March 2015 is 2 weeks old, and here are some of the articles that you might have missed from last week. Check out our blogs on Women’s Day, India’s progress in the Cricket World Cup, the best newspaper job ads and many more!
Newspaper Advertising Updates:
This week, we have underlined the potential of newspaper advertising when done right. Also check out some of the best examples of recruitment ads in newspapers.
Online advertising might prove to be very expensive when not done right. To steer clear of extra expenses, check out our guides on how to manage your costs and run a successful campaign!
The Cricket World Cup has proved to be a great advertising platform, and the series of ‘Mauka Mauka’ ads seem to have utilized it to the fullest! Also find out how top brands celebrated Women’s Day, and some really awesome ads from McDonalds.
Jobs are a sensitive issue since it deeply concerns one’s career. The Job portals, Professional networks like LinkedIn are considered the best means to hire and get hired. But the saying ‘Old is Gold’ seems apt for Job recruitment advertisements. Newspapers are still considered the best mediums to give advertisements for jobs as they are a very good way to reach out to a large number of people. A well written and succinct job advertisement conveys to the readers or potential candidate a constructive image of the organisation and brand, and is therefore more likely to get a response.Recruitment Advertisements remain a very crucial category of advertisements.
Newspaper advertising has been in the game way longer than any other form of advertising we exist today and still remains the first medium of advertising that businesses prefer to do. The major reason for the success of newspaper advertising in India is due to its wide reach and visibility. Through advertising for jobs in newspapers, the advertisers can target the Indian market on a really wider scale. There are so many reasons as to why newspaper advertising is so crucial for recruitment. The job advertisements and descriptions are, clearly laid out, well written and to the point. By clearly listing points like the job description and the candidate’s qualifications and experience requirements one can in fact also stop job seekers who are not suitable for the job.
Newspapers have three types of advertisements- Classified ads, classified display ads, and display ads. Classified ads are generally preferred for giving the job advertisements in the newspapers as they are very simple to write and can be very powerful if written correctly and tactfully. Newspaper classifieds indeed prove to be a brilliant source of jobs and a very smart place to look for work. Booking Advertisements for jobs have become so easy and instant these days because of online ad booking services provided by releaseMyAd- India’s simplest classified booking service.
Some of the types of Newspaper Job advertisements that one should abide by are:
The easiest way these days to book Classified & Display Advertisements for recruitment is via releaseMyAd. Through this service one can book classified Ads for all leading Indian newspapers at the lowest rates and no extra charges.
There is a reason behind releaseMyAd being the simplest classified booking service. The ads can be given in just three effortless steps. They are:
Selecting the Newspaper
Selecting the Design Template and compose or upload the ad
Confirming the dates for release and making the payment
AND…. The advertisement will be in the newspaper!
This easy is the job advertising process via releaseMyAd. For booking a classified recruitment ad, contact us on 09830629298 or log on to http://www.releasemyad.com/.
Looking for the right candidate has always been the primary concern for all HR Recruiters, also referred to as Human Resource Recruiter, across different fields of any profession. Everyone is aware of the fact that the task of an HR professional is not only limited to look after the in-house human resource management issues such as timely dispatch of salaries or maintaining leaves and attendance records. The work field of an HR is much vaster than just admin existing employee management, as it extends to hiring reliable, skilled and steady professionals as well as ensuring their retention.
Announce Vacancies through Newspapers for best Results
Platforms for HR professionals to look for Best Candidates
In today’s fast paced world, everyone is running against time to complete their tasks within a given deadline in any professional environment. Even an HR Professional has a deadline to meet every time there is an opening for a particular position in the organisation.
Apart from only in-house HR recruiters, there are numerous recruitment consultancies whose primary work is to provide skilled and relevant candidates to different organisations. Even for them meeting a deadline is highly essential since they offer paid services to the recruiting organisations who are actually their clients. For individual in-house recruiters as well consultancies, there are numerous platforms to look for candidates. Let us evaluate these platforms to know which the best one is. There are mainly 4 ways to reach out to a potential candidate:
Reach out to the Right Candidates with Newspaper Ads
Online Job Portals: Online Job portals have come a long way in helping recruiters hire candidates for different posts in different organisations. Most portals offer free posting of jobs for recruiters to which numerous candidates apply. It sounds like a fair deal for both the applicant and the recruiter as the applicants only have to look for their preferred job options and pick the company or profile they intend to apply for. But the problem with online job listings is that they are liable to receive responses from irrelevant applicants resulting in the need for filtering profiles. Such filtering, adds up to a lot of work for a recruiter as even irrelevant profiles need to be reviewed in order to find the right one. It is often a source of harassment for an HR professional.
