6 Facts about Newspaper Advertising You Probably Didn’t Know

If you have been a regular advertiser or someone who has never considered newspaper advertising there are some facts about Newspaper Advertising that you might not know and knowing them would definitely make you consider Newspaper Advertising as your major form of advertising. 

Advertising Options

Newspaper advertising is the oldest form of advertising and hence it has an authenticity attached to it. This is the most genuine and widely recognised form of advertising, the first newspaper ad being put up in 1905. You simply cannot compare the legacy with all the new sources of Advertising.

However expensive it might seem booking an advertisement is cheapest compared to any other forms of advertising be it radio, television, cinema and others. Charges vary from Newspaper to Newspaper and within the Newspaper charges vary for different cities and types and category of ad. You have so many options to select from. With the knowledge of just the circulation of newspapers you can select the best option you want to go with. You do not have to burden yourself with datas.

There are actually so many categories to select from.Various Categories  for booking are Matrimonial, Recruitment, Property, Services, business, Personal, Vehicle, Announcement, Tenders, Travels, Wedding Arrangement, Public Notice, Court Notice, Share Certificate, Change of Name, Lost and Found, Remembrance, Astrology, Obituary, Retailers, Computers and others.

Simplest booking process from among all types of advertisement. You can book the advertisement sitting on your couch. Surprisingly the process has been simplified by online agencies. Everything is taken care of on behalf of you. Experts are available, call 9830629298 to directly discuss your queries.

In small towns newspaper advertising is even more beneficial since people love their local newspaper and hence it is definitely the option which will connect you with customers directly.

With digitalization, Newspaper Advertising is evolving and hence your ad is available in the epaper of the newspaper as well. You get your ad in the hard Newspaper as well as e-papers. Now isn’t it something you can look forward to?

Check releaseMyAd for your booking process. It is a simplified and cost effective, 3 step process. Book the newspaper ad now and enjoy huge discounts. There are discounted packages as well to book the ads. Choose from among all the categories and various city editions. Email our experts at enquiry@releasemyad.com vist releaseMyAd website.

Advancement of Booking Ads in Newspaper

Have you ever thought how newspapers ads were booked some years back?

Well to have a clear picture of this, let’s go back to the era where people had to face a lot of difficulties in getting their advertisements booked in the newspapers. We all know how busy the media houses are! Starting from news pouring from different sources round the clock to other publishing issues they are always stuffed with different responsibilities, so they permitted brokers to do their part for bringing ads in their newspapers. This sounds pretty simple, isn’t it?  But in reality, it is one of the most tiresome and lengthy procedure that the advertisers had to experience whenever they tried to book newspaper ads. For instance, if someone has to place a matrimonial ad in the newspaper at that time they had to run to the brokers who used to charge extra cost for acting as the middle –man between media houses and the advertiser.Newspaper Advertisement

Just visualise yourself in that scenario once and tell me would you like to take so much trouble just for placing one ad in the newspaper? Or do we really have so much time to waste it on someone who will try to lure us to fetch extra money!  So in 2008 the idea of online ad booking in newspaper came into force to simplify the complicated procedure. Today you are just a click away in reaching your preferred newspaper to place an ad. releaseMyAd, being the largest online advertising platform enables the advertisers from different corners of the world to book their ads in any newspapers of India at no extra cost.

Merits of Online ad booking in newspapers:

  •         Collect data– Online ad booking helps advertisers in finding information about their target audience as well as the circulation number of the newspaper on which they decided to place an ad.  
  •         Multiple options– releaseMyAd has brought the entire marketplace in your hand, so you can browse through different newspapers which are circulated in India.
  •         Cost effective- advertising in newspaper is the most cost effective method than any other medium. You only pay for the words that you want to appear in your ad.
  •         Wide reach– With a low-budget , you can reach out to the entire population of a city
  •         Time –saving- You can book your ad online just in few minutes by following the instruction on our ad booking portal
  •         Hard –to-miss – We can assure you that your ads won’t be missed by the publication house and it will be published as on the specified dates.  
  •         Track your ad- Just in case if you can’t find your ad in the newspaper we will help you to track your ad in the e-paper and will send you a copy of it.

releaseMyAd offers you a wide range of ad categories like recruitment, business, property, education, matrimonial etc. So you can place your ad in any these categories and upload the relevant documents if required. Our executives are always there to help you guide through the entire booking process. So reach us anytime to place your advertisement in any newspapers of India.

