facebook ads |

July 17, 2020July 17, 2020

Advertise on the Facebook app and Increase Your Revenue!

Originally intended to be a student directory featuring photos and personal information, Facebook was launched by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes in February 2004. Earlier limited to the Ivy League universities but since 2006, it has been opened to everyone with a valid email id. Today Facebook is the biggest online social media and social networking service in the world.

With Facebook users can create their own profile where their posts and content shows up. The feature of the Timeline shows chronological feeds of the user. Apart from these Facebook contains News Feeds where information like profile changes, upcoming events and friends’ birthdays, etc shows up. The option of a photo album, like, following and instant messaging services are also available with Facebook which makes it one of most vibrant social media platform to connect with friends, families and relatives. Also, privacy control settings on Facebook allow users to show what they want and what they do not.

Facebook can be operated from all devices with an internet connection. The Facebook mobile app was launched in 2008 on iOS and 2010 on Android. The Facebook app, to date, has 5 billion+ downloads from Google Play Store and has a high rating of 4.2 stars. It can be found on phones across the globe. Facebook app has a monthly active user base of over 2.5 million and consists of users between the age brackets to 18 years to 65 years among which 44% are male and 56% are females.

Having such an unprecedented user base across different demographics, culture and countries, the Facebook app is one of the best platforms to advertise to achieve marketing goals. With proper advertising, Facebook’s users and fans can be turned into potential customers and the advertiser’s brand value can be significantly improved. Whether it is about getting more page likes, sending more people to the website or increasing visits to local business, Facebook is one the one-stop place for advertising.

With Facebook, the correct audience can be targeted. Users can be targeted based on activity across Facebook like a page like and visits by the user or user’s friend. Promotion can be done based on profile information of the user and places checked in by users on Facebook. Users can also be targeted based on locations and activity with other businesses. Apart from that targeting can also be done on the basis of gender, age, interest and type of phone used. Careful choosing of a custom audience base can positively impact advertising results on Facebook app. Also, advertisers should fix their marketing objective whether brand awareness, drive traffic, lead generation or conversion so as to achieve their goal.

There are various types of ads that can be placed on Facebook app.

Video ads – Video ads are best used for brand awareness and consideration campaigns.
Image ads – Image ads consist of one image, a call to action, and a link.
Slideshow ads – These ads are given when you use a slideshow of photos to convey a story.
Carousel ads – These ads combine multiple videos or images into a single ad. Carousel ads showcase a number of images to improve your chances of conversion or sale
Canvas ads – Canvas ads are full-screen ad built for bringing brands and products to life on mobile.
Dynamic Product Ads – These ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You can upload your product catalogue and set up your campaign and it will continue to find the right people for the right product as long as you require.

With so much of details, it might be puzzling for any advertiser, to begin with, Facebook app advertising. Having more than a decade of experience in the advertisement industry, releaseMyAd is here to help. releaseMyAd is India’s largest mobile app advertising platform. With releaseMyAd, an advertiser can instantly book and reach out to the target audience. The experts at releaseMyAd provide advertising solutions and can be relied upon for the most efficient, intelligent and data-driven promotion planning. releaseMyAd ensures the best Return on Investment and can design an advertisement campaign on the Facebook app which suits the advertiser’s budget and requirement.

The process of running an advertisement on the Facebook app is very easy through releaseMyAd. One has to just click on the mouse and follow a few simple steps:

Click on https://m.releasemyad.com/app/facebook
Scroll through and check the ad types you want to select for your campaign.
Submit the enquiry by filling up your contact details so that releaseMyAd can reach you and help you to set up the campaign and cost as per your requirement.

After the confirmation of the ad campaign, it takes 48 hours before the same goes live as the experts at releaseMyAd works on proper planning and designing of the ad campaign so that the advertiser can reap the best from the investment made. Also, after the campaign goes live releaseMyAd provides daily reports and analytics of the ad’s performance. If the advertiser is not satisfied with the campaign, releaseMyAd also gives the option of modifying the same.For more details about placing an advertisement on the Facebook app, shoot an email detailing the query to enquiry@releasemyad.com.

July 16, 2020July 16, 2020

Here’s Why Facebook Advertising Is What Your Brand Needs!

