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April 22, 2015September 22, 2016

Is newspaper advertising effective anymore?

With the online media reigning over other publishing verticals, questions, like does newspaper advertising work, might often cross one’s mind. It’s not easy for newspapers to build a strong reputation at the drop of a hat. Therefore, no newspaper will have advertisements that would diminish the value of the periodical. At the same time, since a lot of the newspaper’s revenue is generated by advertisements, they cannot do without them either. So whatever is advertised in a newspaper has to be authentic as well as effective for the company that’s posting an ad in it.

For many people, newspapers just consist of heaps of information presented in the black and white monotones. While that is not entirely incorrect, there is definitely more to a newspaper than just that. Advertisements form a huge part of the daily newspapers and it still seems pretty effective. For an example, we all know how the jewellery shops advertise their latest collection for the entire week before Valentine’s Day. This is a great marketing strategy as couples who look for gifting ideas are easily captivated by this advertisement. However, for an advertisement to be successful, a lot of things have to be considered and planned accordingly. Would this advertisement posted by the jewellery shop be as successful if it was posted after Valentine’s Day? The answer is no. It worked because in the previous instance need met want. While in the second instance there was no need for the couples to look for gifting ideas.

Therefore questions like who can be the possible target audience, how can the particular product being promoted be helpful to them and why would people want to purchase it, are ones that advertising agencies should ask themselves in order to judge the fate of an advertisement. If all these parameters are met successfully, there is no reason to doubt the efficiency of a newspaper advertisement.So why use newspaper advertising? India has a vast reader base that religiously follows the newspaper. Not only are there some great national periodicals but also regional dailies. For the promotion of small business organisations, these regional dailies are the best bait. They directly communicate with the local people who might find an interest quotient in the advertisement and thereby act upon it.

It’s crucial for the newspaper ad to have an element of excitement in it. Even if the content is not very fascinating, it should not be presented in dull or drab manner. The ad should be shaped in such a way so that the person seeing it feels compelled to do something about it. In short, it should bring out the desired outcome.Also, a lot of attention should be paid to the placement, size, and type of the ad. While some content might need a little embellishment to go with it, other content might not. So before spending money to put up an ad, considerable thought must be put in the type of advertisement the company wants to pitch in for. At releaseMyAd, all these factors are looked into thoroughly so that clients reap the benefits of investing here.

April 18, 2015September 13, 2016

Avail the best newspaper advertising deals at releaseMyAd.

In today’s competitive market it becomes really difficult for any company to sustain itself. While working hard still remains the key to success, it is becoming more and more important for companies to promote their businesses for creating general awareness among their target audience. Advertising one’s business is the only way in which a company can have a stronghold over the market. However, preconceived notions about advertising entailing astronomical costs often keep people from booking advertisements. But with releaseMyAd and its brilliant cost effective newspaper advertising plans, these problems can be tackled easily.

Customers are often plagued by questions like how much does it cost to advertise in the newspaper and whether it will be effective at all. First of all, for a country that generates numerous newspapers in so many different languages, the chances of successfully promoting a business are infact quite high. Secondly, newspaper advertising is really the best choice as it does not burn a very big hole in the pocket as other advertising verticals are likely to do.

So how much does it cost to put an ad in the newspaper? Well, this completely depends on various factors like the nature of the advertisement, the amount of content it contains and whether it falls under the categories of classified text ads, classified display ads or display ads. The choice of the newspaper will also be a determining factor. The expense of advertising in a leading daily will obviously be more than posting an ad in a local newspaper. Therefore general questions like how much does it cost to put something in the newspaper, can only be answered after all the aforementioned factors have been clearly chalked out.

At this point some key factors about posting an advertisement is necessary. Companies will need to provide their advertisers with all kinds of knowledge about the kind of work they do, the services they provide and the kind of audience they think will prove beneficial for them. Small business companies will need to focus more on the regional newspapers as those are the ones that are likely to give them better exposure. releaseMyAd takes special care of small businesses and works on advertising them skillfully, coming up with an action plan that brings them the attention they deserve. Local businesses have complete trust on releaseMyAd as it has served various other small to medium companies to generate growth and hike in sales. Providing affordable rates and attractive discounts on various advertising schemes, releaseMyAd has sincerely established a loyal customer base for itself. This advertising agency also has a very user friendly website where an ad can be booked online in a matter of few minutes. The procedure is not tedious at all and it makes the entire process of posting an advertisement a cake walk. Once the ad is booked, releaseMyAd looks after all the other concerns while the client can rest assured of a great outcome. So forget about all the unnecessary worries related to posting ads when releaseMyAd is by your side.