Our ad booking process is very easy, as we aim at making advertising easy for our clients. So follow these 4 steps below to book your ad in the Indian Newspapers:

1)     Visit our website (www.releasemyad.com)

2)     Select your preferred newspaper, city, and category

3)     Enter your ad text and choose the publication dates

4)     Now proceed to make the payment through our various online or offline modes.

Our contact no: call us at 09830629298. For further queries write us at book@releasemyad.com.

Why should you promote your Business through Newspaper Advertising?

Newspaper-Advertising-for-Businesses

Business-Classified-Ads
Business Classified Ads

Businesses are of different types-Micro, small, medium and large. This has led to the coining of phrases such as SMEs (Small and Medium Enterprises), MSMEs (Micro, Small and Medium Enterprises) and MNCs (Multi-National Companies). Now each of these business setups have different advertising needs and more importantly ‘advertising budgets’.

Depending on the budget of an advertiser, the medium of advertisement is selected since that’s what entitles to the main share of the assigned budget. Therefore, prior to determining the ad budget, you must determine the advertising medium.

Now, one thing must be ensured that depending on the type of Business, you must choose the medium.

For instance, if you have just started out with your business and are new in the city or the sector, then you must begin by choosing newspapers as the preferred medium. Newspapers, time and again, have proved themselves to be the best form of advertising for small business since there are several ad formats available for different ad budgets.

What makes newspapers out rightly special as an advertising medium is that it is ideal for those who have massive advertising budgets along with those who have a very limited budget.

Let’s evaluate how newspaper advertising helps businesses of different sizes achieve their goals effectively:

Small & Medium Businesses Large Businesses & MNCs
Pocket-friendly for SMEs and MSMEs Display ads are the perfect way to get noticed for Large Businesses and MNCs
Helps create brand awareness without overspending Best way to communicate Tender quotations
2 different classified ad formats are available Choice of page available for Display advertising
Classified ads can be published in English, Hindi or regional languages Big budget ads can be printed in different languages
SMEs can control their budget by choosing the right newspaper Additional payment can be made for creative modifications in display ads

 

The points made in respect to MSMEs, SMEs, Large Businesses and MNCs are evaluated in details below for a better comprehension of the effect of newspaper advertising on Businesses.

What are the various ways in which Newspaper Advertising can benefit Businesses?

Reach-out-with-Newspaper-Business-ads
Reach out to the Right audiences with Newspaper Business ads

  • Businesses can start with the most trustworthy medium of advertising which will in turn ensure the trust of the reader as well in the advertiser
  • It is one of the most economical advertising mediums for low-budget business promotions/offers/proposals and the best way to advertise a small business
  • Business advertisers stand a high chance of gaining maximum prominence and eyeballs with display ads
  • Business tender ads can be communicated or quoted conveniently and effectively to the right audience with display ads
  • Advertisers can choose between regional language, Hindi and English dailies giving them a more specific range of accessing a specific set of audience
  • Business can choose between classified text, classified display and display ad formats as per the budget set aside by the advertiser
  • Even big-budget ads can be printed in different languages as per the language of the selected newspaper
  • Advertisers can keep a check on their budget by first choosing to advertise through regional dailies as they have lower ad rates
  • Entrepreneurs can modify, add, subtract or divide their budget as per their convenience and the services of the creative work necessary for the ad
  • One huge advantage of newspaper display ads is that they can be published on the preferred page of the advertiser, which can be the Front/Third/Last/any page with an extra premium applicable on the first 3 options as it ensures more prominence

Capture your audiences with Newspaper Business Ads
Capture your audiences with Newspaper Business Ads

So, choose the preferred region and check out the best newspaper with the help of our Online Newspaper Decider, check out the circulation details of the newspaper, review the rates and select a suitable newspaper and proceed with your ad booking.

For more information about booking your ad in the newspaper of your choice through releaseMyAd, you can call us at 09830629298 or email us at book@releasemyad.com. You can also take the help of our Online Ad booking Tutorial to get assistance with booking your ad online through our website on your own.