How to get the best customers for your Services via Newspaper Ads across India?

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Services are a growing and thriving sector in India. The more a country develops and individuals get busier with their jobs and careers in this fast paced time, their need for different types of services increases. Earlier, people did all their household chores along with their personal work on their own without any external help. But in today’s day and age, with the increase in the number and use of different types of appliances by individuals, proportionately increased the requirement for service providers.

People hire the services of external companies for the smallest of tasks across our personal, household and professional services. Often, we hire the services of professionals for conducting social events such as Weddings, Professional Meetings, Fares, Functions etc.

CateringIt is highly essential to promote these services based on their locations in order to get enough customers. You can get a good idea about how service ads are composed with the help of Service Sample Ads. It is also essential to actually educate people through advertisements about the different types of services that exist in the country.  Before that it is important to know about the different kinds of sub-categories under Services which is the main category. All of them are listed below which are further classified as per the sections in the newspaper:

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  1. Chefs
  2. Clearing & Forwarding
  3. Food & Nutrition
  4. Governess
  5. Gym/Aerobic Instructors
  6. Hostel Superintendent
  7. Hotel Industry
  8. Insurance Agents
  9. Personal:AcupressureAerobicsAyurvedaBeauticians & Hair DressersBeauty & CosmeticsBiorhythm Charts

    Cosmetic Surgery

    Counselling

    De-addiction

    Egg Donor

    Facial Fitness

    Feng Shui Consultants

    Film Related

    Graphology

    Gymnasium

    Hairdressers

    Handwriting Analysis

    Health Club/Physical Fitness

    Hearing Aids

    Helpline

    Image Settings

    Libraries/ Book Store

    Life Insurance

    Mail Boxes

    Massage Parlours

    Meal Services

    Medical Services

    Meditation

    Men’s Salon

    Modelling

    Numerology

    Optics & Contact Lensads-in-times-of-India

    Pain Relief

    Palmistry

    Pathological Labs

    Personal Services

    Photo Studios/Labs

    Physiotherapy

    Pool Tables

    Public Relations & Services

    Reiki

    Slimming Centre

    Social Contact Club

    STC/PCO

    Tarot

    Translation & Interpretation

    Video Game Parlour

  10. Translations
  11. Travel Related

You can release your advertisement under any of these sub-categories based on the nature of the services that you are providing. You can also release ads if you intend to hire the services of a certain service provider. In case of such ads, you can place your ad under the Personal Services section and then categorise your requirement with the help of the “Preferred Classification” options.

For reaching out to maximum locations at once, one of the most preferred and best newspapers is The Times of India. This newspaper has a daily nationwide circulation of 31.4 lacs and boasts of a readership of almost 76.4 lac readers everyday on an average. Owned by the renowned international name Bennett & Coleman, Times of Indi has been winning hearts in India for the past 175 years. It is one of the few Indian companies with an International popularity and reach.

People have relied on the brand for more than a century and it reaches out to the maximum number of cities across the entire country. It also has other publications published under it which include Hindi (Navbharat Times), Marathi (Maharashtra Times), Kashmiri (Kashmir Times), Bengali (Ei Somoy) etc.

Promoting your Services with Times of India ensures maximum and massive reach which helps in accessing your target audience easily. releaseMyAd being the authorised online ad booking agents of Times of India, provides you with combo packages which enable you to book ads in multiple editions with one package; multiple newspapers of the Times Group through a single package etc. You can choose your packages based on your preferred location or you can also select the packages as per the bundle of newspapers. Even bookings for individual editions are available in the same space, where you can book your ad.

TOI is read across multiple regions which include the following cities; Ahmedabad, Aurangabad, Bangalore, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi, Goa, Hubli, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Madurai, Mangalore, Mumbai, Mysore, Nagpur, Nashik, Patna, Pune, Ranchi and Surat. You can book your Service Classified Ads in Times of India in just 3 simple steps and these classified ads include both display classifieds and text adverts.  The steps are listed below:

 

1.  Visit the Times Service Ad Rates page, then choose the Ad Type as Classified Text or Classified Display  or Times Display and then select the edition or package as per your requirement

2. In the next step you can create and design your ad in the Compose Ad section with the help of ad highlighters or design templates and also review your ad with the Live Ad Preview Feature

3. At the end, you are required to select the release dates and clear the payment through the online or offline payment mediums as per your convenience

As soon as the payment is processed you shall receive an email from our end, confirming the release of your advertisement. In case of Cash Collection payment option, you’ll receive the payment slip only after the Cash Collection Officer has collected the payment.

Also know that in case of Classified Display and Display ads,  you can even upload your own ad designs in .JPEG/.PDF/.EPS/.TIFF format.

You can choose your preferred medium of payment for your Service ads in Times of India, as per your convenience from the list provided below:

Online Methods:

  • Credit/Debit Cards
  • Net Banking
  • NEFT (Online Wire Transfer)

 

Offline Methods:

  • Cash Deposit
  • Cash Transfer
  • Cash Collection
  • Demand Draft
  • Cheque Deposits

 

For a speedy online booking of your advertisements, you can email us at book@releasemyad.com . Please ensure that you mention the Category as Services, Ad type and newspaper as Times of India, while emailing us. You may also call is at 09830629298 and chat with us to get help with the release of your ad. To get your ad published on time, you must make sure that you should complete the booking 2-3 days in advance. This way you can reduce the chances of getting your ad missed from getting published as well as have enough time for making any pre-release changes.

 

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Brand New Skin and Hair treatment Clinic begin their Marketing Campaign with Newspaper Advertising

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skin-treatment-nucleaf-clinic
Skin treatment by Nuleaf Clinic

Know our Customer’ is a very special initiative for releaseMyAd.  It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.’

