In India, newspapers continue to dominate the media market, at least terms of popularity. Just like we all have our favourite brand of clothing, we all have a favourite newspaper too. While many still turn…
I am sure most of you might have come across this famous saying:“The greatest trick the Devil ever played was to make everyone think he didn’t exist “. Surprisingly for me Google is equally deceptive…
The dilemma that marketers of all size are often confronted with is whether to hire an external ad agency or employ an in-house marketing team. Large companies want to exercise a greater degree of control…
