency has brought smart ad bookings for Udaya Comedy. It is an organisation that has made advertising easy and economical for all SMB advertisers.

Booking ads in Udaya Comedy with releaseMyAd is smart because we provide:

Smart Ad Booking Process: You can book your Udaya Comedy ad slots online with the releaseMyAd smart ad booking process. Only 3 steps online from your smartphone or PC and you are ready to go!
Smart Ad Rates: Since releaseMyAd is an online marketplace for advertisers and vendors, there is always competition to provide the best ad rates. The advertiser gains the most in this scenario as more than often he has to pay much less than the quoted price by the channel. With us, you are guaranteed to get lowest ad rates for Udaya Comedy.
Smart Media Plans: For any ad campaign to be successful, it is vital that a robust media plan is created. Our team of experts help you to frame your media plans for maximum return on investments. Smart Media Plans that actually work and increase the reach of your advertising message is delivered by releaseMyAd.
Smart Analysis: releaseMyAd ensures to send you a detailed report of your ad campaign once it ends with us. As an advertiser, you get a glimpse of your successful ad campaign and know where every penny you spent has gone.

For more information on advertisements in TV, Channels call us on 09830688443. You can also write to us at enquiry@releasemyad.com .

December 30, 2015January 6, 2016

Television Advertising-Pros and Cons

With the ingress of digital era and various forms of media outlets, one might think that advertisement through television has taken a back seat. But according to research conducted by market analytics company, Market Share which meta analysed thousands of marketing optimizations used by major advertisers from 2009-2014, the performance of TV ads has remained steadily effective over the time period. After examining advertisement performances over platforms like print, radio, online, television, paid search; television has showed the most efficiency with respect to key performance indicators like sales, account conversions, etc.

The reason behind television’s resilience lies in the emotional factors that are roped in when designing a TV commercial. TV commercials are generally based on two ideas- entertainment value and thought provoking ability. The latter especially stirs up emotional response that get directly associated with the brand invoking it. For example Nike ads have always asked us to push our boundaries with regards to physical movement, such as exercise. This is further justified by their tagline, Just Do It. By using premier sports stars as their ambassadors and casting them in an energy infused ambience, Nike as a brand always tries to portray itself as an organisation working to diminish the reluctance people face when it comes to physical work out. Their advertisements are most viewed on YouTube and are often added in motivational and inspiring categories.

The general population on an average spends about four and half hours in front of the TV daily making it the most viewed form of media than any other. With cable TV and its low cost of production, advertisers are more than ready to book slots between shows to advertise their products. Choosing a demographic with television becomes easier when one looks at the list of programs that each channel caters to. While big brands generally go for 60 second commercials, most commercials are still 30 seconds. While going for 30 second spots one can mix it with 10 and 15 second commercials which increase the number of times the ad is viewed without having to pay for the higher cost of 30 second ads. This is because, the number of times a current or potential customer views the ad is directly related to how they react to it. However such mixes are not efficient when it comes to providing the proper message that is integral to the brand image.

Despite the effectiveness and reach of television advertising, there are still a few things to be certain of when choosing to advertise through television. It has been proven, that television advertisement works well when the brand is successful in creating a long standing image. This means a long term investment in television advertising, as image building through TV includes repetition of ads, installment storytelling, highlighting the brand message through innovative themes. All of this can be executed only by an efficient production unit which involves hiring script writers, actors, directors, etc and this is just the starting cost.

Moreover once the commercial is aired, it is in competition with several other commercials that are trying to capture the attention of the audience. Buying airtime provides limited time which is not sufficient for proper exposure. Additional airtime costs more money. In addition, consumers also have no station loyalty. They might be active television viewers only for a stipulated amount of time, for example they might be active every evening for two hours, 8 PM- 10 PM for their favourite shows distributed over various channels. Also the introduction of DVRs and recording facilities allow consumers to avoid commercials. Even for commercial breaks during live shows, the consumer may choose to go for a bathroom break or leave the TV area for a snack. This kind of fluctuation deters the impact that television ads try to create through repetition.

