Oye FM is a subsidiary part of TV Today Network and is the leading FM station in Delhi.The radio station has distinctive programming with total bollYwood content.It is positioned as being “the best bollywood centric” radio station.It takes India to be the most “filmy” radio station and therefore caters to their listeners in pure bollywood style. It has a high value proposition in the key metros like Delhi,Mumbai and Calcutta.Its programming is female centric.
Oye FM targets 20+ audience and has a market share of 10.2% in the metros.The radio station broadcasts unique programming content for its female audience.It not only targets young female listeners but also all bollywood lovers.It provides novel marketing solutions to its advertisers which wonders for business.Oye FM advertisements have short leadtimes combined with minimal ad avoidance and a loyal listenership of base of housewives.It motivates, persuade, influences listeners and thereby delivers great results to advertisers.
[box style=’new’] releaseMyAd helps you to instantly book your Oye FM Ads online in 3 simple steps![/box]
[box style=’note’] Advertising Opportunities of Oye FM 104.8 FM:
[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements
There are 2 major Ad formats for FM:
*VOICE OVER: These are live read advertising messages narrated by a person with optional background music which helps in sales promotion and has low cost of production.
*JINGLES: These are advertising messages in the form of a song which helps in effectively raising brand awareness and has a strong recall value.
You can choose to advertise across specific time slots, relevant to your target demographic :
Breakfast Show- (7:00am to 11:00am)
Youth-oriented Programming-(11:00am to 5:00pm)
Evening Drive Time- (5:00pm to 8:00pm)
Leisure Time- (8:00pm to 11:00pm)
Late Night Show- (11:00pm to 1:00am)
[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities
In addition to regular Advertising, Oye FM offers the following unique marketing solution for brands on radio:
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Ad Type
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Description
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RJ mentions
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In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
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Contests
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Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
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Sponsorships
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These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
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Fabric
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Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
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Utilities
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Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
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Specials
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Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
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Events
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Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
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Sparklers
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Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
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Road Blocks
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Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
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Outdoor Broadcast
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When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.
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Note: FCT-Fixed Commercial Time [/box]
[box style=’note’]You can advertise in Oye FM for any of the following locations:
Now, Advertising in Oye FM gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way.You can also visit our View Rates Page across stations and can instantly book your Ad Online. We provide you with 3 complimentary services:
1) Media Planning: We create exclusive media plans based on your product, target market and budget.
2) Creative Development: We create exclusive media plans based on your product, target market and budget. 3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.[box style=’media’]
How can you advertise in Oye FM 104.8 FM?
1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.
2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed
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For Booking Spot
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For Creative Development
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– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Oye FM.
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– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .
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– Select your Campaign Duration, Preview Your Booking Details & Clear Payment
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– Clear Payment
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3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert. [/box]
Incase if you have any queries , you can contact us on 09830688443. Alternatively you can also email your requirements on radio@releasemyad.com and our radio advertising experts will get back to you at the earliest.
Go ahead and book your Oye FM Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.
