Tag: native ads on Truecaller

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How releaseMyAd helps to place a digital advertisement on the Truecaller app in 3 Easy Steps!

Founded in the year 2009 by Alan Mamedi and  Nami  Zarringhalam Truecaller is a smartphone application that has features of caller-identification, call-blocking, flash-messaging, call-recording, etc. Available for Android and iOS platforms alike are extremely popular among smartphone users in India. Requiring users to provide a standard cellular mobile number for registering with the service, it is a trusted application to identify unknown caller Ids easily and works as a modern-day telephone directory.

Truecaller offers its users some amazing features:

  • Powerful Dialer & Caller ID
  • World Class Blocking & Spam Detection
  • Smart Messaging
  • Truecaller Pay – UPI Payments facility

With a strong 4.4 star rating on Google Play Store, the Truecaller app has been downloaded more than 650 million times and has over 150 million active users spending on an average 20minutes on the app daily. The app has a gender percentage of 80% male and 20% female with a broad age range of 18 to 55 years.

Advertising in Truecaller App

The free version of the app is highly advertiser-friendly and can be a great platform for your next digital ad campaign. In the smartphone era Truecaller has become much popular among advertisers to market their products or services. Advertisers can advertise based on custom segments like shopping, lifestyle and entertainment, transport, finance, real estate, etc with Truecaller. Also when a user receives a call or makes a call to a business or service of a particular segment potential customers can be easily targeted. Another unique Truecaller advertising feature is their intent-based targeted campaigns which helps to reach out to extremely relevant audiences easily. Apart from that advertisers can also focus on demographics, mobile number, audience behaviour and telecom carrier to customise their ad campaigns to reach the right target audience.

With first-ever Platform enabling advertising for India’s top Mobile Apps, you can customize your ad campaign according to location, date, age, date & time easily. With more than 10 years of advertising experience, releaseMyAd allows you to advertise in many different formats in the Truecaller app.

Such as:

  1. Content Ads- Integration of branded content into the news feed with the option to add video or image.
  2. Display Ads:
    • Logo Integration- Brand’s logo integrated on the image of the feed in the Truecaller app.
    • Native Card- A bar at the bottom of the ad which redirects users to more information about the brand.
    • Interstitial banner- Full-screen media display
    • Oreo banner- Ad appears on the second card without interrupting the news story.

With a 2 days before deadline, releaseMyAd executives take the time to reach out to the advertisers for input specifications like campaign title, brand logo, Ad URL, and more to complete the ad campaign launch properly within 48 hours before the campaign goes live.

Even after the campaign goes live, releaseMyAd allows you to change your advertisement if you don’t feel satisfied with the results after checking the real-time data and live reports which is provided daily by releaseMyAd.

For advertising on Truecaller App just follow the few simple steps as below: 

1. Click on the link https://m.releasemyad.com/app/truecaller

2. Scroll through and check the ad types you wish to pick for your campaign. 

3. Submit the enquiry by filling up your contact details so that releaseMyAd can reach you and facilitate you to line up the campaign and supply all the main points as per your requirement.
For further enquiries on advertising on Truecaller App, drop an email detailing your query to enquiry@releasemyad.com.

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Promote your brand on Truecaller App in a few simple steps through releaseMyAd!

Truecaller is a mobile application that helps in identifying spam phone calls and messages. It has features like caller-identification, call-blocking, flash-messaging, call-recording, chat and voice call by using the internet. Truecaller has made its users smarter by allowing them to connect to only those they want to. It protects the user from spammers.

Advertising on Truecaller

Developed by True Software Scandinavia AB, Truecaller was founded in July 2009 by Alan Mamedi and Nami Zarringhalam. It is a company based in Stockholm, Sweden. Within 3 years of its launch, Truecaller had over 5 million users and as of 2020, the global users of Truecaller app are over 200 million among which around 150 million users are from India.

Usually, people between the age group of 15-55 years and above use the Truecaller app and the average time spent daily by the users is 20 minutes. This immensely popular utility app is day by day adding new features and its popularity is on the rise due to its user-friendly platform. Truecaller has over 500 million+ downloads from Google Playstore and is highly rated with 4.5 stars.

Truecaller has recently become one of the favourite platforms for advertisers to market their products or services. With such a big user base, it is a lucrative place to reach out to the audience easily. Advertising on the Truecaller app creates impact and though this platform awareness can be delivered in the right direction. Truecaller is also an efficient way to reach out to extremely relevant audiences through its intent-based targeted campaigns.

Banner Ads on Truecaller App

Though Truecaller, advertisers can target audiences based on gender, location, device and OS. Truecaller app provides a unique opportunity to advertise based on custom segments like shopping, lifestyle and entertainment, transport, finance, real estate, etc. A user is targeted if he/she has received a call or made a call to a business or service of a particular segment. Truecaller also provides the option of Easy Lead where a user can be engaged via Truecaller’s native ad unit which is an in-app lead generation form. Apart from that advertisers can target based on demographics, mobile number, audience behaviour and telecom carrier. Targeting can also be done based on location, day and time with Truecaller.   

Various types of advertisements that can be placed on the Truecaller app are:

  • Midroll- Mid-roll advertising refers to a video ad that plays in the middle of content, rather than before or after the publisher’s video content.
  • Standard Banner– A 300 X 250 billboard shows varying imagery and text created in a square or rectangular format with the right CTA.
  • Native Ads- Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. They look like part of the editorial flow of the page.

Based on the advertiser’s budget and product type, Truecaller gives a positive impact on the advertiser’s brand and boosts its success.

Ads on Truecaller

To make advertising on Truecaller simple and hassle-free releaseMyAd provides the best solutions. releaseMyAd is India’s largest mobile app advertising platform. Having the expertise of over one decade in the advertisement industry, releaseMyAd is the one-stop platform for Truecaller advertising. releaseMyAd can properly design the ad campaign as per the advertiser’s budget and requirement and is completely reliable and trustworthy. The advertising rates are transparent and with competence releaseMyAd also helps advertisers target the correct audience.

With few easy clicks and following the steps below one can start the advertising procedure through releaseMyAd:

  • Click on https://m.releasemyad.com/app/truecaller-
  • Scroll through and check the ad types you want to select for your campaign.
  • Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and cost as per your requirement.

Once the campaign is confirmed it will take 48 hours before going live. Our experts during this time ensure proper designing of the ad campaign so that the brand value increases and best benefits can be reaped from the product or service promotion. 

releaseMyAd also provides daily real-time data and reports after the ad campaign is live based on which the campaign can be modified if the advertiser feels unsatisfied.To know more about advertising through releaseMyAd in the Truecaller app please drop an email detailing your questions and queries to enquiry@releasemyad.com.