Facebook has been one of the fastest growing advertising networks and the number of advertisers using Facebook has almost doubled in the last 2 years. Facebook, the name itself infuses our mind with excitement and is the best medium to connect to an entire community and beyond. Facebook indeed makes it easy to connect online with family and friends. Facebook is the most popular social networking service launched on February 4, 2004 and was founded by Mark Zuckerberg.

Facebook offers products and services beyond its social networking platform which includes Facebook Messenger, Facebook Watch, and Facebook Portal. Facebook also has acquired Instagram, WhatsApp, Oculus and Giphy. Facebook allows users to connect with friends, work colleagues or people they don’t know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with as many people they like.

Facebook helps in acquiring new customers to build brand awareness and the ads help small businesses to grow online daily. While advertising on facebook, you can set your budget from the start, and once you hit the amount, Facebook will stop showing your ad. The higher your budget, you will reach out to more users. People spend most of their time on Facebook. So, one of the most important benefits of Facebook advertising is that your customers use it daily.

Facebook has a larger user base with 1.49 billion members worldwide, and 22 billion ad clicks per year. Facebook provides businesses with the largest advertising opportunity since search. Facebook makes it easy to create an ad, select the type of ad, define your audience, and set your budget and timeframe and it is highly customizable where you can choose from a variety of ad formats and bidding options.

Advertising on Facebook will allow you to reach your users when they may not be in a buying frame of mind. Rather than a limitation, this can be an opportunity where your ads can be useful for improving brand awareness and capturing leads for nurturing.

Facebook offers you to book several forms of advertisements which you can select based on your audience preferences

Video ads – The ads are in the shape of videos. Video ads are best used for brand awareness and consideration campaigns.
Photo ads – Photo ads consist of one image, a call to action, and a link.
Slideshow ads – These ads are given when you use a slideshow of photos to convey a story. Either you can create a slideshow on your own and upload it as a video, or you can use the slideshow creation tool available in Facebook ads manager.
Carousel ads – These ads combine multiple videos or images into a single ad. Carousel ads are popular mostly on Facebook and Instagram where you can showcase a number of images to improve your chances of a conversion or sale
Canvas ads – Canvas ads are the “full-screen ad experiences built for bringing brands and products to life on mobile.” These ads are interactive, fully-immersive ads which eliminate the need to go off the app for information by combining photos, videos, GIFs, text, and Call To Action buttons that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
Dynamic Product Ads – These ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. You can upload your product catalog and set up your campaign and it will continue to find the right people for the right product as long as you require.

Advertising on Facebook applications has been made extremely easy and hasslefree by India’s largest mobile advertising platform releaseMyAd. Having more than 10 years of experience in the advertisement industry, releaseMyAd has expertise in successfully running an ad campaign in social media apps like Facebook. releaseMyAd can help in identifying the prospective clients and choose the correct ad type for you to suit your product or service and budget. The lucrative platform of Facebook app can be turned into a prospective client base with the help of releaseMyAd.

The steps that you need to follow to advertise in the Facebook app are mentioned below:

Select Facebook option from the list of apps on m.releaseMyAd website.
Select the ad type that you want to select for your campaign.
Submit the enquiry by filling up your contact details

Once the campaign is confirmed, it generally takes 48 hours for the campaign to go live. The rates are fixed however, you can always optimize your cost by altering your creatives. In case if you are not satisfied with the ad campaign after it is launched, you can always choose to pause it. You can also check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd.For more details related to your digital advertising on Facebook app, you can drop us an email at enquiry@releasemyad.com.

November 29, 2014March 29, 2019

Facebook advertising: the coolest means of social media marketing

Facebook! The name itself is more than enough to infuse the mind with excitement. Facebook today is a veritable picture of our lives. “Hey tag me on facebook!”, “send me a request, alright?”, “I liked your page”. “Your pictures are awesome!”, “I just saw your update…”. Our life is full of things connected to Facebook. Hence, it is by all means the best medium to connect to an entire community and beyond. In a world where marketing is massively driven by online advertising, social networking websites are simply ‘unignorable’. This inevitably gives way to the enormous scope of Social Advertising whereby Facebook is irrefutably the most mainstream website, one that encompasses the maximum number of human lives. Therefore, if an advertiser wants to be seen and responded to, Facebook is the answer.