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October 7, 2013May 31, 2014

How do I choose my newspaper ad type? What factors are to be considered?

advertising-sizes-and-types-in-newspaper

Marketers often have to consider one crucial aspect of promoting a service or a product- , “How to transform a want to a need?”

This is where advertising takes control and plays the most essential role. This is why the one thing that is developing and gaining more and more relevance in our day to day lives is advertising. Even for the advertisers and marketers, advertising is a need to make their product or service stand out and gain prominence in today’s competitive world. One of the most traditional and oldest medium for promotional ads is the Newspaper.

In newspapers there are different types of advertisements. Classified Text advertisement is particularly common in newspapers and other periodicals as they take up very little space and are published in specific pages, under specific categories. These ads in a newspaper are typically short and frequent, as they are charged by line, word or character while additional charges are applicable for ad enhancements and highlights.

Classified advertisements are further grouped into categories or classes such as matrimonial, business, property, education, announcements etc.

There is another type of advertisement under classified ad type known as Classified Display Ad. It can be published in the form of text only or with Logos, background highlights and images. The pricing value is more than classified text ads and less than display ad. Some of the major categories under which these ads are published are Public notices and Tender Ad, Obituary ads and even Matrimonial ads are quite frequent. These adverts are much cheaper than the larger display advertisements, which is another newspaper ad type.

Display advertisements are the big budget ads which are more prominent and charged on the basis of the size of the ad in per sq. cm units. It can be published on any page of the newspaper as per the preference and budget of the advertiser. Unlike text ads, display advertisements rely on creative elements such as logos, images, taglines, engaging copy etc. to communicate their message with an eye catching effect. Most business, education and recruitment advertisers more often than not opt for Display Ads for maximum reach, prominence and impact.

There are quite a few arrays of influential factors that guide the advertiser to choose the correct type of advertisement. The three main factors governing the selection of Newspaper Ad Types:

Driving Sales or ROI: Advertising has itself becoming a “need” for the customer as well as for the advertisers. In this case an advertiser advertises to seek apt responses from the commercials and maximize his sales and return on the Investment he has made. Therefore selection of the correct type of advertisement serves as the most important tool in deriving adequate responses.

For example; If a local retailer intends to publish an ad to increase or drive his sales. It is advisable for him to book a classified text ad with a few ad enhancers like ticks, background highlights etc.

Personal Messages: Often many people choose to convey certain messages and personal information related to certain important incidents concerning their friends or family through newspaper ads. In such cases, classified display ads are quite beneficial as they convey messages with images as well as text within a controlled budget.

For Instance; If a family member has to convey the death of a loved one in the family, to pay his respects and as a remembrance to the deceased, he can choose a classified display ad with the deceased’s image and a short message.

Branding: Branding or brand awareness is one of the largest driving factors for display advertising by spendthrift advertisers. Big or medium-sized brand names often invest a whole lot of money on print advertising and newspapers are at the top of all the other print mediums. Hence, advertisers like education institutes, recruitment firms or mass recruitment companies, big brand names like Levis, Kellogg’s or ITC choose display advertising over any other form of newspaper advertising.

The target audience of classified advertisers and that of display advertisements are barely the same. Thus different ad types address different sets of target audiences, thereby satisfying and fulfilling their needs and requirements.

Pricing is one of the most important marketing variables. If the advertiser does not select the appropriate ad type, then not only can there be issues in budget allocation but also in targeting the right audience. It may also lead to editorial, disapproval or rejection of the ad matter from the Publishing Houses.

Thus selection right ad type is the one of the most essential and primary step of publishing an effective advertising that drives desired results.

Author’s Bio: Composed by Saptamita Bhattacharjee, one of releaseMyAd’s very sincere, hardworking and talented Customer Care Executive, this article encircles all the factors to be considered while choosing the right newspaper ad type. She has been associated with us since the past 4 months and has already shown us different sides of her passion towards working with us. This article was published by her with the view to provide you with a neutral viewpoint and proper information to help you choose from Classified Text, Classified Display and Display Ads easily. Hope that it serves its purpose. Lastly, we would like to thank her for her contribution to our blog.

