Truecaller is a mobile application that helps in identifying spam phone calls and messages. It has features like caller-identification, call-blocking, flash-messaging, call-recording, chat and voice call by using the internet. Truecaller has made its users smarter by allowing them to connect to only those they want to. It protects the user from spammers.
Developed by True Software Scandinavia AB, Truecaller was founded in July 2009 by Alan Mamedi and Nami Zarringhalam. It is a company based in Stockholm, Sweden. Within 3 years of its launch, Truecaller had over 5 million users and as of 2020, the global users of Truecaller app are over 200 million among which around 150 million users are from India.
Usually, people between the age group of 15-55 years and above use the Truecaller app and the average time spent daily by the users is 20 minutes. This immensely popular utility app is day by day adding new features and its popularity is on the rise due to its user-friendly platform. Truecaller has over 500 million+ downloads from Google Playstore and is highly rated with 4.5 stars.
Truecaller has recently become one of the favourite platforms for advertisers to market their products or services. With such a big user base, it is a lucrative place to reach out to the audience easily. Advertising on the Truecaller app creates impact and though this platform awareness can be delivered in the right direction. Truecaller is also an efficient way to reach out to extremely relevant audiences through its intent-based targeted campaigns.
Though Truecaller, advertisers can target audiences based on gender, location, device and OS. Truecaller app provides a unique opportunity to advertise based on custom segments like shopping, lifestyle and entertainment, transport, finance, real estate, etc. A user is targeted if he/she has received a call or made a call to a business or service of a particular segment. Truecaller also provides the option of Easy Lead where a user can be engaged via Truecaller’s native ad unit which is an in-app lead generation form. Apart from that advertisers can target based on demographics, mobile number, audience behaviour and telecom carrier. Targeting can also be done based on location, day and time with Truecaller.
Various types of advertisements that can be placed on the Truecaller app are:
- Midroll- Mid-roll advertising refers to a video ad that plays in the middle of content, rather than before or after the publisher’s video content.
- Standard Banner– A 300 X 250 billboard shows varying imagery and text created in a square or rectangular format with the right CTA.
- Native Ads- Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. They look like part of the editorial flow of the page.
Based on the advertiser’s budget and product type, Truecaller gives a positive impact on the advertiser’s brand and boosts its success.
To make advertising on Truecaller simple and hassle-free releaseMyAd provides the best solutions. releaseMyAd is India’s largest mobile app advertising platform. Having the expertise of over one decade in the advertisement industry, releaseMyAd is the one-stop platform for Truecaller advertising. releaseMyAd can properly design the ad campaign as per the advertiser’s budget and requirement and is completely reliable and trustworthy. The advertising rates are transparent and with competence releaseMyAd also helps advertisers target the correct audience.
With few easy clicks and following the steps below one can start the advertising procedure through releaseMyAd:
- Click on https://m.releasemyad.com/app/truecaller-
- Scroll through and check the ad types you want to select for your campaign.
- Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and cost as per your requirement.
Once the campaign is confirmed it will take 48 hours before going live. Our experts during this time ensure proper designing of the ad campaign so that the brand value increases and best benefits can be reaped from the product or service promotion.
releaseMyAd also provides daily real-time data and reports after the ad campaign is live based on which the campaign can be modified if the advertiser feels unsatisfied.To know more about advertising through releaseMyAd in the Truecaller app please drop an email detailing your questions and queries to email@example.com.