Placement Cells: These are mainly available in different colleges and professional degree institutes such as MBA, BBA institutes. Placement cells are quite helpful in choosing applicants as they offer a fresh batch of learners who are willing to work hard and develop their skills. But this mode of recruitment also has negative aspects as it is restricted to hiring only fresh applicants. An organisation cannot find any experienced candidates from such placement cells. Another issue with these cells is that candidates appear for multiple jobs on a single day of placement and if a particular candidate receives call letters from multiple organisations, then those organisations which are not chosen by the candidate have to reconsider the position. They often have to repeat the entire interview procedure. This again is almost equal to harassment for the recruiters and even their options are limited.
Online Classifieds: Nowadays there are certain online portals which enable posting free classified ads for recruitment online. The simple reason why these are not effective is that since the ads are free, they do not bear any credibility and applicants hesitate to apply for these jobs or contact to appear for even an interview. Also these free ads do not provide enough details to the applicant to convince or win their faith, unless there is known brand involved.
Tell Job Seekers About Vacancies with Newspaper Ads
Newspaper Advertisements: There are 2 ways to advertise in a Newspaper, one is in the classified pages and the other is in the page of your preference in a Display format in order to increase or rather maximise your visibility. The advantage of Newspaper Recruitment ads is that being an age old tradition for advertisers as well as serious potential applicants, it imbibes a lot of faith and reliability on the part of the candidate. While online portals and classified ads bring in a large number of irrelevant applicants, newspaper ads invite mainly serious applicants who invest ample time and energy in scrutinizing and looking for jobs. Along with this online portals have character limits and restricts the job description and candidate qualification field, whereas in a newspaper ad you can take up as much space as you wish and provide them with complete briefing to eliminate unnecessary applications. You can also make use of creative designs, company logos and images to attract as much attention to your ad as possible.
When pitted against Newspaper Ads for Recruitment, online job portals and online classified ads or even placement cells, newspaper advertising is a clear winner for 3 simple reasons, as listed below:
1. Reliability and Authenticity
2.Guaranteed Maximum Relevant Responses
3.Reaching out to a Specific Set of Applicants
With these 3 points in consideration newspaper advertising for Recruitment purposes will always win the race. With online platforms like releaseMyAd, which assist the booking of your Recruitment Newspaper Ad through our online integrated platform, you can be rest assured to win the race of finding the right candidate, ‘fast and steady’, rather than ‘slow and steady’.
So to simplify and speed up your Newspaper Ad booking experience and process, you can directly visit ReleaseMyAd or email us with your newspaper advertising requirements at book@releasemyad.com or questions@releasemyad.com. You can even call us on 09830629298 or chat with us!
In today’s fast paced world, people have become extremely choosy about the profession they intend to pursue. Even companies have become quite specific and direct about what they need in a suitable candidate. India is a country where excelling in academics and acquiring skills is highly regarded and crucial for every normal household. Everyone is looking for a job but tapping the talent of the right candidate or rather finding the right candidate often becomes a pain for most recruiters. So here we have performed an in-depth analysis on using the appropriate platform for finding the right candidate.
The increasing dominance of the Internet across the world including India, of course, often makes companies consider newspaper as an outdated platform for recruiting candidates. But the truth is that there are still many major organisations that rely heavily on Newspaper ads in order to reach out to the best and the right candidate. There are several advantages that Newspaper Recruitment Advertising possesses over Recruitment through online job portals. In order to establish the effectiveness of Newspaper Recruitment advertising and to evaluate the extent to which it has helped advertisers recruit the most suitable candidates, we have performed a survey and analysed the advantages of Newspaper Advertising for recruitment compared to other platforms.
Analysing the advantages of Recruitment Advertising with Newspapers
Newspapers have been an age old platform for recruiting candidates for different positions across different sectors. Below are the advantages associated with recruitment advertising through Newspapers:
1)Reach Target (or relevant) Audience: One of the most common criteria to leverage maximum responses out of a Newspaper Recruitment ad is to analyse the relevance of the platform for a specific kind of job. Not all kinds of jobs get relevant responses through an online job portal. All government job recruitments are done through newspaper advertisements. Posting their job requirements in a local or a national newspaper is the first and foremost step taken for any kind of recruitment in the public sector organisations. Starting from helpers to executive to senior managers, all are hired through newspaper ads under the government. Knowing this, job seekers interested in Government jobs always know where to look for them ensuring the relevance of the responses. Even major recruitment drives conducted by recognized organisations or MNC are always advertised in a newspaper rather than being posted on online portals.
