‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Business News and Information Services Pvt. Ltd. was established in the year 1994 in Delhi with the purpose to feature all the latest news and information on the Internet. The organisation gathers & tracks news and information from different mediums like national & regional newspapers as well as magazines, news channels on television and even news web portals.
The General Manager of Business News & Information Services Pvt. Ltd. Mr. Sabyasachi Banerjee provides his inputs and valuable insights on newspaper advertising and releaseMyAd as an online Newspaper ads Booking agency.
Q. Tell us about your business?
A. We have taken up an initiative to provide news, information and even images to our customers from anywhere on any device like mobiles, tabs and the Internet. This was thought of as a service due to the busy work schedules of people in today’s day and age. Everyday news and information seekers can now avail an integrated portal with information and news from different sectors like business, sports, entertainment and even current affairs. We have a team of around 70-100 people working and handling different departments of the company.
Q. Why did you need to advertise?
A. Our sole purpose of advertising was for recruitment purposes for our growing organisation. As the company is developing and growing, we needed more and more people to manage the different sections which require different set of skills.
Q. Who is your target audience?
A. Our company mainly needed to focus on qualified, young, vibrant and efficient candidates with Mass Communication as academic background with excellent communication skills, along with software engineers, Online marketing executives with proper and relevant academic background. In short the target audience varied based on the position we were hiring for.
Q. How effective has newspaper advertising been for you? Are you willing to invest in newspaper advertising again, if necessary?
A. The results and candidate responses varied again based on the positions vacant. Newspaper being a reliable source of mass communication faired satisfactory results but weren’t at par with our expectations. In spite of that the newspaper candidate respondents were really skilled and genuine, hence if required we would surely opt for newspaper advertising for recruitment purposes if and when necessary. But I must admit that Newspaper Advertising is the best medium for achieving recruitment goals.
Q. What made you opt for an online portal like releaseMyAd to book your advertisement in a newspaper?
A. Being an Ecommerce (online) company, we are always online and due to an overload of work, we cannot afford to waste time or call up customer service people of different newspapers. ReleaseMyAd.com came in very handy to avoid such hassles as we could place our advertisement on our own and even clear the payments online itself. Thus saving time and effort.
Q. How was your experience with releaseMyAd while booking your newspaper ad?
A. The payment and follow-up procedure was really fast and reliable. The only issue faced while booking the advertisement was that there are too many steps involved in the selection of the newspaper edition and the packages at times include too many cities or editions which are not really required. It would be really great if we could avail the option of customizing certain packages and get offers based on that. The number of steps could really be reduced to help save more time and reduce confusion. But on given day we would and we still continue to book our newspaper ads through releaseMyAd.
We would like to thank Mr.Sabyasachi Banerjee for sharing his valuable time and contributing his beneficial suggestions for our Special section and also towards releaseMyAd’s services. If you’d like to experience a hassle free online booking of Recruitment ads in a newspaper of your choice, please visit: http://recruitment.releasemyad.com/ or you can also visit our home page at: .