Why Facebook:

its easy to harbour attention because the users are already hooked on to what they are seeing here.
An advertiser has the option of reaching out to exactly the sort of people who might be interested in his products.
Getting ads on facebook is an economical affair because the advertiser decides how much he wants to spend.
The advertiser is always kept in the loop about how his ads are doing. The Ads Manager takes care of this and this means that one need not needlessly spend on unprofitable ads.

Well targeted Facebook fans respond to attractive advertisements with good creative content by liking, commenting on and sharing them. Friends of users taking these action are notified which means that the advertisements reaches out to an elaborate network of people thereby making it more effective.

When an ad is created on Facebook, the advertiser is required to select his goal and the advertisements thus developed are meant to serve the business owner’s purpose, be it increasing sales, building brand by means of page engagement or creating more users by encouraging them to install an app.

Lets create a Facebook ad :

One needs to create a facebook account first. This is an ideal medium to conduct transactions.
The advertiser needs to develop a name for the page and select a category for the business. A page is the best means to interact with customers besides promoting items. Its an exclusive space just for the advertiser and he is free to build it just as he likes.
The business owner must next put up a logo that he wants as a representative for his business. This aids in brand building
The advertiser must now insert a catchy sentence that conveys the essence of the company. This could be given the face of a slogan and it appears under the logo.
The next task would be to set up a web address for the page. This leads facebook members to the advertisers actual website.
Start posting! This could practically be any and everything from videos to announcements of new launches accompanied with interesting pictures. This keeps people engaged to your brand.

Facebook advertising is smart!

Facebook chooses the audience by taking into account, a user’s personal information shared on his profile and his activities like the kind of pages he likes thereby helping advertisers reach out to exactly the kind of people who would, in all probability, respond to the ads. However, Facebook never shares a user’s personal details with an advertiser unless the user himself gives Facebook the Go signal for it. Facebook developers have devised excellent means to gain feedback on the advertisements. A user has the option finding out why he is seeing an ad, inform Facebook if he finds it useful, tell if he wants to see it and whether he wants all ads by the advertiser to be removed from his social space on Fb. He just needs to click on one of the available options on the top right corner of the advertisements to give his feedback. The updated preferences help an advertiser to tighten focus on a targeted audience.

The ‘placements’ can be wisely done. The ads may appear in desktop news feed, mobile news feed and the right column. A user won’t easily ignore the ads and being noticed is the main aim of advertising above all.

Keep in mind.

Optimizing posts is an effective strategy to draw more potential customers. For that, one needs to create posts:

That are crisp and interesting. They tend to get more likes.
That appeal to the eyes and thereby draw attention
That utilize page insights to enable learning.

One must make use of Facebook Offers in order to capture acquire attention.One may :

Offer an item like a booklet, in exchange for a piece of information like an email ID
Give a coupon perhaps that can be redeemed at the store
Extend sundry privileges to only the fans. This will help garner more Facebook likes.
Add an urgent call-to-action.
Activate sponsored stories. Any interaction with the advertising page will generate a news feed notification.
Customize the ad headline so that its not the same as the page’s title.
Add a separate administrator to the to the account to use another hand in editing promotions for the page.
Add attractive pictures.

One must expend carefully for making any advertising campaign a success. For this:

Do not forget to maintain a budget cap
Do choose a specific bidding option from among the different bid setups to control facebook advertising costs.
Select either a daily or lifetime budget

Social media marketing cannot get any better than on Facebook because swimming along the flow is always the more convenient option as it ensures swift transport to the desired location. Today this social networking website is the direction in which the waters flow and therefore trying to swim against the tide is not going to help us. If the desired place is a world full of customers, then advertising on facebook will assure quick results in that direction.To know more you can avail the services of the leading social media experts,releaseMyAd.You can contact us via online@releasemyad.com or directly on 09830688443.

Author info:Suchandra Banerjee is an English grad pursuing her masters at present. She is currently interning at releaseMyAd and is thoroughly enjoying her time here given that the work is very exciting and edifying. She hopes to put to use the knowledge she is gaining here later on in her professional life. She is absolutely crazy about travelling and loves to read novels when she isn’t writing for us. She hopes to do atleast one-fifth of what her bucket list contains. We wish her all the best with that.