Operating as one of Google’s subsidiaries, YouTube is the world’s biggest online video sharing platform. It was created in 2005 by Chad Hurley, Steve Chen, and Jawed Karim and was bought by Google in 2006. Today YouTube is one of the most popular social media platforms in the world. It enables its users to upload, view, rate and share, add to playlists, report, comment on videos, and subscribe to other users. Apart from individuals, big corporations also upload their media content on YouTube for general viewing. 500 hours of video content are uploaded to YouTube every minute.
YouTube is so hugely popular that there are 5 billion+ downloads of the YouTube app till date and the active monthly user count stands to more than 2 billion. It is the second most popular search engine after Google. More people in the age bracket of 15-59 years of age login to YouTube than any other TV network or broadcast.
On average, people send over 40 minutes on YouTube daily. Having such a large audience spending a good amount of time on YouTube app, it has become a favourable place for advertising by businesses. Through this platform, advertisers can reach out to the widest possible range of audience. Being the third largest social media network, YouTube is accessed by people by all demographic variations. YouTube significantly influences purchasing behaviour and customer’s buying decisions are impacted by YouTube directly. Advanced targeting options are available for advertisers who wish to advertise on YouTube app. For best performance of your advertisement, YouTube allows advertisers to target based on gender, age, interest and parental status. Audiences who have shown interest in relevant contents and topics can also be targeted with YouTube advertising. Advertisements can also be focussed on specific channels and videos which can help in delivering the marketing message to the most relevant audience. YouTube has very flexible pricing options available for advertisers of any budget. In-stream ads are usually cheaper than cost per click or cost per view ads. Advertising in YouTube app also has a high Return on Investment compared to other platforms which is another advantage of advertising on YouTube.
Having so many benefits on offer, businesses should consider taking the advantage to advertise on YouTube application now. With releaseMyAd, advertising on YouTube has become simple. releaseMyAd is India’s first and top mobile app advertising platform. Armed with an experience of over 10 years in the advertisement industry, releaseMyAd portal has made mobile app advertising hassle free and transparent. Experts at releaseMyAd help guide advertisers with proper targeting options and also tailor creatives according to advertiser’s taste and preference.
Various types of ads can be placed on YouTube app and releaseMyAd can help the advertiser choose the best ad type suitable for proper branding of the advertiser’s products or services. Advertising options available in YouTube are:
- Bumper ads- 6-second videos that play before the user’s media begin.
- Mid-roll ads- Up to 30-60 second videos that play at various points throughout media play out.
- Native Display/ Spotlight Frames- To drive installs for your app or make people visit and take action on your website/app.
- Photo Billboard- To drive a quick reach for your brand.
releaseMyAd takes utmost care before a campaign goes live. An advertisement needs to be booked 48 hours in advance so that the best can be laid out before the audience. To place an advertisement on YouTube, the advertisers just have to follow some simple steps as detailed below:
- Click on the link https://m.releasemyad.com/app/youtube
- Scroll through and check the ad types you want to select for your campaign.
- Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and provide all the details as per your requirement.
After the ad campaign is live, releaseMyAd provides ad performance details with real-time data and live reports. releaseMyAd also allows advertisers, if they wish to do so, to optimize the ad campaign and enhance the performance based on the report.For further details, queries and questions regarding advertising on YouTube mobile application, you drop an email to enquiry@releasemyad.com