When we spoke to a recruiter from a public sector bank, he simply told us, “We never put up our job postings on any online portals. It is difficult to describe the job profile online; we cannot specify the qualifications required in detail, we also cannot gauge the seriousness of the applicant through these online portals as we have to contact these applicants after they have applied. Often these applications appear quite random and completely irrelevant. It only lengthens the process for us and increases the work load for public sector recruiters.”
Even for Direct Sales Profile jobs, advertisers prefer to advertise only in newspapers, bringing us to our next advantage of newspaper advertising.
2) Targeting Specific Locations: In case of specific kinds of jobs such as sales oriented profiles, location is of primary importance. Almost all recruiters offering sales specific positions look for local candidates who have proper knowledge of their location. Newspapers are best equipped when it comes to local recruitment advertisements. News dailies are circulated across multiple regions and also published in different languages including both Regional and English. Applicants interested in sales profile often prefer placements within the city to utilize their knowledge about the whereabouts of the city. Regional newspapers or English newspapers which are more popular in specific regions have proven to be highly effective mediums for headhunting sales representatives.
When we asked a recruiter from a reputed Insurance Company, the reason behind advertising the job opening in a newspaper, he said, “ The only reason I chose to advertise in a local English newspaper of Kolkata is that we needed only local candidates from the city who knew the city well and could travel short distances within the city without any hesitation.”
Almost all sales profile recruiters have specified the same reason for advertising in Newspapers, specifically popular regional newspapers with a wide circulation like Anandabazar Patrika and The Telegraph in Kolkata, Hindustan Times and Hindustan in Delhi, Hindu and Dina Thanthi in Chennai etc.
Classified Display Adverts in Recruitment Seciton
3) Flexibility in Ad Content & Graphics: In case of newspaper ads, as an advertiser, you can always decide on the size, position and content of your recruitment ad and the combination that suits your budget. For small or medium budget recruitment ads, text ads or classified display are suitable options. The text ads are simple run online ads whereas the classified display ads have room for company logos, images custom designs.
For big budget advertisers, display Ads are the best option as they can be sized as per your ad matter / creative content and can be published on specified pages. You can add content you consider necessary for describing details about the job profile as well as expectations from potential candidates.
When we spoke to one of the Major Publication Houses, a spokesperson told us, “Most of the Recruitment Advertisers with a big budget prefer Display Advertisements as it has a much better visibility and scope for creativity and space for work profile related information. Even government job advertisers go for display ads in popular newspapers for positions all over India or even mass recruitment of executives in a specific branch. MNCs opt for display ads and some of these advertisers also go for Recruitment Specific newspaper supplements, published on specific focus days to reach out to a more concentrated and serious audience.”
4) Audience Access beyond Technology:It would be quite incorrect to assume that job seekers now look for jobs only through online portals. It would also be incorrect to assume that every job seeker or candidate you are looking for might always have access to the Internet or shall be carrying a smart phone with a net connectivity. There are still many well educated and skilled individuals who either cannot afford a smart phone with Internet or may be too occupied traversing to visit multiple clients. In such situations, a newspaper worth Rs. 1.50-Rs 5.00 maximum is always more handy, accessible and portable. She/he can find a newspaper stand anywhere and even today almost every educated Indian household receives at least one newspaper at home or at work. So with newspaper ads, a recruiter can promote his presence in an offline platform with a wider reach than just an online portal applicable to the more tech savvy applicants. With newspaper ads, you can reach out to a much wider and more versatile audience than through an online job portal.
The following example validates our claim where a Recruitment advertiser working for a security services agency in Gujarat opted for Newspaper advertising to reach out to their target audience. According to him, “In order to reach out to interested security personnel, advertising in a regional language newspaper or a local English newspaper has proved to be much more responsive than posting jobs on online job sites. A security guard may not even know about online job application options, he most certainly may not be as tech savvy as any of the executive level or manager level applicants.”
This fact is applicable in case of many service oriented agencies like electrician services, plumbing services, maid services, nanny services and much more.
Advertising in Recruitment Pullouts of Popular Newspapers
5) Targeting Specific Age Group: Newspapers loyalists may be classified according to a specific age-group which ranges from 40-70 and above. This specific age-group falls in the group of avid newspaper readers and many of them are always on the lookout for consultant positions or for top managerial positions. Believe it or not, such job seekers either come through strong networks or through Newspaper Ads. This audience basically comprises of Senior Financial Advisors, Marketing Planning Consultants, Managers, CEOs, COOs and similar professionals who barely access online job portals. Such an audience cannot be approached through an email or an executive level mass email sent to select candidates through an online portal.