September 6, 2013September 15, 2014

How Can I Create and Design My Own Newspaper Advertisement Online Without Any Prior Design Expertise?

origin-of-newspaper-advertising — Display Advertising in Newspapers

newspaper-display-advertising — Display Advertising in Newspapers

Apart from classified text ads there are classified display ads as well, which are measured in terms of the size of the advert in inches or centimetres. These ads too can be made to stand out by taking a look at the following tips

You can choose to publish ads in black and white or coloured formats as per your requirement and budget
You can use pre-designed templates which are available with or without the image/logo uploading options, which are again available in coloured or b/w formats
Classified Display Ads in newspapers usually differ in their length rather than the width of the advertisement as they are supposed to be single column ads, but a few newspapers allow you to extend the ads horizontally as well. You can simply choose a template that is visually different length or breadth wise, for your advertisement
Another way to make your display classified ad stand out is to design it in your own way with images and text or even a logo, if necessary and simply upload it on newspaper ad booking websites in different formats

Display ads often need special attention as they are usually big budget advertisements. Often advertisers with a less extravagant budget want to take up display ads without the help of outside ad agencies. For such advertisers, the following tips can prove to be quite helpful

Online ad booking portals offer several do-it-yourself options to help you book your newspaper ads like providing you with design templates. You can choose a template, opt for a coloured or a black and white format, upload preferred image, change the header and footer colours and text as per your requirement and your ad can be ready to be published in a few minutes
Online newspaper advertising service providers, often provide expert designer help to assist you in creating your ad as per your preferences. You can simply hire their ad designing experts to get the outstanding display ads you need to attract maximum attention

Newspaper Publishing houses barely have these options and they are not equipped to deliver such results at a fast pace. The best medium to avail such facilities are online newspaper ad booking sites, as they even provide you with do-it-yourself guides to help you create and book your advertisement. All the above ad design options and services can be availed at Online Booking Tutorial slide.

August 29, 2013February 10, 2021

What factors are to be considered for publishing ads in Newspapers within your budget?

newspaper-advertising-and-factors — Newspaper Advertising and factors involved

Advertising is an essential part of our lives nowadays and it also a part of our day to day communications. Newspapers constitute a common platform for different advertisers with different budgets. There can be several categories or sections under which people advertise along with different reasons. Some advertise for promotional reasons, while some for brand awareness and many advertise for personal requirements.

But not all promotional advertisers have a massive budget or an exclusive team of resourceful people at their service. Many small retailers, businesses and service providers, individuals etc. need to advertise and promote themselves through newspapers.

There are 3 types of newspaper advertisements which are:

a) Display Ads: These are well-planned, creatively exclusive and expensive advertisements. Such ads are measured as per their size and the cost is decided based on the same if there is any specific page preference of the advertiser

b) Classified Display Ads: These newspaper ads are display ads published under the classified section and have certain limitations on the size of the ad as well as page preferences. They are published along with other classified advertisements on the dedicated classified pages. These ads too are charged on the basis of their size and more often than not, for most newspapers the breadth of the Display Classified adverts are limited to 3 cm or 3.5 cm, which equals one column of the entire newspaper page

newspaper-classified-text-ads — Classified Text Ads in newspapers

c)Classified Text Ads: Simple text or word ads, also known as run-on line ads are referred to as classified text advertisements in newspapers. These adverts are the most economical ad types for all newspapers due to their simplicity. But they can be further enhanced with the help of special ad enhancers like ticks, colour highlights, screen borders etc. for better visibility

Now individual advertisers usually advertise for matrimonial purposes, name or address change announcements as well as for Obituary notifications. Such advertisements can be unnecessarily expensive, if published as Display Ads. People interested in matrimonial prospects and those who need to publish ads for legal notifications, can always opt for the more economical ad type of Classifieds.

Hence the factors that are to be considered while publishing your ad in any newspaper within your budget are:

newspaper-classified-display-ads — Classified Display Adverts in newspapers

1)Category: You must ensure that under which category or in which category do you want your ad to appear-matrimonial, public notice, business, change of name, retail, property, to rent, travel, personal etc. This is because different categories have specific requirements and different category advertisers have different budget plans

2)Target Audience & Reach: Before getting your ad published you must know well about who you intend your advertisement to reach out to. Also you must be sure about the location or regions you want to reach out to, depending on which you can allocate your budget to advertising in either Hindi, English, regional newspapers or all

3)Resources Available: If you are an individual advertiser or you have low budget allocated to advertising, then you must keep one thing in mind, that you do not have the services of an advertising agency who can do all the work for you including creative, media planning, media buying, budget negotiations and all you have to do is pay. You mu

newspaper-display-ads — Display Advertisements in newspapers

st make the best use of the resources available with you like sample ads, online ad enhancers, pre- design templates etc.

In case of big budget display advertisers, there are several other resources available on many online newspaper ad booking portals which include even Expert Creative help. Or else you can always hire the services of an ad agency plan and execute all your marketing campaigns as per your budget

These three factors contribute and shape the type of advertisement that suits your budget as well as requirements. Both classified and display ads have their own advantages and disadvantages, but they both cater to different advertisers as well as audiences, hence it is essential that you should choose your ad type carefully and skilfully.