In an age of high profile jobs and high maintenance lifestyle, appearance is of utmost significance. People want to look their best and get rid of any kind of flaws that they have in their appearances. Being presentable enough for a public appearance and preferably better than the others is a criterion all working people consider as first priority. Nuleaf Clinic for Skin and Hair Treatment located in Pune, caters to this need of people craving for the perfect appearance. Mr. Tushar Dhananjay Shivsagar describes his marketing and promotional plans using newspaper as a medium.

Q. Can you describe the services you provide?

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Acne Therapy Treatment at Nuleaf

A. Nuleaf Clinic for Skin and Hair Treatment offers all kinds of skin treatment related to acne, white spots, dandruff, skin diseases, hair transplant as well as hair fall issues. Basically we provide different kinds of dermatological solutions and consultations.

Q. What was your marketing objective?

A. We haven’t yet completely formulated our marketing plans and objectives but we wanted to test Newspaper as an advertising platform and gauge its relevance based on the responses. We plan to engage into online advertising and social media marketing in future, all of this for promotional relevance and brand awareness.

Q. Who was target audience?

A. The intended target audience comprised of mainly the moneyed class or the professional class, especially the IT sector. This is because Skin Treatment is quite an expensive and the services we provide have to be up to the mark as we cannot afford to spoil the way a person looks. The specific target audience I have referred to possesses the money to invest and for them appearance matter, which is why we intend to reach out to them.

spots-treatment-at-nucleaf
White Spots Treatment at Nuleaf Clinic

A. Since our first couple of ads were just a trial run, we did not expect too many responses. It was just a small advertisement in the classified section and was only for experimental purposes. But still we did get a few responses from a handful of people and all of them were genuine.

Though our marketing strategy is in its developmental stage, our primary and first focus is to use newspapers a platform for promotions. Hence we plan to invest a lot more in newspaper advertising.

Q. Why did you book your newspaper advertisement online through a portal like releaseMyAd?

A. Booking a simple newspaper ad online was much easier than visiting the publishing house directly to book the ad. It was convenient and time saving as well. I chose releaseMyAd as it was the first website that came up in my search and also as I am aware of the value of coming up among the top searches on Google.

Q. How was your experience with releaseMyAd?

A. All in all it was really easy, but I faced certain issues with the ad designing part. I could not upload my own ad design and I was unable to determine the reasons for it until I got to know that the format in which my ad was composed could not be uploaded on the site. But while booking the ad, I wasn’t aware of this problem so I had to create an ad with the help of your existing online template for classified display ads.

But apart from this technical glitch or rather confusion, the entire experience was good and I plan to continue booking ads through releaseMyAd in future.

Firstly we apologise for the inconvenience faced by Mr. Tushar D. Shivsagar, but we are also thankful to him for being so considerate and understanding. We are also grateful to him for providing us with such valuable feedback on our services and for his opinion and plans involving newspaper advertising. To know more about our services, please visit the following page: origin-of-newspaper-advertising

“Newspapers are an Ideal Promotional Portal for any kind of Business or Service”-says an Employee of Target Security Services

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target-security-services

Nowadays, India has attained a level where various kinds of services are available through different agencies. The service industry is developing and is gradually climbing its way up in our lives in a way that we are becoming dependent on it. We need help in most of our household chores due to our busy work schedules and disintegration of nuclear families. We require proper security services around us to keep us safe in the growing volatile environment. Rabinarayan Tripathy, an employee of Target Security Services narrates a story of a Security Service Providing Centre and how newspaper advertising is its key agenda of getting business and promotions.

Q. Tell us something about yourself and the services provided by you.

A. I, Rabinarayan Tripathy, am an employee of Target Security Services Centre. The centre provides security guard services for
security-services-for-allcustomers across Gujarat. The Security Guards are enlisted with proper ID proofs and verification and the same are also referred to for the customers. The guards are sent to their duties based on the requirement of the client as they often ask for people from specific backgrounds with basic minimum education as well. Usually people often assume that guards are uneducated, but that is not true. We even provide guards for proper establishments who can also speak in English. The Centre is located in Vadodara, Gujarat and we service client across the state.

Q. What was your marketing objective?

A. We wanted people to become aware of the services we provide, we wanted to acquire more business and customers by reaching out to people. Advertising is essential to establish and promote a name in any business or service, whether it’s new or already a known name.

Q. Who was your target audience?

A. Our services are available for customers all over Gujarat for private houses, complexes, manufacturing industries, factories, offices etc. Wherever our services are valuable, we attempted to reach out to them mainly through newspaper advertising.


complex-security-guardsQ. Did newspaper advertising serve your purpose? Are you willing to invest in newspaper advertising again?

A. According to my assessment, Newspapers are an ideal promotional portal for any kind of Business or Service. Advertising in newspapers proved to be very effective for us. We get most of our customers through newspaper advertisements and some through word of mouth publicity. The responses that we received were all, surprisingly, genuine.  We still continue to give newspaper ads every time the business and demand slows down.

We will continue to publish ads in newspapers for promotions and brand awareness.

Q. Why did you choose to book your newspaper ad online through a website like releaseMyAd?

A. Mainly, due to convenience and for saving time. I am myself a security guard enrolled with Target Security Services and was asked to book an advertisement in the newspaper. Since I was working and barely had the time to go to a publishing house and get the advert published, I had opt for an alternative like booking the ad online.  It was really easy to find and get the ad published quickly.

Q. How was your experience with releaseMyAd while booking the advert?industry-security-guards

A. Most booking agents waste a lot of time negotiating the ad rates. They first take down our preferences and then offer a quotation; we then again make a counter offer. This process is fairly time-consuming whereas on origin-of-newspaper-advertisingorigin-of-newspaper-advertising