ROIs can be easily measured in short term when it comes to other forms of advertising such as newspaper or radio but with television the large budgets can only be justified in long term. Thus if one has money to spare and is looking for long term credible image building, then advertising through television can be opted for.

December 29, 2015March 29, 2019

5 Things to Know Before Booking Ads on Colors TV

‘Colors’ is among the top 3 GECs of India. Shows like Balika Vadhu, Sasural Simar Ka and Swaragini enjoy high TRPs to keep this Viacom18 flagship brand burning bright. ‘Colors’ has multi-genre offerings for audiences of all age groups. The channel has kept true to its words and keeps on adding programs which dare to highlight social evils and attempts to change the public mindset with its entertaining content. But where on one side it focuses on the social evils with programs like Udaan and Ishq Ka Rang Safed, on the other, it also airs full on entertainment shows like Jhalak Dikhla Jaa, Bigg Boss, Meri Aashiqui Tumse Hi, Comedy Nights, etc.

As ‘Colors’ is a very popular TV channel its ad spots are always in demand. This obviously increases the price of these ad spots making them aspirational for small and medium budget advertisers. releaseMyAd understands these equations and has brought for its clients an opportunity to book ads in ‘Colors’ at the lowest possible rates.

But before you embark on TV advertising with Colors, we think you must know about these 5 essential things.

Prime Time VS Repeat Time: Like all TV channels, Colors also repeats all its shows. The prime time of the channel is in the evening when original content is aired. Currently, the channel begins broadcast of original/new content at 6.30pm in the evening and continues till 11.30pm every day. The ad rates for these original programs are justly higher than the repeat shows.

For example, if you plan to advertise in Sasural Simar Ka at 7.30pm you have to dole out more when compared to the repeat telecast in the afternoon. But that doesn’t mean advertising in repeat slots will garner you lesser response. As you advertise for lesser amounts on the particular serial, you can repeat your ads more. In the long run, this may be very useful.

Time Slots within Prime Time: The Prime Time slot of ‘Colors’ is quite long and consists of 5 hours of programming. Very few people spent this long with the TV. Thus, segmenting viewers according to their chosen serial or time slot preference can easily help you to reach your target audiences.

Take, for example, Ishq ka Rang Safed. It is the story of young love so obviously, youngsters will prefer to watch it when compared to Balika Vadhu in which the story has entered the responsibilities of motherhood and family. Again, Chakravartin Ashoka Samrat is popular with people who enjoy the grandiose of royals.

Weekend Shows: Colors has a variety of weekend shows that include supernatural thrillers like Naagin, comedy shows like “Comedy Nights with Kapil” and “Comedy Nights Bachao”, and reality shows like “Jhalak Dikhla Ja” or “India’s Got Talent” etc. Since these are telecasted on weekends when people are free to enjoy their time, these weekend shows garner more viewers.

Advertising specifically in these shows is sure to get the attention of those professionals and busy-bees who get time to watch TV only on weekends.

Reality Shows VS Regular Dramas: Television dramas attract people more interested in fictional characters they can identify with. Whereas reality show is for those who prefer to sneak a peek into raw human emotions. There is no dearth of audiences for either, but the audiences are not the same for both. Thus, it becomes imperative to segment your audiences before you embark on your journey of advertisement with Colors.
High TRP Shows: Some shows are more popular with the audiences than others because they are able to strike a chord with their viewers. Also, TRPs keep on fluctuating. As an advertiser, you need to know which shows are high on TRPs as they will finally get more fans for their show and your ads.

Hopefully, these points help you, while you decide to advertise on Colors.

Or you can contact releaseMyAd executives at 09830688443 for our expert guidance. You can also write to us at enquiry@releasemyad.com for further queries.