Newspaper Ads are the most appropriate way to reach out to these senior position holders. They only rely on the tried and tested method of job search and there aren’t too many reliable options for them other than Networking and Newspaper Advertisements. So for all the head hunters, the job is simplified to a great extent with a subtle and sophisticated job advertisement in a renowned local or national English newspaper like the Times of India or Hindustan Times or even a Hindu.
Most of thehead hunters we spoke to, mentioned that “Looking for Senior level consultants, advisors and even a CEO or COO or a General Manager is not an easy task. We have to be very careful as we have to do justice to the position as well as be polite and subtle with the senior profile applicants. Most of them are high profile candidates and we are not nearly as skilled or knowledgeable as they are which is what makes the task really challenging. It is for this reason, we often target popular newspapers and try placing our recruitment ads in the most visible position to at least make them reach out to us. They are busy people and often completely disregard calls from head hunters but a newspaper ad eradicates the need to broach their busy schedules and gives them the space to contact us as per their convenience. Our consultancy always advertises in the newspaper first in case of such hiring.”
So, if you think that you have wasted too much time screening and calling candidates from online job portals, simply publish a Newspaper Ad in an appropriate newspaper with the help of for assistance with your newspaper recruitment campaign. Share more details on questions@releasemyad.com or book@releasemyad.com.
Recruitment ads are the most frequently published ads in the classified section of newspapers after matrimonial ads. They have the highest success rate and response rate among most other ad categories in newspapers. One reason may be the extensive availability of human resources in India and the emergence of many small and medium sized enterprises, who employ a large section of the employable population of India. This number can go up to almost 60 million employees with the current trend of upcoming enterprises in India.
Classified Text recruitment Ads in Newspapers
Advertisers need to consider a few factors before publishing recruitment ads in newspapers for better reach and responses from candidates. They also need to keep their budget in mind before choosing their medium of advertisement and releasing the advert. Among the major mediums preferred by SMEs for advertising and recruitment purposes is newspaper. This is because classified advertising in newspapers is among the economical and effective options for getting genuine job applicants.
There are 3 main options to get their advertisements published in a newspaper of their choice-Directly through the publishing house, via a third party agent or online. Of which most SMEs opt for the online option due to a time crunch and lack of capital resources due to their size. They have very limited time and most of their work is done online, excepting a few companies who are in the manufacturing sector, even though they take the help of traditional media for advertising. Hence the Internet is the best medium for them for maximum activities.
Display Classified Recruitment Ads for Newspapers
Now there are several factors that can be considered before advertising in a newspaper via an online medium. The following factors ensure a concise yet effective advertisement for recruitment purposes:
1) Location or Edition: For recruitment purposes the location is an essential condition as that encircles your target audience and the kind of candidates you require. Location means a lot as advertising in a specific location saves money as it reduces wastage on advertising in unnecessary editions and reaches out to a concentrated region of target readers. This is because local applicants are much more prone to respond to the ad, thereby assuring genuine and high response rate
2) Use of Regional Newspapers: While advertising in a newspaper for Recruitment purposes, it is very essential to reach out to the targeted location and the most economical option is advertising through regional language or regional English newspapers. This reduces the cost of advertising by a huge margin as local newspaper ad rates are substantially lower than national newspapers. The reach of such newspapers is much more specific to location
Newspaper Appointment Display Adverts
3) Focus Day: Most newspapers have specific days dedicated for recruitment advertising which is referred to as the Focus Day and maximum readers actually refer to the recruitment section of various newspapers on those specific days. If you get your appointment ads published on the focus days of your chosen newspaper, then it ensures maximum responses from job seekers or prospective applicants
4) Ad Content: The ad matter for classified recruitment ads is highly essential as they filter out further unnecessary applicants. Recruitment ad matter should be to the point and must specify the position and academic qualifications required for the post in question. Salary specifications can be excluded as it takes up unnecessary space and varies from candidate to candidate. Contact details of the recruiting company or placement agency is of utmost importance, as further queries regarding the query can be clarified through proper communication via phone or email, rather than wasting ad space and money on unnecessary details
Besides these, the use of comprehensive abbreviations help in further making the ad more concise. The four points specified make the recruitment ads more effective and concise at the same time, as well as economical for most advertisers.
